Ulta Hair Care Solution Center

Made in ItalyIntroducing

an Exclusive Opportunity for

The Challenge

Ulta makes significant investments(including advertising & couponing)to attract customers to its stores.

Ulta’s expected customer loyalty benefit from these investments is being eroded by the increasing availability of salon professional hair care brands (like Paul Mitchell, Redken, etc.) in grocery stores, drug stores, and

mass retailers … and Ulta is further limited by its inability to sell these brands online at Ulta.com.

SOLUTION

Lock-in customer loyalty by converting salon products customers to the Italian-made

Ice Cream by Inebrya brand… an Ulta exclusive!

Ice Cream by Inebrya is currently sold worldwide in more than fifty countries; Ulta

would be the exclusive USA distributor.

And Ice Cream products can be sold online at Ulta.com!

30 Ice Creamby Inebrya products

have been nominatedfor the 2013 Allure

“Best of Beauty” Awards.

• Advanced technologies in Ice Cream salon professional products provide solutions for all of your customer’s hair care needs

• Customers are attracted to Ice Cream’s colorful, professional quality, multi-lingual packaging

• The Ice Cream plan-o-gram is designed to promote multi-item purchases

• Shelf talkers, the “silent salesperson”, complement recommendations for Ice Cream products from Ulta sales associates

Hair Care Solution Center

IceCreamBeauty.comThe Supreme Argan Treatment want silky smooth hair? want to stop hair loss?

ARGAN-AGEPRO-AGE SHAMPOO• Anti-oxidizing shampoo with Argan Oil• Cleanses, restructures, nourishes & hydrates• Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGEPRO-AGE MASK• Argan oil detangles, softens & eliminates frizz• Protects against free radical scavengers• Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGEPRO-AGE CONDITIONER• Argan oil detangles, softens & eliminates frizz• Weightless formula perfect for fine hair• Enriched with Jojoba and Sunflower oils & UV filter

E N E R G YE N E R G YE N E R G YThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan Treatment

• Enriched with Jojoba and Sunflower oils & UV filter

MADE IN ITALY

ARGAN-AGEPRO-AGE TREATMENT• Hydrates, nourishes leaving hair soft & instantly brilliant• Weightless, anti-frizz formula prevents split ends• Protects against free radical scavengers

ARGAN-AGEPRO-AGE OIL• Sun protection for all hair types with Argan Oil• Protects hair from UV rays, sea salt, chlorine, wind & smog• Leaves hair brilliant, soft & easy to manage

ARGAN-AGESOFT & SHINE SPRAY• Great for dry, frizzy, and dull hair• Restores weightless brilliance, softness & hydration• Anti-humidity and anti-frizz action

ARGAN-AGEHAND CREAM• Protective hand cream with Argan Oil• Deeply hydrates, leaving skin soft & supple• Absorbs rapidly; no build-up

ENERGYSHAMPOO• Anti-hair loss cleansing shampoo• Oligo-elements tone & purify• Extracts of Capsicum energize the scalp

ENERGYLOTION• Leave-in anti-hair loss lotion with intensive effect• Soya Proteins & Oligo-elements tone, nourish & stimulate• Formula contains Nettle & Rosemary to rebalance the scalp


IceCreamBeauty.comUltra Delicate Professional Hair Care R E L A XNO YELLOW C L E A N YNO YELLOWNO YELLOWNO YELLOW C L E A N YUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair Care

MADE IN ITALY

NO-YELLOWSHAMPOO• Anti-yellow shampoo for bleached or gray hair• Contains silk proteins and extracts of pressed grape• Tones down unwanted yellow & restores shine

RELAXSCALP FLUID• Peeling treatment formulated to purify scalp• Helps eliminate dry & greasy dandruff• Dermo-purifying fluid rebalances sensitive scalps

GREENMOISTURE GENTLE SHAMPOO• Gentle hydrating shampoo for all hair types• Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera• Mineral salts & polysaccharides restore tone

GREENMOISTURE INTENSIVE MASK• Intensive action nourishing mask• Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera• Detangles & leaves hair soft, healthy & naturally brilliant

GREENPOST-TREATMENT SHAMPOO PH 5.0• Ultra-gentle cleansing & regenerating shampoo for colored and treated hair• Enriched with natural Sunflower extract & eco-certified Argan Oil• Protects & helps maintain longer lasting results after salon services

