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Understanding Schema.org
Presenters:
Dan ScottSystems Librarian
Laurentian University
Jason A. ClarkHead of Library Informatics & Computing
Montana State University
June 29, 2014Sponsored by ALCTS & LITA
#alctsAC14
Context: Discovery ElsewhereIntroduction of Speakers
Jenn RileyAssociate Dean, Digital Initiatives
McGill UniversityCo-Chair, ALCTS/LITA Metadata Standards Committee
Let’s face it.Google is just BETTER at
this than us.
They have:Large scale user behavio(u)r data
More resources
Integration with other data sources (browser, bookmarks, etc)
More resources
Ability to do real-time experiments at scale
Did I mention they have more resources?
Here’s a reality check about Google
Crawls 20 billion pages per day4
A Knowledge Graph of 500 million things4
Nearly 50,000 employees3
$13.966 billion operating income in 20132
Made ca. 550 tweaks to their search algorithm in 20101
1. http://www.wired.com/2010/02/ff_google_algorithm/all/12. http://www.sec.gov/Archives/edgar/data/1288776/000128877614000020/0001288776-
14-000020-index.htm3. http://investor.google.com/financial/tables.html4. http://searchengineland.com/google-search-press-129925
Why not leverage this rather than try to replicate it?
Record-based
Sorting
Boolean logic
Teaching users to use the system
Index created from all possible sources
Relevance ranking
Vector spaces
Intelligence in the system
Library systems approach
Web scale approach
Nearly 40% of faculty1…89% of students2…
84% of general public3…
start discovery with a search engine
1. Ithaka US Faculty Survey, 20122. OCLC College Students Perceptions of Libraries and Information Resources, 20053. OCLC Perceptions of Libraries, 2010
So how do we leverage these strengths? Get our stuff out
ON the web. Discoverable there.
Usable there.
schema.org is step one towards this goal
Remember this?
From http://www.criticism.com/seo/dublin-core-metadata.php
Now we’re getting more granular
And bringing in structured data
From http://schema.org/docs/gs.html
Our Speakers
Dan Scott, Laurentian University@denials
Jason Clark, Montana State University@jaclark
#alaac14 #alctsAC14 #schema
Thank you for attending this ALCTS program
Your feedback is important to us!Using the QR code or URL below please take a
moment to complete a short online evaluation form and enter to win the ALCTS prize drawing.
http://tinyurl.com/alcts-ac14-eval
#alctsAC14