UK Veterinary Professional MEDIA GUIDE · 2018. 10. 31. · British Horse Around 30,000 people read the magazine in total through sharing i.e parents, friends, grooms, yard friends

UK Veterinary Professional

MEDIA GUIDE

Publications Associations Main Conference and Exhibitions Online in Veterinary

••••

Facts & Figures

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Vet Journals Journal Readership Circulation Frequency ABC Audit Publishing Group

General Vet Publications

The Veterinary Nurse

The Veterinary Business Journal

In Practice

Over the counter

PetFocus

Practice Life

Veterinary Practice

Veterinary Practice Today

Veterinary Record

Veterinary Supplies Magazine

Veterinary Times

VN Times

Head and senior veterinary nurses

Veterinary practitioners, veterinary professionals, practice managers, practice owners and in-house managers

Practising veterinary professionals, practice managers, students

The publication is read by AMTRA-qualified, vet nurses who are suitably qualified, qualified advisors in country stores, pet shop staff, pet owners, breeders, marketing directors, in-store product purchasers

Practice owners, Veterinary practitioners, pet owners - copies are placed in vet waiting areas

Veterinary practitioners, veterinary practice managers, practice owners, customer care staff

The publication is the oldest of the free circulation veterinary publications and read by Veterinary professionals, surgeons, nurses and students. There is also a free app available called VP+

Veterinary practitioners, veterinary professionals, practice managers, practice owners, in-house managers, vet nurses & receptionist

Veterinary practitioners, veterinary professionals

Veterinary professionals, practicing vets, practice owners, senior nurses



8,500 - 4,500 pay monthly and 4,000 pay a controlled fee

(Avg.) 20,000

14,443 printed 14,452 unique users

6,000 AMTRA and AHDA members

2,300

2,500 quarterly6,000 annually

(Avg.) 15,000 and nearly 1,000 also subscribe to the electronic version

8,000

12,023 printed 36,213 unique users

6,475 in Nov ‘14. 6,511 receive the digital version of the magazine. A new audit is taking place in 2016.

19,495

10 times a year

Only goes out with Vet Times monthly

10 times a year

6 times a year

4 times a year

Quarterly (members) and annually (members and non-members)

Monthly

6 times a year

Weekly - printed 50 times a year

9 times a year

Weekly

Monthly

Uncertified

Uncertified

Uncertified

Uncertified

Uncertified

Uncertified

Uncertified

Uncertified

Postal certificate recieved

Mark Allen Group

Veterinary Business Development Ltd

BMJ Group

Grove House Publishing Ltd

Vision Media

Mojo Consultancy Ltd

VP Publishing Ltd

Vision Media

BMJ Group

Future Publishing Solutions



Uncertified

Equine Publications

British Eventing Life

British Horse

Around 30,000 people read the magazine in total through sharing i.e parents, friends, grooms, yard friends. Readership is anyone interested in competing from small local events, to national

The UK’s highest circulating equine magazine, which goes out across the UK to horse owners, riders and all BHS approved livery yards and riding schools

(Avg.) 13,000

74,285 per year

6 times a year

5 times a year

Archant Dialogue

Fellows Media

Equine Veterinary Product News

This publication is mainly digital, however 4 issues are produced throughout the year, as well as a weekly newsletter. It is read by equine veterinary professionals, equine vet students, registered farriers, equine physiotherapists and vets in practices

4,577 Printed 4 times a year, and a weekly newsletter

Uncertified Future Publishing Solutions

12,885


Uncertified

Uncertified

Uncertified

Uncertified

Monthly

Monthly

11 times a year

Weekly

Weekly

Uncertified

The National Farmers Union

WB Publishing Ltd

Grove House Publishing Ltd

Briefing Media

Reed Business Information Limited

British Farmer & Grower

British Dairying

Farm Business

Farmers Guardian

Farmers Weekly

National Farmers’ Union members

Mostly dairy farmers and herd managers. Anyone can subscribe, irrespective of herd size

Top-farm focused - the lead 86% of UK farms by output receive every issue. A third livestock, third arable and a third mixed farm. A business and technical read by principal farmers, food producers, processors, and trade, vets.