GREENPOST-TREATMENT CONDITIONER• Ultra-gentle regenerating conditioner for colored and treated hair• Enriched with natural Sunflower extract & eco-certified Argan Oil• Protects & helps maintain longer lasting results after salon services

GREENSENSITIVE SHAMPOO• Soothing shampoo for sensitive scalps• Enriched with organic Aloe Vera & eco-certified Zanthalene• Gently hydrates, calms & soothes sensitive & dry scalps

GREENSENSITIVE SCALP LOTION• Soothing lotion for sensitive scalps• Calming & hydrating action reduces scalp irritation & itching• Restores natural scalp pH after salon services

CLEANYSHAMPOO• Anti-dandruff shampoo for delicate scalps• Extracts of orange & lemon for revitalizing & astringent• Also contains Piroctone Olamine, an antimicrobial

IceCreamBeauty.comThe Professional Hair Repair System Ageless Beautyfix damaged hair. look younger. B A L A N C EB A L A N C EB A L A N C EB A L A N C EB A L A N C EThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair System

MADE IN ITALY

Ageless BeautyAgeless BeautyAgeless BeautyAgeless BeautyAgeless BeautyAgeless BeautyAgeless BeautyAgeless BeautyAgeless BeautyAgeless BeautyMADE IN ITALY

SHECAREBASIC RECONSTRUCTOR SHAMPOO• Internal restructuring shampoo for damaged hair (Phase 1)• Gently cleanses and restructures chemically treated hair• Leaves hair soft, hydrated & tonic, even where most damaged

SHECAREDEEP RECONSTRUCTOR MASK• Deeply penetrates hair shaft (Phase 2)• Reconstructs damaged, stressed, & chemically treated hair• Detangles, nourishes, softens & deeply hydrates

SHECAREBALANCE RECONSTRUCTOR CONDITIONER• Revitalizing conditioner for fine hair (Phase 2)• Reconstructs & protects damaged hair structures• Restores softness, elasticity, vitality & shine

SHECAREINTENSIVE RECONSTRUCTOR LOTION SUPREME• Keratinizes, conditions & eliminates static (Phase 2)• Seals cuticles & strengthens hair structure• Leaves hair detangled, nourished, soft & shiny

SHECAREINSTANT RECONSTRUCTOR SPRAY• Hydrating acidifier spray (Phase 3)• Leave-in treatment with Keratin bio-molecules• Instantly seals cuticles

BALANCESHAMPOO• Sebum regulating shampoo for oily hair & scalps• Formulated with birch, olive oil, and Limnanthes Alba• Cleanses & tones hair; rebalances & soothes scalp

AGE THERAPYHAIR LIFT SHAMPOO• Anti-aging formula that gently cleanses & thickens• Enriched with Collagen, Elastine & Sapphire micro-crystals• Leaves hair revitalized and younger looking with more volume

AGE THERAPYHAIR LIFT CONDITIONER• Anti-aging conditioner for mature, porous & treated hair• Enriched with Collagen, Elastine & Sapphire micro-crystals• Leaves hair silky soft, supple & easy to comb

AGE THERAPYHAIR LIFT SERUM• Regenerating fluid for mature, porous & treated hair• Anti-aging action leaves hair incredibly soft & brilliant• Protects from oxidation and damage from free radicals

IceCreamBeauty.com

KERATIN RESTRUCTURING SHAMPOO• Cleanses, restructures, hydrates & nourishes• Eliminates frizz & leaves hair brilliant• Sulfate Free

KERATINRESTRUCTURING MASK• Deeply restructures• Detangles, softens & eliminates frizz• Restores brilliance, strength & tone

KERATINMILK SPRAY• Ultra penetrating, restructuring treatment• Ideal for softening & detangling fine hair• Seals cuticles and eliminates frizz

KERATIN ONEMULTI-ACTION• Leave-in spray cream with 15 actions• Restructures, nourishes, softens & detangles• Eliminates frizz, split ends, and more!

