uktradeinfo Web Survey 2013-14 Results

uktradeinfo Web Survey 2013-14 Results

Published: April 2014

| 2Protective marking – Official April 2014

Summary

• The survey was open from 29 November 2013 to 17 January 2014• It aimed to obtain a better understanding of site user experience and opinion

• 91 site users responded:

• 39% said they used trade data products

• 27% said they used commodity code information and tools

• 22% said they used Intrastat guidance

• 20% said they used it for news updates

• 8% said they used Importers Details

• 8% said they used Exchange Rates

• 28% stated they used both uktradeinfo and GOV.UK for Intrastat guidance

• Detailed results appear in the following slides


How satisfied are you with your visits to uktradeinfo?

• 27% are very satisfied

• 52% are satisfied

• 15% are neither satisfied nor dissatisfied

• 4% are dissatisfied

• 1% are very dissatisfied

• 1% don’t know

Responses

0% 10% 20% 30% 40% 50% 60%

Very satisfied

Satisfied

Neither satisfied nordissatisfied

Dissatisified

Very dissatisfied


Tell us how you rate your usual visit experience

• 33% get everything they want

• 47% get most of what they want

• 19% get some of what they want

• 1% get none of what they want

Responses

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

I get everything I want

I get most of what I want

I get some of what Iwant

I get none of what Iwant


How do you rate the site for ease of use?

• 21% very good

• 52% good

• 21% neither good nor bad

• 3% poor

• 3% very poor

Responses

0% 10% 20% 30% 40% 50% 60%

Very good

Good

Neither good nor bad

Poor

Very poor


How do you rate the site for design?

• 16% very good

• 53% good


• 2% poor

• 0% very poor

Responses

0% 10% 20% 30% 40% 50% 60%

Very good

Good


Poor

Very poor


How do you rate the site for ease of finding information, products and services, including site search?

• 9% very good

• 53% good


• 9% poor

• 3% very poor

Responses

0% 10% 20% 30% 40% 50% 60%

Very good

Good


Poor

Very poor


How do you rate the site for quality and accuracy of content (editorial quality)?

• 24% very good

• 56% good


• 1% poor

• 0% very poor

Responses

0% 10% 20% 30% 40% 50% 60%

Very good

Good


Poor

Very poor


Are you satisfied with the following products / services?

Respondents who stated they used the specific products/services answered:

• Alert Service: 96% satisfied, 4% dissatisfied

• Build Your Own Tables: 50% satisfied, 50% dissatisfied

• Customer Service Support: 90% satisfied, 10% dissatisfied

• Data Downloads: 81% satisfied, 19% dissatisfied

• Exchange Rates: 93% satisfied, 7% dissatisfied

• Intrastat Classification Nomenclature (ICN): 93% satisfied, 7% dissatisfied

• Importers Details: 85% satisfied, 15% dissatisfied

• Site Search: 89% satisfied, 11% dissatisfied


If you could change or introduce one thing?

51% of survey respondents were either happy, or did not comment.

Suggestions made can be summarised as:

• Speed up the interactive data tables

• Make bulk data extraction easier

• Combine EU and Non-EU data presentation in the interactive data tables

• Improve interactive functionality e.g. reversible field order, menus, year to date

• Publish more data

• Reduce the Intrastat Classification Nomenclature and don’t change codes

• Add Volumes 1 & 2 of the Tariff

• Publish and update more Public Notices including VAT


Next Steps

• Some respondents provided email addresses and have been contacted to answer queries raised, or to explore their opinions and ideas more fully

• Further Information relating to queries raised can be read at: https://www.uktradeinfo.com/AboutUs/Documents/Responses_201314.doc

• Some suggestions cannot be pursued as they are beyond the control of the uktradeinfo team (e.g. the ICN is determined by the EU Combined Nomenclature)

• Improved ‘Help’ content is being prepared for publication shortly, including new YouTube tutorials for building interactive data tables

• User comments and suggestions are influencing site enhancements for 2014-15 (e.g. support for the IE6 browser is being withdrawn, to allow software upgrade which will improve interactive database functionality)


Your Views Still Required!

We will run another web survey toward the end of 2014-15.

In the meantime, your views are always welcome and you can give us your feedback in a number of ways:

uktradeinfo Customer Feedback Form

Email us at: [email protected]

Email HMRC National Statistics Producers

Join the Business & Trade Statistics community at StatsUserNet

Or use the individual page feedback links at the bottom of all uktradeinfo pages.

THANK YOU