UK & Ireland Chapter 2009-2012 Business Plan

VISION

To build a rich meeting and events

community within the UK and Ireland

Strategic Objectives

1.To provide professional education that enables personal growth

2.To facilitate interaction and networking

3.To become a key commentator for and on the meetings and events industry

4.To facilitate and create business opportunities

1. To provide professional education that enables personal growth

• Responsibility: Education

• To provide and promote education to all members through on-line and off-line mediums

• Measurement: Participation ratesAction Plan:

• To provide programme of education for London, the regions, students, corporates etc• To provide a programme of on-line learning eg webinars, interactive learning, virtual etc• To provide personal skills training and education on MPI tools

• To manage and tailor content to members needs• Measurement: Participation rates, satisfaction levels

Action Plan:• Carry out surveys, both on-line and by telephone• Collate feedback forms • Leading to influence selection of speakers, topics etc

• To use innovative formats of education• Measurement: number of mediums / formats

Action Plan:• Look into webcasting, webinars, mentoring / coaching etc

• To achieve accreditation system for MPI UK Chapter education• Measurement: Progress towards accreditation• Action Plans:• Look into potential of getting CMM/CMP/CEU points for MPI UK education• Look into MPI accreditation system ie MMPI, CMPI etc• Look at what has been looked into in the past• Liaise with EMEA Office and other chapters

• To provide a central resource for knowledge• Measurement: Number and categories of documents in library / bank

Action Plans:• Create knowledge bank with case studies, links to research, speaker notes etc

2. To facilitate interaction and networking

• Responsibility: Membership

• To implement partnerships and alliances• Measurement: Number achieved

Action Plans:• Look into interaction opportunities at exhibitions and events ie receptions at EMEC, Confex,

WEC etc• Work with other associations to look for opportunities for joint networking / interaction

opportunities ie Wii Olympics, Eventia, ITM etc• Media partnerships ie C & IT

• To create on-line opportunities• Measurement: Number created

Action Plans:• Set up linkedin groups and events, twitter, facebook• Better use of groupspace• Develop / train and promote to membership • Speed networking / appointment matching events

• 3. To provide educational and social events

Measurement: No of opportunities

Action Plans:

• Programme of education to have defined networking as part of each event

• More social events

• Managed networking for members

• Look at regions

• 4. To engage with members to understand their networking needs• Measurement: Survey results, feedback and evaluation

Action Plans:

• Survey to establish needs and then action results – on-line and telephone

• Focus Group – particularly in the regions

3. To become a key commentator for and on the meetings and events industry

• Responsibility: Marketing and Communications

• Introduce a programme of thought leadership• Measurement: Number of column inches

Action Plan

• Identify members who are subject champions

• Create Programme

• Elevate the role of Chapter president as an authoritative voice of the Industry

• Measurement: Number of Column inches

Action Plan

• Work with the PR team to establish the president as a voice of authority within the industry

• Proactively Communicate across numerous channels and touch points• Measurement

Action Plan• Identify, set up and manage key communication channels

• Create an integrated public relations campaign• Measurement – Number of Column inches

Action Plan• Engage with PR Company• Identify Key Chapter Activity• Identify ‘hot topic areas

• Create an ambassador programme• Measurement – Number of people

Action Plan• Re-engage past presidents and board members• Identify Key Movers and Shakers

4. To facilitate and create business opportunities

• Responsibility: Partnerships and Business Opportunities

• Provide networking opportunities• Measurement: Number of opportunities

Action Plan

• Networking at all tradeshows and EMEC

• Partnership opportunities at Tradeshows

• Autumn networking event

• Increase planner membership• Measurement: No of planners / percentage of total

Action Plan

• Planner lunches / dinner

• Regional Committee

• 5 for 4 Corporate Planner offer

• Secure partnership alliances• Measurement: Number of partnerships and value

Action Plan• Tradeshow partnerships• Industry Publications• Other Associations

• Leverage global scope of MPI

• Create “I Buy MPI”• Measurement: No of participants and marketplaces

Chapter Business Metrics

• Net Member Growth0% – total members 306. (based on 8 new members per month and retention of 70%)Due to the current market conditions we have to be realistic and aim to sustain our current membership

levels

• Membership Satisfaction – 7.5 Annual member care survey (conducted by MPI HQ) results – 15% Completion completion– 60% percentage on chapter member needs assessment

• Engagement/Participation– 400 - in chapter program participation– 8% Increase in web traffic– 32 – total number of volunteers

• Chapter Financial Management– Adhere to chapter budget +/- 5%– Annual Revenue Growth

• Revenue Growth = Chapter Revenue - MPI Rebates – Grants Year-End Membership