KERATINTEXTURIZER• Instantly restructures with micro-Keratin molecules• Restores energy & texture; ceramides eliminate frizz• Non-sticky, resin-free formula

KERATINVELVET KERATIN CREAM• Leave-in restructuring treatment for split ends• Weightless formula seals cuticles & eliminates frizz• Apply to damp or dry hair

KERATINTRIO KITS• Keratin Restructuring Shampoo 300ml• Keratin Milk Spray 150ml• Velvet Keratin Cream 100ml

Restructuring Hair Treatments

• Restores brilliance, strength & tone

Restructuring Restructuring Restructuring Restructuring Hair TreatmentsHair TreatmentsHair TreatmentsHair TreatmentsHair TreatmentsHair TreatmentsHair TreatmentsMADE IN ITALY want frizz free hair? Keratin: restore body

and strength to the hair structure

Ceramides: external protection of hair shaft and deep nourishing action

Extract of Bamboo: restructures hair squama and reinvigorates the bulb

Milk Proteins: regenerate and nourish, leaving hair strong and full of body

• Eliminates frizz & leaves hair brilliant

IceCreamBeauty.comNew Active Styling Direction want styling control? want shine?New Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionMADE IN ITALY

GO l ightGO crazy

GO CRAZYEXTRA SHAPE• Extra Strong Mousse allowing maximum creativity• Fixes styles by wrapping a protective film around the hair shaft• Nourishes, hydrates, restores elasticity to hair

GO CRAZYFLOSSY PASTE• Fibrous shaping paste• For creativity & fantasy• Apply to dry hair

GO CRAZYLOGIC STYLE• Extra strong hold ecological lacquer• Dries quick, gives defined hold, restores shine & elasticity• Protects hair from thermal, mechanical & environmental stress

GO CRAZYMAD POWER• Creamy gel with extra strong hold• Gives high control & hold when modeling well defined styles• Apply to clean hair, dry or wet

GO CRAZYMATT PASTE• Matte defining paste• Light hold for shaping hair of any length• Does not leave residue

GO CRAZYMAXX GEL• Extreme hold gel fluid• Defines each single detail• Dries rapidly & with no build-up

GO CRAZYMUBBER GEL• Ultra strong gel with a gloss effect• Sculpts & defines trendy styles• Does not leave build-up

GO CRAZYPEARL DEFINER• Extra strong hold gel• Perfect for creating high structured & destructured styles• Leaves hair brilliant

GO LIGHTBRIGHT LUX• Glossing Spray• Leaves hair bright & shiny• No residue

GO LIGHTCRYSTAL BEAUTY• Glossing & laminating fluid• Softens, seals cuticles & refines hair surface• Gives hair an incredibly silky & luminous look

GO LIGHTSTAR WAX• Defining shine wax• Models & restores brilliance• Weightless; apply to dry hair

IceCreamBeauty.comfix dry, frizzy & chemically stressed hair. want longer lasting color?DRY-T COLORCOLOR

COLORSHAMPOO• Cleanses & nourishes with extract of honey• Anti-oxidizing formula with Vitamin E• Helps maintain hair color intensity & brilliance

COLORCONDITIONER• Specially formulated for color care maintenance• Anti-oxidizing formula with Vitamin E• Linseed oil leaves hair soft, shiny & easy to comb

COLORMASK• Deep conditioning treatment for color treated hair• Anti-oxidizing formula with Vitamin E• Nourishes damaged hair & keeps color intense

DRY-TSHAMPOO• Cleanses dry, frizzy & treated hair• Nourishes with silk and wheat proteins• Leaves hair silky soft, full of shine, and easy to comb

DRY-TCONDITIONER• Conditions & nourishes dry, frizzy & treated hair• Leaves hair silky soft, brilliant and easy to comb• Use as a leave-in conditioner by applying less product

DRY-TLEAVE-IN CONDITIONER• Ideal for dry hair• Sunflower extract nourishes • Weightless formula

DRY-TMASK• Nourishing mask for dry, frizzy & treated hair• Deeply conditions, detangles, protects & tones• Leaves hair soft, shiny & full of life

DRY-TLASTING CARE LOTION• Leave-in restructuring lotion with Keratin• For colored, dry or chemically treated hair• Silicone microemulsions restore softness, shine & tone

DRY-TFLUID STAR• Contains Linseed Oil for dry hair• Restores hydration & shine• Prevents split ends

