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UGo
TourMariah Fleming, Terrence Green,
Grant Withrow
Background of UGo Tour
Mobile App with pre-made tours of the Western North Carolina area.
Purchased by Paul Hedgecock in 2013.
Building relationships with stakeholders in 2014.
Winner of Innovation Summit at WCU in April 2015.
Client Profile
Brief History
Main Products and Services
Situational Analysis
Industry Analysis
Porter’s Five
Competitive Benchmarking
Industry Analysis
Majority of travelers are between 18-50 followed by those aged 50-65.
Travelling on the rise.
Porter’s Five
Competitive Benchmarking
Survey Results
63 people surveyed
Majority of responses from people 20-50
Many travel to the Great Smokey Mountain area.
Most spend their time outdoors.
Recommendations
Social Media Strategy
Social Adoption
App Adoption
Questions?