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This is the New Zealand UN International Year of Cooperatives sponsorship booklet for 2012.
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SPONSORING THE UN IYC 2012
NEw ZEalaNd CElEbRaTIONS
nz•coopNEW ZEALAND COOPERATIVES ASSOCIATION
2
Chairperson’s messageIn December 2009, the UN General Assembly declared 2012 to be the International Year of
Cooperatives (IYC) in recognition of the contribution of cooperatives to global social and economic
development.
The UN has called on governments, international institutions, business and other stakeholders to
support the development and growth of cooperatives worldwide and has invited all nations to form
national steering committees to ensure a coordinated response.
The Year represents a great opportunity for the New Zealand Cooperatives Association and our
members to raise the profile and the role of cooperatives, along with their contribution and importance
to New Zealand.
The aims of the IYC are an excellent fit with the stated objectives of the New Zealand Cooperatives
Association.
The Cooperatives Association has formed a National Committee to coordinate the activities for the IYC
and use it as a platform for a national programme of events and activities to forward the objectives of
New Zealand cooperatives and mutuals.
In just five months, tens of millions of people around the world will be celebrating and promoting their
cooperatives and credit unions. A UN International Year of Cooperatives will come only once in our
lifetime and probably only once in the lifetime of our children. It’s a huge opportunity to increase the
awareness and understanding of the cooperative business model. It’s a launching pad to lobby for and
secure enabling legislation and policy. And it’s a year to stimulate thinking, creativity, and leadership on
legacy projects that will live beyond the year 2012.
The cooperative movement is rich in its diversity. It’s also decentralised by nature which means
decisions and control are not exercised from the centre. With this in mind, many 2012 activities will
have local accents and flavours with co-ops and credit unions celebrating and recognising the Year with
their members, staff, and community partners in different ways.
At the same time, the cooperative movement is also united and shares, unlike any other business
sector, a set of international principles and governance practices and structures. The International
Year of Cooperatives 2012 will provide an opportunity to maximise our strength and impact through
common messages, the common logo will give the Year a common visual identity around the world,
and the slogan developed by the International Cooperative Alliance can complement existing
corporate identities.
The New Zealand Cooperatives Association, under the guidance of the National Committee for
the Year, will be coordinating a national programme of awareness and promotion that includes a
celebration of the contribution cooperatives make in New Zealand.
It is also our intended purpose to provide a legacy beyond 2012.
This prospectus outlines some of the activities we have planned to maximise the opportunity
presented by the UN IYC 2012 and the unique platform it represents to raise the profile of cooperative
and mutual enterprise in New Zealand, garnering understanding, building relationships and
facilitiating an environment that nurtures and supports the cooperative and mutual way of doing
business.
It will inform you of the materials, activities and timetable of events we are planning, and the ways
your organisation might like to become involved.
If we all become involved in this unique opportunity, I feel certain we can make the International Year a
success and that it will leave a legacy we can all be proud of.
Russell Green,
Chairperson, UN International Year of Cooperatives 2012 New Zealand Steering Committee
Compared with many
countries, New Zealand
has a relatively high
proportion of the economy
made up of cooperatives.
The scale and diversity
of the cooperative sector
in New Zealand means
that cooperatives have a
key role in contributing
to the achievement of the
government’s economic
objectives.
– Minister of Commerce
and Minister of
Consumer Affairs,
Hon Simon Power MP
3
International YearsThe designation of International Years by the UN General Assembly aims to bring worldwide recognition
to major issues and to encourage international action to address concerns which have global importance
and ramifications. With the designation of each International Year, the United Nations encourages
relevant industry sectors, governments and other partners to recognise and celebrate the Year but also
to develop legacy initiatives that will continue to have an impact beyond the end of the Year.