IceCreamBeauty.comwant bouncy curls? want smooth hair?VOLUME CURLY SMOOTHFREQUENTVOLUMEVOLUMEVOLUMEVOLUMEVOLUME SMOOTHSMOOTHFREQUENTFREQUENTFREQUENTFREQUENT

CURLSHAMPOO• Ideal for gently cleansing curly, wavy & permed hair• Restores elasticity, hydrates & performs anti-frizz action• Silk proteins provide incredible brilliance

CURLMASK• Deep conditioner for curly, wavy & permed hair• Weightless formula detangles, hydrates & fights frizz• Enhances elasticity, leaving curls full of bounce & shine

FREQUENTDAILY SHAMPOO• Perfect pH for daily cleansing of all hair types• Enriched with Ceramides & Silk Proteins• Nourishes, hydrates, and leaves hair soft & brilliant

FREQUENTBEST CARE CONDITIONER• Linseed Oil conditioner for all hair types• Detangles & volumizes• Restores elasticity & leaves hair soft

FREQUENTINSTANT DETANGLER• Instantly detangles• Fight breakage & split ends• Makes hair soft & brilliant

SMOOTHINGSHAMPOO• Straightening shampoo rich in Cotton Oil• Cleanses & deeply hydrates, making straightening easier• Reduces frizz

SMOOTHINGMASK• Straightening mask that softens & detangles• Makes curly & coarse hair easier to straighten• Controls even the most rebel hair

VOLUMIZINGSHAMPOO• Restores body, volume & shine to fine, lifeless hair• Enriched with wheat proteins & a mix of tropical fruits• Gentle weightless cleansing action

VOLUMIZINGCONDITIONER• Provides volume to roots• Strengthens & restores vitality to fine & lifeless hair• Weightless formula hydrates & detangles

IceCreamBeauty.comNew Active Styling Direction want volume? want curl control?New Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionMADE IN ITALY

GO round GO sleekGO up

GO ROUNDDUO STYLE• Curly-smooth fluid• Ideal for disciplining & controlling• Leaves hair soft & easy to manage during styling

GO ROUNDFRIZZ FREE• Anti-frizz fluid• Weightlessly defines wavy & curly hair• Leaves hair looking soft & full of shine

GO ROUNDROLL UP• Curl defining cream for natural, wavy & permed hair• Models, defines & strengthens curls• Restores elasticity, texture & shine

GO SLEEKLISS PERFECT• Thermal protective smoothing fluid• Disciplines unruly hair• Leaves hair compact, silky soft & full of shine

GO SLEEKSAFE STRAIGHT• Thermal protective spray• Protects hair from excessive heat when straightening• Anti-static action leaves hair soft & full of shine

GO UPLOGIC VOLUME• Ecological volumizing lacquer with rapid drying action• Gives hold & leaves hair supple & full of shine• Doesn’t leave build-up & can be easily brushed out

GO UPON HAIR• Volumizing mousse• Fixes styles by wrapping protective film around hair shaft• Nourishes, hydrates, restores elasticity & doesn’t build up

GO UPOVER THE SKY• Volumizing spray for fine & lifeless hair• Restores body & hold to roots• Wraps a protective & elastic film around hair shaft

GO UPTOP JAM• Fixing gel for maximum volume• Restores body & hold to roots• Apply to damp or dry hair

GO UPTOTAL VOLUME• Volumizing hair spray with strong hold• Weightless formula gives a light & elastic look• Protects hair & resists humidity

IceCreamBeauty.com
















Your hair gets its shapeconsistency, strength &

firmness from tightly bonded chains of keratin molecules. This keratin structure gets damaged

from salon chemical services, thermal tools like curling irons, straightening

irons & blow dryers, and even UV rays from the sun, air pollution and stress.

Ice Cream’s Keratin RestructuringTreatments replace your damaged keratin, restoring

both body and strength to your hair structure. Ice Cream Keratin also deeply nourishes your hair with

the use of bamboo extract that adds strength & shine, and uses Ceramides to provide oustanding

external protection.

IceCreamBeauty.com








Restructuring Hair TreatmentsMADE IN ITALY want frizz free hair? Keratin: restore body





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Keratin: restore body and strength to the hair structure

IceCreamBeauty.comThe Professional Hair Repair System Ageless Beautyfix damaged hair. look younger. B A L A N C EThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair System

MADE IN ITALY MADE IN ITALY










Ice Cream’s Shecare is an emergencyhair reconstruction system for damaged and lifeless hair.

