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Understanding Vertical Markets: Enterprise Communication Requirements Targeting vertical markets is a solid business strategy that drives results Understanding communication requirements in key verticals is a cornerstone for success Find out how needs in key vertical markets are changing and where there are opportunities A Questex Company Business Development Strategies Listen Now

Understanding Vertical Markets: Enterprise Communication ... · PDF fileUnderstanding Vertical Markets: Enterprise Communication ... , vertical marketing is ... Understanding Vertical

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Page 1: Understanding Vertical Markets: Enterprise Communication ... · PDF fileUnderstanding Vertical Markets: Enterprise Communication ... , vertical marketing is ... Understanding Vertical

Understanding Vertical Markets: Enterprise Communication Requirements

• Target ingvert ica l markets is asol idbusinessstrategythatdr ivesresults

• Understandingcommunicat ionrequirements inkeyvert ica ls i s acornerstoneforsuccess

• F indouthowneeds inkeyvert ica l marketsarechangingandwherethereareopportunit ies

A Questex Company

Business Development Strategies

Listen Now

Page 2: Understanding Vertical Markets: Enterprise Communication ... · PDF fileUnderstanding Vertical Markets: Enterprise Communication ... , vertical marketing is ... Understanding Vertical

IntroductionThecompet i t ive landscapeofthepr int ing industry

is oftenharshandunforgiv ing. Target ingspecif ic

vert ica l marketsandestabl ishing leadership inthem

is becomingasol idbusinessstrategyformanyf i rms.

S implyput, vert ica l market ing is developingproducts

andserv icesthataretargetedtowardaspecif ic

industry. Moreandmoref i rmsareseekingthe immense

benefitstargetingspecificindustriescandeliver, suchas:

• Ident i fy ingprof i tableniches

• Uncover ingunf i l ledmarketneedsorgaps, and

f i l l ingthem

• Pos i t ioningasaproviderwithadeep industry

knowledge

• Enhancingcredibi l i ty anddr iv ingsa les

Customerswantpartnersthatunderstandtheir needs

andthemarketsthattheyserve!

Vert ica l market ingoffers manybenef i ts , however

thecornerstonesofsuccessful execut ion, thoughtful

marketanalys is anddevelopmentofther ightbusiness

focusandstrategies is noteasy. Ownersandmanagers

must:

• Prof i le avert ica l market, then ident i fy and

pr ior i t izekeymarket inf luencers ineachvert ica l

industry

• Ident i fy, qual i fy, andpr ior i t izethevert ica ls that

wi l l del iver thehighest returnon investment

U n d e r s t a n d i n g V e r t i c a l M a r k e t s :

E n t e r p r i s e C o m m u n i c a t i o n R e q u i r e m e n t s

• Def inecommunicat ionproducts, serv ice

offer ings, andre latedvalueproposit ionsthat

dr ivecompel l ingcustomervalueandf inancia l ROI

forabusinessand i ts customers

Project Objectives

• Prof i le communicat ionserv icerequirements (pr int

andonl ine) across10differentvert ica l industr ies

intheU.S.

• Focuson largeenterpr iseswith500+employees

• Quant i fy spendingbykeyappl icat ionareaand

mediatype

• Ident i fy sourc ingpreferencesbyappl icat ionand

mediatype

• Assessprocessforse lect ingproviders

• Ident i fy strategiesandrecommendat ionsfor

businessgrowthbymarketandappl icat ion

• MarketSegmentCoverage:

o Automotive*

o Educat ion

o F inancia l Serv ices

o Government*

o Insurance

o Healthcare

o Hospita l i ty

o Retai l

o Manufactur ing

o Telecommunicat ions

* Addedthesetwobonusmarketsegments to the surveydatasample.