Farmers, farm workers, managers and tenant farmers. The newsletter is sent out only to vets who work with livestock

Working farms, farm owners, estate managers, tenant farmers, specialist farmers, those with an interest in farming

48,994

12,442

12,200

38,501

59,238 per issue

Large Animal Publications

Uncertified

Uncertified

Uncertified

Localrider

Rider

Scottish Horse

The Polo Times

Around 20,000 readers, who range from Riding Club members to Interna-tional competitors across all disciplines. Over half own more than one horse

The official magazine for British Riding Clubs and goes out to members only in England, Scot-land, Wales and Northern Ireland

Working farmers and farm traders. There is a wide range of readers due to the take off of social media coverage

Readership is very widespread due its popularity with the world’s leading polo players and clubs. This also includes school and university players, pony club, sponsors and parents

(Avg.) 8,000 to subscribers and on newsstands

34,000 to membersonly

17,000

10,000

Monthly - Dec/Jan is a combined issue

Quarterly (Feb, May, Aug, Nov)

Weekly

10 times a year - Jan/Feb and Nov/Dec are combined issues

Roundbale Ltd

Fellows Media

Herald and Times Group

Hine Marketing

Horse & Hound Has around 202,000 readers who cover the entire range of equestrianism - from horse owners to Olympic competitors

40,705 printed to subscribers and available on news stands

Weekly Times Inc

Equine Publications

Equine Health

EVEEVJ

Eventing

Horse

Equine vets and nurses, students, farriers, physiotherapists, race horse trainers, studs and competition yards – industry professionals

EVE readers: Equine vets, veterinary nurses, students specialising in equine veterinary. EVJ readers: Equine vets, academics

Eventing enthusiasts, nearly all readers own at least one horse and 89% compete

Aimed at the leisure rider who enjoys hacking and participating in Riding Club activities/competitions

7,800 (1215 copies to vets only)

EVE - 2,693EVJ - 2,471

12,000 printed to subscribers and available on news stands

13,164 in 2012

6 times a year

EVJ: 6 times a year, EVE: monthly

Monthly

13 times a year - every 4 weeks

Mark Allen Group

Wiley Publishing

Times Inc

MyTimeMedia Ltd


ABC: A journal with an ABC certification has had its circulation claimindependently audited and verified by the industry body for publishers.

Uncertified: Figures provided by publisher at time of going to press, these figuresare not individually audited and are therefore uncertified.

Small Animal Publications

Cat World

Dog World

Companion Animal

Journal of Small Animal Practice

K9 Magazine

Kennel and Cattery Management

Our Dogs

Pet Product Marketing

Your Cat

Your Dog

Breeders, pedigree owners, show circuit, those with a love of cats

Dog show judges, breeders, exhibitors and pet owners. Anyone with an interest in dogs. 86% are female, over 70% are aged between 36-65, over 89% have been involved in dog showing for more than 11 years

Practice owners, referral centres and veterinary practitioners. This gets read on average by three professionals per copy giving a readership figure of around 14,500

Veterinarians specialising in small animal medicine, BSAVA members and academic libraries

Single pet parent/family house-holds with 1+ dog/s in the home - modern dog owners

Readership is mostly kennel and cattery owners, as well as some breeders too. Anyone who runs boarding for a large number of animals

Read by approximately 30,000 pedigree dog breeders and show enthusiasts, including exhibitors and judges

Predominantly pet shop owners, small business owners but also available to buy

Breeders, cat owners, cat lovers

Breeders, dog owners, dog lovers

14,800 printed / 6,700 online subscribers

11,984 printed / 27,016 online subscribers

(Avg). 5,000

6,000 printed

Online only with 105,000 monthly subscribers

3,000

Approx. 9,650

The circulation is controlled but available to subscribers for free

15,000-18,000 copies

26,000 copies

Monthly

Weekly

12 times a year

12 times a year

Monthly

Bi-monthly

Weekly

Monthly

Monthly

Monthly

Uncertified

Uncertified

Uncertified

Uncertified as online

Uncertified

Uncertified

Uncertified

Uncertified

Uncertified

Ashdown Broadcasting

The Dog World Ltd

Mark Allen Group

Wiley Publishing

K9 Media Ltd

Albatross Publications

Our Dogs Publishing Co.Ltd

Bauer Media Group

BPG Media

BPG Media

Scottish Farmer

Sheep Farmer

South West Farmer

Livestock

Working farmers and farm traders. It appeals to a wide range of readership ages due to social media boom

National Sheep Association members only - sheep farmers, livestock vets

Farmers in the South West of the UK, farming professionals. Only those who subscribe and pay the postage. The publication itself is free

The only journal in the market to cater for large animal vets only. 85% of circulation makes up the large animal/food producing animal market place