This intelligent, 3-stage system is formulated to reconstruct and regenerate all hair types using special interceptor molecules that identify the areas where your hair structure is most damaged, then carries out a

diversified, deep, inner reconstruction of your hair.

Ice Cream’s Shecare productsare concentrated bio-molecular formulas

boosted with Keratin, Poliquaternium 7-82, and Wheat Proteins, giving your hair renewed and

long-lasting strength, elasticity & shine. PHASE3COMPLETEAcidifying and sealing

for a completing action

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PHASE1CLEANSE

Cleansingand preparation

BASIC SHAMPOO

PHASE3COMPLETEAcidifying and sealing

for a completing action

INSTANTSPRAY

DEEPMASK

INTENSIVELOTION

BALANCECONDITIONER

PHASE2RECONSTRUCT

Inner reconstruction of damaged hair

Poliquaterniam-7: for an elevated conditioning, protecting & stabilizing action

Wheat Proteins: rebalancing & hydrating action deep within the heart of the hair fibre

Keratin: restores body & strength to the hair structure

Pomegranate Flowers: delicate perfume





E N E R G YThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan Treatment


MADE IN ITALY








Exposure to the elements, stress,use of thermal styling tools, and repeated chemical

services can cause your hair to lose its natural luminosity, leaving it looking dull and lifeless; it can become dry, frizzy and fragile; breaking, developing

split ends, and difficult to comb and manage.

Ice Cream’s Argan-Age treatments,boosted with Argan Oil, Jojoba Oil and Sunflower Extract,

provide intense, internal restructuring, nourishing and hydration for stressed hair and restores illuminating

brilliance, all with light-weight formulas that won’t leave your hair feeling heavy.





E N E R G YMADE IN ITALY








Jojoba Oil: prevents premature aging of hair and skin while restoring shine and reducing frizz

Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals

Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair

Sun Filter: transforms harmful UV rays into harmless infra-redenergy to protect hairagainst sun damage

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IceCreamBeauty.comThe Professional Hair Repair System Ageless Beautyfix damaged hair. look younger. B A L A N C E

MADE IN ITALY











From the ages of 35 to 45, your hair structure undergoes significant physiological changes; it becomes visibly thinner, porous & dull, and loses elasticity, volume

& consistency. This causes hair coloring to fade faster and styling to not hold as long as it once did.

24

1 DETERSIONECleansing - Reinigung - Lavage

Detersión - LimpezaShampoo - ShampooShampooing - Champú

Shampoo

2 IDRATAZIONEHydration - Feuchtigkeit - Hydratation

Hidratación - HidrataçãoConditioner - ConditionerRevitalisant - Aconditionador

Conditioner

3 PROTEZIONEProtection - Schutz - Protection

Protección - ProteçãoSerum - SerumSerum - Serum

Serum

PRINCIPI ATTIVIActive Principles - Principes Actifs - Principios Activos - Principios Ativos - Wirkstoffe

COLLAGENECOLLAGEN - COLLAGENECOLÁGENO - COLÁGENOCOLLAGEN

ELASTINAELASTINE - ELASTINEELASTINA - ELASTINAELASTIN

ZAFFIROSAPPHIRE - SAPHIRZAFIRO - SAFIRASAPHIR

OLIO DI COTONEOIL OF COTTON - HUILE DE COTONACEITE DE ALGODÓN - ÓLEO DE ALGODÃOBAUMWOLLÖL

REGENERATING ANTI-AGE RITUAL

Sapphire: micro-crystals with precious illuminating anti-oxidizing & regeneraring properties 24



Shampoo



Conditioner



Serum







Collagen: a natural protein that revitalizes hair to restore strength, body and volume

Now you can visibly reduce the signs of aging hairwith Ice Cream’s Age Therapy. Ice Cream’s Age Therapy treatments

are a youthful ritual inspired by the unique and exceptionally effective properties of Collagen and Elastine, and strengthened by

Sapphire Micro-Crystals for healthy, vital, and young lookinghair … all without leaving it feeling heavy.

