Understanding Logo Design

8/8/2019 Understanding Logo Design

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Understanding Logo Designo




Your company logo is the cornerstone of your image. It’s the firstthing people look at, and your first opportunity to make a positiveimpression on potential customers.

A logo is the visual representation of a company or organization, whichforms the foundation of its corporate identity. It is a name, symbol,monogram, emblem, trademark, or other graphic device designed for easy and definitive recognition by the company’s audience. Basically,logo is an illustration of your entire company image, which is thencommunicated to your prospect in a graphic or symbolic way.

A professionally designed logo attracts attention, and leaves aneverlasting impression in people’s minds. It is true! Look at Nike, thefamous shoe company, as an example. When you see that “swoosh”logo, you immediately know that is Nike. McDonald’s, Gulf Air,Toyota, Alba, Coca-Cola, HP (Hewlett Packard), MTC Vodafone andWhirlpool are few more prominent examples. There are numerousother examples that could be cited, that you probably see everyday and undoubtedly you can appreciate the power a simple, well-designed logo and Corporate Identity can have for your business.

Business and marketing experts urge all business owners to “brand”their businesses with a logo, corporate colors and a set of consistentmarketing materials - a brand identity system. However, they rarelyexplain the reasons behind this advice. A logo and consistent marketingmaterials can increase and stabilize your sales and revenue.




Three basic Logo Types

Nearly all logos can be organized into three basic types: Font-based logos are very old theory and generally are easier to develop.Examples are Coca-Cola, Xerox, IBM, and Sony. These logos use typetreatments with a little twist to make them distinctive. But these logoshave no inherent meaning, it often takes a long time and expensivebranding, advertising, and marketing to get them established in themarketplace.

Other logos contain icons and images that depict what a company

does, such as when a transportation company uses an illustrationof a truck in its logo. A medical company uses a capsule, tabletor Red Cross to depict the medical field. This concept became abit old fashioned in this digital age. Modern thinking over thrownthis age-old symbolic theory. Batelco, Abdullah Nass Group are thecontemporary examples to come up with this modern new look totheir corporate identity.

Finally, there are abstract graphic symbols, such as the Apple

Computers and “Swoosh.” If done correctly, these types of logos canbe very powerful and create an emotional bond with viewers.

Old Identity New Identity





Short History of Logo Design

Logo design has its roots in Ancient Greece with the use of symbolsconsisting of one or more letters. These typically represented theinitial letters of a person or place for use on stationery and signs.Many early Greek and Roman coins bear the logos of rulers or towns.During the Middle Ages, similar logos were seen in abundance inecclesiastical and commercial use. By the thirteenth century, thesesimple letterforms had evolved into trademarks for merchants.

These early examples of logo design include marks for masons,goldsmiths, paper makers, and nobility. By the 1700s, every trader and dealer had a trademark or stamp.

The industrial revolution caused a dramatic gain in the value andimportance of trademarks. By the 1950s, with the emergenceof national and multinational corporations, trademarks beganto move beyond symbols, using larger design systems to unify allcommunications, to accomplish identifiable goals. Today, company

logos have become the faces of business and our economy. Thegeneral public has become very responsive to logos, their meanings,and their implementations. Because of the diversity of products andservices available, the need for innovative and well thought-out logoand corporate identity design is central to a company’s success.




Why Logo is important to business?

Logos trigger people’s memories of previous experiences with thecompany and other implementations of the logo, leaving a greater impact than words alone can do. This is the simplest and most directway of promoting a business presence; a logo describes a companyor organization without a lengthy explanation. Try to think of suchcompanies as Coca-Cola or FedEx without recalling their logos.These companies have established an identity with their logos, whichgreatly impacts their sales. If a logo appears amateurish or derivative,so will be the public’s perception of the company it represents. A well-

designed logo will help to increase visibility and, in turn, sales.

A professionally designed logo shows that you are committed to bothyour business and your clients. It also makes you look like you havebeen around for some time, and that you are stable.

Some clients look for a well-defined company, and “look and feel”may be one of their criteria in making a purchasing decision. Othersare “wowed” by professional-looking materials, and your logo may

impress them into buying.

A logo makes you look experienced and professional, and can goa long way towards making your business appear credible. And, if you’d like to be known as an expert in your field, this type of credibilityis the first thing you have to establish.




Forty percent of people better remember what they see than whatthey hear or read. So having graphics associated with your businessand having consistent graphics on your business materials make youmore likely to come to the forefront of potential clients’ minds whenthey have a need for your goods or services.

A well-designed logo and an identity system can put you far abovethe competition, especially if they are paired with a strong marketingprogram.

If you present a well-rounded business package, including marketing

materials and graphics, your business will look more complete.

Especially if you are a consultant, you need a logo in order to build animage and a brand that is bigger than your individual identity. If youare running a larger business, the logo will begin to create a brand or face for your business, and to personalize the larger business entity.

