Layout and Navigation – The layout follows a classic wordpress style. Images are placed below their titles and are separated by a thin coloured line in which the colour of the line is dependant on the type of event it relates to, for example, a red coloured line indicates a competition event whereas a green coloured line is a feature event. This is a small addition but very effective when it comes to navigating the website and finding what are searching for in a time effective way as it is presented to you in colour coded headlines that make navigating quick and easy. The navigation bar is vertical which goes against usual website code and conventions but it works very well as it looks clean and blends in with the rest of the website. Once again, the headlines for the categories in the navigation bar are colour coded to relate to the image headlines, so the red headlines till relates to competitions and the green headline still relates to a feature event, which again allows quick access to the content that you want.

Purpose and function – The purpose of the product Relentless is to inform the audience of their energy drink and to advertise upcoming events and competitions. The website itself doesn’t primarily seem to advertise their Relentless energy drink but rather other things that they are in association with such as festivals and competitions to meet famous people and attend parties, there are however links that direct the audience to their energy drinks but the main purpose seems to be about hosted events. Seeing as most of the events shown are music based this gives the impression that their energy drink aims towards the target audience of people who attend festivals and concerts and love to listen to music so this website reaches out to connect tot those types of people.

Introduction – Relentless Energy has a website that is very dark which matches their name ‘Relentless’ which means to not hold back which is quite a serious tone. There is an animated background that is a yellow spiral which is advertising their new colour of drink whilst adding a bit of life and colour into the websites appearance.

Regulation – The internet is an unregulated medium, there is no method of policing the internet and it remains largely unfiltered. There is a difference with this site. It is a commercial site that sells a product to the public /business market. Therefore there is a responsibility to advertise fairly and accurately. This regulation falls to the advertising standards authority, who dictate and regulate the way adverts are worded and if in fact the claims of the product are true. Online behaviour advertising is also in the remit of ASA as the option to use tracking cookies is now a consumer choice and this is very heavily regulated by the authority. Im a bit side on sometimes.

Primary focus, style and target audience – The Relentless website has a primary focus on advertising and marketing not just it’s energy drink but also competitions and events that are sponsored by Relentless. There is a very blocky and compact feel to the website with all the content packed tightly together but this works very well due to the colour scheme of the titles that relate to what the story is about. Most of the pictures on the site are very colourful and so therefore makes a nice contrast to the dark background which makes them much more noticeable than if the background were to be light. I believe that the target audience for this website are most likely to be young males of ages 16-25 due to all of the festivals and concerts that are being advertised.

The content and format – There is a very urban style to the Relentless website and all of the content seems to be on different angles and some in boxes of similar and different heights and widths. Relentless is a very fierce name and represents things that are quite frantic and so the addition of the sponsoring of concerts and festivals is appropriate as it fits with the assumption that people who go to these would drink Relentless. At the top of the website there are links to various things such as the Relentless energy products and a range of social networking sites which can be accessed by the audience to share the website with their friends and family and to follow the company on the social sites which gives Relentless free promotion.

Regulation – The internet is an unregulated medium, there is no method of policing the internet and it remains largely unfiltered. There is a difference with this site. It is a commercial site that sells a product to the public /business market. Therefore there is a responsibility to advertise fairly and accurately because if not then the advertisement would be removed for violating the terms. This regulation falls to the advertising standards authority, who dictate and regulate the way adverts are worded and if in fact the claims of the product has made are true. Online behaviour advertising is also in the remit of ASA as the option to use tracking cookies is now a consumer choice and this is very heavily regulated by the authority as it is a very important and serious matter.

Introduction – Lucozade Energy have quite a bright and colourful home page which makes the audience feel happy and light and promotes things such as festivals and exclusive interviews for a outgoing lifestyle.

Layout and Navigation – This layout follows a classic wordpress style. The home screen mainly consists of images, both in black and white and colour, with titles or very small pieces of text by them. The navigation bar is featured at the top of the webpage and does not actually include that many links but rather about Lucozade’s ‘Yes project’ and other things that Lucozade are related to such as music interviews etc. All of the images are separated by a thick white line that runs through the whole website, splitting up images from merging, which gives a nice clean appearance.