On December 18, 2009, the United Nations General Assembly proclaimed 2012 as the International
Year of Cooperatives. The UN resolution, entitled “Cooperatives in Social Development”, recognises the
diversity of the cooperative movement around the world and the role of the cooperative business model
in achieving economic viability while also contributing social and community benefits. The resolution
contains three goals for the International Year:
– Increase public awareness about cooperatives and their contributions to
socio-economic development and the achievement of the Millennium
Development Goals
– Promote the formation and growth of cooperatives
– Encourage Governments to establish policies, laws and regulations conducive
to the formation, growth and stability of cooperatives
The UN has created its official 2012 website at http://social.un.org/coopsyear
INTERNATIONAL COOPERATIVE ALLIANCE
At the international level, the International Cooperative Alliance (ICA) will focus its efforts on raising the
public awareness and visibility of cooperatives. The ICA board has acknowledged that raising awareness
is the critical factor that will then create a ripple effect for other desired outcomes – such as more
favourable legislation, more resources and increased capacity for cooperatives worldwide.
Cooperatives are
a reminder to the
international community
that it is possible to pursue
both economic viability
and social responsibility.
– United Nations
Secretary-General
Ban Ki-moon
4
To help the international cooperative community achieve this goal, the ICA worked with the UN to
create a global logo and one simple slogan for the International Year: “Cooperatives enterprises build a
better world”.
Cooperatives worldwide will be encouraged to use the 2012 logo and slogan by incorporating them into
existing communications channels, such as on product packaging, point-of-purchase displays, flyers,
sales slips and other communications materials.
Further to the creation, distribution and promotion of the 2012 slogan and logo, the ICA will be
working on additional information resources to support ICA members in our 2012 initiatives.
More information will be shared in the coming months and updates can be found on the ICA’s UN IYC
2012 web page at http://2012.coop. A calendar of global events can be found at http://civimail.ica.coop/
events.
New Zealand
The UN IYC 2012 is a once in a lifetime opportunity for New Zealand cooperatives to come together
under the banner of our own International Year to celebrate our success, gain understanding of our
business model, and achieve the best policy and legislative settings to trade and grow in the national
economy.
Our aim for the UN IYC 2012 is that it provides a legacy that enables:
• Politicians, policymakers, regulators and the media to have a clear understanding of the significance
of cooperatives and mutuals in the New Zealand economy (production, employment, income, and
the variety of sectors), and a sense of how many hundreds of thousands of New Zealanders interact
with cooperatives on a daily basis.
We want these groups to have a clear understanding of the cooperative business model, and how it
differs from the standard business model, that of the investor-owned company.
We also want to raise awareness within the tertiary education sector and professional bodies such as
the NZ Institute of Chartered Accountants and the NZ Law Society around the cooperative business
model, and in so doing persuade them to introduce courses on cooperatives into their curricula. To this
end we want to use the UN IYC 2012 to establish new partnerships.
In its simplest form, the UN IYC 2012 will provide a platform for:
• Advocacy
• Education
• Relationship building
• Garnering understanding and support
• Celebrating the values and spirit of cooperatives
• Creating pride in being a cooperative.
To achieve our goals, your support is vital.
For 20 years I served as
Company Secretary and
Chief Financial Officer of
Foodstuffs South Island,
working for a cooperative
of independent grocers
who operated their own
independent business
and traded together for
individual and collective
benefits.
During the UN
International Year of
Cooperatives 2012, we
have an opportunity to
not only raise the profile
of the cooperative and
mutual business model
where it counts, but
also to suggest to other
groupings of individual
business owners that
they might consider a
cooperative model with
the promise of similar
success.
– Chris Knowles,
Chairperson, New
Zealand Cooperatives
Association
5
Stated Objectives of the New Zealand Cooperatives Association
• Promote the cooperative and mutual business model
• Encourage and support New Zealand cooperatives and mutuals
• Act as a representative body
• Promote discussion and cooperation with decisions makers at all levels of government, designed to
further the interests of cooperatives and mutuals
• Facilitate and coordinate services, expertise and research in support of the cooperative and mutual
business model
• Collect, verify and publish relevant and useful information relating to cooperative and mutual
enterprise.
– from the Cooperatives Association 2010–2011 Strategic Plan
Role of Government in the UN IYC 2012
The role of Government in the support of cooperatives cannot be underestimated. It is their policies
which forge the regulatory environment within which cooperatives operate.