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Shampoo



Conditioner



Serum







Elastine: a protein that leaves the hair fiber more supple and stronger

Oil of Cotton: nourishes and softens while countering free radicals24



Shampoo



Conditioner



Serum







IceCreamBeauty.comUltra Delicate Professional Hair Care R E L A XNO YELLOW C L E A N YUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair Care

MADE IN ITALY










Ice Cream’s Green is a “green” line of professional,ultra-delicate haircare products formulated with Organic and Eco-Certified active ingredients that minimize the risk of allergies and

irritation. Ice Cream’s Green products are certified SLS and SLES Free, Paraben Free, Colorant Free, Fragrance Free (or with fragrances that

are free from allergens), with extremely low levels of nickel, chrome & cobalt … 10 times below the current European guidelines.

Perfect for sensitive scalps, Ice Cream’s Green hasPost-Treatment formulas designed to naturally complete and stabilize your hair after coloring, bleaching, straightening or

perming; Sensitive formulas to gently sooth sensitive and dry scalps; and Moisture formulas to provide natural hydration and

deep nourishment to your hair.

IceCreamBeauty.comUltra Delicate Professional Hair Care R E L A XNO YELLOW C L E A N Y

MADE IN ITALY










Certification

All the products are enriched with NATURAL active principles, that come from organic cultivation certified by:

• Ecocert, international and independent association of certification that certifies and controls organic agriculture

• IASC (International Aloe Science Council), international association that scientifically tests the effectiveness of Aloe Vera

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Nyamplung Oil: softens & protects with anti-oxidant properties

Aloe Vera: protects, hydrates, refreshes & regenerates

Argan Oil, together with the incredible properties of the other natural active principles carries out its effective ILLUMINATING PRO-AGE action

A natural mix

The EXTRACT OF SUNFLOWER is extremely rich inPolyphenols. these natural anti-oxidizers are useful inpreventing the oxidation of lipoproteins and countering the formation of free radical scavengers.

OIL OF JOJOBA is is rapidly absorbed and easily penetrates within the hair fibre. It is ideal for contrasting premature ageing of both the hair and the skin, it carries out a scalp rebalancing action. It restores extraordinary shineand reduces frizz.

The SUN FILTER transforms the harmful UV rays absorbed by the hair structure into harmless infra-red energy. This transformation helps protect the hair fibre from photo-cellular ageing caused by refracted UVA and UVB rays.

Argan Oil is extremely rich in cosmetic properties: it contains very high levels of essential fatty acids (oleic acid andlinoleic acid) as well as special antioxidizing molecules that restore a superior level of stability to counter the oxidizing process and to provide effective protection against free radical scavengers.

It hydrates and nourishes stressed hair, to restore brilliance to dull hair.

Argan Oil

The multiple uses of this popular oil have been confirmed bystrict scientific studies. In-depth chemical analysis have revealed that Argan Oil is a naturally rich mix of activesubstances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid, Omega 3 and Omega 6.

For centuries Argan Oil has protected the skin of Arabian women from the damaging effects of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and teenage acne. The same laborious and accurate traditional artisan methods are stillused today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.

Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals

Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair

GO crazyGO

sleekGOlig

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roun

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GOsleek

FOR BIG BODY HAIR WITH EXTRA VOLUME

FOR HIGH ENERGY, SOFT &

DEFINED CURLS

FOR WEIGHTLESS

GLORIOUS SHINE

All Ice Cream GO styling products are boosted with innovative humidity & smog-free technology for longer-lasting styling effects.

GO crazyGO

sleekGOlig

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roun

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GO up

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sleek

“TheOriginal” SOFT &

BRILLIANT SUPER

STRAIGHT LOOK

FOR STRONG HOLD & LASTING CONTROL

All Ice Cream GO styling products are boosted with innovative humidity & smog-free technology for longer-lasting styling effects.





