UK Trade/Professional Rights Guide Autumn 2014 Frankfurt Rights Curric Guides... · UK Trade/Professional Rights Guide Autumn 2014 Titles publishing: July 2014 – February 2015

UK Trade/ProfessionalRights GuideAutumn 2014

Titles publishing:July 2014 – February 2015

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The Little Book of Big Management Questions 4

The Little Book of Big Management Theories 5

The Great Economists 6

The Every Day MBA 7

The Business Model Navigator 8

25 Need-To-Know Key Performance Indicators 9

25 Need-To-Know Management Ratios 10

25 Need-To-Know Management Models 11

Key Management Models 12

25 Need-to-Know Strategy Tools 13

Key Strategy Tools 14

The One Page 15

Business Strategy 15

The Leadership Book 16

The Strengths-Based Guide to Leadership 17

Make Change Happen 18

Leading Constant Change 19

The Project Management Book 20

The 50 Biggest Management Dilemmas Solved! 21

The Financial Times Guide to Wealth Management 23

The Financial Times Guide to Selecting Shares that Perform 24

Financial Times Essential Guides 25

Mastering Islamic Finance 26

New Business: Next Steps 28

The New Business Road Test 29

Start Your Business Week by Week 30

My New Business 31

A Mind for Business 32

The Spark 33

The Creative Problem Solver 34

The Innovation Book 35

The Mentoring Manual 36

Business Networking-The Survival Guide 37

Influence 42

The Art of Business Communication 43

Presentation Thinking and Design 44

The Communication Book 45

Say It and Solve It 46

Instant Motivation 47

Powering through Pressure 48

Speak for Yourself 49

Mindfulness for Busy People 50

Power-Up Your Confidence 51

Mind Maps for Business 52

Rules Trade Editions 53

The Rules to Break 54

How to be Brilliant 55

A Brand New Look for Brilliant 56

Brand New Brilliant Careers: Nov 14 56

Brand New Brilliant Titles 56

Brilliant Social Media 58

Brilliant Passing Verbal Reasoning Tests 59

Brilliant Passing Numerical Reasoning Tests 60

Brilliant Creative Thinking and Decision Making 61

Brilliant Answers to Tough Interview Questions 62

Brilliant Managing your Team through Business Change 63

The One Page CV 64

Contents

54

The Little Book of Big Management QuestionsThe 85 most important questions and how to answer them.

Jim McGrath

£12.99 978-1-292-01360-2Paperback216pp216X138May 2014

PearsonBusiness & Management

Rights Sold Data

Price:ISBN13:Format:Extent:Size:Pub Date:Previous ISBN:Imprint:Category:

AuthorJim McGrath has worked in both the private and public sectors as a senior manager. He was Senior Lecturer for the MA Professional Development at the City of Birmingham University. For his doctoral thesis he researched the ‘Exercise of Management and Leadership’. He is also the co-author of three books including The Little Book of Big Management Theories, published by Pearson.

Why it will sell· Managers want quick answers, quick ways to reach solutions and ways and means to access knowledge that won’t eat into their precious time.

· The Little Book of Big Management Questions cuts straight through all the noise to give managers the very best, most up to date and proven-to-work , insider knowledge.

· Every question is quick and easy to read and the answers are practical, understandable and will resonate with aspiring, new and experienced managers.

· It’s fast and focussed, gives managers insights and ideas that they can apply in an instant, and can be used as a reference book whenever needed.

· Key management issues are covered including: delegation, motivation, leadership, managing teams, assuring quality, exercising power, influencing and planning.

· The packaging has been designed to be very accessible and eye-catching, the internal layout is straightforward and simple to navigate and the title will intrigue and interest managers at all levels.

· This is the follow-on book to 9780273785262 The Little Book of Big Management Theories. Combined these two titles create a compelling and complete resource for ambitious, knowledge-thirsty and time-pressed managers everywhere.

Rights SoldChinese Simplified, Korean, Portuguese (Portugal), Spanish (excluding North and South America), Spanish (North and South America)

The Little Book of Big Management TheoriesJim McGrath, Bob Bates

£12.99 978-0-273-78526-2Limp Binding256pp216X138November 2013

Pearson Business & management


AuthorJim McGrath has worked in both the private and public sectors as a senior manager. He was Senior Lecturer for the MA Professional Development at the City of Birmingham University. For his doctoral thesis he researched the ‘Exercise of Management and Leadership’. He is also the co-author of three books including The Little Book of Big Management Theories, published by Pearson.

Why it will sellManagers are busy- very busy indeed. They want quick answers, quick ways to reach solutions and ways and means to access knowledge that won’t eat too much into their precious time.

• The Little Book of Big Management Theories gives managers access to the very best theories and models that they know they should know, but haven’t had time to learn-yet!

• Every theory is quick and easy to read and understand and each is less than 550 words. They’ll give the reader a quick visual or written outline of the basic principles before showing them how to effectively apply it in the most useful way in their real world scenarios.

•This book is fast and focussed and gives managers insights and ideas that they can apply in an instant.

• Over 80 of the key management and leadership theories from some of the world’s most respected business thinkers are covered, allowing readers to access some of the most powerful knowledge available in the quickest time possible and covering core management subjects like motivation, leadership, managing teams, assuring quality, exercising power, influencing and planning.

•It may be a little book, but it promises big results.

With one spread per theory, this incredibly handy little book succinctly summarises the most important management ideas from the world’s top thinkers… and how to use them.

Rights SoldArabic, Chinese Simplified, French, German, Japanese, Korean, Portuguese (Brazil), Portugal, Russian, Spanish (excluding North and South America), Spanish (North and South America), Vietnamese

Over 8,000 copies

sold

Over 5,000 copies

sold

6 7

The Great EconomistsTen Economists whose thinking changed the way we live

Phil Thornton

£16.99 978-1-292-00941-4Limp Binding340pp216X138May 2014

Financial Times/ Prentice HallEconomics

AuthorPhil Thornton is lead consultant at Clarity Economics, a consultancy and freelance writing service he set up after a 15-year career as a newspaper journalist. Before founding Clarity Economics he was Economics Correspondent at the Independent newspaper, a post he held for eight years. Phil is an award winning journalist, with a strong platform. His awards include Feature Journalist of the Year award in the Work World Media Awards, 2010 and Print Journalist of the Year Work World Media Awards, 2007

Why it will sell• Taking the same approach as the bestselling Great

Investors, this book neatly summarises the 10 most influential economic theorists including Marx, Keynes, Ricardo, Friedman and Hayek.

• Written by award winning ex-journalist Phil Thornton, this accessible guide brings economic theory alive and looks at how the great theories impact how we live today.

• Neatly structured, each chapter follows the same format: it begins with a commonly used phrase or understanding of each thinker and shows how they lead back to each economist. This is followed by a short biographical overview, the events that affected their thinking, key theories, and their legacy and who they have influenced. The chapter then ends with a verdict on their theoretical position.

• Readers will gain a better understanding of interest rates, economic indicators and improving financial decision-making such as share investing and mortgage choices.

Succinctly describes the key philosophies of the worlds leading economists from the last two centuries, summarising the -isms named after them; the resulting schools of thought and the political leaders who have embraced their thinking


Rights SoldChinese Simplified, Korean, Swedish, Turkish

The Every Day MBA

How to Turn World Class Thinking into Business Brilliance Chris Dalton

£14.99978-1-292-01674-0Limp Binding304pp234X156November 2014

Pearson 2014Management

AuthorChris Dalton: Henley Business School

Why it will sellThe benefits of an MBA education are highly regarded and recognised but many ambitious and eager professionals lack the means to engage in such a course. This book is the answer. It highlights the main elements of MBA courses on offer and the means to subsequently apply key thinking, analysis and business skills to work and career development.

It is refreshing, powerful and offers a very accessible new angle that brings MBA learning to the masses.

The title uses case studies, models, simulations and ideas from the biggest and best business schools and shows readers how to use and apply them instantly.

It is clear, concise and highly practical with relevance to real people in real business situations.

The bitesize approach will also appeal to today’s busy professional.

Get the very best an MBA can offer and quickly, expertly apply the skills to your work every day.

Rights Sold


8 9

The Business Model Navigator55 Models That Will Revolutionise Your Business

Oliver Gassmann, Karolin Frankenberger, Michaela Csik

£19.99978-1-292-06581-6Limp Binding432pp234X156February 2015

FT Publishing InternationalManagement


Prof. Dr. Oliver Gassmann is professor of Technology Management at the University of St. Gallen, Switzerland, and Managing Director of the organisation. He is ranked one of the 5 top-most cited professors by the German Academic Association for Business Research and is one of the most influential economists in Germany, as well as one of IAMOT’s top 45 researchers worldwide.

Dr. Karolin Frankenberger is an assistant professor at the Institute of Technology Management, University of St.Gallen, Switzerland. Before joining the institute, she was a consultant at McKinsey & Company for several years, helping various clients in topics such as business model innovation and strategic change.

A strong business model is the key to business success and winning innovations. Based on groundbreaking original research, this book shares these 55 recipes for success, providing practical templates to help readers build new business models from scratch and supercharge their existing models.