In the first instance, it is worth noting specific objectives stated by the United Nations for the IYC with
regard to Governments. It should:
• Encourage Governments to keep under review, as appropriate, the legal and administrative
provisions governing the activities of cooperatives in order to enhance growth and sustainability
of cooperatives in a rapidly changing socio-economic environment by, inter alia, providing a level
playing field for cooperatives vis-à-vis other business and social enterprises, including appropriate
tax incentives and access to financial services and markets.
• Encourage Governments to take appropriate measures aimed at creating a supportive and enabling
environment for the development of cooperatives by, inter alia, developing effective partnership
between Governments and the cooperative movement through joint consultative councils and/or
advisory bodies and by promoting and implementing better legislation, research, sharing of good
practices, training, technical assistance and capacity-building of cooperatives, especially in the fields
of management, auditing and marketing skills.
• Urge Governments to raise public awareness of the contribution of cooperatives to employment
generation and to socioeconomic development, promoting comprehensive research and statistical
data-gathering, the activities, employment and overall socioeconomic impact of cooperatives at the
national and international levels and promote sound national policy formulation by harmonising
statistical methodologies.
I’ll be looking forward
to Cooperatives 2012. As
a Fonterra shareholder
I am frustrated around
the misconceptions of
ownership and success
from the public and
media.
This may be an
opportunity to create
some “proudness” of
being a New Zealander
rather than a jealousy of
others’ success that seems
to be forefront in our
community.
– Grant Wills,
Matamata dairy farmer
6
Our Mission Statement
To coordinate a national programme of awareness and promotion that includes celebration of the contribution cooperatives make in New Zealand, and in so doing provide a legacy of understanding and support.
National Committee
In May 2011, The New Zealand Cooperatives Association established a committee to review and oversee
the coordination of the programme for the IYC, and ensure we make the most of the opportunity the IYC
presents us with as a group.
The following programme has been put together balancing the desire to celebrate, and provide a legacy,
with the restrictions placed on us in producing a cost effective and realistic programme of activities that
we can all share in.
Members of the UN International Year of Cooperatives 2012 New Zealand Steering Committee
Chairperson Russell Green, Director, Capricorn Society
Chris Knowles, Chairperson, Cooperatives Association
Girol Karacaoglu, Chief Executive Officer, PSIS
Blue Read, Member, Fonterra Cooperative Group
John McKay, Director, Growers and Consumers Cooperative Society
Jonathan Lee, General Manager Business Development, NZ Association of Credit Unions
Ramsey Margolis, Executive Director, New Zealand Cooperatives Association
If all we do during 2012
is celebrate co-ops,
that’s squandered the
opportunity. But if we can
relaunch the cooperative
brand in the right way so
that we can build on it
after 2012 – so that 2012
is the beginning of a new
momentum – that’s the
prize we can win.
– Chuck Gould, Director-
General International
Cooperative Alliance
Chuck Gould, Director-General, International Cooperative Alliance
7
Projected MilestonesAugust 2011
Commission research project into contribution of cooperatives and mutuals to the economy
National Committee formation announced
October 2011
Finalise sponsors for inclusion in all collaterals
Appointment of a cooperative spokesperson/ambassador(s)
November 2011
Request Prime Minister to host launch at Parliament, preliminary approach already made
December 2011
Brief key stakeholders regarding UN IYC 2012
February 2012
Media briefing on UN IYC 2012 February 15 lunchtime [tbc]
UN IYC 2012 formal launch at Parliament evening February 15 [tbc]
Commencement of discussions with NZ Institute of Chartered Accountants and NZ Law Society for
cooperative and mutual study to be part of their continuing education requirements
New Zealand UN IYC 2012 website at http://newzealand2012.coop goes live
March 2012
Advertorials in main metro and provincial papers celebrating IYC and educating consumers and
stakeholders
April 2012
Preparation of first ‘Opinion Piece’ column to be seeded in a major metro June 2012
June 21-23, 2012
Cooperative Research Conference at Victoria University of Wellington
Launch of the New Zealand Association for the Study of Cooperatives and Mutuals
July 7, 2012
The UN and ICA Annual Cooperatives Day
August 2012
Second ‘Opinion Piece’ column seeded in a major metro
October 18, 2012
World Credit Union Day
November 2012
New Zealand Cooperatives Association AGM
In 2012, cooperatives
hope to engage Maori
organisations in activities
that enhance, protect and
promote the interest and
welfare of members and
the independent status of
their business.
