6
UNI Dance Marathon 2014-2015 Business Sponsorship Plan Katie Baum | Sarah Hanson | Greg Raney Andrea Thoene | Daniel Vorwerk

UNI Dance Marathon Sponsorship Plan

Embed Size (px)

DESCRIPTION

This plan was created for my PR Campaign Methods class during my Fall 2014 semester at UNI. 5 group members, including myself, were tasked with creating a sponsorship plan for an event a non-profit holds.

Citation preview

UNI Dance Marathon

2014-2015 Business

Sponsorship Plan

Katie Baum | Sarah Hanson | Greg Raney

Andrea Thoene | Daniel Vorwerk

About Dance Marathon

What is UNI Dance Marathon?

UNI Dance Marathon is a student organization that

raises money for the University of Iowa Children’s

Hospital and the Children’s Miracle Network. The

money that is raised helps in four different areas:

research, education, equipment and

enhancements. These four things help the children

and families to feel as close to home as possible

during their stay at the hospital. With the help of UNI

students as our dancers, we have a goal to raise

$225,000 in our fourth year. Our year will conclude

with a BIG EVENT on March 7, 2015. During this time,

our dancers will stand from noon to midnight; it’s a

small sacrifice that symbolizes the hardships our

Miracle Families experience on a daily basis. They

will also get the chance to hang out with our UNI

Dance Marathon families and the kiddos that have

been and are being treated at the University Of

Iowa Children’s Hospital.

Children’s Miracle Network Hospitals

The Children’s Miracle Network was founded in

1983 with the idea to hold fundraisers in hopes to

help as many children as possible at local

children’s hospitals. The first telethon raised

almost $4.8 million to help 22 children’s hospitals.

UNI Dance Marathon supports the Children’s

Miracle Network by fundraising for our local CMN

hospital, the University of Iowa Children’s

Hospital. Today, Children’s Miracle Network

Hospitals is a non-profit organization that raises

funds for over 170 children’s hospitals. 100 % of

the funds raised for CMN Hospitals stay local to

support local children.

What does the money

raised go toward? In UNI Dance Marathon’s first 3 years, it has raised enough money to

fulfill our pledge to sponsor a pediatric intensive care unit room in the

new University of Iowa Children’s Hospital.

The 20-bed pediatric intensive care unit, called the PICU, is the only

comprehensive health care center in Iowa that offers the full range

of pediatric critical care therapies. They have the people, the

expertise, the experience, and the state-of-the-art equipment and

facilities to provide the highest level of care for a wide range of

complex, and sometimes rapidly changing, medical problems.

The money raised this year will go towards the general fund of the

hospital and help children in these ways:

• Research: Support for the discovery of the new ways to cure and

prevent childhood illnesses

• Equipment: Catheterization lab, pediatric dialysis unit

• Enhancements- The fun stuff! Toys, iPads, Xbox, etc.

• Education- Books, brochures, and pamphlets to help patients and

their families know what they are going through

How can we work together?

Our BIG EVENT

UNI Dance Marathon works year round to fundraiser for the Children’s Miracle

Network and the University of Iowa Children’s Hospital. During the first Saturday

of each March, over 1,000 students gather in the student union on campus for a

fun filled day of events and dancing. At midnight, we announce our fundraising

total for 2014-2015.

UNI Dance Marathon is proud to partner with businesses and entrepreneurs in

the Cedar Valley. With the help of our sponsors, we at UNI Dance Marathon are

able to grow our organization and provide the most financial benefit to the

University of Iowa Children’s Hospital through the Children’s Miracle Network.

The following levels of sponsorship are our proposed sponsorship donations and

incentives. Inquire today to learn about how UNI Dance Marathon can help

grow your business!

Benefits and Reach Benefits to Sponsors

Sponsoring with UNI Dance Marathon provides you with the opportunity to

partner and with a growing, student run non-profit dedicated to serving the

community we share.

As mentioned in the incentives on the previous page, partnering with UNI Dance

Marathon will give your company the opportunity to have logo placement on

Big Event t-shirts worn by over 1,200 participants. Social media shout-outs

leading up to our Big Event and shout-outs during the day of the Big Event.

Reach

UNI Dance Marathon has a very strong social media presence and

engagement among its followers online. In addition to an online presence, UNI

Dance Marathon is a respected organization among the faculty, staff and

student body at UNI as well as the Cedar Valley community.

Students: 12,500 at the University

1,200 Big Event participants

Hospital: 6,000 staff and patients

Families: 35

Community: 235,000 people

2,322 likes 1,152 followers 286 followers 70 followers 4,365 views

Partner with us Gifts

Businesses can choose from different donation levels to support Dance Marathon.

We offer various levels of exposure and a long list of benefits for our donors.

In-Kind

Along with cash donations, Dance Marathon depends on in-kind gifts in order to run

an exciting, compelling and successful event. These gifts range from merchandise and

specialized services given as incentives for dancers, to the food and drinks distributed

to keep the hundreds of dancers and families energized for 12 hours. These donations

are given the same level of benefits as monetary donations.

Blend

Part in-kind, part monetary. When donors are able to give both services and

monetary donation, the two values are added together for the total gift.

Contact Us

To become a sponsor of UNI Dance Marathon, please contact our Director of

Sponsorship, Lauren Bever.

Director of Sponsorship Lauren Bever

(319) 277-7777

[email protected]