UNDERSTANDING DIGITAL MARKETINGKu-Yaw Changcanseco@mail.dyu.edu.tw

Assistant Professor, Department of Computer Science and Information EngineeringDa-Yeh University

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Preface

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WELCOME TO A BRAVE NEW WORLD!

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Preface Digital media

Change at a phenomenal pace Constantly evolving technologies

On a global scale Online population : 2.1 billion

till the end of March 2011 We are living through it, and have a unique

opportunity to jump in and be part of this historic transition.

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Preface Reach 50 million households

TV: 22 years Internet: 5 years Facebook: ???

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Preface FB: less than 3 years

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Preface Consumers

Are turning to the Internet tired of mass-media marketing

Want More engagement More interaction

Creative digital marketing is the way your business will reach them. Welcome to our world….

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Case Study The challenge

To launch the innovative Nokia N8, the Swedish mobile company need to do something ambitious, to create buzz around its new flagship device. It wanted to demonstrate the innovation, power, and openness of the new N8.

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Activity Snowboard / snowboarding

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Activity Keywords: Push Snowboarding Target audience? Action? Results?

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The End

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