Some companies show great strength in innovating products and developing new technologies. Nestle, Amazon, Apple, Pixar, Salesforce and Starbucks are pioneers that have optimised their markets and even created entirely new market segments with their business model. Other companies (including Triumpf, AEG, Pan Am and Grundig) failed to adapt their business models to new customer needs and competitors and soon felt the consequences of this mistake.

After analysing hundreds of successful companies and their underlying business models, the authors have developed an entirely new method for business model innovation, creating a proven and systematic approach for building and re-working corporate business models.

Each business model is covered in a concise and practical way over 3 pages, covering the following topics: What is it? (including an explanatory graphic) Where did it come from? Who uses it? What does this mean for me?

90% of the world’s strongest business innovations spring from just 55 different business models–here they are in one book.

Author

Why it will sell Rights Sold

25 Need-To-Know Key Performance IndicatorsBernard Marr

£14.99978-1-292-01647-4Limp Binding224pp216X138August 2014

PearsonSelf-help & personal development


AuthorBernard Marr is a leading global authority and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. He is acknowledged by the CEO Journal as one of today’s leading business brains.

Why it will sellThe Need-to-Know series takes the 25 most useful tools and models for a given management subject and shows readers what they are and when and how to apply them.

The 25 most useful models have been taken from each of the original KEY books and re-used in a new and more accessible package.

These books are broken into short 6 to 8 page sections to provide a handy framework to assist Managers with the following:

• Measure their business and employee performance

• Resolve common management problems and challenges

• Make better strategic decisions

• Understand the critical numbers that drive their business

The headings within the book are as follows:

• What is the idea?

• When do I use it?

• How do I use it? (tips and pitfalls)

• Further reading

The Top 25 most useful and most popular KPIs taken from the bestselling Key... series.

Rights Sold

10 11

AwaitingCoverImage

25 Need-To-Know Management RatiosCiaran Walsh

£14.99978-1-292-01639-9Limp Binding184pp216X138February 2015

FT Publishing InternationalFinance & accounting


AuthorCiaran Walsh is an ex-senior finance specialist at the Irish Management Institute, Dublin. He is trained both as an economist and an accountant and had 15 years industry experience before joining the academic world.












• Further reading

The Top 25 most useful and most popular management ratios taken from the bestselling Key... series.

Rights Sold

25 Need-To-Know Management ModelsGerben Van den Berg, Paul Pietersma

£14.99978-1-292-01635-1Limp Binding184pp216X138

December 2014FT Publishing InternationalManagement


AuthorGerben van de Berg is a management consultant at Berenschot. He is a co-author of the book Excellence = optimization and innovation and (co)author of several articles on strategic management.












• Further reading

The Top 25 most useful and most popular management models taken from the bestselling Key... series.

Rights Sold

12 13

Key Management Models The 75+ Models Every Manager Needs to Know3/e

Gerben Van den Berg, Paul Pietersma

£29.99978-1-292-01627-6Limp Binding344pp234X156October 2014

FT Publishing InternationalManagement


AuthorMarcel van Assen is a senior consultant at the Operations Management Group of Berenschot. His industrial consulting experience covers a range of manufacturing, supply chain and strategic issues, from operational excellence to value-innovation. Marcel is also an assistant professor of manufacturing management at the Department of Management of Technology and innovation Department of RSM Erasmus University.issues. He has won the Dutch Professionals Award of Management Consultancy, he has published several articles on strategy and he is the (co)author of two leading Dutch strategy books ‘Het Strategieboek I’ and ‘Het Strategieboek II’.

Why it will sellWhether you are a Manager or studying business, Key Management Models provide the framework for improving business performance. It has the winning combination of brevity and clarity, giving the reader short, practical overviews of the top classic and cutting edge management models in an easy-to-use and ready-reference format.

This latest edition provides an updated structure, moving from three to eight separate parts which include the following:

• Corporate and Business Strategy

• Organisation and Governance

• Finance

• Marketing and Sales

• Operations, Supply Chain Management & Procurement

• Innovation, Technology Management and eBusiness

• HR and Change Mangement

• Leadership & Intercultural Management

Particularly of note is the new section and six new models on Managing Innovation, Technology and eBusiness and there are also a number of new Finance and Leadership models.

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.

Rights Sold Spanish (North & South America)

25 Need-to-Know Strategy ToolsVaughan Evans


FT Publishing InternationalBusiness strategy


AuthorVaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.












• Further reading

The Top 25 most useful and most popular strategy tools taken from the bestselling Key... series.

Rights Sold

14

Key Strategy ToolsThe 80+ Tools Every Manager Needs to KnowVaughan Evans

£26.99 978-0-273-77886-8Limp Binding296pp234X156February 2013FT PublishingStrategy and CompetitionBusiness strategy / Business & management

Author

Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. He has written four previous books including, The Financial Times Essential Guide to Writing a Business Plan.

Why it will sellFollowing the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional information in the practical and accessible framework synonymous with the Key series. It provides readers with the full range of tools and techniques needed to create their own strategic plan, breaking the subject down into over 75 accessible tools and models.

• Key Strategy Tools covers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity

Empowers managers with over 75 key strategic tools to ensure both short-term and long-term success for their business.

Rights soldin seriesin over

23 languages

Over 6,000 copies

sold

Over 21,000 copies

sold

Over 70,000 copies

sold

Over 31,000 copies

sold

Over 9,000 copies

sold

Rights SoldChinese Simplified, Dutch, Mongolian, Portuguese, Russian


Over 7,000 copies

sold

15

The One Page Business StrategyStreamline Your Business Plan in Four Simple Steps

Marc Van Eck, Ellen Leenhouts, Judith Tielen

£10.99 978-1-292-00962-9Paperback144pp125X185April 2014

FT Publishing InternationalBusiness & Management


Author

Marc van Eck, Ellen Leenhouts and Judith Tielen are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. They each have multiple years’ experience of working for Proctor & Gamble, who apply the OGSM method worldwide

Why it will sell• Most business strategies are so long and complex that

many are never referred to again after their initial creation. This book offers managers and entrepreneurs a new way to structure their plans that will make them tangible and accessible to anyone.

• The book is based on a well known planning tool called OGSM (Objectives, Goals, Strategies and Measures), which is widely used by companies such as Proctor & Gamble, Mars and Coca Cola.

• The one-page concept is growing in popularity, with bestsellers such as Business Model Generation taking a similarly focused approach.

• Accessible examples from well known companies throughout the book help to show readers how the one page strategy works in practice. Companies include Jeep, Endemol and Nasa.

Streamline your business strategy on to a single page so it becomes a tightly focused tool that anyone can understand.

Rights SoldNO DUTCH RIGHTS Rights Sold: Chinese Simplified

16 17

The Leadership Book2/e

Mark Anderson

£14.99 978-0-273-77670-3Limp Binding312pp216X138August 20139780273732044FT Publishing InternationalCareers guidance


Author

Mark Anderson has 20 years’ experience of leading businesses. He is President, Strategy & Business Development, Pearson International. He rejoined Pearson in 2007 after a 10 year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997. He has worked in London, Hong Kong & Malaysia, received an MA from the University of Cambridge and an MBA from Ashridge Business School. He is the author of The Leadership Book (2010).

Why it will sell• Practical: This book has a very clear structure which has

been specially designed to make the 50 sections quick and easy to use.

• Each challenge is approached in the same way: Understanding the issue, key leadership actions to take, the measures of success and the pitfalls to watch out for.

• Lifelong companion: Suitable for any leader, this is a book readers can refer to again and again, whenever they face a leadership challenge.

• New to this edition: 6 new sections including Leading Change, Leading Internationally, Leading Digitally and Leading Efficiency and Reducing Cost.

Focusing on the 50 key issues that leaders may face on a day-to-day basis, this book is clearly structured and easily accessible.

Rights SoldFirst Edition: Arabic, Chinese Simplified, Dutch, Japanese, Korean, Vietnamese Second Edition: Russian

‘THE ESSENTIAL GUIDE FOR EVERY MANAGER’

RICHARD NEWTON

BUILDING A PLAN ESTIMATING RESOURCES LEADING A HIGH PERFORMING TEAMUNDERSTANDING RISK SETTING PRIORITIES MAINTAINING PROGRESS

MANAGING CHALLENGING PROJECTS DELIVERING RESULTS

Over 9,500 copies

sold in previous edition

Over

5,000 copies

sold in current

edition

The Strengths-Based Guide to Leadership

Identify Your Talents and Get the Most From Your TeamMike Roarty, Kathy Toogood


FT Publishing International 2014Management & management techniques


AuthorMike Roarty, Chartered MCIPD, MAC is a highly experienced and qualified corporate executive coach. He regularly works with large scale organisational development programmes which use Coaching and a Strengths Focus as their base. Kathy Toogood is an experienced and qualified Executive Coach, trainer and facilitator. She has an intuitive understanding of how to leverage human potential and achieve transformational change which she combines with an enthusiastic and motivational approach.

Why it will sellStrengths-Based Leadership is the only step-by-step practical guide on the market to identify and enhance peoples’ innate strengths – which leads to higher levels of energy, job satisfaction and engagement. Rather than relying on online assessment tools, this book shows readers how to discover for themselves their strengths and how to use this process to assist others.

The authors have used their executive coaching backgrounds to build a practical model for this exercise.

The MORE model focuses on four key elements:

Myself – how do I identify and develop my own strengths and overcome my weaknesses?

