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An overview of the UK AWARE Green Machines Expo and sponsorship details
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The UK’s leading sustainable living show
hosts the Green Machines Expo for the 4th
year- low carbon moves up a gear
Friday 25th & Saturday 26th March 2011, Olympia, London
Sponsorship Opportunities
What is UK AWARE?
Imagine The Ideal Home Show…but for sustainable conventional living.
UK AWARE is a two day exhibition held in London Olympia. It offers consumers a multi-level solution to sustainable living. It is run by the Social Enterprise set up to put the show on.
With over 15,000 attendees, 200+ exhibitors and 80+ world renowned speakers, UK AWARE is the highlight in the calendar for ethical business and forward thinking consumers.
• RAC Foundation report told UK government that green car buyers need the chance to gain 'hands-on' experience of driving low carbon vehicles
• Green Machines Expo is part of the solution for this problem
• Grown each year up to 40%-2011 the biggest!
• Support from The Low Carbon Vehicle Partnership and nextgreencar.com
• Key highlight of the UK’s 1st Climate Week-thousands of businesses, Universities, Councils, Schools etc...
Green Machines Expo key points
• Branding presence on all UK AWARE and Green Machines Expo marketing material – up to 5,000,000 logo views
• Alignment with the UK’s largest green and ethical consumer exhibition
• Premium exhibition space for 2 day providing f2f access to over 12,000+ green ABC1 visitors
• Branding on all UK AWARE Green Machines e-shots targeting over 20,000 opted-in subscribers
Key Benefits (1)
• Opportunity to inform consumers
• UK AWARE Green Machines Expo logo usage rights for your company’s communications
• Online branding to promote your company and environmental initiatives/products
• Drive and decide for potential customers
• Social media tie-in
Key Benefits (2)
• Dedicated indoor test drives-1st floor Olympia 2
• Only able to confirm Jan 2011!
• Strong PR story
• Reduces issues surrounding weather, security and air quality thanks to reduced emissions!
• Visitors can drive and decide!
• 64.8% of attendees are eco-minded car drivers
(*dependent on vehicle size and weight)
STOP PRESS!!!!
Summary of Rights and Benefits
Headline Sponsor - £50,000 (1)
“xxxx UK AWARE exhibition”
Premium 6m x 6m exhibition space at front of
exhibition – the first stand that visitors see
Branding as headline sponsor on all marketing
materials:-
• UK AWARE website
• Logo on every page of event guide
• Logo on press bags and staff T-shirts
• Two page centre advert in event guide
• One page editorial in event guide
• One hour key note speaker session
Summary of Rights and Benefits
Headline Sponsor - £50,000 (2)
• Mainstream press and PR
• (The Independent and Evening Standard)
• E newsletter logo placement
20,000 subscribers, 3,500 exhibitors
• Solus email campaign to UK AWARE database
• Branding on all advertisements
*bespoke packages can be created to your needs incorporate
your current campaigns, high profile people’s endorsements
etc....
Summary of Rights and Benefits
Main Sponsor - £40,000 (1)
“UK AWARE exhibition sponsored by xxxxx”
Premium 5m x 5m exhibition space at front of
exhibition – the first stand that visitors will see when
they walk in
Branding as headline sponsor on all marketing
materials:-
• UK AWARE Green Machines Expo website
• Back page advert in event guide
• One page editorial in event guide
• One hour key note speaker session
Summary of Rights and Benefits
Main Sponsor - £40,000 (2)
• Mainstream press and PR
(The Independent & nextgreencar.com media
partners)
• E newsletter logo placement
– 20,000 subscribers, 3,500 exhibitors
• Branding on all advertisements
Seminar Areas Sponsor - £15,000 (1)
“xxxx - sponsor of the UK AWARE seminar
programme”
Premium 4m x 4m exhibition space
Branding as seminar programme sponsor on all
marketing materials:-
• UK AWARE Website
• Branded “xxxx” seminar programme in event guide
• One page advert in event guide
• One page editorial in event guide
• One hour key note speaker session
Summary of Rights and Benefits
Seminar Areas Sponsor - £15,000 (1)
• Mainstream press and PR
(The Independent and Evening Standard)
• E newsletter logo placement
– 20,000 subscribers, 3,500 exhibitors
• Branding on all advertisements
Summary of Rights and Benefits
Zone Sponsor - £10,000 (1)
e.g. “xxxx sponsor of the UK AWARE Green
Machines Expo Zone”
Premium 3m x 3m exhibition space in zone.