Page 3: Understanding Vertical Markets: Enterprise Communication ... · PDF fileUnderstanding Vertical Markets: Enterprise Communication ... , vertical marketing is ... Understanding Vertical

• Ident i fy currentandfuturecommunicat ion

spendingacrosskeyserv iceareas:

o Pr int ing

o Creat iveanddes ign

o Var iabledata

o Dataanalyt ics

o Internet

o E-mai l market ing

o Socia l media

o Mobi leMarket ing

o Mai l ingandfulf i l lment

o Mater ia ls Warehousing

• Examinemarket-def in ingtrends inc luding:

o Shift toe lectronicdocumentdel ivery

o Shift f romoffset todigita l pr int

o Adopt ionofvar iabledatapr int ingprograms

o Adopt ionofe-mai l , mobi le, andsocia l mediamarket ing

o Useof internal vs . external pr int ing / useof partners

o Useofoutsourc ingproducers

o Useofs inglesourceproviders

o UseofWebtoobtaindocumentsand cross-mediaserv ices

o Channel preferencesforspecif ic typesof communicat ions

Who Should Subscribe

• Pr int serv iceproviders inc ludingcommercia l ,

quick, f ranchise, statement, anddigita l pr inters

• Documentoutsourc ingserv iceproviders

• Cross-mediaandmarket ingserv icescompanies

• Businessprocessoutsourc ingcompanies

• Publ ishers

• Direct mai lers

• Pr int brokers

• Equipmentmanufacturersserv ingthepr int ing

industry

Research Methodology

• Web-basedsurveysofexecut ivesanddecis ion-

makerswithineachvert ica l

- 75to125pervert ica l

- Surveysample inc ludesamixof jobt i t les

inc ludingVPs, d i rectors, funct ional owners,

andmarket ingexecut ives

• In-depth interv iewswith16communicat ionsand

mediapurchas ingdecis ionmakersand inf luencers

• Deskresearch

Analysis & Project Deliverables

Studysubscr iberswi l l receive:

• Execut ivesummarywithkeyf indingsand

recommendat ions

• Summaryof interv iewswithkeydecis ionmakers

acrossmarkets

• Researchcharts

• PowerPointsummarys l ides

• Excel f i le of surveydatabyvert ica l

• Datacross-tabulat ions

• InfoCastrecordingofresearchf indingsfortheir

internal use

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Terms and ConditionsLiability for Advice

InfoTrends is not l iableforanyact ionstakenbythe

c l ient inconnect ionwiththe information,opinions,

or advicea l locatedwiththis study.

Copyrights

InfoTrendsreta insa l l copyr ights. Thereproduct ionof

anymater ia ls i s prohibitedwithoutwrittenconsent

fromInfoTrends.

Confidentiality

InfoTrendswi l l use i ts best efforts toensurethatany

conf ident ia l informationobtainedaboutthec l ient

and i ts bus inessdur ingthecourseoftheproposed

study is not, unlessagreedotherwise inadvance,

d isc losedtoanythirdpartywithoutthepr ior wr i t ten

permiss ionofthec l ient. InfoTrendsreta insther ight

tore-useanynon-propr ietary informationaspart of

i ts ongoinganalys is of thedigita l imaging industry.

Terms

Onehalf of feeupon in i t iat ionandonehalf upon

report del ivery.

Page 5: Understanding Vertical Markets: Enterprise Communication ... · PDF fileUnderstanding Vertical Markets: Enterprise Communication ... , vertical marketing is ... Understanding Vertical

Subscriber Rate

$15,995

Subscription includes:

Execut ivesummarywithkeyf indingsandrecommendat ions x

Researchcharts x

Excel F i le of SurveyDatabyVert ica l x

Datacross-tabulat ions x

ResearchCharts x

InfoCastRecordingofResearchF indings x

Interv iewsummary

Subscr ibersmaya lsoaddthefol lowingopt ion:

x

On-s i tePresentat ion (1/2day) $2,500(+travel )

Purchaseordernumber

S ignature

Name

T it le

Company

Address

City, State, Z ip

Country

Telephone

E-mai l

[email protected]+1781.616.2121.

Understanding Vertical Markets: Enterprise Communication Requirements

Subscribe Today!

Authorization Form

For more information, join Lisa Cross as she discusses how this study will take a look at the way in which needs in key verticals are changing and where there are opportunities. Listen Now

Page 6: Understanding Vertical Markets: Enterprise Communication ... · PDF fileUnderstanding Vertical Markets: Enterprise Communication ... , vertical marketing is ... Understanding Vertical

b u s i n e s s d e v e l o p m e n t

InfoTrends is the leadingworldwidemarketresearchandstrategic

consult ingf i rmforthedigita l imaginganddocumentsolut ions industry.

Weprovideresearch, analys is , forecasts , andadvicetohelpc l ients

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