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Understanding the Growth - Global
By – Mithu deb
S&P 500 in 1957 (year 1 for the index) S&P 500 in 2010 (year 54 for the index)
Of the 500 S&P companies in 1957, only 14% remain on the 2010 S&P 500 list
The ability to manage fundamental change is key to growth - history shows that failure rates are extremely high
Source: S&P Guide 2010 and S&P Library for 1957 data
Innovation as an Enabler of Growth
3
Brief
CampaignPlanning
User Demand Analysis
Usability Study
AuditImplement
Observation &
Refinement
Reporting
Status Meetings
Establish the campaign objectives and metrics for success
Cross channel strategy meetings to ensure integrated planning approach
Analyse user demand, seasonality trends, competitive benchmarking and combine with forecast tools
Conduct Visibility, Content & Reputation audits and provide
detailed recommendations
Provide implementation guidance & hand hold throughout process
Observe changes to rankings and traffic levels and refine strategy. Use analytics to understand new
user’s intent
Update Rankings Report & Campaign
Objectives Report and feed insight back
into strategy
Regular calls and status meetings with client to
ensure a partnership approach
Analyse user experience, usability and conversion path analysis and feed into audit. Gain further insight by deep diving into Analytics
Refine your SEM capability!!
Source:
Thank You !!