E N E R G YE N E R G YE N E R G YThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan TreatmentThe Supreme Argan Treatment


MADE IN ITALY








IceCreamBeauty.comUltra Delicate Professional Hair Care R E L A XNO YELLOW C L E A N YNO YELLOWNO YELLOWNO YELLOW C L E A N YUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair CareUltra Delicate Professional Hair Care

MADE IN ITALY










IceCreamBeauty.comThe Professional Hair Repair System Ageless Beautyfix damaged hair. look younger. B A L A N C EB A L A N C EB A L A N C EB A L A N C EB A L A N C EThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair SystemThe Professional Hair Repair System

MADE IN ITALY











IceCreamBeauty.com
















Anti-Hair loss

Stop oilyhair

Anti-Dandruff

Eliminate yellowingof gray or

bleached hair

Made in Italy

ADVANCED HAIR CARE & STYLING PRODUCTS

IceCreamBeauty.comNew Active Styling Direction want styling control? want shine?New Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionMADE IN ITALY

GO l ightGO crazy

GO CRAZYEXTRA SHAPE• Extra Strong Mousse allowing maximum creativity• Fixes styles by wrapping a protective film around the hair shaft• Nourishes, hydrates, restores elasticity to hair

GO CRAZYFLOSSY PASTE• Fibrous shaping paste• For creativity & fantasy• Apply to dry hair

GO CRAZYLOGIC STYLE• Extra strong hold ecological lacquer• Dries quick, gives defined hold, restores shine & elasticity• Protects hair from thermal, mechanical & environmental stress

GO CRAZYMAD POWER• Creamy gel with extra strong hold• Gives high control & hold when modeling well defined styles• Apply to clean hair, dry or wet

GO CRAZYMATT PASTE• Matte defining paste• Light hold for shaping hair of any length• Does not leave residue

GO CRAZYMAXX GEL• Extreme hold gel fluid• Defines each single detail• Dries rapidly & with no build-up

GO CRAZYMUBBER GEL• Ultra strong gel with a gloss effect• Sculpts & defines trendy styles• Does not leave build-up

GO CRAZYPEARL DEFINER• Extra strong hold gel• Perfect for creating high structured & destructured styles• Leaves hair brilliant

GO LIGHTBRIGHT LUX• Glossing Spray• Leaves hair bright & shiny• No residue

GO LIGHTCRYSTAL BEAUTY• Glossing & laminating fluid• Softens, seals cuticles & refines hair surface• Gives hair an incredibly silky & luminous look

GO LIGHTSTAR WAX• Defining shine wax• Models & restores brilliance• Weightless; apply to dry hair

IceCreamBeauty.comfix dry, frizzy & chemically stressed hair. want longer lasting color?DRY-T COLORCOLOR

COLORSHAMPOO• Cleanses & nourishes with extract of honey• Anti-oxidizing formula with Vitamin E• Helps maintain hair color intensity & brilliance

COLORCONDITIONER• Specially formulated for color care maintenance• Anti-oxidizing formula with Vitamin E• Linseed oil leaves hair soft, shiny & easy to comb

COLORMASK• Deep conditioning treatment for color treated hair• Anti-oxidizing formula with Vitamin E• Nourishes damaged hair & keeps color intense

DRY-TSHAMPOO• Cleanses dry, frizzy & treated hair• Nourishes with silk and wheat proteins• Leaves hair silky soft, full of shine, and easy to comb

DRY-TCONDITIONER• Conditions & nourishes dry, frizzy & treated hair• Leaves hair silky soft, brilliant and easy to comb• Use as a leave-in conditioner by applying less product

DRY-TLEAVE-IN CONDITIONER• Ideal for dry hair• Sunflower extract nourishes • Weightless formula

DRY-TMASK• Nourishing mask for dry, frizzy & treated hair• Deeply conditions, detangles, protects & tones• Leaves hair soft, shiny & full of life

DRY-TLASTING CARE LOTION• Leave-in restructuring lotion with Keratin• For colored, dry or chemically treated hair• Silicone microemulsions restore softness, shine & tone

DRY-TFLUID STAR• Contains Linseed Oil for dry hair• Restores hydration & shine• Prevents split ends

IceCreamBeauty.comwant bouncy curls? want smooth hair?VOLUME CURLY SMOOTHFREQUENTVOLUMEVOLUMEVOLUMEVOLUME SMOOTHSMOOTHFREQUENTFREQUENTFREQUENT

CURLSHAMPOO• Ideal for gently cleansing curly, wavy & permed hair• Restores elasticity, hydrates & performs anti-frizz action• Silk proteins provide incredible brilliance

CURLMASK• Deep conditioner for curly, wavy & permed hair• Weightless formula detangles, hydrates & fights frizz• Enhances elasticity, leaving curls full of bounce & shine