Purpose and function – The purpose of this website is to inform the audience of their energy drink and to advertise their upcoming events and competitions, which in Lucozade’s sense is a musical style. Rather than this website actually advertising Lucozade though it seems to mainly focus on advertising other things such as festivals and interviews instead, I believe this is because Lucozade is already a huge, well known brand and so can use this space to fill with other worthy news.

Primary focus, style and target audience – Lucozade appear to have a primary focus on the music lover as most of their photos and competitions are to do with music events. They present this in a style through a range of different photographs of people and music artists at concerts and present these photographs in a back and white filter which gives an artful edge to them and makes them stand out on the home page in contrast to the bright house colours that are used throughout the home page. As the events that are shown are music based this gives the impression that Lucozade aims towards the target audience of people who attend festivals and concerts and love to listen to music so this website reaches out to connect tot those types of people and the artists are current so I believe late teens.

The content and format –Lucozade are a very well known brand already so the content of their website does not need to be about advertising their energy drink as most people already know about it so rather than that they choose to include competitions to win Lucozade products or events that are hosted or sponsored by them which is still advertising their product. The format of this website is very simple and clean which makes it easy to navigate and look at, it is visually appealing and everything appears to be spaced out evenly and link in with one another.

Layout and Navigation – The objects are sensibly formatted and well laid out which is for the benefit of the viewer, it looks very visually pleasing and looks as if it does not take itself seriously because of the bright colours and lack of text/big text. The navigation bar is at the top of the page and is horizontal and the layout is simple and easy to navigate. Objects are presented in a cartoony way giving off a playful vibe and the largest image on the main page is placed right at the top of the page right by some fun and bubbly text that is very colourful and easily catches our attention due to these factors of colour and distinct style.

Regulation – The internet is an unregulated medium, there is no method of policing the internet and it remains largely unfiltered. There is a difference with this site. It is a commercial site that sells a product to the public /business market. Therefore there is a responsibility to advertise fairly and accurately because if not then the advertisement would be removed for violating the terms. This regulation falls to the advertising standards authority, who dictate and regulate the way adverts are worded and if in fact the claims of the product has made are true. Online behaviour advertising is also in the remit of ASA as the option to use tracking cookies is now a consumer choice and this is very heavily regulated by the authority as it is a very important and serious matter.

The content and format – The content is appropriate to the target audience as the main page shows exciting and dynamic images of the energy drink and interesting links such as trade where you can buy SUSO to stock which cam all bet viewed for free. Suso is a brand that is associated with fruity and flavourful. The producers of this site are using bright, abstract, child-like and bubbly textures. The content reflects the needs of the audience. It is exciting, exclusive and friendly. The site contains images of aspirational characters that are carrying out breath-taking stunts and tricks and again the content invites us in to enjoy the culture and ideology of the brand. There are links to social networks so that we can shape our social identity around the brand and tell our friends that in some remote way that we are related to the brand via supporting it or being a part of the fan club.

Introduction – Suso have a really bright and bubbly theme, with a very childlike and cartoony feel to its titles and layout.

Purpose and function – The purpose of the product is to inform and entertain. Suso is a relatively new and growing brand with many creative, artistic and interesting concepts added to their site including: an animated background, bright colours and wide open, clean spaces. The website is designed to host all information in one place. There are usually images, videos, reviews, ticket opportunities and merchandise on the site. But on the main page of SUSO there only appears to be information on the energy drink and images. There is a clear sense of community constructed on this site with the social networking buttons for example, everyone who consumes the drink is invited to join the club and the language used is very informal and friendly.

Primary focus, style and target audience – The website is focussed on making grand statements through the images used. As you can see there is a limited use of text here. There are mainly images and links at the top of the page in the navigation bar which invite you to read on and enjoy the product. The primary focus for the audience is on which I believe to be the teenage market that enjoy more light kind of drinks and have a lively lifestyle. The approach to this site is minimal and hard hitting through the pictures as it immediately establishes its uniquenss The audience is young males between 14 and 20 and the site caters for these people by introducing them to the light animations and bursts of vibrant colour splashes that are placed around the page. The website sells an almost fantasy and dream like lifestyle that can be achieved by simply drinking Suso or investing it via some form of purchase. The audience for this product is mainly made up of mainstreamers or aspirer that think that the product will change them in some way by being more laid back and happy or more tuned into the fun lifestyle.