Others – how to I help my people to do the same?

Regular conversations – how do I ensure that ‘strengths thinking’ becomes part of business as usual?

Employee processes – how do I apply a ‘strengths’ focus to recruitment, induction and performance?

Each of the four elements is broken down into three chapters. Each chapter starts with a set of learning outcomes and is followed by practical steps to help readers to achieve these results.

This interactive guide also includes sample dialogue between managers, team members, guided exercises for readers to complete and template resources such as coaching questions and checklists.

This effective guide shows leaders how to identify and develop the strengths of both themselves and their people, and ensure that talent is spotted and nurtured at every step.

Rights Sold

18 19

Make Change Happen

Get to grips with managing change in business

Ian Coyne

£14.99978-1-292-01474-6Limp Binding224pp216X138July 2014

PearsonBusiness & management


AuthorIan Coyne makes change happen in some of the world’s largest organisations such as KPMG, RBS, Pearson, Supergroup, the COOP and BP. As a change leader, he delivers projects to improve people’s working lives. He excels in communicating changes simply and making successful and sustainable change happen. He holds a Postgraduate Certificate in International Management and Executive MBA from ENPC Paris.

Why it will sellChange is part of business and managing it well can make the difference between business growth or business failure.

Managers at all levels and in every size of business (start-ups to multinationals) must demonstrate an ability to manage and effect efficient and meaningful change. Formal training in this area is, however, lacking and for most managers in the midst of change, it comes too late.

Managers want straightforward and accessible guidance on how to manage change and realise results and this book delivers that guidance.

• Straightforward style without jargon.

• Highly visual and quick-fire approach makes it easy to follow and accessible for managers with little time available.

• Start to finish structure will be reassuring for the inexperience with a great step-by-step guide.

Everything you need to do, say and think about to make change in business a reality.

Rights Sold

Leading Constant Change

A practical framework for making change happen

Philip Webb


FT Publishing InternationalBusiness & management


AuthorPhilip Webb is CEO of TAM (UK) plc. He specialises in delivering high value human capital change management to both private and public sector organisations. Philip is one of the forerunners in recognising the value of Employee Engagement in improving business performance and deploying it via the internationally recognised Team Action Management programme. TAM (UK) has now expanded his client base to Europe, Africa and the Americas.

Why it will sellThe key component of effectively managing change is engaging employees with the strategy. A clear change plan is an essential tool to achieving buy-in throughout the business. Leading Constant Change shows managers how to plan, share and execute change. With practical advice, illustrated with case studies from companies who have effectively used the framework, this is a one-stop shop for instigating change that works.

Step 1–Define your strategy for change Step 2–Assemble and instruct the Change Team Step 3–Communicate the strategy clearly and often Step 4–Understand your change plan Step 5–Engage all the staff, now Step 6–Understand the finances Step 7–Learn to plan by project Step 8–Understand your organisational structure Step 9–Create the theatre of change Step 10–Install fairness as a driver for change Step 11–Conduct a “change management” working session Step 12–Use staff views to create the plan Step 13–Fine-tune the plan Step 14–Publish the change plans Step 15–Drive execution Managers will learn how to track the results of change initiatives and make change a habit rather than an event. This framework has been tried and tested on clients including Fujitsu, Rolls Royce, Tetley, the University of Sheffield, WHSmith, among others, and includes a website with free access to all the forms and tools needed to facilitate the change process–www.managingconstantchange.com

Leading Constant Change provides a clear 15-step framework for managing change. Engage your teams and stakeholders, map your change strategy, implement a change plan and deliver results fast.

Rights Sold

20 21

‘THE ESSENTIAL GUIDE FOR EVERY MANAGER’

RICHARD NEWTON

BUILDING A PLAN ESTIMATING RESOURCES LEADING A HIGH PERFORMING TEAMUNDERSTANDING RISK SETTING PRIORITIES MAINTAINING PROGRESS

MANAGING CHALLENGING PROJECTS DELIVERING RESULTS

The Project Management BookRichard Newton

£14.99978-0-273-78586-6Limp Binding288pp216X138May 2013

FT Publishing InternationalProject management


Author

Richard Newton is a consultant, author and company director. His specialist expertise is helping companies improve their capabilities in project and change management. For the last 8 years he has run his own specialist consultancy, working with a range of blue chip clients, with whom he works worldwide. He has worked in the public sector, telecoms and media, mining, oil and gas, and financial services. Richard regularly speaks at conferences and public events and posts articles in a variety of journals and online sites.

Why it will sellThis book provides practical advice on the latest project management thinking to anyone involved in running projects. The material is outcome-orientated, designed to be put to immediate use.

• With its modular style it can be read as a whole or readers can dip into the easy-to-read, bite-size sections as and when they need to deal with a particular issue.

• It contextualises project management and gives practical examples of how it is linked to the strategic and operational issues facing modern organisations.

• It contains handy tips, short-cuts and examples to show readers how to get the most out of their team and their projects, as well as sidestepping classic project management errors.

Addresses the real-life scenarios and issues that anyone responsible for managing a project is likely to face on a day to day basis.

Rights SoldFirst Edition: Arabic

The 50 Biggest Management Dilemmas Solved!Sona Sherratt, Roger Delves

£12.99 978-0-273-79284-0Paperback256pp216X138January 2014 PearsonBusiness and Management

Audience/Readership info


Author

Sona Sherratt is an Ashridge faculty member since 2003, teaching tailored executive and qualification programmes. She has delivered senior leadership and general management programmes for clients around the world. Before becoming Director of the Ashridge Masters in Management and an Associate Professor at Hult International Business School, Roger Delves was Programme Director in Cranfield’s Centre for Customised Executive Education.

Why it will sell• Managers are time-poor, require fast, focussed,

empowering information and are looking for the promise of succinct, easy to apply, definitive solutions to the biggest problems they’re facing.

• There’s a huge knowledge/practice gap in these key procedural areas; most new managers lack necessary experience and formal training–and they need and want help.

• Competence in these vital skills will help managers stand out as exemplary, skilled and well-versed in modern management techniques. Managers must have these skills – it’s expected by their employers and they’re being assessed on how effectively they apply them.

• Across seven chapters, this tidy package presents 50 key dilemmas and offers unambiguous solutions in an easy to navigate, dip-in dip-out style allowing readers to quickly access the most relevant information in the quickest time.

• Written by management training experts who know exactly what issues are affecting real managers.

• No other book concentrates so completely on delivering concise and effective solutions to the challenges and dilemmas that real managers face every day–an approach that will appeal to busy, ambitious managers.

Definitive solutions to real problems for busy, ambitious managers

Rights SoldArabic, Chinese Simplified, Spanish (North and South America)

2322

New

Financial Times Guides

FT GUIDE TO

CROWDFUNDING

INVESTING

MARCH 2015

FT GUIDE TO BOND

AND MONEY

MARKETS

MARCH 2015

New The Financial Times Guide to Wealth ManagementHow to plan, invest and protect your financial assets2/e

Jason Butler

£44.99978-1-292-00469-3Limp Binding400pp234X156

November 2014FT Publishing InternationalFinance


AuthorJason Butler is the founder and senior partner of award-winning Bloomsbury Financial Planning – a referral-only wealth management company. His recent awards include Money management Financial Planner of the Year and Money.

Why it will sellJason Butler draws on over 20 years’ experience of advising successful people on how best to manage their wealth.

In this guide, he outlines the four key ingredients of financial success:

Work out your personal goals and ‘financial personality’ - Strategically plan in order to make good decisions and avoid bad ones.

Navigate the maze of investment options to choose the best ones for your needs.

Avoid the problems of managing personal wealth, including high taxes, low interest rates and barriers to wealth succession.

Understand the role insurance, tax planning, later life planning and pensions can play.

New to this edition:

Three short chapters –

Coming to and going from the UK – many of the target audience are likely to fact this in their lives and the financial implications can often be overlooked.

Teaching money values – a short chapter on the importance of cultivating sensible money attitudes within your family.

Non-domicile people – what financial considerations should they be aware of ?

An updated edition of award-winning financial planner Jason Butler’s effective guide to helping your wealth survive and thrive so that you achieve financial security and stability.

Rights Sold

24

The Financial Times Guide to Selecting Shares that Perform10 ways to beat the stock market5/e

Richard Koch, Leo Gough

£21.99 978-0-273-78674-0Paperback240pp234X156February 20149780273712671FT Publishing InternationalFinance & accounting


AuthorRichard Koch is the author of 15 highly acclaimed books, including the The Financial Times Guide to Strategy and the bestselling 80/20 trilogy. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor, (ventures include Betfair and Filofax). Leo Gough is the author of 23 books on personal finance and investment, including 25 Investment Classics, and How the Stock Market Really Works 4/e.

Why it will sell• Original approach: The book begins with a quiz to help

readers identify what kind of investor they are and what strategy is right for them.

• Personalised investing: It explains 10 distinctive and proven investment techniques for readers to choose from. Includes plenty of real life examples that readers can use to inform their investing decisions.

• Timely: Updated with specific advice about what to do differently in a difficult financial market, and emphasis on how it’s more important than ever to select your strategy and shares with care.