– Kuki Green, Treasurer,
Ngati Pahauwera
Development Trust
8
Activities The National Committee is working on a number of initiatives including
1. Gathering and disseminating information on cooperatives including
• The commissioning of a research project that identifies the contribution of cooperatives and
mutuals to New Zealand. We are in discussion with both the Department of Statistics and the NZ
Institute of Economic Research on this.
Our intention is that the research, to be done on an ongoing, annual basis, will result in a
Cooperative and Mutual Top 50, similar to those published in Australia, the UK and the USA, as
well as the ICA’s Global 300.
• An information pack/briefing document and media kit will be developed including: fact sheets,
case histories; the IYC 2012 programme; a Powerpoint/Keynote presentation for membership use;
key messages; template media release; an outline of the spirit of cooperativism, and the research
results and Top 50.
The media pack would be available to all members to use with their regional, trade and community
media at the time of the launch, and for other milestones/activities.
• Briefing sessions will be held with key stakeholders prior to the launch as well as a media briefing
held on the day of the official launch.
• Articulate the role of cooperatives and mutuals in New Zealand, both past and present, their
role and significance in the world today through opinion piece articles written and submitted
throughout the year to national daily newspapers.
• As part of the UN IYC 2012 celebration, and to tell the cooperative and mutual story without
editorial interference, an advertorial will be placed in all metro dailies outlining the year, what
cooperatives and mutuals are, why cooperatives and mutuals are important, the history, their place
in the global economy, cooperatives and mutuals in New Zealand etc.
• Development of the a website at http://newzealand2012.coop to allow cooperatives and mutuals to
contribute content as well as access resources and information. Content contributed by the sector
would include examples of how local cooperatives and credit unions are themselves celebrating IYC
2012 or launching legacy projects in 2012.
• We will be exploring the use of Facebook, Twitter, Youtube and LinkedIn as ways to maximise
our reach to multiple audiences (particularly younger people). Social media will be critical to the
UN IYC 2012 communications strategy because of its potential to mobilise networks, reach young
audiences, and because of its cost advantages over regular media advertising.
9
2. Formal launch by a Minister at Parliament
• A launch function for the start of the UN IYC 2012, but after the summer break, will be held in
February at Parliament and hosted by an appropriate minister. While an official request has gone to
the Prime Minister, this will need to be repeated after the election and post the announcement of
cabinet postings.
3. Develop speaking opportunities
• A Powerpoint/Keynote presentation will be developed for use by members, and a
speaking programme will also be organised for regional Chambers of Commerce, conferences of
professional bodies, and other stakeholder groups.
• Partnerships will be sought with organisations such as Rotary/Probus and the United Nations
Association to conduct a series of presentations throughout New Zealand; a presentation will be
prepared for use by appropriate members throughout the country.
4. Government relations
• A support minister in Parliament following the briefing of the new Minister for Economic
Development, and the possible hosting of the launch if the Prime Minister is not available.
• One-on-one briefing sessions as outlined above.
• Use the IYC as an opportunity to talk to regulators about concerns. media at the time of the launch,
and for other milestones/activities.
5. Partner universities and professional bodies
• The New Zealand Cooperatives Association has partnered with the School of Economics and
Finance at Victoria University of Wellington in the creation of the New Zealand Association for the
Study of Cooperatives and Mutuals, which will be launched at a cooperative research conference:
“Building a Better World: The Role of Cooperatives and Mutuals in Economy and Society”.
• A committee with participants from Victoria University of Wellington and the Cooperative
Association’s Tertiary Education Working Group has been established to run this conference on 21–23
June, 2012.
The purpose of the conference is to be a lynchpin in a series of activities aimed at promoting the
cooperatives business model, and to identify and promote ongoing research on cooperatives.
It will also serve as an initiative to build a community of experts and interested parties for ongoing
dialogue and research on cooperatives.
An invitation for the submission of papers has gone out.
