Understanding the World Understanding the World of Broadcastingof Broadcasting

SPORTACCORD - ITF

DAVIS CUP FINAL – MELBOURNE 27 – 30 NOV 2003

Venue: Rod Laver Arena, Melbourne Park Court Surface: Natural Grass (outdoors)Breaks: 20 mins between singles Score Graphics: Basic English score graphics on international feedPresentation Ceremony: Immediately prior to start of play on Friday 28 Nov

Start TimesFriday 28 Nov 2400 GMT (midnight Thursday)Saturday 29 Nov 0300 GMTSunday 30 Nov 2400 GMT (midnight Saturday)

AUS-549Brendan Quirk+ 61 (0)2 9545 5880

Audio ConfigurationAudio 1 English CommsAudio 2 Int SoundAudio 3 TVE Comm

All times in GMTPAS-2 15K-7C Slot A (RAS Encryption) turnaround at Napa to PAS-9/6C SCPC Slot D Slot A 27 Nov: Test: 0600 – 0630, Playout 1: 0630-0730 BT REF: 53103027 Nov: Line Up: 2315 – 2345, Ceremony: 2345-2400, Play: 2400-0800 BT REF: 53103129 Nov: Line Up: 0115-0130, Playout 2: 0130-0230, Line Up: 0230-0300, Play: 0300-0800 BT REF: 53103229 Nov: Line Up: 2230-2245, Playout 3: 2245-2345 BT REF: 53103329 Nov: Line Up: 2345-2400, Play: 2400-0800, Playout: end of feed on Sunday BT REF: TBAW1@ 10° East B4 Middle CH 227 Nov: Test: 0600 – 0630, Playout 1: 0630-0730 BT REF: 52878627 Nov: Line Up: 2315 – 2345, Ceremony: 2345-2400, Play: 2400-0800 BT REF: 52878829 Nov: Line Up: 0115-0130, Playout 2: 0130-0230, Line Up: 0230-0300, Play: 0300-0800 BT REF: 52878929 Nov: Line Up: 2230-2245, Playout 3: 2245-2345 BT REF: 52879029 Nov: Line Up: 2345-2400, Play: 2400-0800, Playout: end of feed on Sunday BT REF: TBA

Napa TeleportNAPA +1 707 521 1100

LA Teleport+ 1 310 578 2294Convert 625 to 525

Martlesham Teleport+ 44 1473 623298

PAS-2 15K-7C Slot AUplink Freq 14436.500 MHz (H)Downlink Freq 3887.500 MHz (V) FIRE EXIT

London Teleport+44 20 7540 5900

PAS-9 6C Slot DUplink Freq 6038.500 MHz (V)Downlink Freq 3813.500 MHz (H)

10° B4 Middle Ch 2Uplink Freq 14388.500 MHz (H)Downlink Freq 11088.500 MHz (V)

Issue 2 03/11/03

Service Parameters8.448 MBitsSymbol rate: 5.632FEC: ¾NDS RAS Encryption

• TV Stations are further back in the cycle, TV Stations are further back in the cycle, recovery (as downturn) hits the progam recovery (as downturn) hits the progam buying budget with a delaybuying budget with a delay

• Sport is still important, but tough market Sport is still important, but tough market makes every program “accountable”makes every program “accountable”

• Smaller sports went to no license fee Smaller sports went to no license fee modelmodel

• Tennis big events hold their own (GS, DC)Tennis big events hold their own (GS, DC)• Signs of recovery in the TV sports marketSigns of recovery in the TV sports market

Overall Situation in TV MarketsOverall Situation in TV Markets

Situation of TV Broadcasters Situation of TV Broadcasters in 2004 – a personal in 2004 – a personal

perspective:perspective:In generalIn general TV Stations are: TV Stations are:

• Good at programming operationallyGood at programming operationally• Good at technical sport Good at technical sport

productions, even in smaller productions, even in smaller markets and newer stationsmarkets and newer stations

• Weak in the sales area for sportsWeak in the sales area for sports

ProgrammingProgramming

• In general TV stations have become very adept at In general TV stations have become very adept at – Planning their program schedulesPlanning their program schedules– Controlling audience flowControlling audience flow– Making money from successful formats Making money from successful formats

(repeats, commercial rights, multiple (repeats, commercial rights, multiple instalments, etc.)instalments, etc.)