‘One of the best books on stock market investing that I’ve ever read.’ Christopher Gilchrist, Editor, The IRS Report

‘Lucid and perceptive – any intelligent person can follow this guide and be on equal terms or better with the best professional money managers.’ Dr Peter Johnson, Saïd Business School, Oxford University

Offers a personalised approach to investing, taking into account attitude to risk and loss and what time and funds are available.

Over 7,000 copies


Rights SoldFirst Edition: Bulgarian, Chinese Simplified, Chinese Traditional, Polish

Third Edition: German, Greek, Korean

Fourth Edition: Chinese Simplified, Czech, Norwegian

25

Financial Times Essential GuidesLaunched 2011

This spin-off series from the bestselling FT Guides series has the same strong, recognisable branding but titles focus on specific business tasks. Key selling points are:

• Authoritative FT branding.• The format of each title is based on PLANNING / DOING / REVIEWING making it a very practical series.• Strong elements of coaching and evaluation throughout.• Readers will be able to measure and assess their results.• Integrated checklists, milestones and real life scenarios to help readers better understand the task and practi-

cally help them to manage it.• Focused and results-driven contents.

Rights sold

in series in 10 languages

2726

Mastering Islamic Finance A practical guide to the key concepts and market practices Faizal Karbani

Mastering Series

AuthorFaizal Karbani is Founder & CEO of Simply Sharia Ltd, the UK’s only firm for Sharia compliant financial advisory services. Faizal is a qualified Chartered Accountant and has worked at PriceWaterhouseCoopers and GlaxoSmithKline. In 2005 he moved into the Islamic Finance industry specialising in providing Sharia Compliant independent financial advice to individuals and corporations. He has also undertaken consultancy work the Qatar Investment Bank. Faizal is also an Approved Trainer for the Islamic Finance Qualification (IFQ) and is a regular speaker on Islamic Finance related topics. He has worked with the UK Al Qalam panel of scholars, the UK Government on tax legislation changes related to Islamic Finance and is a member of the Islamic Finance Experts Group formed by the Muslim Council of Britain.

Why it will sellMastering Islamic Finance will give practitioners an understanding of Islamic finance from the basic techniques, through to advanced applications. Helping to demystify and clarify the differences with conventional banking it will enable practitioners to develop Sharia compliant products for customers.

According to Sharia law there are strict rules on how financial services and products can be designed; in Islamic Finance, money cannot make money and the subject of the finance must be an asset or a verifiable, real trade or business activity.

Sharia compliant financial instruments have been devised to enable Muslims to abide by the principles of Islam and still make the most of their money. Mastering Islamic Finance will equip readers with an understanding of Islamic financial instruments so they can sensibly apply them in practice.

For each instrument there will be a definition of the concept and how it differs from its equivalent in conventional banking. There will also be worked examples and case studies where suitable to highlight practical applications.

A practical and accessible guide to Islamic finance that helps demystify the differences with conventional banking, enabling practitioners to develop Sharia compliant products for customers.

£65.00978-1-292-00144-9Limp Binding400pp240X170December 2014

FT Publishing InternationalFinance


mastering islamicFinance

A practical guide to the key concepts and market practices

FAizAl KArbAni

l Master islamic finance from the basic techniques through to advanced applications

l Understand and clarify the differences with conventional banking

l Find out how to use islamic financial instruments and develop Sharia compliant products

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28

New Business: Next Steps

The all-in-one guide to managing, marketing and growing your small

business

Ed Goodman, Ann Hawkins


PearsonEntrepreneurship


AuthorEd Goodman is a business start up mentor who has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more.

Ann Hawkins is a business start-up consultant and guides business owners through critical period of growth, especially those dealing with change in employment practices and technology. She founded The Insprired Group in 2005, a peer group learning experience.

Why it will sellThere are plenty of books writen to help people START their own business but none that explain the vital next steps required to develop and grow.

This is a credible one-stop shop - everything people need to know in one easy, accessible and very practical manual.

The title covers all key areas:

• growth tactics,

• marketing, sales,

• service, technology,

• finance,

• people management

• exit strategies.

It is inspiring and practical, offering readers exciting ideas and valuable advice via illuminating case studies.

Exclusive on-line content is also delivered through a dedicated website.

The definitive one-stop, all-in-one manual to make the move from start-up to successful.

Rights Sold

29

The New Business Road TestWhat entrepreneurs and executives should do before

launching a lean start-up4/e

John Mullins

FT Financial Times Series

£24.99 978-1-292-00374-0Paperback344pp234X156October 20139780273732792FT PublishingSmall businesses & self-employed


AuthorJohn Mullins, a veteran of three entrepreneurial ventures and a professor at the London Business School, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.

Why it will sell• Takes a unique view of the subject of entrepreneurship.

No other book shows you how to comprehensively assess your ideas before you write your business plan.

• This new edition focuses on lean start ups; a method that focuses on experimentation rather than fixed business plans. There are strong benchmarks for this method, including The Lean Start-Up.

• The book focuses on a model called the Seven Domains of Attractive Opportunities. This model is used to answer the live-or-die questions in assessing any new business opportunity. It includes a diverse range of case studies including Nike, Starbucks, Wholefoods, Ebay, Walmart and Nokia.

• It is accompanied by an app that has two primary functions – firstly to make headline points available to users; secondly, to be used as a marketing tool for the book.

The only book on the market that shows would-be entrepreneurs how to comprehensively assess their ideas before they create their business plan.

Over 18,000 copies


Rights SoldFirst Edition: Chinese Simplified Second Edition: Arabic, English (India), Italian, Japanese, Korean, Romanian Fourth Edition: Spanish (North and South America)

30 31

Start Your Business Week by Week2/eSteve Parks

£14.99 978-0-273-76866-1Limp Binding248pp234X156January 20139780273694472Pearson Entrepreneurship

AuthorSteve Parks began his career as a journalist and presenter for BBC Radio. His work has been broadcast on Radio 4, Radio 5-Live, Radio 1, Radio 2, BBC TV and the `Today’ programme. Steve has recently set up a new business, Code Enigma, building complex websites using the Drupal platform. Steve is also the author of How to be an Entrepreneur, Small Business Handbook, and How to Fund Your Business.

Why it will sellIn 26 weekly steps this book will walk readers though everything they need to do to get up and running, in the order they need to do it. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts, and the contact information they need. It shows readers how to:

• Develop, text and refine their idea

• Find the right bank and accountant

• Decide who they need to help you run the business

• Budget and forecast (without pain)

• Decide on suppliers

• Find customers

• Avoid the common problems faced by start-ups

This book is written by an entrepreneur who offers more than academic theory but instead tried and tested methods to start a new business. This second edition includes new material to offer support to those wishing to pursue this aim. “Start Your Business Week by Week” is written in such a clear and friendly way that you can’t help being drawn into the excitement of becoming an entrepreneur. Breaking down the process into weekly steps makes it seem suddenly more achievable, and I’m sure many more people will be encouraged to turn their ideas into their own businesses as a result.” Prime Minister Tony Blair

Overcome the challenges of starting a business and turn your dreams into reality with the brand new edition of this bestselling business start up classic.

Rights SoldFirst Edition: Japanese, Romanian Second Edition: Portuguese (Brazil), Romanian

Over 33,000 copies


My New Business

A Professional Woman's Guide to Start-Up Success

Wendy Kerr

£14.99978-1-292-01622-1Limp Binding336pp216X138September 2014

PearsonEntrepreneurship


AuthorWendy Kerr is an Executive Coach, Business Mentor and International Speaker. She is also a ‘Corporate Crossover’ herself – someone who left corporate life to set up her own business. Wendy has had more than 18 years’ experience in senior corporate roles around and the world and, for the last 10 years, has been working with large corporates and business owners to help them achieve their goals and thrive.

Why it will sellOver 45% of all new retail businesses are now started by women. There has been a huge growth in ‘kitchen table’ start ups and more women than ever are starting their own enterprises.

This book provides women with bespoke guidance and offers practical advice to address their needs, concerns and ambitions.

This is a completely new type of guide offering women a go-to resource. It is fast and focused and quickly captures the key questions women are asking.

It serves as a practical toolkit, targeted advice and guidance and includes inspirational stories from successful women and case studies to follow.

It is written by a woman for women and aims to help those who wish to move from corporate life to entrepreneurship.

Every woman’s practical and inspiring guide to starting her own business

Rights Sold

32 33

AwaitingCoverImage

A Mind for Business

How to be sharper, smarter and better at everything

Andy Gibson

£12.99978-1-292-01467-8Limp Binding216pp216X138January 2014

PearsonAdvice on careers & achieving success


AuthorAndy Gibson is the Founder of Mindapples, the popular UK social enterprise that encourages everyone to understand and take better care of their minds. Andy’s background is in business and education, having previously co-founded the ‘education 2.0’ start-up School of Everything. He writes and blogs extensively about social change, technology and mental health. Ruta Marcinkus is a former Wellcome scholar and psychology graduate who leads the research for Mindapples’ training programmes, developing and fact-checking content and co-leading training workshops.

Why it will sell• A fresh, original and mass-appeal angle on how to be better at business

• A uniquely visual, engaging and very memorable look into how we use our brains in business and, vitally, how we can put them to even better effect

• Readers will discover fascinating and powerful insights into the latest neuro-science that shows how our thoughts influence our actions which in turn dictates our success.

