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This plan was created for my PR Campaign Methods class during my Fall 2014 semester at UNI. 5 group members, including myself, were tasked with creating a sponsorship plan for an event a non-profit holds.
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UNI Dance Marathon
2014-2015 Business
Sponsorship Plan
Katie Baum | Sarah Hanson | Greg Raney
Andrea Thoene | Daniel Vorwerk
About Dance Marathon
What is UNI Dance Marathon?
UNI Dance Marathon is a student organization that
raises money for the University of Iowa Children’s
Hospital and the Children’s Miracle Network. The
money that is raised helps in four different areas:
research, education, equipment and
enhancements. These four things help the children
and families to feel as close to home as possible
during their stay at the hospital. With the help of UNI
students as our dancers, we have a goal to raise
$225,000 in our fourth year. Our year will conclude
with a BIG EVENT on March 7, 2015. During this time,
our dancers will stand from noon to midnight; it’s a
small sacrifice that symbolizes the hardships our
Miracle Families experience on a daily basis. They
will also get the chance to hang out with our UNI
Dance Marathon families and the kiddos that have
been and are being treated at the University Of
Iowa Children’s Hospital.
Children’s Miracle Network Hospitals
The Children’s Miracle Network was founded in
1983 with the idea to hold fundraisers in hopes to
help as many children as possible at local
children’s hospitals. The first telethon raised
almost $4.8 million to help 22 children’s hospitals.
UNI Dance Marathon supports the Children’s
Miracle Network by fundraising for our local CMN
hospital, the University of Iowa Children’s
Hospital. Today, Children’s Miracle Network
Hospitals is a non-profit organization that raises
funds for over 170 children’s hospitals. 100 % of
the funds raised for CMN Hospitals stay local to
support local children.
What does the money
raised go toward? In UNI Dance Marathon’s first 3 years, it has raised enough money to
fulfill our pledge to sponsor a pediatric intensive care unit room in the
new University of Iowa Children’s Hospital.
The 20-bed pediatric intensive care unit, called the PICU, is the only
comprehensive health care center in Iowa that offers the full range
of pediatric critical care therapies. They have the people, the
expertise, the experience, and the state-of-the-art equipment and
facilities to provide the highest level of care for a wide range of
complex, and sometimes rapidly changing, medical problems.
The money raised this year will go towards the general fund of the
hospital and help children in these ways:
• Research: Support for the discovery of the new ways to cure and
prevent childhood illnesses
• Equipment: Catheterization lab, pediatric dialysis unit
• Enhancements- The fun stuff! Toys, iPads, Xbox, etc.
• Education- Books, brochures, and pamphlets to help patients and
their families know what they are going through
How can we work together?
Our BIG EVENT
UNI Dance Marathon works year round to fundraiser for the Children’s Miracle
Network and the University of Iowa Children’s Hospital. During the first Saturday
of each March, over 1,000 students gather in the student union on campus for a
fun filled day of events and dancing. At midnight, we announce our fundraising
total for 2014-2015.
UNI Dance Marathon is proud to partner with businesses and entrepreneurs in
the Cedar Valley. With the help of our sponsors, we at UNI Dance Marathon are
able to grow our organization and provide the most financial benefit to the
University of Iowa Children’s Hospital through the Children’s Miracle Network.
The following levels of sponsorship are our proposed sponsorship donations and
incentives. Inquire today to learn about how UNI Dance Marathon can help
grow your business!
Benefits and Reach Benefits to Sponsors
Sponsoring with UNI Dance Marathon provides you with the opportunity to
partner and with a growing, student run non-profit dedicated to serving the
community we share.
As mentioned in the incentives on the previous page, partnering with UNI Dance
Marathon will give your company the opportunity to have logo placement on
Big Event t-shirts worn by over 1,200 participants. Social media shout-outs
leading up to our Big Event and shout-outs during the day of the Big Event.
Reach
UNI Dance Marathon has a very strong social media presence and
engagement among its followers online. In addition to an online presence, UNI
Dance Marathon is a respected organization among the faculty, staff and
student body at UNI as well as the Cedar Valley community.
Students: 12,500 at the University
1,200 Big Event participants
Hospital: 6,000 staff and patients
Families: 35
Community: 235,000 people
2,322 likes 1,152 followers 286 followers 70 followers 4,365 views
Partner with us Gifts
Businesses can choose from different donation levels to support Dance Marathon.
We offer various levels of exposure and a long list of benefits for our donors.
In-Kind
Along with cash donations, Dance Marathon depends on in-kind gifts in order to run
an exciting, compelling and successful event. These gifts range from merchandise and
specialized services given as incentives for dancers, to the food and drinks distributed
to keep the hundreds of dancers and families energized for 12 hours. These donations
are given the same level of benefits as monetary donations.
Blend
Part in-kind, part monetary. When donors are able to give both services and
monetary donation, the two values are added together for the total gift.
Contact Us
To become a sponsor of UNI Dance Marathon, please contact our Director of
Sponsorship, Lauren Bever.
Director of Sponsorship Lauren Bever
(319) 277-7777