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©2016 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. #vision2016 Understanding potential mortgage borrowers in markets rich with Hispanics and Millennials

Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

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Page 1: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

© 2016 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian

Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted

work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public.

#vision2016

Understanding

potential mortgage

borrowers in

markets rich with

Hispanics and

Millennials

Page 2: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

2 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Audience polling instructions

Step 1 Step 2 Step 3

Page 3: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

© 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Introducing:

#vision2016

Cindy Waldron Freddie Mac

Renae Sherman Experian

Page 4: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

4 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Millennial and Hispanic population growth

Page 5: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

5 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Hispanics and Millennials

5.7M more households over next decade

8% increase in homeownership rate from 2014 to 2015

18% of total U.S. population

52% of new homeowners between 2010 and 2030

21% of the Millennial population

Hispa

nic

s

Mille

nn

ia

ls

Surpassed the Baby Boomer generation in 2015

75M individuals strong

75% say homeownership is a long-term goal

60% have plans to buy a home in the future

Page 6: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

6 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Research data

overview

Page 7: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

7 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Research data overview

Obtained 10% sample of Experian File OneSM consumer credit database

VantageScore® 3.0 credit score

Premier AttributesSM v1.2

Income InsightSM and Debt-to-Income InsightSM

Matched to Experian ConsumerViewSM

marketing database

Age

Education

Individual and household-level demographics

Data summary

Page 8: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

8 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Data summary

Mortgage readiness – underwriting criteria:

Strong

VantageScore® 3.0 greater than 737

Total DTI < 45%

Moderate

VantageScore® 3.0 between 661 and 736

Total DTI < 45%

Weak

VantageScore® 3.0 less than 661 AND / OR

Total DTI > 45%

Foreclosure in the past 84 months

Bankruptcy in the past 12 months

Severe delinquency (120-180 DPD) in the past 12 months

No foreclosures in the past 84 months

No bankruptcies in the past 12 months

No severe delinquencies (120-180 DPD) in the past 12 months

Page 9: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

9 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Data summary

9

Total sample

11,598,718 683 AVERAGE

Millennial

26%

Non-

Millennial

74%

Hispanic

15%

Non-

Hispanic

85%

Mortgage

readiness

20% Strong

14% Moderate

32% Weak

30%

Have mortgage trade on file

4% Unscoreable

Page 10: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

10 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Generational review

Gen X

Ages 35-51

Baby

Boomers

Ages 52-70

Silent

Ages 71+

Millennials

Ages 18-34

Page 11: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

11 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

What do you think is the average

VantageScore® 3.0 credit score

for Millennials?

A. 618

B. 639

C. 663

D. 702

Audience survey question

?

Page 12: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

12 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

600

650

700

750

800

850

12

Millennials

Ages 18-34

Gen X

Ages 35-51

Baby

Boomers

Ages 52-70

Silent

Ages 71+

Average VantageScore 3.0 credit score

By generation

708

740

639

663

Page 13: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

13 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Millennials

Page 14: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

14 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Millennial characteristics

Millennials

AGE 27.2 years

$53,600

639

17%

$4,342

64%

AVERAGE INCOME

AVERAGE

AVERAGE

PERCENT WITH A MORTGAGE

AVERAGE REVOLVING CARD BALANCE

STUDENT LOAN DEBT AS A PERCENTAGE OF TOTAL DEBT

(for those with student debt)

1 in 5

Millennials

are Hispanic

Page 15: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

15 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

How many Millennials are Mortgage Ready?

Millennials

Strong 15%

Moderate 17%

Weak 51%

Have a mortgage 17%

20,684,883

Strong + Moderate

Mortgage Ready Millennials

15%

25%

28%

32%

Age Distribution of Weak Segment:

18-21

22-25

26-29

30-34

31%

69%

Near-Moderate in Weak Segment:

601-660

< 600

VantageScore® 3.0

range:

Page 16: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

16 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Do income and education level indicate

Mortgage Readiness for Millennials?

0%

20%

40%

60%

80%

100%

Weak Moderate Strong Have aMortgage

Graduate DegreeUndergrad DegreeSome College (incl trade school or current student)High SchoolLess than High School

Education level Average Income Insight

$36,900

$51,600

$75,100

$88,700

$0

$20,000

$40,000

$60,000

$80,000

$100,000

Weak Moderate Strong Have aMortgage

Page 17: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

17 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Millennial student loan impact

0%

25%

50%

75%

100%

Weak Moderate Strong Have aMortgage

$1k-$5k $5k-$10k $10k-$20k $20k-$40k $50k+

Monthly student loan payment

and % of gross monthly income

$208

$253

$314

$281

$0

$50

$100

$150

$200

$250

$300

$350

Weak Moderate Strong Have aMortgage

Student loan balances by segment

6.8%

5.9%

5.0% 3.8%

67% 33%

No Student Loans

1+ Student Loans

Student loan debt burden

0%

25%

50%

75%

100%

Overallbalances

Page 18: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

18 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Where do Millennials live?

Page 19: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

19 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Where do you think the largest

population of Mortgage Ready

Millennials live?

A. Greater Chicago area

B. Greater San Diego area

C. Greater Miami area

D. Greater New York area

Audience survey question

?

Page 20: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

20 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Where do Mortgage Ready Millennials live?

Top 10 MSAs

Page 21: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

21 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Do Mortgage Ready Millennials

live in affordable areas?

Top 10 MSAs

Page 22: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

22 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Is housing stock available in areas where

Mortgage Ready Millennials live?