• Accessible and highly entertaining and interesting, there is no complex jargon or psychobabble, just plain and simple, game-changing guidance on how to develop the sharpest of business brains.

• Looks at the most pertinent, in-demand and interesting professional areas such as thriving under pressure; decision making; influencing, communicating and collaborating; and creativity and innovation.

• The all-encompassing, visual approach will ensure mass-appeal to professionals in any sector, whilst the subtitle promises a compelling, interesting outcome.

More effective, able, informed, motivated and business-savvy–all with the power of your mind!

Rights Sold

The SparkHow to Lead Commercial Creativity

Greg Orme,

FT Financial Times Series


FT Publishing InternationalBusiness & management


AuthorGreg Orme is a consultant who works with senior executives to drive organisational change and develop inspiring leadership. He runs his own business -Kirkbright- and is an Associate Consultant with Ashridge Business School. Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School (ranked no. 1 in the World), delivering leadership development programmes, strategy, advice and coaching to hundreds of creative industry leaders.

Why it will sellLeadership has never been more demanding. Three trends are accelerating the pace of change:

1. Globalisation is fanning the flames of competition.

2. A maturing Generation Y is demanding ever greater autonomy, engagement and meaning at work.

3. Social Media is requiring a level of organisational transparency never seen before.

Inspiring leadership lies at the heart of responding successfully to uncertainty and change. It enables companies to bring brains, expertise and creativity to collaboratively deliver game-changing ideas. This book presents lessons from more than fifty high profile executives from creative business and it uses case studies from creative organisations such as Pixar, Disney, BBC, Aardman Animations and Sky.

It offers a no-nonsense, accessible management guide and addresses questions such as - how do you?:

• Encourage people to collaborate together to achieve creative outcomes?

• Motivate employees to bring their passion, bravery and creativity to work?

• Balance the unknowable risk of creativity against the imperative of making profits?

• Manage for new ideas and innovation?

The Spark is based on robust research and the real-life experience of high profile executives. It is a practical guide to building and running a business bursting with passion, creativity and new ideas.

Rights Sold

34 35

The Creative Problem Solver12 smart tools to solve any business challenge

Ian Atkinson,




AuthorIan Atkinson is Creative Director at Tangible, a successful integrated agency, who also has a background as a Copywriter. He presents and runs workshops on the theme of creativity and on creative problem-solving. His portfolio includes large international companies such as Barclays, Dyson, HBOS and National Geographic, as well as charitable organisations including Guide Dogs, Oxfam, Shelter and The Red Cross.

Why it will sellThis books tells you how to solve the challenges and problems which EVERY business faces EVERY day. There is no other mass-market, wide-appeal book in this category; this will become the go-to book on business problem-solving.

The book provides 12 simple yet powerful tools which will arm any professional with the skills required to solve even the most pressing business problem.

It promises creative outcomes and opportunities to grow business and revenue even from the most difficult of situations.

It provides examples from large and innovative companies, outlining how they solve problems and turn solutions into success stories.

Easy to follow and easy to apply, each of the 12 tools follows the same practical approach:

DEFINITION: what is the tool?

VISUAL: What does it look like?

THEORY: Why does it work?

ACTION: How do I do this?

EXAMPLE: Have other companies applied this?

Your definitive toolkit to help solve any business problem.

Rights Sold

The Innovation Book

How to Manage Ideas and Execution for Outstanding Results

Max Mckeown


FT Publishing InternationalManagement & management techniques


AuthorMax McKeown shares cutting edge research with clients in the real world of major corporations. He is the author of the best-selling and award-winning THE STRATEGY BOOK. He has a PhD and an MBA, specialising in strategic change and also has an MSc in Psychology. His clients are many and varied to include: Philips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW, Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GR, ITV and HSBC.

Why it will sellIt has never been more important to embrace new ideas and manage the associated risks. Innovation has become an intrinsic part of every role and yet, all too often, we simple apply old thinking to new problems and struggle to adapt to the new ways of thinking and behaviours which are required. THE INNOVATION BOOK takes a practical approach, providing targeted advice on how to manage the innovation process and foster innovation and collaboration within teams.

Sections on the following topics are included:

• Moving from insight to innovation

• Keeping your team ‘idea hungry’

• Selling your new ideas

• Turning crisis into opportunity

• Adapting to change

This title also contains an ‘Innovation Toolkit’. This is a concise overview of 25 powerful innovation models (2 models per page). Similar to the author’s previous title: THE STRATEGY BOOK, each section is broken down into the following user-friendly headings:

• Objective• Context• Challenge• Success• Pitfalls• Innovator’s Checklist

The Innovation Book will help managers lead their teams to do things differently and achieve powerful business results.

Rights Sold

36 37

The Mentoring Manual

Your step by step guide to being a better mentor

Julie Starr




AuthorJulie Starr is an executive coach, writer, speaker and the owner of Starr Consulting – a leading provider of coach and mentor training which works internationally and across cultures. She is the author of two successful titles: THE COACHING MANUAL and BRILLIANT COACHING, both by Pearson.

Why it will sellMentoring continues to grow in popularity. More people want to be mentors and more people want to be mentored.

This is a specific sill that is often included in discussions about coaching. Mentoring is, however, rarely written about as a subject on its own.

Formal training for mentors is rarely available and there are few places to go for expert authoritative advice and guidance. Mentors are concerned with improving themselves and others and this book provides the perfect guide.

Potential readers will quickly see that this is THE most definitive and complete guide to the mentoring process on the market. It is detailed and thorough whilst at the same time also being simple and straightforward to read, follow and understand.

The most definitive, complete and reliable guide to the mentoring process

Rights Sold

Business Networking- The Survival GuideHow to make networking less about stress and more about success Will Kintish

£12.99 978-1-292-00937-7 Paperback208pp216x138April 2014 Pearson Business


AuthorIn 1971, Will Kintish qualified as a chartered accountant. He was 23 and for the next 30 years he practised.

He ended his accountancy career as the senior partner on merger with a national firm and shortly afterwards left to show people in the professional, financial and academic sectors how to attract more business. Since then he has presented to nearly 75,000 people.

Why it will sellIt is a specific, vital process that people know they should do but routinely avoid and often actively dislike. The need is huge: networking on and off-line is fundamental to the successful growth of any business and its employees. The necessity and benefits are readily recognised, but most dont know how to do it effectively and efficiently and are looking for help. This is a clear and clever step-by-step guide through the entire process: what to do when you get the invite, what to say and do whilst you are there and how to follow up to maximise results. This is a fresh book which is fun, friendly, practical and visually appealing. This is the first of its kind with a genuine mass-appeal. The ‘survival guide’ will resonate with nervous and new networkers as well as those who have already tried it but still are not really comfortable with the concept.

Put your fears and assumptions behind you to get the best results from better business networking.

Rights Sold

38 39

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40 41

Titles in the Series:

Influence Leadership

Change Management Presentations

Project Management Negotiation

Business Coaching Decision-Making

Commercial Awareness Collaboration

NEW IN SPRING 2015

New

BRAND NEW FT SERIES FROM PEARSON

THE BUSINESS GYM -

EXERCISE YOUR FULL POTENTIAL!

Aimed at Junior and Middle Managers, this new series of professional development titles offers a range of practical books that will teach its reader the core skills involved in developing their aptitude within a particular business area. All titles have been written by trainers who are experts in their field with the ultimate aims of both increasing knowledge within key business areas and increasing self-confidence in applying those skills.

The content is modular in nature to enable on-the-go and just-in-time learning.

Each title comprises:

• 10 skills to becoming better

• 10 specific situations where you could apply the skill

• 10 common challenges and how to overcome them

• A pre and post-assessment to test your learning

• A toolkit to use with your Manager to help you apply your learning in your own business environment.

A series of practical books in a professional development series aimed at assisting Managers to develop their skill sets in particular areas of business

Interactive learning-focused structure

Each title is also supported by a companion website

42 43

InfluenceWhat it really means and how to make it work for you

Jenny Nabben

£12.99 978-1-292-00475-4Paperback224pp216X138December 2013 PearsonBusiness


AuthorJenny Nabben has held senior positions as the Head of Communications at HSBC, Vice President of Leadership and Internal Communications at Coca Cola Enterprises, Head of Communications at Lloyds General Insurance and Head of Communications at HP CDS. She now has her own training company designing and delivering workshops on corporate messaging and influence in Europe, Australia and Asia for large corporates.

Why it will sell• The market for influence and persuasion has always been

buoyant. Both are vital, stand-out business skills, desired by employees and sought-after by employers.

• This unique guide takes a real-world tour of influence uncovering the scientific and cognitive drivers behind it, how we use it, react to it, feel about it and think about it before explaining how we can all be better at doing it.

• It develops and encourages a deeper understanding allowing the reader to use it more naturally, fluently and to greater effect.

• Influence is subtle and silent yet vital for building trust, honesty, respect and credibility and for advancing professional standing, integrity, presence and authority–all indispensable and powerful skills for every professional.

• Crucially for managers and leaders it’s central to efficiency, productivity, instilling mutual trust, empowering employees and achieving results.

• This book addresses key business contexts where influence is most effective: managing, leading, coaching, negotiating, controlling difficult situations and handling change.