• We will also be using the UN IYC 2012 as a platform for approaching other university and tertiary
institutions to instigate undergraduate courses on cooperative and mutual enterprise that would
be included as a module within business studies.
• The IYC will also be used as a platform for raising awareness within professional bodies such as
the NZ Institute of Chartered Accountants and the NZ Law Society around the cooperative business
model. Our intention is that they introduce courses on cooperative and mutual enterprise into their
curricula and, at the same time, recognise Cooperatives Association seminars as acceptable for their
members’ continuing education requirements.
• Short-term actions, and ones to be explored and announced during the UN IYC 2012, would be:
– The announcement of a scholarship to study at the Masters in Management Cooperatives and
Credit Unions course at St Mary’s University, Canada.
– A scholarship to undertake a doctoral thesis on cooperatives and mutuals.
6. IYC 2012 Postage Stamp
• The Steering Committee is talking with NZ Post about issuing postage stamps or a prepaid envelope
to celebrate the contribution of cooperatives.
The UN IYC 2012 provides a
unique opportunity for NZ
cooperatives to promote
the positive attributes of
the cooperative business
model.
We will be using
this opportunity to
create a legacy, by
officially measuring
the contribution of
cooperatives to NZ’s
national income and
employment; and
by promoting the
distinctive features of
the cooperative business
model in our professional
and university education
courses.
– Girol Karacaoglu,
Chief Executive, PSIS Ltd
10
Programme Phases
• Phase 1 – 2011 preparing the ground
Raising member awareness and understanding, delivering timeline
Fact finding
Crafting materials
Relationship building
Forming partnerships
Booking speakers, venues
• Phase 2 – 2012 delivery, celebration
Key dates:
– Launch: Wednesday 15 February, 2012
– Cooperative research conference: 21-23 June, 2012
– International Day of Cooperatives: 7 July, 2012
– World Credit Union Day: 18 October, 2012
– New Zealand Cooperatives Association AGM: 30 November, 2012
The role of community is
shifting: it is moving into
a peer relationship with
government and business.
Cooperatives will be the
tool which will facilitate
community stepping into
and forming this tripartite
structure.
The UN Year of
Cooperatives 2012
coincides with this trend,
the timing is perfect. The
Year’s focus will highlight
the ability of cooperatives
to cause much needed
shifts in our society.
– Margaret Jefferies,
proposed Lyttelton
Harbour Cooperative
11
Target Audience Means of communications
Member businesses and their members
Calendar of events
Information packs
Resource kits, including templates and a list of activities they might like to undertake to celebrate the year
Ability to use the research for education and business purposes
Opinion pieces and advertorials for use as a resource on websites and in newsletters
Media pack
NZ Post stamp(s) or prepaid envelope commemorating the UN IYC 2012 for use throughout the year
Politicians, regulators, ministry officials
Appointment of a spokesperson
One-on-one briefing sessions
Research results
Top 50 list of cooperatives and mutuals
Opinion piece articles
Advertorials
Information kit
Invitation to the launch function (key minister to host)
Key influencers Spokesperson
Information packs
One-on-one briefings
Invitations to events
Research
Advertorials
Opinion pieces
Media Briefing at beginning of year for key journalists
Media kit
Milestone media statements
Invitations to events
Advertorials
Regional media kits to members
Research releases
Top 50 release
Opinion pieces
Partnerships Speaking opportunities with Rotary and similar service clubs throughout NZ
NZASCM conference at Victoria University of Wellington
Tertiary education institutions for undergraduate courses
Scholarship to attend the Masters in Management Cooperatives and Credit Unions at St Mary’s University, Canada [TBC]
Scholarship for thesis/doctorate [TBC]
General Public Postage stamps / prepaid envelope
Advertorials
Opinion pieces
Media releases
Research results
Top 50 results
Website – http://newzealand2012.coop
Service club nationwide speaking opportunities
Social networking using Facebook, Twitter, YouTube and LinkedIn
The International
Year of Cooperatives
is an opening that the
International Cooperative
Alliance is committed to
exploiting.
If we use this Year
strategically, if have a bit
of luck and if members
believe what the ICA
board believes, that the
cooperative could become
the fastest growing model
by the end of this decade,
then we might just be
able to create a blueprint
that will let us pivot from
a cooperative year to a
cooperative decade.