Top 10 MSAs

Freddie Mac Borrower Help Center

Page 23: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

23 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Hispanics

Page 24: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

24 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

What percentage of Hispanics

do you think currently have

a mortgage?

A. 11%

B. 23%

C. 28%

D. 31%

Audience survey question

?

Page 25: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

25 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Hispanic characteristics

Hispanics

Non-

Hispanics

AGE 46.1 years 52.5 years

$67,199 $83,328

647 689

23% 33%

$8,283 $11,063

55% 52%

AVERAGE INCOME

AVERAGE

AVERAGE

PERCENT WITH A MORTGAGE

AVERAGE REVOLVING CARD BALANCE

STUDENT LOAN DEBT AS A PERCENTAGE OF TOTAL DEBT

(for those with student debt)

Page 26: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

26 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

How many Hispanics are Mortgage Ready?

Hispanics Non-Hispanics

Strong 13% 22%

Moderate 15% 14%

Weak 48% 31%

Have a mortgage 24% 33%

8,015,054

Strong + Moderate

Mortgage Ready Hispanics

Page 27: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

27 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Average Income Insight

Is education level or income an indication

of Mortgage Readiness for Hispanics?

0%

20%

40%

60%

80%

100%

Weak Moderate Strong Have aMortgage

Less than High School High School

Some College Undergrad Degree

Graduate Degree

$41,300

$59,100

$88,300

$112,600

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

Weak Moderate Strong Have aMortgage

Education level

Page 28: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

28 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

28

How debt leveraged are Hispanics

by Mortgage Readiness status?

4.2 6.0

9.5

12.7

4.1 5.2

9.2

12.6

0

5

10

15

Weak Moderate Strong Have a Mortgage

Total number of revolving trades

$4,844 $4,198 $2,166

$16,790

$6,353 $5,657 $2,331

$20,664

$0

$10,000

$20,000

$30,000

Weak Moderate Strong Have a Mortgage

Total balance on open revolving trades

65%

32% 9% 33%

68%

34% 8% 31%

0

0.2

0.4

0.6

0.8

Weak Moderate Strong Have a Mortgage

Overall revolving balance to credit ratio

Non-Hispanic

Hispanic

Page 29: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

29 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Hispanic student loan impact

0%

25%

50%

75%

100%

Weak Moderate Strong Have aMortgage

$1k-$5k $5k-$10k $10k-$20k $20k-$40k $50k+

$196 $218

$264 $258

$0

$50

$100

$150

$200

$250

$300

Weak Moderate Strong Have aMortgage

5.7% 4.4%

3.6% 2.7%

Monthly student loan payment

and % of gross monthly income

Student loan balances by segment

83% 17%

No Student Loans

1+ Student Loans

Student loan debt burden

0%

25%

50%

75%

100%

Overallbalances

Page 30: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

30 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Where do Hispanics live?

Page 31: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

31 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Where do Mortgage Ready Hispanics live?

Top 10 MSAs

Page 32: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

32 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Do Mortgage Ready Hispanics

live in affordable areas?

Top 10 MSAs

Page 33: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

33 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Is housing stock available in areas where

Mortgage Ready Hispanics live?

Top 10 MSAs

Freddie Mac Borrower Help Center

Page 34: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

34 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Opportunities

Page 35: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

35 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Where should lenders focus to serve

Millennial and Hispanic potential home

buyers?

Freddie Mac Borrower Help Center

Page 36: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

36 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

What factors predict Millennials and

Hispanics home purchase likelihood?

Logistic

Regression

Analysis Gender

Number of children

Education

Housing stock

Local economic factors

VantageScore® 3.0

Age

Student debt

Credit card debt

Auto loans

Income

Marital status

Housing prices

Significant

factors

Insignificant

factors

Hispanic

dataset

Millennial

dataset

Page 37: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

37 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

How do the significant factors impact

Millennial and Hispanic home purchase

likelihood?

Hispanics

10% increase in income = 40% more likely to purchase

10% increase in student debt = 3% less likely to purchase

10% increase in home price = 5% less likely to purchase

Married = 2.58 times more likely to purchase

Increase likelihood of home purchase:

Millennials

10% increase in income = 35% more likely to purchase

10% increase in student debt = 4% less likely to purchase

10% increase in home price = 2% less likely to purchase

Married = 2.67 times more likely to purchase

Decrease likelihood of home purchase:

Page 38: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

38 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Closing

Page 39: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

39 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

Conclusion

There are a lot of sourcing opportunities

for Hispanics and Millennials!

Lack of

affordable housing

High

cost areas

Credit constraint

borrowers

Top areas of focus for

Mortgage Ready borrowers

Greater New York

Greater Houston

Greater Miami

Greater Chicago

Greater San Antonio

Greater Dallas

Greater San Bernardino

Greater San Francisco

Greater San Antonio

Greater San Bernardino

Homeownership challenge areas

$$$

Page 40: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

40 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

#vision2016

Consumer resources

Where to get help

Freddie Mac

Borrower Help Centers

FMAC information on borrower help centers

Future expansion plans based on this data?

www.freddiemac.com/singlefamily/housingpros/help_centers.html

Experian

Credit EducatorSM

30-minute phone-based education session conducted by a trained Experian Credit Educator agent

Review of individual credit score and credit report basics

www.experian.com/credit-education/services.html

Page 41: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

41 © 2016 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

For additional information,

please contact:

@ExperianVision | #vision2016

Follow us on Twitter:

#vision2016 [email protected]

Page 42: Understanding potential mortgage borrowers in #vision2016 ......How many Millennials are Mortgage Ready? Millennials Strong 15% Moderate 17% Weak 51% Have a mortgage 17% 20,684,883

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