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+ Understanding and Reaching the YA Market Digital Book World 2014 January 14 th , 2014

Understanding and Reaching the YA Market

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Understanding and Reaching the YA Market . Digital Book World 2014 January 14 th , 2014. Marianna Ricciuto Digital Commerce Manager, Harlequin Teen @ MariannaR80. Jean Feiwell Publisher, Swoon Reads, Macmillan @ SwoonReads. Sean Moss Digital Marketing Officer, Walker Books - PowerPoint PPT Presentation

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Page 1: Understanding and Reaching the YA Market

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Understanding and Reaching the YA Market

Digital Book World 2014January 14th, 2014

Page 2: Understanding and Reaching the YA Market

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Kristen McLeanFounder & CEO, Bookigee@BKGKristen

Marianna RicciutoDigital Commerce Manager, Harlequin Teen@MariannaR80

Jean FeiwellPublisher, Swoon Reads, Macmillan@SwoonReads

Sean MossDigital Marketing Officer, Walker Books@seanpmoss

Alvina LingExecutive Editorial Director, LLBYR@planetalvina

Page 3: Understanding and Reaching the YA Market

Teens who have not read a book for fun A disturbing trend!

Page 4: Understanding and Reaching the YA Market

+Teens adoption of eBooks still lagsebook units purchased by age

Page 5: Understanding and Reaching the YA Market

+eBook Trends: Major Categories (units)

Source: Nielsen Books & Consumers US

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Page 7: Understanding and Reaching the YA Market

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Kristen McLeanFounder & CEO, Bookigee@BKGKristen

Marianna RicciutoDigital Commerce Manager, Harlequin Teen@MariannaR80

Jean FeiwellPublisher, Swoon Reads, Macmillan@SwoonReads

Sean MossDigital Marketing Officer, Walker Books@seanpmoss

Alvina LingExecutive Editorial Director, LLBYR@planetalvina

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