• It uses up to date research and neuroscience to guide readers’ understanding and has a straightforward, accessible narrative style backed up with powerful case studies, practical exercises and applicable guidance.

The honest truth about influence: what it really means and how to make it work for you.

Over 6,000 copies

sold

Rights SoldArabic, Italian, Chinese Simplified

The Art of Business CommunicationHow to use pictures, charts and graphs to make your message stick

Graham Shaw




AuthorGraham Shaw founded Vision Learning in 1995, specialising in helping people to develop a range of practical skills around the art of communication. Working with some of the biggest names in business such as BBC, BP, BA, Glaxo Smithkline, PWC, Proctor & Gamble, Siemens and Orange, he is an international conference presenter and trainer who has helped thousands of people to develop the professional skills required to make convincing presentations.

Why it will sellIt is well recognised that people remember more of what they see than what they hear. Presenting detailed information in a simple and effective way, and one that makes an impact, is a real skill that can help people to stand out as clear-thinking, creative and imaginative. Professionals are looking for interesting, fresh and memorable ways to improve the effectiveness of their messages and well as to improve their presentations, documents and meetings.

This title provides a refreshing new angle on developing the effective business communication skills that are fundamental to success for any professional. Fresh, fun and different - this book is a highly visual and entertaining guide that brings life to a subject routinely considered dry and dull. It assumes no previous competence in drawing skills and gives the reader everything they need to succeed.

Sometimes words alone just get in the way. Try using simple drawings, charts and graphics to make your message clearer than ever.

Rights Sold

44 45

Presentation Thinking and DesignCreate Better Presentations, Quicker

Ed Gruwez

£19.99 978-1-292-01357-2Limp Binding240pp234X187September 2014

FT Publishing InternationalBusiness communication & presentation


AuthorEdouard Gruwez, MSc Engineering adn MBA, is CEO and owner of ‘Ogilvy Internal Communications’, a communication company and ‘ComeToThe Point’, a presentation design company. Having been a senior international marketeer for 16 years at GM and Volvo, and communication consultant to many international corporations during the last 8 years, he has gathered a wealth of experience in designing and delivering presentations.

Why it will sellThis highly visual full-colour book is not a guide to the soft skills of presentation delivery. Instead it is a pinpointed guide to getting the content, structure and logic behind the presentation right and sharing a message with impact.

Presentations have become one of the most important communication tools for business professionals. However, most are overloaded, unclear, long and, at worst, completely missing their objective, despite long hours of preparation.

This book addresses the really important questions every manager needs to know:

• How do I prepare an excellent presentation with only limited time at my disposal?

• How do I structure my ideas to make them clear to someone who doesnt know the subject as well as I do?

• How can my presentation be short and yet complete?

• How do I make my ideas attractive to my audience?

• What should I do to ensure that my audience remembers what I want them to remember?

The central approach to this book is, that with the right thinking, building a presentation with a difference can be quick and easy.

Bad Presentations result in bad management decisions and are a frustrating waste of time for their audience. This book is a step-by-step guide for executives wanting to hone their message and reduce the time they spend building presentation materials.

Rights SoldNO FRENCH OR DUTCH RIGHTS.

The Communication Book

How to say it, mean it, and make it matter

Emma Ledden


PearsonSales & marketing management


AuthorEmma Ledden is a leading international Presentation and Communication Skills specialist, working with private and public organisations as well as individual business leaders. During her career to date she has done it all–MTV VJ, BBC TV presenter, radio host, business woman and most recently author of The Presentation Book, also published by Pearson.

Why it will sellVerbal communication skills are universally recognised as one of the most important skills that employers seek. However, one of the main reasons why communication fails is the lack of preparation. Professionals appreciate that mastering effective verbal communication is essential to good business, success and career progression.

This title focuses on the art of verbal communication in a host of business situations such as speeches, meetings, presentations, interview, negotiations and debates.

It is practical and highly visual with a focus which will appeal to those looking for direct and expert insights into this broad topic.

The book offers a clear, accessible and step-by-step three-stage approach which makes learning, recalling and applying what has been learned fast and straightforward.

If you can’t communicate, you can’t succeed. Master the secrets of effective verbal communication.

Rights Sold

46 47

Say It and Solve It

Get the results you want from the business conversations that

count

Karl James




AuthorKarl James is a consultant to Unilever and has worked for more than a decade with senior individuals and teams in other large organisations such as TBWA, BA and the BBC as well as in smaller companies.

In the last few years, Karl has worked internationally and in the UK as a mediator and negotiator. His website is regularly visited by more than 1000 people very month (www.thedialogueproject.com)

Why it will sellThis is a communication book unlike any other offering advice on how to make business conversations count to give you the results that you and your business are looking for. The SOLVE IT title promises to deliver powerful outcomes which position it beyond the usual communication skills titles. The key areas covered are:

• How to communicate effectively – a skill that all employers expect.

• Tips, advice and guidance on how to manage challenging conversations whilst gaining the required result for your business.

• Skills to negotiate in even the most difficult of situations.

• Insights into conversational secrets used by therapists, peace-negotiators and professional mediators.

The book is written in a very accessible style with content material which is both credible and effective.

The insider, expert secrets of how to get the result you want from tricky and challenging conversations.

Rights Sold

Instant Motivation

The surprising truth behind what really drives top performance

Chantal Burns

£12.99978-1-292-06573-1Limp Binding224pp216X138January 2014



AuthorChantal Burns founded Star Consultancy in 2000, specialising in applying psychology to all endeavours, whether personal or business, using the most effective technologies to help people achieve great results. She has been working internationally as a peformance consultant and executive coach training thousands of people at all levels from CEOs to junior executives.

Why it will sellUnique - there are very few books which focus on motivation. Credible - this programme has been developed from the author’s robust and previously unpublished research into the role our minds play in governing motivation and performance. Vital - motivation is key to achievement, confidence, and performance and is the foundation of success, growth and professional reputation. Desirable - gives readers powerful, practical life-changing and science-based ways to use their mind and the way they think to boost their performance to the highest-possible levels. Fast and effective - the guidance is easy to follow, highly practical, easily applied and proven to be effective.

Proven to work and scientifically sound, the definitive guide to boosting motivation and maximising performance.

Rights Sold

4948

Powering through PressureBuilding resilience for when work gets tough

Bruce Hoverd

£12.99 978-1-292-00476-1Paperback 240pp216X138April 2014

PearsonSelf-help & Personal Development


Author

Bruce Hoverd is a fellow of the Institute of stress Management, an established management stress consultant and integrated health coach. His organisation, “Managing Pressure,” supports professionals when they are experiencing stressful times. He is also a trained homeopath and reiki practitioner, which allows a unique perspective combining thinking from the worlds of health and work.

Why it will sell• Friendly, accessible and supportive content and tone combines

with a dynamic, motivating “can do” positioning and packaging to create the most up to date, relevant and well-targeted stress management book on the market.

• Employees feel obliged to carry on and not admit the pressure is getting to them. Nobody wants stress and pressure to dent their professional reputation.

• The working conditions that contribute most are increasingly standard for the majority: the expectation of perfection; competitive environments; tightening budgets and smaller workforces; being asked to do more with less; being constantly in touch, online and switched on; the growth in remote working.

• It’s hard to beat on your own. A book is the perfect answer. Approaching employers is a big no-no and finding time to go to doctors is often impossible.

• Empowering and inspirational, Powering Through Pressure shows readers how they can take control of their stress and make pressure at work, work for them.

• Stress management specialist, Bruce Hoverd, expertly takes readers through the primary techniques that can be used to fight back against pressure in the workplace.

• Promising improved productivity, a calmer approach to work and life, better moods, better and more fruitful relationships with colleagues and a generally more relaxed and healthy attitude to work.

How to stay on top of pressure instead of letting the pressure get on top of you

Rights SoldChinese Simplified

Speak for YourselfTalk to impress, influence and make an impact

Harry Key

£10.99 978-0-273-78538-5Paperback224pp216X138November 2013 Pearson BusinessSelf-help & Personal Development


Author

Harry Key is from Australia but currently based in London. He trained as an actor before moving to India where he worked as a Bollywood actor and as a voice artist. He is now a speech and confidence coach, helping people speak with flair and authenticity. He also runs flirting workshops and delivers training programs for a variety of corporate clients, including the BBC Worldwide, GSK and MTV.

Why it will sell• Effective communication in business is vital; the majority of

businesses highlight it as a key skill for development.

• How we speak and what we say affects our personal brand, profile and how others view and interact with us–professionals at all levels, in every business know the power of good communication.

• Being able to talk with confidence to anybody at any level, effective networking, presenting with style and holding a conversation are key business skills that are influential in progression, success and professional reputation.

• This book is unique – it's about understanding the power of words, how you use your voice, how you talk and how all three speak volumes to others. Mastery here allows complete control of how others perceive, relate and work with you. It's body language for the voice.

• It's packaged to appeal to people at all levels and is friendly, fun, light-hearted and accessible. It is distinctively humorous but maintains an underlying serious and important message that is never lost.

• It's a proven program that will coach readers on developing speech, tone of voice, clever choice of words and vocal techniques to boost confidence, influence, effectiveness, presence and impact at work.

How you talk speaks volumes about who you are.