• While perfecting their processes, some TV stations While perfecting their processes, some TV stations are forgetting that the secret to a successful are forgetting that the secret to a successful program is program is notnot to to optimise mediocre programmingoptimise mediocre programming but to but to produce, acquire & broadcast excellent produce, acquire & broadcast excellent programmingprogramming & then maximize its impact & then maximize its impact

Technical ExpertiseTechnical Expertise

• TV stations around the world in very different TV stations around the world in very different markets and with extremely different structure markets and with extremely different structure and models are achieving reasonable and models are achieving reasonable standards of technical expertisestandards of technical expertise

• ITF much more confident in production ITF much more confident in production capability of stations in less developed TV capability of stations in less developed TV markets than 5 years ago markets than 5 years ago

• TV stations in developed markets are TV stations in developed markets are constantly raising the barconstantly raising the bar

• Differences in style remainDifferences in style remain

Selected Broadcaster Matchups Selected Broadcaster Matchups Davis Cup Quarterfinals 2004 and Zonal PlayoffsDavis Cup Quarterfinals 2004 and Zonal Playoffs

Host Broadcaster and Away BroadcasterHost Broadcaster and Away Broadcaster

• SRG and F2/F3 (Switzerland v France, QF)SRG and F2/F3 (Switzerland v France, QF)• TVE and NOS (Spain v Netherlands, QF)TVE and NOS (Spain v Netherlands, QF)• ESPN and SVT (USA v Sweden, Quarterfinal)ESPN and SVT (USA v Sweden, Quarterfinal)• ONT and TyC (Belarus v Argentina, QF)ONT and TyC (Belarus v Argentina, QF)• RTBF and ZBC (Belgium v Zimbabwe, Zonal)RTBF and ZBC (Belgium v Zimbabwe, Zonal)• M-Net and TA3 (South Africa v Slovak, Zonal)M-Net and TA3 (South Africa v Slovak, Zonal)• TVN and Canal 1 (Chile v Ecuador, Zonal) TVN and Canal 1 (Chile v Ecuador, Zonal) • Tango TV and BBC (Luxembourg v GB, Zonal)Tango TV and BBC (Luxembourg v GB, Zonal)

Ad SalesAd Sales

• The sales area for sport is a The sales area for sport is a challenge for many stations challenge for many stations

Title Sponsor

International Partners

International Sponsors

*

Title Sponsor

International PartnersInternational Partners

International Sponsors

Ad Sales for SportAd Sales for Sport

Sponsorship Structure Davis Cup 2004Sponsorship Structure Davis Cup 2004

Ad Sales for SportsAd Sales for Sports

• TV ad sales teams are good when there is a TV ad sales teams are good when there is a very strong TV sport that creates specialists very strong TV sport that creates specialists & focus (Soccer, US Football, Baseball in & focus (Soccer, US Football, Baseball in Japan etc.)Japan etc.)

• They are (in my opinion) underperforming They are (in my opinion) underperforming when it comes to less dominant sporting when it comes to less dominant sporting events or events that rate high less events or events that rate high less predictably (Example Davis Cup final)predictably (Example Davis Cup final)

• Many non-sales sports departments feel the Many non-sales sports departments feel the samesame

Ad Sales for SportsAd Sales for Sports

• What seems to work is to have dedicated What seems to work is to have dedicated “specialists” within the sales teams that “specialists” within the sales teams that package and sell specific sports or specific package and sell specific sports or specific type of events ( for example national team type of events ( for example national team events)events)

• The “Specialist” system is also what works The “Specialist” system is also what works in Sponsorship Salesin Sponsorship Sales