– Chuck Gould, Director-
General, International
Cooperative Alliance
12
Sector involvementIndividual cooperatives and mutuals have a crucial role to play in ensuring the success of the UN
International Year of Cooperatives 2012. Collectively, our businesses reflect the enormous diversity and
dynamism that is at the root of any celebration of the cooperative model. Individually, our businesses
have the power to spread the 2012 message through your boards, members, employees, customers,
suppliers and other key stakeholders.
Here are some ways that you, as industry partners, can get involved in the UN International Year of
Cooperatives 2012:
• Be a 2012 champion within your own organisation. Encourage your directors, staff, and colleagues
to think about how your own cooperative can celebrate 2012. Many if not all of these people have
their own social and professional networks within and outside the co-op and mutual sector and are
well positioned to spread the word about the International Year.
• Be a 2012 champion with your membership or within your sector. Based on best practices learned
from other International Years, the greatest impact is achieved when local organisations are
empowered and given the autonomy to make an International Year their own.
• Use your existing communications tools to help disseminate information about 2012. Websites,
intranets, internal newsletters, member publications, even sales flyers and point-of-sale
promotional material can be useful vehicles for getting the word out. The National Committee can
provide you with content that can be easily customised to meet the needs of your target audiences.
• Stimulate thinking within your own organisation, sector, or membership about a 2012 legacy
project or fund that might contribute to promoting or supporting cooperatives and mutuals in New
Zealand. Think of 2012 as a springboard, not just an end in itself.
• The UN IYC 2012 Action Plan recognises the significant role that co-ops and mutuals will play in the
International Year. The support and involvement of every business in promoting and supporting
IYC 2012 activities at a regional and local level is critical.
• While messaging and resources will be coordinated nationally, the success of the Year will depend
on the willingness of the sector to feed information to the grassroots levels.
• Local cooperatives and credit unions have the greatest potential to make a significant and lasting
impact on their members, employees and communities during the International Year. The emphasis
on a strong and robust communications strategy recognises the need to mobilise, to create pride
and to encourage leadership from cooperatives and credit unions at the community level. Co-ops
and mutuals are rooted in community.
• The marketing, messaging and visual tools for 2012 will be developed with a conscious effort to make
them accessible, easy-to-use and relevant to local communities, while building national recognition.
The triumph and
opportunity for 2012 is
to significantly raise the
profile of cooperatives as a
valid and meaningful way
of doing business both in
New Zealand and globally.
The World Travellers
cooperative was borne
out of a need for a more
viable, transparent and
honest business model
in the face of the Global
Financial Crisis, and
it’s these virtues that
we would love to see
profiled during the UN
International Year of
Cooperatives 2012.
This would serve as
encouragement for
others to explore the
opportunities of a
cooperative structure, as
well as promote doing
business with existing
cooperatives.
– Wendy van Lieshout,
General Manager
World Travellers
13
• The Steering Committee’s website at http://newzealand2012.coop will be a key resource for
accessing information, sharing ideas and posting images, videos and other material relating to the
International Year.
• As local cooperatives and credit unions develop their plans, events, declarations, strategies and/or
legacy projects, we encourage that these be shared with other co-ops and mutuals. This will provide
an excellent opportunity for co-ops across the country to learn from each other’s experiences, and
replicate activities that have worked well in other communities.
Key roles for local cooperatives and credit unions include:
• Reaching out to regional and community newspapers, local radio stations and other local media
to ensure maximum public visibility for the International Year. Local media are constantly on the
lookout for local stories, and local cooperatives and mutuals have a wealth of stories to tell. The
International Year will provide an excellent “news hook” for these stories, giving community media
a newsworthy reason to write about cooperatives in 2012.
Engaging local elected officials and encouraging councils to adopt resolutions citing the contributions
co-ops and credit unions make to their communities. Involving other potential community partners,
such as Chambers of Commerce, service clubs and community associations in the 2012 celebrations.
Local cooperators can offer themselves as speakers at a wide range of community events as one way of
spreading the 2012 message throughout the community.