Over 4,000 copies

sold

Rights SoldArabic, French, Italian, Vietnamese

50

Mindfulness for Busy PeopleTurning from frantic and frazzled into calm and composed

Michael Sinclair, Josie Seydel

£12.99 978-0-273-78990-1Paperback224pp216X138October 2013 Pearson BusinessPersonal Development

this market, with 6.4% market share.


Author

Dr Michael Sinclair is a Consultant Counselling Psychologist, a Senior Practitioner on the Register of Psychologists Specialising in Psychotherapy and the Clinical Director of City Psychology Group. Josie Seydel is an Associate Fellow of the British Psychological Society. She has been practicing mindfulness meditation since 1995 and has been a Chartered Psychologist since 2003. Both will actively promote the book through their networks, workshops and numerous media contacts.

Why it will sell• Sales of books on Mindfulness grew by over 87% in 2012,

compared with 2011, and over 50,000 books were sold.

• Mindfulness is a hot topic that businesses are fast-recognising can help their staff be calmer under pressure, more composed, focussed and, ultimately more productive.

• The NHS, Google and Transport for London all use Mindfulness in their businesses, and Harvard Business School includes Mindfulness principles in their leadership programs.

• People are searching for authoritative, applicable guidance that can help them use Mindfulness effectively in their lives–this book offers that. Skills that are sought after, enhanced and improved through Mindfulness, such as confidence, self-esteem, self-control, resilience, focus and productivity are key to success and reputation at work.

• This is the first book to focus Mindfulness on Business and how individuals can use it to do a better job. It is uniquely packaged and marketed directly at those most in need–the busy, stressed and frazzled professional juggling the demands of a hectic work schedule and home life.

• It’s written by qualified psychologists with a scientific background and is presented in a modern, practical, no-nonsense and, vitally, non-spiritual package.

Be more, achieve more and stress less–how mindfulness can change how you work.

Rights SoldChinese Simplified, English (USA and dependencies), French

Over 24,000 copies

sold

51

Power-Up Your ConfidenceHow to master the ultimate business skill

Alice Muir

£10.99 978-1-292-00260-6Paperback240pp216X138January 2014

Pearson BusinessSelf-help & Personal Development


AuthorAlice Muir is a Chartered Psychologist, qualified teacher of psychology, physics, science and mathematics, and is an experienced trainer, author, university lecturer, Stress Adviser and Life Coach. She is a member of the British Psychological Society, the General Teaching Council, the Association for Coaching, and is a Fellow of the International Stress Management Association (ISMA).

Why it will sell• Books on confidence sell. This focuses on an under-

published angle of a perennially popular subject–confidence in the workplace.

• The powerful, title and subtitle will appeal to readers looking for serious, outcome and business-focussed guidance.

• It’s the foundation of business success for any employee at any level; a fundamental soft skill that employers expect; and one that employees must demonstrate.

• Ambitious professionals know they need strong confidence skills to get ahead and succeed and they’re being asked to get them. Soft skills are recognised as vital to personal success and confident employees are vital to any successful business. There are few environments where a lack of confidence is more acutely felt, and even fewer where its benefits are more positively felt.

• This is a mass-appeal approach, written by an experienced chartered Psychologist and life coach.

• Readers will discover how to build, grow and nurture powerful confidence skills through eight chapters that feature real-life business scenarios and are referenced throughout. Each chapter opens with a clear summary of the skills they will learn and the situations the skills will benefit.

The most accessible guide to the most important skill every professional MUST have.

Over 4,000 copies

sold

Rights SoldDutch, English (India), Vietnamese

5352

Mind Maps for BusinessUsing the ultimate thinking tool to revolutionise

how you work2/e

Tony Buzan, Chris Griffiths

£14.99 978-0-273-78435-7Paperback296pp234X156December 2013 PearsonBusiness


Author

Tony Buzan is the world-renowned inventor of Mind Maps and the multi-million copy bestselling author of ‘The Mind Map Book’, 'How to Mind Map' and 'Mind Maps for Kids' series. He appears regularly on television and lectures all over the world. He advises international businesses, governments, educational authorities and Olympic athletes. His work has been published in 100 countries and 30 languages.

Why it will sell• Mind Mapping is world renowned as one of the most

powerful organizational and planning tools ever invented.

• It’s free to use, you don’t need any complex or expensive software, and it’s easily learned.

• The effective use of Mind Mapping and it’s universal, far-reaching benefits to business practise and management have been long recognized.

• The first book that shows specifically how to apply Mind Mapping to any business of any size and in any capacity.

• Tony Buzan invented Mind Maps, so this is written by the world’s leading authority on the subject.

• Whatever your role, whatever the size of your business, the benefits are endless: Accelerated productivity; streamlined organization; flawless project management; better leadership skills; free-flowing ideas and creativity; efficient meetings with purpose; effective negotations, talks and consultations; more fruitful B2B and B2C relationships.

• Takes the reader through all the basics of Mind Mapping and then shows how the skills they’re learning can be simply and effectively applied to a business environment.

• This new edition has a brand new business-like look, full-colour internals and now contains vital advice on using Mind Maps in the digital age.

The ultimate business success guide, written by the man who knows best.

Rights SoldFirst Edition: Bahasa Malaysian, Chinese Simplified, Chinese Traditional, Czech, Dutch, French, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish (World), Thai, Vietnamese Secoond Edition: Arabic, Chinese Simplified, Russian

Over 22,000 copies


Over 9,000 copies

sold

Rules Trade Editions10 years ago the first Rules book,

The Rules of Work, published on 27th September 2002.The Rules titles have been sold in over 45 different languages around the World.

1.7 million English Language copies have been shipped around the World. 800,000 copies have been sold in the UK alone.

Introducing our Trade Editions:

• New size

• New price

• New look

• New content for The Rules of Parenting and The Rules of Love

December

2012

January 2013

February 2013

May 2013

April 2013

March 2013

54 55

The Rules to Break2/e

Richard Templar

£9.99978-1-292-06473-4Limp Binding224pp198X129July 20149781447929482PearsonSelf-help & personal development


AuthorRichard Templar is the author of the international bestselling Rules books. Over 2 million people around the world have enjoyed and now play by Richard Templar's Rules. The complete list of titles is as follows: Rules of Life, Rules of Work, Rules of Management, Rules of Wealth, Rules of Parenting and Rules of Love.

Why it will sell

• The publication of the long-awaited new title for the RULES series led to huge sales. The intriguing title of RULES TO BREAK is irresistible and captivating for both young and not so young readers alike.

The Rules are those that we all subconsciously live by, each unpicked, and rewritten with Templar wit, insight and common sense.

This new edition has seven brand new rules and is smaller in size to reach more people than ever before.

Readers will be refreshed and unburdened, shedding misconceptions and unlocking the secrets to greater fulfilment.

The new edition of the 2013 bestseller and a fantastic addition to the multi-million selling Rules series. Rediscover what you wish you’d known years ago.

Rights Sold

First Edition:Arabic, English (india), English (U.S.), French, Italian, Japanese, Korean, Portuguese (Brazil), Russian, Thai

Over 40,000 copies


How to be BrilliantChange your ways in 90 days!4/e

Michael Heppell




AuthorMichael Heppell is the bestselling author of Flip It; Brilliant Life; Five Star Service and How to Save an Hour Every Day. As a professional speaker and personal life coach he works with leading companies, individuals and organisations across the UK and globally.

Why it will sellEveryone wants to get more from their life whether this is work, home, with friends or with family.

This revised 10th anniversary edition will guide readers to the secrets of a life that is something more than ‘satisfactory’ and closer to ‘brilliant’.

It is presented in a clear, structured manner and will assure readers of very noticeable changes to their lives and very quickly.

The book is written in a humourus manner and will inspire readers with its ‘can do’ attitude. The promise of being ‘Brilliant’ is compelling, aspirational and attainable throughout the book.

This edition also offers a new introduction, updates to every chapter from previous editions and new case studies and success stories.

The new edition of the personal development classic by superstar life coach , Michael Heppell. A better life, a better business, a better you–all in one book.

Rights SoldFirst Edition: Bulgarian, Chinese (Simplified), English(India), Indonesian, Japanese, Norwegian, Spanish (World), Vietnamese Second Edition: Arabic, Chinese Simplified, English (India), Portuguese (Portugal & The Azores) Third Edition: Chinese Simplified, Korean

Over 67,000 copies


A Brand New Look for Brilliant

Gill Hasson

EmotionalIntelligence

Harness the power of emotions; succeed in all areas of your life

BRILLIANT

AGILE PROJECT

MANAGEMENT

FEBRUARY 2015

BRILLIANT

CREATIVE THINKING &

DECISION MAKING

NOVEMBER 2014

New

BRILLIANT

MANAGING YOUR

TEAM THROUGH

CHANGE

NOVEMBER 2014

BRILLIANT

PERSONAL

EFFECTIVENESS &

IMPACT

FEBRUARY 2015

Brand New Brilliant Careers: Nov 14

Brand New Brilliant Titles

5958

Brilliant Social MediaAdam Gray

£14.99 978-1-292-00113-5Paperback256pp216X135October 2013 Pearson InternationalE-commerce: business aspects / Sales & mar-keting / Advertising self-employed


AuthorAdam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in this field and is working closely with larger clients as a consultant to help them implement social media in their businesses. He also speaks regularly for a range of companies, business groups and industry bodies including the Chartered Institute of Marketing.

