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Shri Vile Parle Kelvani MandalsMithibai College of Arts,, Chauhan Institute of Science &Amrutben Jivanlal college of Commerce and EconomicsVile Parle (West) Mumbai 400056

A PROJECT ONINTERNATIONAL MARKETING OF VODAFONE ESSAR

IN THE SUBJECTINTERNATIONAL MARKETING

SUBMITTED BYCHIRAG DAVE

ROLL NO.: 09 DIVISION: B

UNDER THE GUIDANCE OFPROF. SHALINI PADHI

TO

UNIVERSITY OF MUMBAIFORMASTER OF COMMERCE PROGRAMME(SEMESTER - III)

YEAR: 2014-15


EVALUATION CERTIFICATE

This is to certify that the undersigned have assessed and evaluated the project on INTERNATIONAL MARKETING OF VODAFONE ESSAR submitted by CHIRAG DAVE, student of M.Com. Part - II (Semester III) for the academic year 2014-15. This project is original to the best of our knowledge and has been accepted for Internal Assessment.

Name & Signature of Internal Examiner

Name & Signature of External Examiner

College Seal PRINCIPALDR. DILEEP V. KAMAT


DECLARATION BY THE STUDENT

I, CHIRAG DAVE student of M.Com. (Part II) Roll No.: 09 hereby declare that the project titled INTERNATIONAL MARKETING OF VODAFONE ESSAR for the subject INTERNATIONAL MARKETING submitted by me for SemesterIII of the academic year 2014-15, is based on actual work carried out by me under the guidance and supervision of PROF. PROF. SHALINI PADHI. I further state that this work is original and not submitted anywhere else for any examination.

Place: Date: Name & Signature of Student(CHIRAG DAVE)

ACKNOWLEDGEMENT

The success of this final report is the outcome of Guidance and valuable suggestions provided by all the concerned without whom the report could not fide on the right back.I would like to express my sincere gratitude to our PROF. SHALINI PADHI for giving me an opportunity to do this project work.I would like to thank my principal for providing the necessary facilities required for the completion of this project. I would like to show my gratitude towards college library, for having provided various reference books and magazines related to my project.Finally, I will be failing in my duty, if I do not thank my PARENTS, and my other family members & FRIENDS and well wishers for their enthusiastic support and who have directly or indirectly helped in some way or the other in making this final report a success and had given harmonious Support for ensuring the smooth passage of this ambitious project

TABLE OF CONTENT

SR. NO.TOPICPAGE NO.

1Introduction to Vodafone Essar1

2Vodafone Marketing Mix11

3Vodafone Porters Five forces, Swot & Pest-G Analysis21

4Vodafone in India25

5Conclusion & Recommendation29

Bibliography30

EXECUTIVE SUMMARY

Vodafone Group plc /vodfon/ is a British multinational telecommunications company headquartered in London and with its registered office in Newbury, Berkshire. It is the world's 2nd-largest mobile telecommunications company measured by both subscribers and 2013 revenues (in each case behind China Mobile), and had 434 million subscribers as of 31 March 2014.Vodafone UK is part of Vodafone Group - one of the world's leading mobile communications companies providing voice, text and internet services in more than 30 countries, and in partnership with other mobile networks in 40 more. Across the world, Vodafone employs more than 86,400 people with 404 million customers. We have more than 19 million customers in the UK.Advantages: All members have limited liability. Huge amounts of money can be raised from the sale of shares to the public. Production costs may be lower as firms may gain and this leads to ability to expand and benefit from economies of scale which means as the production increases the cost of production per unit decreases. In this case Vodafone will be able to set lower prices than competitors and in this way increase sales revenue and maybe profits. The great size of Vodafone can often dominate the market and lead to a market leader where the competitor firms will have to follow.Disadvantages: There can be potential management problems in the organization. There may be danger of takeoverThere may be danger of shares loosing value through fashion and rumour and this to lead to a reduction of the stock market shares

VODAFONE MARKETING MIXA longer term marketing strategy is underpinned by careful planning and a successful marketing mix. The marketing mix is a combination of many features that can be represented by the four Ps.

product - features and benefits of a good or service place - where the good or service can be bought price - the cost of a good or service promotion - how customers are made aware of a good or service.

Sponsoring FerrariVodafone intends to be recognized as one of the world's leading brands. Its sponsorship of Ferrari, with the immensely valuable media coverage that Formula 1 attracts, helps Vodafone to achieve this objectiveMarketing strategy.In order to retain market leadership, Vodafone has established a set of marketing objectives. These are to: Keep the customers it already has Increase penetration of new data service (i.e. Vodafone live!) Introduce new technologies and services (e.g. Vodafone live! and mobile internet) Continue to develop the Vodafone brand Acquire new customers.

Ferrari Ringtones and IconsThis service allows you to customise your phone with exclusive Ferrari logos, pictures, screensavers and ringtones.Ferrari content on Vodafone live!Ferrari content is particularly suited to Vodafone live! being provided in colour and pictures. Users can access regular alerts including pictures, that can be banked as wallpaper or sent on to friends.1. Porters five forces Buyer power Supplier power Threat of substitutes Threat of entrants Industry rivalry2. SWOT Analysis3. Pest-G AnalysisVODAFONE IN INDIAIndia, which has seen over Rs 59,000 crore in investments from Vodafone since 2007, has grown to become the third largest market for the company globally by revenue, said Suresh Kumar, operations director, south India, Vodafone. Vodafone Marketing in India: Vodafone Zoozoos turn TV protagonists to push offerings this IPL Vodafone captures the joy of sharing, with uninterrupted internet Vodafone uses a knock-out bout to say 'Everybody wins'In recommending to Vodafone, the company must increase its GPRS subscriber base due to the high demand, deliberate more on value added services introduce location-based services, diversify its broadband network by introducing voice over internet and finally tapping rural markets.

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