UGo

TourMariah Fleming, Terrence Green,

Grant Withrow

Background of UGo Tour

Mobile App with pre-made tours of the Western North Carolina area.

Purchased by Paul Hedgecock in 2013.

Building relationships with stakeholders in 2014.

Winner of Innovation Summit at WCU in April 2015.

Client Profile

Brief History

Main Products and Services

Situational Analysis

Industry Analysis

Porter’s Five

Competitive Benchmarking

Industry Analysis

Majority of travelers are between 18-50 followed by those aged 50-65.

Travelling on the rise.

Porter’s Five

Competitive Benchmarking

Survey Results

63 people surveyed

Majority of responses from people 20-50

Many travel to the Great Smokey Mountain area.

Most spend their time outdoors.

Recommendations

Social Media Strategy

Social Adoption

App Adoption

Questions?