FREQUENTDAILY SHAMPOO• Perfect pH for daily cleansing of all hair types• Enriched with Ceramides & Silk Proteins• Nourishes, hydrates, and leaves hair soft & brilliant

FREQUENTBEST CARE CONDITIONER• Linseed Oil conditioner for all hair types• Detangles & volumizes• Restores elasticity & leaves hair soft

FREQUENTINSTANT DETANGLER• Instantly detangles• Fight breakage & split ends• Makes hair soft & brilliant

SMOOTHINGSHAMPOO• Straightening shampoo rich in Cotton Oil• Cleanses & deeply hydrates, making straightening easier• Reduces frizz

SMOOTHINGMASK• Straightening mask that softens & detangles• Makes curly & coarse hair easier to straighten• Controls even the most rebel hair

VOLUMIZINGSHAMPOO• Restores body, volume & shine to fine, lifeless hair• Enriched with wheat proteins & a mix of tropical fruits• Gentle weightless cleansing action

VOLUMIZINGCONDITIONER• Provides volume to roots• Strengthens & restores vitality to fine & lifeless hair• Weightless formula hydrates & detangles

IceCreamBeauty.comNew Active Styling Direction want volume? want curl control?New Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionNew Active Styling DirectionMADE IN ITALY

GO round GO sleekGO up

GO ROUNDDUO STYLE• Curly-smooth fluid• Ideal for disciplining & controlling• Leaves hair soft & easy to manage during styling

GO ROUNDFRIZZ FREE• Anti-frizz fluid• Weightlessly defines wavy & curly hair• Leaves hair looking soft & full of shine

GO ROUNDROLL UP• Curl defining cream for natural, wavy & permed hair• Models, defines & strengthens curls• Restores elasticity, texture & shine

GO SLEEKLISS PERFECT• Thermal protective smoothing fluid• Disciplines unruly hair• Leaves hair compact, silky soft & full of shine

GO SLEEKSAFE STRAIGHT• Thermal protective spray• Protects hair from excessive heat when straightening• Anti-static action leaves hair soft & full of shine

GO UPLOGIC VOLUME• Ecological volumizing lacquer with rapid drying action• Gives hold & leaves hair supple & full of shine• Doesn’t leave build-up & can be easily brushed out

GO UPON HAIR• Volumizing mousse• Fixes styles by wrapping protective film around hair shaft• Nourishes, hydrates, restores elasticity & doesn’t build up

GO UPOVER THE SKY• Volumizing spray for fine & lifeless hair• Restores body & hold to roots• Wraps a protective & elastic film around hair shaft

GO UPTOP JAM• Fixing gel for maximum volume• Restores body & hold to roots• Apply to damp or dry hair

GO UPTOTAL VOLUME• Volumizing hair spray with strong hold• Weightless formula gives a light & elastic look• Protects hair & resists humidity

A Hair Care Solution Center designed to promote multiple item purchases.

Fine, thinning hair needing volume

Curly hairmaintenance

Smooth, straighthair

Frequent, daily use

Add shine

Strong hold

Dry, frizzyhair

Color Care

Ice Cream advanced hair care & styling products are Made in Italyby Pettenon Cosmetics, S.p.A., Italy’s largest and most trusted

manufacturer of professional hair care products.

Ice Cream products are 100% Made in Italy.For over 65 years Pettenon Cosmetics S.p.A. has been a leading Italian and international group

that develops and manufactures high quality professional hair products

THE COMPANY

A Reliable Supplier for UltaToday, Pettenon Cosmetics S.p.A. is the Mother-Company of a group of ancillary companies involved in the Professional Hair Care business and committed to sell and distribute worldwide

Products, Tools, Furniture, Services (incl. Logistics)

SYNERGY OF A GROUP

Pettenon Cosmetics currently produces over 23 million kg of beauty products annually, and has the manufacturing capacity to satisfy Ulta’s requirements.

Since its founding in 1946, Pettenon Cosmetics has strongly invested in its world renowned research & development laboratories which constantly monitor the quality and safety of its products. The company also maintains a team of expert formulators, exploring the latest beauty science and continuously working to create technological advances in hair care.

For more information, visitIceCreamBeauty.com

Made in Italy

Documents

Ulta Hair Care Solution Center