In Undisclosed, attorneys Rabia Chaudry, Colin Miller and Susan Simpson investigate wrongful convictions and related issues concern the criminal justice system. In season 1 the podcast covered the case of Serial’s Adnan Syed, diving deeper into both the ongoing investigation and providing updates on his current legal proceedings challenging his conviction.

Podcasts attract a mobile-centric audience who are statistically proven to be more engaged with your adverts.

Listeners buy products from podcasting ads

64% of podcast listeners say that they bought a product after

hearing an ad on a podcast

Podcasts drive more engagement

Compared to radio, research has shown 2-3 times more engagement from podcasts

Podcast hosts endorse your brand

When a podcast host reads your ad it’s a more personal and direct

endorsement of your brand

Share of radio consumed on mobile

US mobile ad spend, 2018 (projected)

Podcast listening time, 2020 (projected)

choose.audioboom.com

Pre and Post RollWith 1m listens, your content could earn $12,000 per episode with one pre-roll at a $12 CPM

Listens Undisclosed released new episodes every week: a full episode every other week and a mini episode in the alternate. Each episode garnered over 1m listens in its two week period. To date (Jan, 2016), Undisclosed has had over 60m listens after just six months. We’re predicting even more listens when season 2 launches in spring 2016.

Live ReadsWith 1m listens, your content could earn over $22,500 per episode with two live-reads at a $20 CPM

What’s it worth?

Podcast Advertising