Why it will sell• Many businesses know that social media is important but

they either haven’t made a start or are dabbling without a proper strategy in place.

• It’s easy to feel overwhelmed by the task – how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks? However, given that 91% of adults use social media regularly, it’s a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods.

• Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of straightforward steps that you can start to implement straightaway.

Brilliant outcomes:

• Understand how social media works and which platforms will best suit your business.

• Plan a social media strategy that fits into your wider digital and marketing strategies.

• Connect with your customers.

• Identify new clients and find out what people really think of your business.

• Adapt and refine your strategy as you learn from what works and what doesn’t.

Fazed by Facebook? Tongue-tied by Twitter? Lost on LinkedIn? Learn how to navigate the social media jungle, and find out how to get your business noticed. Social media is easy when you know how–this practical guide shows you how to get started, then refine and improve your strategy to get real business results.

Rights Sold

Brilliant Passing Verbal Reasoning TestsEverything you need to know to practice and pass verbal reasoning

testsRob Williams


PearsonCareers


AuthorRob Williams offers a range of freelance psychometric test design services specializing in the design of ability tests, situational judgement tests, personality questionnaires, realistic job previews and career choice tests.Rob has led a UK-wide project managing over twenty occupational psychologists including leading global psychometricians. A range of situational judgement tests, ability tests (numerical reasoning, verbal reasoning, problem-solving and spatial), motivation & personality questionnaires and realistic job previews were developed over a fourteen-month period for Army Officers and soldiers.

Why it will sell Now even more appealing, eye-catching and unique –introducing a brand new, fresh and completely updated look for the highly-regarded and much-loved Brilliant series.

A re-worked title that focuses on achieving success, combined with the well-regarded Brilliant approach will make this a compelling prospect for verbal reasoning test candidates looking for practise and support. There has been a huge growth in the use of verbal reasoning tests for selection, which can be a scary and anxious prospect for job hunters. The opportunity, therefore, to practice and prepare will help them feel relaxed and ready to perform on the day. All the different test types are covered with hundreds of practice questions and answers for readers to use to hone their experience and increase their chances.

Now better than ever, this new edition has more practice questions, less theory, even more practical advice and guidance and a new, improved and very clear layout.

The only guide you need to practice, prepare and feel ready to pass that scary verbal reasoning test

Rights Sold

60 6160

Brilliant Passing Numerical Reasoning TestsEverything you need to know to understand how to practise for and

pass numerical reasoning tests

Rob Williams


PearsonCareers


AuthorRob Williams offers a range of freelance psychometric test design services specializing in the design of ability tests, situational judgement tests, personality questionnaires, realistic job previews and career choice tests.Rob has led a UK-wide project managing over twenty occupational psychologists including leading global psychometricians. A range of situational judgement tests, ability tests (numerical reasoning, verbal reasoning, problem-solving and spatial), motivation & personality questionnaires and realistic job previews were developed over a fourteen-month period for Army Officers and soldiers.

Why it will sell Now even more appealing, eye-catching and unique–introducing a brand new, fresh and completely updated look for the highly-regarded and much-loved Brilliant series.

A re-worked title that focuses on achieving success, combined with well-regarded Brilliant approach will make this a compelling prospect for numeracy test candidates looking for practise and support.

There has been a huge growth in the use of numeracy tests for selection, so more and more people are facing this then ever. This is a scary prospect for job hunters; the opportunity to practice and prepare will help them feel relaxed and ready to perform on the day.

All the different test types are covered with hundreds of practice questions and answers for readers to use to hone their experience and increase their chances.

Now better than ever, this new edition has more practice questions, less theory, even more practical advice and guidance and a new, improved and very clear layout.

The only guide you need to feel prepared and ready to pass that scary numeracy test

Rights Sold

AwaitingCoverImage

Brilliant Creative Thinking and Decision MakingHow to solve problems creatively, make better decisions & get

better results

Richard Hall




AuthorRichard Hall is Chairman of RH&A and Showcase Presentations Limited, which was most recently behind the Pearson presentation at the Strand. He has written four books for Pearson, which include Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work. His background is in marketing and advertising.

Why it will sell• Being sharp and focused in this busy world can be hard to achieve. This book shows readers how.

• People are looking for creative guidance on how they can be more creative and get better, sharper and smarter results.

• The loss of thinking and attention, focus and concentration are regularly mourned and people want these skills back.

• These are stand-out skills that can boost reputations, careers and self-confidence.

• Thinking clearly, finding ways forward and reaching solutions is tricky and a cause of stress and frustration in a busy and distracted world–this book helps readers overcome these barriers

• Decision making and problem solving are key business skills that employers demand and employees seek.

• This is clear, practical guidance and a set of tools, techniques and behaviours that will allow anyone to improve their thinking and analytical ability

Learn to think better, faster, more responsively and more productively.

Rights Sold

62 63

Brilliant Answers to Tough Interview Questions5/e

Susan Hodgson


PearsonCareers


AuthorSusan Hodgson previously ran a university careers service and worked closely with students preparing them to take many of the tests covered here and helping them to deal with the results. She also worked closely with employers helping them to use her practising students as guinea pigs for some of their aptitude test development. Susan's own first degree is in psychology and she now works as an independent careers consultant and writer.

Why it will sellNow even more appealing, eye-catching and unique–introducing a brand new, fresh and completely updated look for the highly-regarded and much-loved Brilliant series.

Brilliant Answers to Tough Interview Questions will equip readers with everything they need to know to handle tough interview questions and gives them the ideal answers.

• Readers will learn how to recognise their strengths and how to play to them how to spot their weak spots and eliminate them how to avoid panic answers.

Understanding the fine art of turning every question to their advantage, the secrets behind a brilliant answer, and the right things to say and when to say them will help readers feel in control no matter what the questions.

More focused and practical then ever, the new edition will be completely updated and refreshed throughout to make sure it is delivering the most contemporary guidance on interview best practice.

Interviews are an anxious, nerve-racking, crunch-point in life when people turn to books. The inspiring and practical promise of this book makes it stand out in the busy careers category.

Over 68,000 copies sold–the definitive guide to successful interviews.

Rights SoldFirst Edition: Chinese Simplified, Dutch, Indonesian, Russian Second Edition: Chinese Simplified, Czech, Latvian, Russian Third Edition: Chinese Simplified, English (India), Greek, Polish, Vietnamese Fourth Edition: Korean, Polish, Portuguese (North & South America), Swedish

AwaitingCoverImage

Brilliant Managing your Team through Business ChangeGet a new confident mind-set for the challenges of making change

happen Richard Newton


PearsonBusiness and Management


AuthorRichard Newton has worked both as a management consultant and a senior manager in a number of major corporations. Over the past twenty years he has built a superb track record in the successful delivery of projects and business change, the setting up and management of project and business improvement teams and has advised companies on how to ensure successful delivery on a continual basis.

Why it will sellChange is part of business, and managing it well can spell the difference between business growth or business failure - this matters.

Managers need to demonstrate an ability to manage change - but training is often scarce.

Formal training in this area is lacking and, for most managers in the midst of managing change, assistance comes far too late.

This title is a straightforward, accessible and provides just-in-time guidance on managing change and realising results.

It has a unique focus on implementing change at team level: how to manage a team through change and how to make sure they buy into the process and the outcomes.

BRILLIANT is a trusted and well-respected brand in the business category. Its structure and straightforward approach will appeal to managers looking for fast, focused and easy to apply guidance.

Introducing a BRAND NEW look for the bestselling BRILLIANT brand. How to get to grips with managing change in business.

Rights Sold

www.pearsoned.co.uk/rights

64

The One Page CVPaul Hichens

£10.99 978-1-292-00147-0Paperback208pp234X156October 2013 PearsonCareers guidance


AuthorPaul Hichens is the head writer at one of the UK’s leading CV consultants. He as developed his approach to the one-page CV by employing well recognized and highly successful sales and marketing principles. His client base spans the globe and he’s well recognised in the media as a CV expert.

Why it will sell• Job hunters are finding that even the most thorough,

well-presented traditional CV is no longer effective. And frazzled recruiters just don’t have time to effectively read the avalanche of multi-page CVs they receive with every job they post.

• When you realize that, on average, most recruiters spend just six seconds looking at an applicant’s CV it’s not hard to work out that vital information is being missed and more than one page is wasted.

• A One-Page CV is the answer. It’s guaranteed to stand out. It’s quick, short, to the point. It’s more likely to be read in its entirety and it will be received with enthusiasm and as a welcome relief by busy recruiters.

• Writing a one-page CV does not take less time, it’s not easier or simpler to execute, you do not have to put less effort it, and you don’t have to do any less preparation.

• This book shows you the importance of those preparatory steps, coaches you through each and then shows you how to expertly craft and present a succinct, informative and outstanding CV with impact that will impress any potential employer. It’s the future of CV writing, it’s what recruiters want and it’s what job-hunters need to succeed.

A powerful new angle on a tried-and-tested subject

Rights Sold

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UK Trade/Professional Rights Guide Autumn 2014 Frankfurt Rights Curric Guides... · UK Trade/Professional Rights Guide Autumn 2014 Titles publishing: July 2014 – February 2015