Understanding Citizens’ Rail – How social outreach can encourage involvement by the public in...
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Understanding Citizens’ Rail – How social outreach can encourage involvement by the public in their rail services and change attitudes towards rail Nick
Understanding Citizens Rail How social outreach can encourage
involvement by the public in their rail services and change
attitudes towards rail Nick Davies (University of Central
Lancashire) Dominik Elsmann (Aachener Verkehrsverbund) Marco
Trienes (RWTH Aachen University)
Slide 2
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 2 Introduction
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 4 Citizens Rail Measures
within the project are diverse Revitalisation of station buildings
More train services Feasability analysis and planning Marketing
Focus on participation Involving the local community Engaging with
hard to reach groups Evaluation & empirical fieldwork
Transnational student masterclass Practitioner Toolkit
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 6
ServiceStationsTrainsInformationManagement Local Economy Value for
money Environment Local Planning 6 Based on Salveson 2013: Kap. 7
Zit.: Smart Growth UK 2014: Abs. 3 Conceptual Background: Community
Rail Community Community rail development... is about involving
local communities in hundreds of different ways with their local
railway: from looking after station gardens to involving children
in arts projects, live music and beer on local trains and taking
over unused station buildings. (Salveson 2013: Kap. 7)
Slide 7
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 7 Conceptual Background:
Community involvement PARTICIPATION & SOCIAL INNOVATION New
strategies, concepts, ideas, organizations and practice that meet
social needs paradox of participation ladder of citizens
participation Emergence, implementation and diffusion of new social
practices as a result of participatory governance? Zapf 1989,
Howaldt / Jacobsen 2010, Moulaert et al. 2005 & 2007 Arnstein
1969, Salveson 2013 chart : authors diagram based on
Reinert/Sinning 1997
Slide 8
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 8 REGIONALE GOVERNANCE
Regional stakeholders, network, decision making process,
multilevel, visions and measures Benz 2004, Benz/Frst 2003, Frst
2001, Ptz 2004 Community rail involves local people and
organisations working in partnership to improve their local
railways. (DfT 2013: Abs. 1) Conceptual Background: Regional
Governance
Slide 9
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 9 Evaluation cycle Evaluation
of mobility behavioural change (MAX & MAX-SUMO), passenger
statistics Evaluation of changes in citizens participation &
engagement Identify new indicators for social & governance
dimension of regional rail Status quo needs objectives What needs
to be changed & why? Which indicators/ assessment criterion are
relevant? Design How to do it? subject of evaluation approach &
methods resources measurement procedure data & information
collection data & information analysis benchmarking results
& objectives Something has been changed. Implementation
(measures/ actions) based on: SCDC 2011
Slide 10
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 10 Methods: Quantitative study
Internet based survey 5 catchment areas Rail user and non-user
Slide 11
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 11 Methods: Qualitative study
Follow-up survey by email 3 open ended questions Also an internal
partner survey and transnational student masterclass
Slide 12
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 12 Results Quantitative study
Mix of regular car users and public transport Train is more
important for work, bus for shopping Car Q6: For each journey
purpose please indicate your most frequent means of transport
(percentages)? WorkEducationShoppingSocial Visit LeisureHealth Care
Car35.66.544.143.835.332.6 Bus7.63.216.510.69.112.1
Train11.86.83.813.510.92.4
Slide 13
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 13 Results
Slide 14
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 14 Results Ticketing is the
most prominent theme Interconnectivity was also important Crowding
Timetabling Cycles Security Later trains
Slide 15
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 15 Results Internet most
prominent source of information Additionally, the station and more
specifically the staff are important sources 75% had heard of the
measures (Successful marketing). Involvement in railways is
important Participation in local planning processes, (most prefer
online).
Slide 16
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 16 Conclusion On the whole,
citizens want to be engaged with local railways. Successful
innovations and approaches for social outreach. Welcoming stations
Interaction between station staff and citizens A community hub
Tangible rewards and results Engaging with the full range of
citizens
Slide 17
Understanding Citizens Rail Nick Davies, Dominik Elsmann, Marco
Trienes | EPOMM Utrecht | 22.05.2015 17 Conclusion Numerous
barriers still exist Physical interventions can improve access and
attractiveness of rail More study needed, particularly to encourage
inclusivity (ie the masterclasses)
