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Understanding Your Business and Your Goals
Business Planning Concepts Fact Finder
Owner Name: ________________________________________________
Business Name: ________________________________________________
Agents: ________________________________________________
Date: ________________________________________________
M U T U A L T R U S T F I N A N C I A L G R O U P
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 2 • For producer use only.
— Personal Information —
Children
Child #1 Name:
________________________________________________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Occupation: ______________________________________
Child #2 Name:
________________________________________________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Occupation: ______________________________________
Child #3 Name:
________________________________________________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Occupation: ______________________________________
Child #4 Name:
________________________________________________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Occupation: ______________________________________
Business Owner
Name: _______________________________________
Phone: Home __________________________________
Business _________________________________
Mobile _________________________________
Address: _______________________________________
_______________________________________
_______________________________________
_______________________________________
Email Address:
________________________________________________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Business Name:
________________________________________________
Spouse
Name: _______________________________________
Phone: Home __________________________________
Business _________________________________
Mobile _________________________________
Address: _______________________________________
_______________________________________
_______________________________________
_______________________________________
Email Address:
________________________________________________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Business Name:
________________________________________________
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 3 • For producer use only.
— General Business Information —
General
Business Name:
________________________________________________
Business Type:
________________________________________________
Business Address:
________________________________________________
________________________________________________
________________________________________________
________________________________________________
Website:
________________________________________________
Number of Employees: ____________________________
Form of Business
Sole Proprietorship Partnership S Corporation
Date Established/State Established In:
______________________________________________
C Corporation Professional Corporation Non-Profi t
Date Incorporated:
______________________________________________
Limited Liability Company Limited Partnership Limited Liability Partnership
Corporate Tax Bracket:
______________________________________________
Ownership
Owner #1 Name: __________________________________
Relationship: __________________________________
Title/Function: __________________________________
Percentage Owned: ________ Compensation: __________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Owner #2 Name: __________________________________
Relationship: __________________________________
Title/Function: __________________________________
Percentage Owned: ________ Compensation: __________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Owner #3 Name: __________________________________
Relationship: __________________________________
Title/Function: __________________________________
Percentage Owned: ________ Compensation: __________
Date of Birth: _______ / _______ / _______ (mm/dd/yyyy)
Advisors
CPA Name: ______________________________________
Banker: _________________________________________
Financial Planner/Investment Manager:
________________________________________________
Attorney: ________________________________________
Insurance Agent: __________________________________
Other Advisor: ___________________________________
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 4 • For producer use only.
— Background & Goals —
History
How did you get started in this business? When? What was your motivation?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
How has the business performed versus your original expectations?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Current Business Situation
How are things going with the business?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
How are you diff erent than your competition? What makes your business successful?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Do you have a written business plan? Yes No
If so, when was it last updated? _______ / _______ / _______ (mm/dd/yyyy)
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 5 • For producer use only.
— Background & Goals —(continued)
Concerns
What are your current challenges with the business?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Business Expectations
Where do you expect the business to be in 5 years? 10 years?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
What is your greatest wish for the business?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 6 • For producer use only.
— Background & Goals —(continued)
Daily Operations
What employees are critical to running the day-to-day operations? Do you think any of these employees would be able to run the busi-ness if you had to leave for an extended period? Are any of these employees family members?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
What do you provide or off er to keep your key people satisfi ed working at the business?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
How do you feel about the benefi ts you off er your employees? How do your employees feel?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
What do you think the business is worth today? How did you determine this amount?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
What is your exit plan from the business? Are there family issues that may aff ect your exit plan? Do you have a succession plan in mind?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 7 • For producer use only.
— Succession Planning —
What would happen to the business or your interest in the business if you were to die, become disabled or retire tomorrow? (Based on the answer, skip to the appropriate section below.)
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Family Continues the Business
Who do you want to own the business? _________________________________________________________________________
Who will run daily business management? ______________________________________________________________________
Do you think the change in management will aff ect your creditors, suppliers and customers? Yes No
How? __________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Does the business have cash reserves to support the transfer of ownership? Yes No
Will the business generate enough income for your family? Yes No
If the business is going to someone other than a surviving spouse, will the newowner or your estate have the resources to pay estate settlement costs on the transfer? Yes No
Do you want to provide for family members not involved in running the business? Yes No
Does your family have a clear understanding of your wishes for the business? Yes No
Does your will spell out your wishes? Yes No
Business To Be Sold
Do you have someone in mind to purchase your interest of the business? Yes No
Is there a formal agreement/plan? Yes No
When was it created? _______ / _______ / _______ (mm/dd/yyyy)
By whom? _______________________________________________________________________________________________
When was it last reviewed? _______ / _______ / _______ (mm/dd/yyyy)
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 8 • For producer use only.
— Succession Planning —(continued)
How is the agreement funded?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
What are the terms of the agreement?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
When was the last time the business was formally appraised? _______ / _______ / _______ (mm/dd/yyyy)
What was the amount? _____________________________________________________________________________________
If you were to sell your business today, what do you think you could sell it for? __________________________________________
If you don’t have a buyer in mind, could your heirs fi nd a buyer or would the business need to be liquidated?
________________________________________________________________________________________________________
Business To Be Liquidated
What assets will be sold for a prime price? What assets will be sold at discount or wholesale?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
How would your family make up for loss of income if the business is liquidated?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Have you made provisions in your will for the orderly liquidation of the business? Yes No
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 9 • For producer use only.
— Key Employee —
Key Employees
Whom do you feel is responsible for some/all of the business’s success?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Which employees are critical for managing day-to-day operations?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Have you considered the cost and time to fi nd and train a replacement should one of these critical employees stop working in the business?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Do you have any plans in place (insurance) to protect against these business risks? Yes No
Are there cash reserves suffi cient to cover these costs? Yes No
How would you rate your level of debt? Low Medium High
Are you protected (insured) against any of this debt? Yes No
Form No. 336 (8/13)
M U T U A L T R U S T F I N A N C I A L G R O U P
Business Planning Concepts Fact Finder
Page 10 • For producer use only. • This form does not need to be submitted as part of the application.
— Executive Benefits Planning —
Executive Benefits
Have you put any executive benefi t plans in place to attract, motivate and retain key employees? See list below.
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
How do you feel about these programs?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
How do you feel about off ering incentives for employees who help grow the business?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
Is employee turnover a problem? Yes No
Types of Executive Compensation for Employees
Executive Bonus Severance Pay Plan Split Dollar Plan Salary Continuation Plans Deferred Compensation Plans Group Term Carve-Out Stock Option Plan or Other Equity Plans