Branding as Business Zone sponsor on all
marketing materials:-
• Logo on event guide
• Half page advert in event guide
• Half page editorial in event guide
• Mainstream press and PR
Summary of Rights and Benefits
Zone Sponsor - £10,000 (2)
• E newsletter – 20,000 subscribers, 3,500
exhibitors
• All advertisements
Summary of Rights and Benefits
Summary of Rights and Benefits
Example Event Guide Sponsor - £5,000 (1)
“xxxx sponsor of the UK AWARE Event
Guide”
• UK AWARE Website and social media
exposure
• Branding as Event Guide sponsor on
front page of event guide
• Logo placement on every page of event
guide
• ½ page advert in event guide
• 12,000 visitors, ABC1-64.8% are drivers
Summary of Rights and Benefits
Example Event Guide Sponsor - £5,000 (2)
• Used as promo material for 2012 show
• 12,000 visitors, ABC1-64.8% are drivers
• Used as promo material for 2012 show
Zone Sponsor –Green Machines Expo £15,000
(1)
e.g. “xxxx sponsor of the UK AWARE Green
Machines Expo”
Premium 3m x 3m exhibition space in zone
Branding as Green Machines Expo sponsor on all
marketing materials:-
• Logo on event guide
• Half page advert in event guide
• Half page editorial in event guide
• Mainstream press and PR
Green Machine Expo sponsor
Zone Sponsor –Green Machines Expo £15,000
(2)
• E newsletter – 20,000 subscribers, 3,500
exhibitors
• All advertisements
Consolidate your reputation as a eco-minded
company!
Green Machine Expo sponsor
Summary of Rights and Benefits
Exh
ibit
ion
Sp
ace
Logo
pla
cem
ent
on
we
bsi
te
Bra
nd
p
osi
tio
nin
g
Logo
s o
n e
ven
t gu
ide
Logo
s o
n b
ags/
t-sh
irts
Ad
vert
in e
ven
t gu
ide
(giv
en
fre
eto
vis
ito
rs)
Edit
ori
al in
eve
nt
guid
e
On
e h
ou
r ke
y n
ote
sp
eake
r se
ssio
nB
ran
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m
ain
stre
am
pre
ssLo
go p
lace
men
t o
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-new
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tte
rs
Solu
s e
mai
l ca
mp
aign
to
20k
Bra
nd
ing
on
all
adve
rtis
emen
ts
Headlinesponsor£50,000
6 x 6 Top “The xxxxx UK AWAREExhibition” on all materials
All pages Yes 2 pgsCentre
1 pg Yes Yes Yes Yes Yes
Main Sponsor£40,000
5 x 5 Top UK AWARE sponsored by xxxx on all materials
All pages Yes Full pageBack
1 pg Yes Yes Yes No Yes
SeminarSponsor£15,000
4 x 4 RHSide
Listed as seminar sponsor
Seminarpages
No 1 pg 1 pg Yes Yes Yes No Yes
Zone Sponsor£10,000
3 x 3 RHSide
Listed as zone sponsor
Relevantzone page
No ½ pg ½ pg No Yes Yes No Yes
Event Guide Sponsor£5,000
No RHSide
Listed as event guide sponsor
All pages No ½ pg No No No No No No
To find out more…
To see a list of our current exhibitors
please click here
To find out more about the exhibition
please click here
To find out more information on sponsorship
opportunities contact:
07717050705