17,000 - sent to both news stands and subscribers

(Avg.) 7,500

17,000 to subscribers only

3,100 to subscribers only

Weekly

6 times a year

Monthly

6 times a year

Uncertified

Uncertified

Uncertified

Herald and Times Group

National Sheep Association

Newsquest Media (solutions) Ltd

Mark Allen Group

Professional Online MediaWebsite Content Focus Advertising opportunities Editorial opportunities

Dogworld

www.dogworld.co.ukTarget Audience

Dog owners involved in showing, dog owners, dog lovers, breeders

Monthly visitors: 76,000

K9Magazine

www.K9magazine.comTarget Audience

Dog owners, breedersMonthly visitors: 365,000

National Farming Union Online

www.nfuonline.com/homeTarget Audience

Farmers, farm workers, farm Landlords/owners


MRCVS Online

www.mrcvs.co.ukTarget Audience

Veterinary practitioners, vet nurses, students, practice management , practice owners, equipment and animal medical specialists


Pet Product Marketing

www.petproductmarketing.co.ukTarget Audience

Pet shop owners, groomers, pet accessory manufacturers

VetCommunity

www.vetcommunity.comTarget Audience

Veterinary professionals, vet nurses, practice managers, surgeons

Monthly visitors: 600 and growing

VN Online

www.vnonline.co.ukTarget Audience

Veterinary nurses, student nurses, nursing assistants


Show reviews, news, competitions, product launches, advice

Health, behaviour and nutrition, combined with glossy elements such as celebrity interviews and lifestyle features for the reader and their dog

News, advice, services, product launches, press centre, latest conferences

Animal health, behaviour and nutrition, news, awards, advice

New product launches, market news, business advice and features written by professional experts

A new website that offers an on-line platform for vets nurses, receptionists ad managers. Members can read and comment on a wide range of articles, news and currenr affairs throughout the site

News, advice, event news, academic and CPD resources, course details, research news. Useful resource for vets, vet nurses and practice managers

E-NewsletterFacebook & TwitterBanners/DisplayAdvertorialSponsorship

MPU adsFloating bannersProduct and service adverts

BannersButtonsAppear in directory

EnewsCareersAdverts

BannersE-NewsletterMPU adsSkyscraper

ArticlesBlogsChatterCPD

EnewsAcreersAdverts

Articles, product news, press releases relevant to the target audience, testimonials, reviews

Press releases relevant to dog owners, product news, interviews, testimonials

Press releases relevant to livestock, products news, advertorials, related articles

Product news, press releases relevant to veterinary profession, interviews, testimonials on products and courses, exhibition coverage

Product press releases, service testimonials, product case studies

Members can comment on chatter and articles

Features, product news, event coverage, testimonials on products and courses relevant to veterinary nurses, animal welfare news

Professional Online MediaWebsite Content Focus Advertising opportunities Editorial opportunities

Vet Nurse

www.vetnurse.co.ukTarget Audience

Veterinary nurse, veterinary nursing assistants

Monthly visitors: 19,922 members

Vets Online

www.vetsonline.comTarget Audience

Veterinary professionals, students, veterinary nurses


Vet Surgeon

www.vetsurgeon.orgTarget Audience

Veterinary surgeons, veterinary professionals, vet students

Monthly visitors: 11,415 members

Your Cat

www.yourcat.co.ukTarget Audience

Breeders, wider range of cat owners, cat lovers, people interested in getting cats

Monthly visitors: around 100,000

Online community for veterinary nurses, discuss and swap advice, recruitment, news/vacancies, training, courses

News, product launches, recruitment, CPD courses and training, management information

For UK based veterinary surgeons. Allows professionals to debate issues, exchange ideas, get latest news and look at recruitment

Cat advice, open to all those who need information on cats, celebrity interviews, daily blog posts, campaigns & charity news

E-mail campaignsBanner advertising SponsorshipNewsletter sponsorshipMicrosites

Products & services advertsBannersQuick pollsVideo MPU ads

Banner advertisingSponsorshipMicrositesNewsletter sponsorshipE-mail campaigns

Banner advertisingSponsorshipNewsletter sponsorshipE-mail campaignsProduct & services adverts

Product news, case studies, news affecting veterinary profession, articles

Product and services based articles, press releases that appeal to the target audience, newsletter opportunities also

Product news, related case studies, news affecting veterinary surgeons and their profession, articles

