Ash�eld

FutureForumMedical Education

Designed and sponsored by: Ash�eld

Healthcare Communications

Technology platform partner:Within3

Moderator: Dr Bertalan Meskó

Medical FuturistAuthor of �e Guide to the

Future of MedicineMedical doctor

Founder of Webicina.com

Participants: 9 highly digitally literate physicians, across therapy areas and geographies (EU, USA, Asia)

http://www.ash�eldhealthcare.comhttp://www.within3.com

We brought together some of the world’s most forward-thinking and digitally literate physicians to evaluate the latest trends and create a vision of the future of medical education

Medical education must �nally step up to meet the expectations of empowered patients, the needs of busy physicians, and the use of disruptive technologies. �is Forum was designed to facilitate this process

“”

I need to learn ‘in time’ on the �y. I have developed my own ‘hack’ by learning on Twitter and using other technologies to gather, �lter and share this information WHEN I need it“

”

Because physicians are already adopting new strategies to manage their educational needs...

links

clinical

evernote

follow

sharing

sessionsfeedlyhelp

reader

overwhelming

blogging

check

mediadependent

resources

premium RSS

info

share

videos

innovations

socialnews

material

relevantlearn

social

Twitterlistened

latestserendipity

colleaguesphoto

search

times

symplur.com

apps

select

practice

listen

studies

related

ocean

tweet

time medical

education

articles

networkspresentations

minutes

digital

upload

chats

attend

group

scan

email

meetingquestions

interest

hashtags work list

triggers

electronically

informative

new

journal

following

source

informationread

post

medhealth

As I grow accustomed to communication technology standards in other industries (banking, music, news) I expect and demand similar evolution in data access in medical practice, yet we are far behind

“”

...and they expect new innovations to drive further change

�ey told us that in 5 years’ time...“�ere will de�nitely be more integration of technology with medical education”

”We will see a landscape of educational content emerge”

“I don’t spend time gathering information as I only receive curated pieces of information”

“Social media will be a platform for cooperative global learning”

“Big international meetings may not exist in their current form”

“I will spend time reviewing data from sensors my patients are wearing”

“�e patient will actively participate in the visit before they are in the clinic”

“Digital literacy is going to be a crucial skill set”

So healthcare companies need to...

�e key to transmitting information to doctors and students is to keep it brief, interactive if possible, entertaining with high quality visuals that say more than words“

”

Help doctors use technology

Listen

Understand doctors’

work�ows

Improve information

design Make it brief

Make it interactive

Make it entertaining

Support existing

networks

Use mobile

technology

Meanwhile, keeping up-to-date is challenging even for digitally literate physicians…

Time constraints

Data overload Poor �lters Inadequate

synopsis

Rapidity of new

information

Poor design

Wrong timings

Ine�cient systems

Restricted access

Asset management

�e struggle is always ‘what is important or relevant and what is not’ before we even have the time to sit and internalize information in front of us“

”

Ash�eld Healthcare Communications is the global leader in multichannel medical education, healthcare communications and PR, delivering scienti�c content to relevant audiences via their preferred channels

Within3 is a leading provider of digital collaboration solutions

We are in the midst of a major transformation in how physicians learn and keep up-to-date

We must understand these evolving behaviours if we are to design educational tools that physicians value and use

�e Medical Education Future Forum provides a vision of the demands of an increasingly digitally literate physician population

Conclusion

To �nd out more, please email us with your contact details at FutureForum@ash�eldhealthcare.com

A Highlights Report with further insights from the Medical Education Future Forum is available exclusively from Ash�eld Healthcare Communications

Hearing about new data

Understanding clinical guidelines

Gaining peer opinions

Assistance with point-of-care decisions

Understanding complex concepts

Sharing best practice

Learning new skills

What? How?

Point-of -care

support

Wearable technology

Educational games

Online learning

communities

Curated online

information

Digital literacy

Enhanced use of social

media

Arti�cialintelligence

Telemedicine

To �nd out more, please email us with your contact details at FutureForum@ash�eldhealthcare.com