You may not have been in business “since 1908,” but if you haveinvested in an identity, you are much less likely to fold in the eyes of

your customers. It goes a long way toward building that all-important“trust.”

Brands are multifaceted concepts that have a visible and non-visiblestructure. According to brand theorists approximately 85 per cent of a brand concept is recognized through its visual parts, for example,




name and logo, and 15 per cent is created through unseen value-adding processes inside the organization.

Get a powerful eye-catching logo and increase your sales! A quality logo can instantly and intuitively communicate the style,professionalism, overall presence, and even philosophy of abusiness!

Simple, but not easy…

To create a powerful logo you need a skilled design and marketing

team that will put all its experience, knowledge, and talent into your project. No matter what your tastes, marketing goals, budget, anddeadlines are - our talented and experienced design team will assistyou to create a special visual identity for your company.

Our mission is to assist organizations to achieve their goals throughthe appropriate and effective corporate identity. We specialize inconceptualizing, designing and development. Our staff understandsa wide range of business processes and has expertise with the latest

proven record of accomplishment. We are skilled in presentingdetailed concepts, theories or each and every shape and color sothat our clients can make informed decisions. We offer a specialrange of professional services that meet the needs of many differentorganizations.

Dedicated To Multiplying Your Revenues, Advertising & Marketing Team of Bravo Media, Contact details :

Tel: (+973) 17272161Fax: (+973) 17272162PO Box: 1689, Manama Bahrain.

Mohammed Abdul Rahim, Mob: (+973) 36412059

K. Krishna Mohan Reddy, Mob: (+973) 39847052

e-mail:[email protected] www.mediabravo.com




Veneto Italian Kitchen, a fast foodbrand developed by Al Jazira Group(Restaurants Division), Kingdom of Bahrain

Since time and space not permit to present all of our sample works, wetook the liberty to present few of the following samples from our developedcorporate identities.

Al Kindi Specialised Hospital, corporate identity developed for Dr. Ibtesam Dallal the well known dentist of the Kingdom.

Vintage Interior Decor company a new division to the prominentDadabhai Group of Companies, on the island.

NOTE: Concept Theories & Color Schemes of the above logo developments are notavailable on this document due to confidenciality purpose.




New corporate identity createdfor one of the prominentbusiness entity of the region.

Modern corporate identity created for an up-coming advertisingagency in Damascus, Syria.

Classic corporate identity created for a real estate division of prominent business group of Abdullah Nass of Bahrain.

Elegant corporate identity created for a garments import andexport company based in the Kingdom of Bahrain.




Corporate identity created for Dadabhai Groups’ new offsetprinting division, Kingdom of Bahrain.

Corporate identity created for a construction company, Kingdom

of Bahrain.

Corporate identity created for Saudi Arabia based technicaltrading establishment.

NOTE: Concept Theories & Color Schemes of the above logo developments are notavailable on this document due to confidenciality purpose.





Concept Theory

Bahrain Pipes Factory a well-known division of Haji Hassan Group,Bahrain based leading company manufacturing plastic pipes in theregion. The corporate identity of the company created at the earlystages of the establishment. The identity is not having an impressivelook to add value & prestige to the firm. It is the time to redesign or modify the corporate identity.

This is the right time for a new look to the industry. But since themanagement is not interested to bring a complete new identity, withlimited possibilities we put our knowledge and efforts to enhance thelooks of the existing identity. The motif of a multicolored modificationto the logo to enhance the looks of the identity with a feel goodfactor. Bevel embossed button effect added to the logo to givesa modern look. The new logo retains the character & shape of theprevious one, but is now modernized and softened, replacing the flat

shape with a button effect. The age-old flat and static ribbon givena professional shape that brings motion to the over all identity. Theperfect location for the placement of the new ribbon in front of thebeveled BP circle is the most important to enhance the over all lookof the identity.

This new logo is a symbol of a new time for BP - and to its management.The new look brings freshness to the firm among its customers. Thenew identity symbolizes the change that happened in the management




and its policies within the company.

Color Theory

Blue is the color of the sky and sea. It is often associated with depth andstability. It symbolizes trust, loyalty, wisdom, confidence, intelligence,faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows humanmetabolism and produces a calming effect. Blue is strongly associatedwith tranquility and calmness. In heraldry, blue is used to symbolize

piety and sincerity.

You can use blue to promote products and services related tocleanliness (water purification filters, cleaning liquids), air and sky(airlines, airports, air conditioners), water and sea (sea voyages,mineral water). As opposed to emotionally warm colors like red,orange, and yellow; blue is linked to consciousness and intellect. Useblue to suggest precision when promoting high-tech products.

Blue is a masculine color; according to studies, it is highly acceptedamong males. Dark blue is associated with depth, expertise, andstability; it is a preferred color for corporate America.

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Understanding Logo Design