Understanding the Implications of Cng Logo on Cng

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  • 8/6/2019 Understanding the Implications of Cng Logo on Cng

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    PRESENTED BY:-RAVI PARKASH TIWARI

    Summer TraineeDept.- Marketing Research

    Maruti Suzuki India Limited

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    FLOW OF PRESENTATION

    Objective

    Methodology

    Introduction to CNG

    Questionnaire based responses

    Proposed growth of city gas and CNG cars Conclusion

    Recommendations

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    OBJECTIVE

    Consumers mindset

    towards CNG Logo

    Find about the number of

    users of CNG fuel

    Number of maruti carowners who have CNG

    Kit installed in their cars

    Problems which usersface when they have CNG

    kit fitted from outside.

    OBJECTIVE

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    METHODOLOGY

    www.timesofindia.indiatimes.com

    Business standard (B SMotoring)

    Auto car magazineSecondaryresearch

    CNG stations visits in Delhi region

    A total of 120 respondents were interviewed

    Personal interviews with respondents

    The analysis was done based on theresponses of the respondents

    Primaryresearch

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    INTRODUCTION TO CNG

    y Compressed natural gas (CNG) is a fossil fuel

    y It is a more environmentally clean alternative to petrol and

    diesely CNG is mainly composed of methane [CH4]

    y CNG emits significantly less pollutants

    y For eg :- for 100 km drive, Petrol emits 22,000 gm of CO2,

    while CNG emits 16,275 gm of CO2

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    QUESTIONNAIRE BASED RESPONSES

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    Do you have a company fitted CNG kit

    car? yes13%

    No87%

    104 Respondents out of 120 said that hey got their CNG kit installed from outside, this implies

    that there is high demand of CNG cars in market and lack in the awareness of company fitted

    CNG kit cars launched by the Maruti suzuki

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    If no then for how much you get it

    installed for?

    6.66%

    62.50%

    15.84% 1.66% 13.34%0.00%

    10.00%

    20.00%

    30.00%40.00%

    50.00%

    60.00%

    70.00%

    Below 20,000 21,000 -

    30,000

    31,000 -

    40,000

    41,000 -

    50,000

    company fit

    Maximum number of respondents have got there CNG kit installed

    between 21,000 INR 30,000 INR

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    Is CNG logo present on the car?

    Yes

    13%

    No

    87%

    Sales

    CNG logo was not present on 104 cars out of 120

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    If no then why CNG logo is not present on

    your car?

    102 out of 104 said that it was never given to them

    and only 2 removed it because of the film

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    Never there

    98%

    removed it

    2%

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    Do you want CNG logo on your car? if yes

    then how do you want it if no then why?

    55%19%

    21%

    4% 1%

    yes-sticker yes-decal

    No-want to hide No-dont want any sticker

    No-already a lot of sticker

    Out of 120 respondents 89 respondents would like to use the CNG Logo on their car

    and 31 dont want to use it. 11MARUTI SUZUKI

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    Where do you want CNG logo on your car?

    26%

    30%

    37%

    7%

    bac lass fr t lass t t ers

    t is t e best place c se by t e resp de ts t fix t e CNG l t ere car

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    What should be written?

    58%25%

    10%7%

    CNG GREEN SMARTFUEL i-gpi

    CNG is the best option chosen by the respondents because it is simple to understand

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    USAGE

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    How much you drive daily?

    3.33%

    25.83%

    34.16%

    20.83%

    11.66%

    0.84% 3.33%0.00%

    5.00%

    10.00%

    15.00%

    20.00%25.00%

    30.00%

    35.00%

    40.00%

    0 - 30 31 - 60 61 - 90 91 - 120 121 - 150 151 - 180 181 - 210

    Maximum % of the respondents fell under 61 90 km of daily drive.

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    How often you come for refilling?

    30%33.00%

    28.00%

    5% 4.00%0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    daily thrice a week twice a week twice a day once a week

    Maximum number of respondents came for refilling thrice a week daily

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    Do you face any problem in keeping luggage?

    22%

    61%

    17%

    Yes a Lot No Yes a bit

    Space problem is not a big issue because most of them use theircar either to go office or college daily

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    What is the frequency of you traveling a long

    distance?

    3% 11% 12% 11% 14%

    49%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    once a

    fortnight

    once a week once in a

    month

    once in

    threemonths

    once in six

    months

    Never

    Half the percentage of respondents never travel long distance by car

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    CARS COMPANY

    & MODELS

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    Name of the car company?

    57.00%

    %

    7% 1% 1% 1%0.00%

    10.00%

    20.00%

    0.00%

    40.00%

    50.00%

    0.00%

    Marutisuzuki

    Hyundai Honda Ford Opel TATA

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    Maximum number of CNG kit fitted cars are fromMaruti suzuki

    and its close competitor is Hyundai

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    Which model?

    1% 1% 1% 1% 1% 1% 3%5% 5%

    7% 7%8% 8%

    9%

    20%22%

    0%

    5%

    10%

    15%

    20%

    25%

    Wagon-R acquires the maximum share in the market

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    Models of the company fitted CNG kit cars

    31.25% 31.25%

    6.25% 6.25%

    18.75%

    6.25%

    0.00%

    5.00%

    10.00%

    15.00%

    20.00%

    25.00%

    30.00%

    35.00%

    Santro Wagon-R Accent Alto i-10 Tata

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    Out of 16

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    DEMOGRAPHICPROFILE

    OFTHE RESPONDENTS

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    Gender of the Respondent?

    97%

    3%

    Male Female

    Maximum percentage of the respondents were male

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    Ag f t r s ts?

    2%

    21% 21%

    18%

    13%

    8%

    5%6%

    3% 1% 2%0%

    5%

    10%

    15%

    20%

    25%

    16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70

    Maximum umb r f r s ts w r b tw 21-30 yr f ag .

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    Occupation of the respondents?

    Maximum respondents were servicemen

    38%

    34%

    14.00%11%

    3%0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    Service Businessman Student Self employed Retired

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    CONCLUSION

    y More number of people are using CNG cars getting CNG kits installed from

    outside, and hence there is a high demand in market for CNG cars

    y 74% of the people said that they want CNG sticker on their car

    y Space problem is not a big problem because very less no of respondents

    travel long distance tour by CNG car

    y Maximum CNG fitted cars are fromMaruti Suzuki

    y Maximum numbers of car are hatch back cars

    y Number of kilometers that the people drive daily states that a 12 kg

    cylinder is enough to suit their needsy Maximum number of CNG car users are males

    y Many people are facing rear suspension problem because of heavy cylinder

    of CNG

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    RECOMMENDATIONS

    y Make population aware that there is less wear and tear of companyfitted CNG kit car because of improved suspension and compatibleengine

    y

    Use better equipments to improve the pickup of the cary Active advertising for CNG cars should be done, as no one was

    aware of how many models of CNG kit fitted cars are being launchedby maruti suzuki

    y Sales campaigns should be done to increase the awareness amongpeople about the CNG cars launched by Maruti Suzuki

    y Special marketing Efforts should be done for targeting womeny The extra price charged for company fitted CNG kit car over normal

    petrol car should taken into consideration.

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    THANK YOU

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