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Understanding your
CommunityNeeds and Resource Assessments
Primary Prevention Institute 2015
Learning Objectives :
To understand the value of conducting community assessments
To learn how to conduct a needs-based and strength-based assessment
To practice using assessment tools
Primary Prevention Institute 2015
Opening Discussion:
What have your experiences been with needs and resources assessments?
Primary Prevention Institute 2015
Needs & Resources Assessment
What are the needs and conditions that must be addressed in your community to prevent problem behaviors?
What assets does your community have in place already to prevent the problem behaviors?
Primary Prevention Institute 2015
What is a Needs and Resources Assessment?
A systematic process of gathering and critically interpreting information (data) about a particular health or social problem, and the resources available to address that problem, within a defined community.
Primary Prevention Institute 2015
Why is it important?
We can ensure that we are actually addressing the community’s needs, not just what we think the needs are
Community members are engaged in the process and are therefore more willing to work on the issue because they are guiding the process
All stakeholders develop a shared understanding of community needs and resources
Needs and resources assessments are the foundation for planning
Primary Prevention Institute 2015
Identifying a problem
We are going to focus on Texting and Driving
Which social issue/problem will you address in your program?
Primary Prevention Institute 2015
Defining Community
Who is in your community? Who are your stakeholders? Who are you collecting
information from? Who needs to be involved in
collecting and analyzing data? What are their roles?
Primary Prevention Institute 2015
Tools for Assessment
Primary Prevention Institute 2015
Asset maps are used to identify the strengths, skills, capabilities, and talents that a community can use to create beneficial changes.
Resources and asset mapping
Primary Prevention Institute 2015
Types of Assets
Category Entities Assets
Institutions Government bodies, hospitals, schools, businesses
• funding• sponsorships• clout and influence• media exposure
Groups & Organizations
4-H Club, Rotary, neighborhood organizations, faith-based community groups
•volunteer base• meeting space and facilities• office space and equipment• outreach capabilities• organizational clout and respect
Individuals Both formal and informal leaders in the community
• technical skills• political influence• social research skills• management experience and skills• fundraising experience and skills• journalism/public relations
Primary Prevention Institute 2015
Existing Data
RI DataHUB
Census
Kids Count
Youth Risk Behavior Survey (YRBS)
Survey Works (SALT) data
State Departments of Education, Health
Your organization’s existing data
Other organization’s needs assessments
Data from local, state, or national studies
http://www.textinganddrivingsafety.com/texting-and-driving-stats/
Primary Prevention Institute 2015
Common Methods for Collecting New Data:
Surveys Key Informant Interviews Focus Groups Community Meetings/Forums Environmental Scans
Primary Prevention Institute 2015
Surveys
1. Determine goal of survey
2. Select a sample
3. Find or write the questions Open-ended
4. Test the survey
5. Administer the survey
6. Analyze the data
7. Share & use the results
Primary Prevention Institute 2015
Key Informant Interviews
Structured conversations with formal and/or informal leaders in a community
1.Define the purpose of the interview(s)
2.Identify potential key informants
3.Generate the questions
4.Identify interviewer
5.Conduct the interviews
6.Interpret and report the results
Primary Prevention Institute 2015
Focus Groups
A group of 6-8 people selected for their particular demographic, skills, experience, views, or position are asked a series of questions about a topic or issue to gather their opinions.
Group interaction is used to obtain detailed information about a particular issue.
Steps are similar to those used for key informant interviews
Primary Prevention Institute 2015
Community Meeting/Forum
A public meeting is a larger setting that encourages community members to discuss community needs, prioritize needs, and steps to address the priority needs.
Primary Prevention Institute 2015
Environmental Scans
Media & advertising scan
Policy scans
Community conditions scan
DISCUSS Environmental SCAN for Texting & Driving
Primary Prevention Institute 2015
Once you collected the data…
USE it! Share the information with staff Share the information with the
community
Primary Prevention Institute 2015
