UNDERSTANDINGENTREPRENEURIAL

COMPANY

Understanding entrepreneurial company

Drivers of entrepreneurial company

Building entrepreneurial company

MODULE

Presentations Case studiesInteractive discussionsGroup interactions

PEDAGOGY

Application

Behavioural

Accent on learning rather than teaching.

ORIENTATION

An entrepreneurial company can be a compny headed by entrepreneur -mostly founder.

A company driven by intrapreneurs riding on a continual stream of innovations.

ENTREPRENEURIAL COMPANY

AppleHPMicrosoft SonySamsung3MRelianceTata motorsMRFL&T

ILLUSTRATIONS

AMBITION-n-achCompetitive advantageInnovationLeadershipTeam building

DRIVERS

Thinking

Big

AMBITION

Seminal work by Michael

PorterTwo major competitive advantages-Product differentiationCost advantage

COMPETITIVE ADVANTAGE

Not necessarily original.Most of the time adaptation making existing things better

The concept of PEC more relevant than that of PLC.

User focussed

INNOVATION

Effective leadership entails-Involving people in the ambitious dream

Creating emotional bondDemonstrating faith in dream in face of setbacks.

Optimistic energetic orientation.

LEADERSHIP

Selecting people having complementary skills

Welding diverse people in a functioning team with lot of interactions both work related and non work

Retaining teamMaintaining morale

TEAM BUILDING