Understanding Candidate Expectations · •Boost SEO rankings •Compliance •Increase views •Increase applies •Track your efforts •Make informed decisions on how to devote

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This is the Full Title of a Session

Social Media and Mobile Recruiting: New Trends Every Employer Should be Leveraging

Lindsay StantonChief Client OfficerDigi‐MeNaperville, Illinois

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Understanding Candidate Expectations

• 47% of candidates say employers do a good job of setting expectations in terms of communication at the beginning of a potential hiring interaction.

• 81% say receiving updates on application status throughout the process would improve overall candidate experience.

• 89% listed the company’s career site as an important toolin obtaining key information.

• 45% agree that candidates can typically tell what a company will be like based off of their career site.

• 73% of people say the job process is one of the moststressful things in life.

https://screen.careerbuilder.com/difference/docs/2017‐candidate‐experience‐guide.pdf

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Unemployment at a 17‐Year Low

The unemployment rate has slowly been declining and is hovering around 4%1 How can you be competitive with today’s low unemployment rates?

• Differentiate your opportunities

• Create a positive candidate experience

• Sell more than just a job, but a culture, a brand, somewhere thatcandidates want to belong

• Be at the top of search engines

• Leverage social media groups

1 ‐ https://www.reuters.com/article/us‐usa‐economy/u‐s‐jobless‐claims‐drop‐to‐near‐45‐year‐low‐idUSKBN1FS23K

2018 Copyright, BLR, a division of Simplify Compliance LLC. All rights reserved. These materials may not be copied without written permission.

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Today’s Job Seeker Is Mobile

• 89% of job seekers say mobile devices play a critical role in the job hunting process1

• This trend cuts across generations — every age group does the majority of it’s job seeking on mobile devices.2

• 94% of smartphone job seekers have browsed or researched jobs on smartphones3

• If job seekers are mobile, your job board needs to be mobile friendly & your postings must be optimized for mobile, on‐the‐go experiences

1 ‐ https://theundercoverrecruiter.com/global‐stats‐recruiting‐trends/ | 2 ‐ http://offers.indeed.com/rs/699‐SXJ‐715/images/Hiring_Lab_Chartbook.pdf?aliId=436309977 | 3 ‐ https://www.jibe.com/ddr/mobile‐job‐seekers‐5‐stats‐every‐recruiter‐should‐know‐in‐2016/

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Social Media Brand Promotion

• Almost 75% of employees say their employers don’t promote their employment brand on social media.

• Only 33% of employers encourage their employees to use social media, limiting the chances of potential recruits seeing good things about the company from people who actually work there.

• 84% of employees would consider quitting their job to take an offer from a company with a great reputation.

https://theundercoverrecruiter.com/global‐stats‐recruiting‐trends/

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Digi‐Know?

• 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text1

• The popularity of video content continues to grow, because messages in motion are more engaging and lead to a higher retention rate for the viewer.

• Now is the time for marketers to develop engaging video marketing strategies to capitalize on the power of video content.

1 ‐ http://web.archive.org/web/20001014041642/http://www.3m.com:80/meetingnetwork/files/meetingguide_pres.pdf


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Why Is Digital Technology & Video Important to You?

• Communication

• Branding

• Boost SEO rankings

• Compliance

• Increase views

• Increase applies

• Track your efforts

• Make informed decisions on how to devote your efforts

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The Power of Video

Video Job Listings lead to1:

• Better self selection

• Reduction in time to hire

• Reduced turnover

Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text2

By 2019, 80% of global Internet consumption will be video content3

1 ‐ https://www.digi‐me.com | 2 ‐ https://www.forbes.com/sites/yec/2017/07/13/how‐to‐incorporate‐video‐into‐your‐social‐media‐strategy/#2a36e9f17f2e | 3 ‐ http://tubularinsights.com/2019‐internet‐video‐traffic/

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53X Better SEO

• Video is an “engagement tool” which allows a visitor to click on your page. When a user interacts with your page, this helps boost your rankings.

• The “transcripts” for the videos can be indexed by search engines, boosting SEO rankings.

• Visitors spend more time on your page when a video is included.


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Job Video Examples

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What Does Digital Data Tell Us?

• The source candidates are using to find you

• Time of day candidates are viewing

• Geographical location

• Candidate applies by source

• Track back to hire

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Craigslist Case StudyClient had great success leveraging video through Craigslist to find candidates.

VIEWS: 9,215 | APPLIES: 251 | TIME SPAN: 3 Months

Hires By Source

Craigslist35.90%~27 Hires


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Client had great success leveraging video through Facebook to find candidates.

Facebook Case Study

Facebook ads

On average, one ad generated 608 views with an average cost per campaign of $47

Facebook groups

8 posts to separate location based groups generated 949 views for one video in a week

Additional apply button included on all paid ads

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What is the Black Hole?

How it Effects You & Your Candidates

• The “Black Hole” is when a candidate applies and/or participates in an interview and never hears back

• Candidates feel lost

• Reflects poorly on the company’s brand and image

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How to Improve Candidate Experience

• Customized messaging that is sent after a candidate applies and details the recruitment process

• Candidate expectation messaging and videos help outline the recruitment process, and improve candidate experience


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Average Reduction in Cost Per Hire 56%

How did we get there?

• Reduced posting time on paid for boards by 50%

• Reduced media spend due to increased exposure through free social sites

• Reduced time spent resume sorting based on improved candidate self selection

• Faster fill times due to increased SEO and detailed tracking data

• Increased recruiter efficiency

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Remember:

Candidates you are looking for are NOT looking for you.

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Polling Questions

1. Do your customers feel that “time to fill” is a pain point that you need to help resolve?

2. Do you have a “mobile strategy” to reach job seekers on the go?

3. Do you have a “social strategy” to target niche groups?

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Thank you. Questions?

[email protected]

In order to receive your continuing education certificate(s) for this program, you must complete the online evaluation. The link can be found in the continuing education section at the front of the program guide.


Documents

Understanding Candidate Expectations · •Boost SEO rankings •Compliance •Increase views •Increase applies •Track your efforts •Make informed decisions on how to devote