Product news, case studies, news affecting cat owners, advice on treatment and care

Associations & InstitutesAssociations and Institutes Description

BEVA British Equine Veterinary Association

BVA British Veterinary Association

Plumpton Animal College

Pirbright Institute

RCVS The Royal College of Veterinary Surgeons

Roslin Institute

SAC Scottish Agricultural College

SPVS The Society of Practising Veterinary Surgeons

VEERU Veterinary Epidemiology & Economics Research Unit

VPMA Veterinary Practice Management Association

AGV Association of Government Veterinarians

ASAB Society for the Study of Animal Breeding

AVI Association of Veterinarians in Industry

AVS Association of Veterinary Students

BCVA British Cattle Veterinary Association

BSAS Association of Veterinary Teaching and Research Work

BSAVA British Small Animal Veterinary Association

BVHA British Veterinary Hospitals Association

BVPA British Veterinary Poultry Association

To promote the veterinary and allied sciences for the welfare of horses and provide education and training to veterinary equine professionals and students

The national representative body for veterinary surgeons in the UK. They are the only UK association that covers all veterinary disciplines with more than 14,000 members

Provides agricultural, veterinary, animal care and land-based courses to higher education students predominantly between the ages of 16-18

Formerly the Institute of Animal Health, they specialise in research and surveillance of viruses and diseases spread from animals to humans

They aim to promote and enhance society through improved animal health and welfare by providing educational and clinical standards for veterinary surgeons and veterinary nurses

Specialises in work to expand knowledge in genetic factors affecting animals and developmental biology

To promote advancement, research and the global influence throughout the rural sector

The society is a division of the BVA that focuses on vets in practice and the practice itself, providing advice, information, training and business to veterinary practice staff

Specialises in training and research into veterinary epidemiology and animal economics - particularly livestock

To promote and provide effective training and advice to veterinary practice management staff

AGV is open to all veterinary surgeons in the UK Civil Service

The society aims for the advancement of knowledge of all aspects of animal breeding and the fostering of fellowship and discussion

AVI represents the interests of members working in commercial appointments, primarily pharmaceutical and allied industries. It has a discussion forum and produces an annual salary survey

Represents all UK and Dublin veterinary students and aims to improve undergraduate education by bringing together all UK veterinary students

Association involved with all aspects of cattle veterinary matters and consulted by many organisations for an informed opinion

Represents teachers of veterinary science in the UK and Irish veterinary schools as well as those engaged in veterinary research in universities, research institutes and industry

Founded in 1957, BSAVA fosters and promotes the interests of all veterinarians concerned with small animal practice, teaching and research. It has developed into a major association and has charity status

The BVHA actively promotes high standards of patient care through improvements in the design, management and equipment of veterinary hospitals. Full membership is open to any RCVS-approved veterinary hospital. Associate membership is open to any other UK practice or individual involved in the veterinary profession

The BVPA encompasses all matters poultry - breeding and hatching, welfare, research and development. The poultry industry is a leading agricultural industry and veterinary input is vital in this specialised and technical field

Professional Associations and Institutes

BVA Specialist Divisions


BVZS British Veterinary Zoological Society

FVS Fish Veterinary Society

GVS Goat Veterinary Society

LAVA Laboratory Animals Veterinary Association

PVS Pig Veterinary Society

RAVC Royal Army Veterinary Corps

SGV Society of Greyhond Veterinarians

SVS Sheep Veterinary Society

VDS Veterinary Deer Society

VPHA Veterinary Public Health Association

BVZS is involved in almost every aspect of the care and welfare of wild animals. It has responsibility for exotic pets, companion avian species, zoo animals and wildlife

FVS provides a forum for veterinary professionals with an interest in promoting the health and well being of fish by discussion of fish health care and problems and the exchange of professional and scientific information

Founded in 1979 to promote interest in and improve knowledge of goats in the veterinary profession

LAVA deals with the veterinary care and all aspects of the welfare of laboratory animals. It helps to ensure that vets are properly equipped to look after experimental animals

The aims of the society are to enhance knowledge and understanding of pig disease, herd health, management, husbandry, economics and welfare

Membership is open to serving or retired members of the RAVC who are BVA members

Concerned with the health and welfare of the racing greyhound

Promotes sheep health and welfare and provides a forum for discussions and advice on sheep matters

Members are involved with the management and diseases of wild and captive deer

Concerned with all aspects of the production of food of animal origin and the improvement of animal welfare