BudgetEvents and Engagement: Launch at parliament, media statement,
media kits and briefing kits, media briefing/lunch 20,000
Research 20,000
Preparation for proposal for NZICA and NZ Law Society 20,000
Signage and printing 5,000
Advertorial design, production, placement (x6) 45,000
Opinion piece articles 5,000
Research conference (NZASCM) 5,000
4 x opinion piece articles and placement 5,000
Travel and accommodation 10,000
Website, e-newsletters, database development 15,000
Social media development 15,000
Secretarial/project support 20,000
Contingency 5,000
TOTAL 200,000
Funding
IYC 2012 cannot be successful without joint industry support on a cash basis.
We are looking for sponsorship support from members to fund the programme outlined in this
document.
14
We have four levels of entry:
IYC 2012 Gold Partners $25,000
IYC 2012 Silver Partners $10,000
IYC 2012 Bronze Partners $5,000
Donations $500+
Partner Benefits
Gold Partners
• Logo and recognition sponsors and supporters page on the national IYC 2012 website
• IYC 2012 Gold Partners have naming rights for selected 2012 activities including:
parliamentary launch; research; Top 50; and media briefing
• Company case study on website – “Tell your story”
• Logo recognition on all collateral materials as a Gold Partner, including: letterhead; media releases;
advertorials; information kits; signage and invitations (excluding the Parliamentary launch, as this is
not allowed when a Minister is hosting)
• A speaking opportunity at the June 2012 conference
• Showcase at the conference and other signage opportunities presented by this event
• Access to all information / media kits / presentations materials / opinion pieces and articles for
internal and UN IYC 2012 promotional purposes
• Invitations to all events throughout 2012.
Silver Partner
• Logo and recognition sponsors and supporters page on the national IYC 2012 website
• Company case study on website – “Tell your story”
• Logo recognition as a Silver Partner on all collateral materials including: letterhead, media release,
advertorials, information kits, signage and invitations (excluding the Parliamentary launch, as this is
not allowed when a minister is hosting)
• Showcase at the conference and other logo opportunities presented by this event
• Access to all information / media kits / presentations materials / opinion pieces / advertorial copy
and other articles for internal and IYC 2012 promotional purposes
• Invitations to all events throughout 2012.
Right now, cooperative
businesses worldwide are
preparing to share with
others the important
message that our
businesses are not only a
good way to do business
– the best – they are a
business like way to do
good.
Trent Bartlett, Chair
Australia's UN IYC 2012
National Steering
Committee
Trent Bartlett, Chair of the Australian International Year of Cooperatives Steering Committee
15
Bronze Partner
• Logo and recognition sponsors and supporters page on the national IYC 2012 website
• Name recognition as a Bronze Partner on all collateral materials including: letterhead, media release,
advertorials, information kits, signage and invitations (excluding the Parliamentary launch, as this is
not allowed when a minister is hosting)
• Access to all information / media kits / presentations materials / opinion pieces / advertorial and
other articles for internal and IYC 2012 promotional purposes
• Invitations to all events throughout 2012.
Donations $500+
• Access to media kits / presentations materials for internal and IYC 2012 promotional purposes
• Name on the information kit folders
• Invitation to activities in your locality where we have the opportunity to issue invitations
• Invitation to the official launch at Parliament.
For more information contact:
Russell Green: 021 655 461 and [email protected], or
Ramsey Margolis: 04 384 4595 and [email protected]
Critical to strengthening
the cooperative
movement is getting
information into the
public domain about its
great successes, both in
New Zealand and abroad.
The international
research conference on
cooperatives scheduled for
June 2012, New Zealand’s
first, will place the
cooperative movement
front and centre.
It will also provide
an opportunity
for collaboration,
networking, and analysis
to grow the movement
and the spirit of
cooperation.
– Professor Morris
Altman, Head of the
School of Economics
and Finance, Victoria
University of Wellington,
and President, New
Zealand Association
for the Study of
Cooperatives and
Mutuals
UN International Year of Cooperatives 2012 New Zealand Steering Committee
c/– New Zealand Cooperatives Association, Level 3, 75 Ghuznee Street, Te Aro, Wellington 6011, New Zealand
Design by Beetroot Communications
