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UMM In the Machias UMM In the Machias Business CommunityBusiness Community
Needs Assessment and EvaluationNeeds Assessment and Evaluation
Janine Gramlich and Michelle BuckleyJanine Gramlich and Michelle Buckley
Presentation of ProblemPresentation of Problem
HistoryHistory
Importance of Importance of Current Research.Current Research.
Prior ResearchPrior Research
Research QuestionsResearch Questions
RQ1: What impact does UMM have on RQ1: What impact does UMM have on the Machias community? the Machias community?
RQ2:How well does UMM utilize its RQ2:How well does UMM utilize its resources to benefit Machias resources to benefit Machias businesses?businesses?
RQ3:In what ways could UMM positively RQ3:In what ways could UMM positively impact the Machias business impact the Machias business community?community?
Presentation of ProblemPresentation of Problem
Social TheorySocial Theory FunctionalismFunctionalism
Functionalism in the Functionalism in the Machias CommunityMachias Community
Functionalism in UMM Functionalism in UMM CommunityCommunity
Provided by Lisa Athearn
Units Of AnalysisUnits Of AnalysisData was Collected from:Data was Collected from:
Machias Area Machias Area BusinessesBusinesses
Participants of the Participants of the UMM Career FairUMM Career Fair
www.umm.maine.edu
http://www.badlittlefallsinn.com/machias-maine-local-activities.html
Research DesignResearch Design
Methodology:Methodology: 2 studies2 studies Survey of Job Fair ParticipantsSurvey of Job Fair Participants
22 Participants22 Participants
In-depth Interviews with businessesIn-depth Interviews with businesses 7 Participants7 Participants
ResultsResults
0
0.5
1
1.5
2
2.5
3
3.5
4
Conferences Performing Arts Guest Speakers Special Events
Graph E. How would you rate the quality of each UMM activity?
Poor
Fair
Good
Very Good
Excellent
Not Sure/Don’t Know
ResultsResultsGraph D. How would you rate (from 1-5) the
degree of UMM's interaction with your
business/organization?
0
0.5
1
1.5
2
2.5
3
3.5
1 (Low) 2 3 4 5 (High)
ResultsResults
0
2
4
6
8
10
Daily Weekly Monthly Yearly Never
Graph C. How often do you hear about UMM events that
impact your business?
Improving Improving CommunicationCommunication
Suggestions:Suggestions: Use local TV ChannelsUse local TV Channels Flyers around townFlyers around town Regular newsletter aimed towards local Regular newsletter aimed towards local
businessesbusinesses
Results/SuggestionsResults/Suggestions
Additional Suggestions by Participants:Additional Suggestions by Participants: More InternshipsMore Internships Weekend eventsWeekend events Small Business SeminarsSmall Business Seminars Nursing/Healthcare Occupation DegreesNursing/Healthcare Occupation Degrees Master’s Degree OptionsMaster’s Degree Options
ConclusionConclusion
RQ1: What impact does UMM have on RQ1: What impact does UMM have on the Machias community?the Machias community?
UMM’s impact not as strong as believed UMM’s impact not as strong as believed Many thought UMM had no impact on Many thought UMM had no impact on
their businesstheir business
ConclusionConclusion
RQ2:How well does UMM utilize its RQ2:How well does UMM utilize its resources to benefit Machias resources to benefit Machias businesses?businesses?
Few businesses used campus facilitiesFew businesses used campus facilities Few attended campus events, speakers Few attended campus events, speakers
and other activitiesand other activities
ConclusionsConclusions
RQ3:In what ways could UMM positively RQ3:In what ways could UMM positively impact the Machias business impact the Machias business community?community?
Businesses need to have regular contact Businesses need to have regular contact with UMMwith UMM
More communication, beneficial events More communication, beneficial events and programsand programs
LimitationsLimitations
TimeTime
Community ResponseCommunity Response
Limited GeneralizationLimited Generalization
Future ResearchFuture Research
UMM’s full economic impact?UMM’s full economic impact? More on how UMM’s presence impacts More on how UMM’s presence impacts
the communitythe community Investigation into nursing and healthcare Investigation into nursing and healthcare
program implementationprogram implementation
AcknowledgementsAcknowledgements
Thank you to the following for your help Thank you to the following for your help and support!and support! Lisa AthearnLisa Athearn Brenda FreyBrenda Frey IT OfficeIT Office Spring 2008 Research Methods ClassSpring 2008 Research Methods Class And especially all the participants in our And especially all the participants in our
surveys and interviews!surveys and interviews!