ABVA Association of British Veterinary Acupuncturists

AVA Association of Veterinary Anaesthetists

AVSTS Association for Veterinary Soft Tissue Surgeons

BAVECC British Association of Veterinary Emergency & Critical Care

BrAVO British Association of Veterinary Ophthalmologists

BVBA British Veterinary Behaviour Association

BVDA British Veterinary Dental Association

BVDSG British Veterinary Dermatology Study Group

To further the research and teaching of veterinary acupuncture through an organised programme of continuing education

AVA is an active, enthusiastic group of veterinary surgeons and others who share an interest in animal anaesthesia, analgesia and animal welfare. Its aim is to promote and support the activities of all those engaged in veterinary anaesthesia and analgesia

To promote the study and development of veterinary soft tissue surgery in all species. It is a satellite group of the BSAVA

A national representative body for veterinary professionals in the UK who specialise, have an interest in, or are in further education relating to the fields of veterinary ECC. Its aim is to increase the importance and awareness of ECC in the veterinary field

For veterinary surgeons in the UK and beyond who have a special interest in ophthalmology. It was established to educate and train veterinary surgeons in veterinary ophthalmology, and to promote the practice, teaching and research of animal ophthalmology

It is a study group that provides education for anyone working in or affiliated with the field of animal behavior - by producing training materials and courses. It is the new name for Companion Animal Behaviour

The aims of the association are to educate and train veterinary and dental surgeons in animal dentistry and to promote practice, teaching and research of animal dentistry

The study group has a long history of providing high quality veterinary CPD for those vets with an interest in veterinary dermatology. Their aims are to study and advance the standards of veterinary dermatology in all small animals

BVA Affiliate Groups


BVOA British Veterinary Orthopaedic Association

BVRSMA British Veterinary Rehabilitation & Sports Medicine Association

BVZS British Veterinary Zoological Society

EAVDI European Association of Veterinary Diagnostic Imaging

ICC International Cat Care

SAMSOC Small Animal Medicine Society

VCS Veterinary Cardiovascular Society

University of Bristol

University of Cambridge

University College Dublin

University of Edinburgh

University of Glasgow

University of Liverpool

University of London

Department of Clinical Veterinary Science

Department of Clinical Veterinary Medicine

Faculty of Veterinary Medicine

Royal School of Veterinary Studies

Faculty of Veterinary Medicine

Faculty of Veterinary Science

The Royal Veterinary College

www.bristol.ac.uk/vetscience/

www.vet.cam.ac.uk/

www.ucd.ie/vetmed/

www.ed.ac.uk/schools-departments/vet

www.gla.ac.uk/schools/vet/

www.liv.ac.uk/veterinary-science/

www.rvc.ac.uk/

Provide a forum for discussion of veterinary orthopaedics, as well as educational programmes, financial support for research, informed advice and co-operation with other veterinary associations

To promote the understanding, acceptance and integration of physiotherapy and rehabilitation within the veterinary profession, as well as ensuring it is performed by suitably qualified professionals

Founded in 1961, the aims of the society are to promote the advancement of veterinary knowledge and skill in the maintenance of the health and welfare of non-domesticated animals

A non-profit organisation with no commercial interests, that covers all aspects of diagnostic imaging in veterinary healthcare

A charity formerly known as the Feline Advisory Bureau. Their main mission is to engage, educate and empower people throughout the world to improve the health and welfare of cats

Aims to give its members a forum to exchange knowledge and understanding in small animal medical conditions, as well as regular training and encouragement. Membership is open to qualified surgeons as well as veterinary students

To promote the study and development of all aspects of veterinary cardiology

School Department Website

Conferences and ExhibitionsConference/exhibition Date

Animal Rehabilitation Expo

BEVA Congress

BSAS Annual Conference

BSAVA Congress

BVA Gala Dinner

BVA Members Day

Crieff 2 Day Small Animal Meeting

ECC UK Annual Congress

Livestock Event 2015

London Pet Show

London Vet Show

NSA Sheep Event

PATS Sandown

PATS Telford

RCVS Day

SPVS / VPMA Congress

The Pet Show

UK Probiotics Conference

Vets North

Vets South

June

September

April

April

November

September

May

November

July

May

November

Every other July

March

September

March

January

August

June

June

February

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UK Veterinary Professional MEDIA GUIDE · 2018. 10. 31. · British Horse Around 30,000 people read the magazine in total through sharing i.e parents, friends, grooms, yard friends