Agenda

� The Informix Roadmap– A History of Innovation– Informix Development @ IBM

� Revitalize Informix– Customer & BP Focus– Marketing and Events– The Informix Ecosystem

� Selling Informix– Informix v11.70 Great Features– Informix Time Series for Smart Meters– Informix Warehouse Accelerator – Informix + Genero

DSA: Dynamic Scalable Architecture - “no limits”

2003: IDS v9.4 Capabilities Developed @ IBM

Improved Performance � 8-15% improvement in internal benchmarks� Shared Statement Cache� New Buffer Management System� B-Tree Scanner� Improved Replication Performance

Higher Availability/Reliability:� Restartable Fast Recovery� Improved Rollback Performance� Dynamic Log Creation� ER / HDR Interoperability

Enhanced Security � Secure over-the-wire encryption using

OpenSSL encryption libraries� Configurable user authentication mechanisms

using Pluggable Authentication Modules (PAMs )

� More permission check upon start-up

Increased Scalability� Data capacity of a single instance 128 PB� Support for more CPUs� Improved support for large objects

Simplified Administration � Redirected Restore� Full use of Tapes� Rename Chunks� New Unix Bundle Installer� No libraries in /usr/lib� Add Chunks when first chunk is full� Onstat enhancements� Log Management� Dynamic Lock Allocation

Easier Application Development � SQL language enhancements� Expanded Unicode support� Improved Extensibility� Enhanced API

2005: IDS v10 Capabilities Developed @ IBM

¿Why Upgrade to Informix 11?� Save in extended maintenance costs

– IDS v7.3 is out-of-support 30th of April 2009– IDS v9.4 is out-of-support 30th September 2009– IDS v10 is out-of-support 30th of September 2010

� But... we are still giving support to v9 & v10...– Until 30th of September 2011– No new ad-hoc builds or fixpacks delivered– Only level 1 support. Level 2 support only for priority 1 problems

� Benefit from a more flexible licensing, and a smaller cost of ownership with the Growth Edition,

– Up to 4 socket machines– Up to 16 Gb of total RAM in IDS instances– and with HDR included

Informix 11.7 : A new Informix Server that meets

your business needs

Informix Flexible Grid

Enhanced Data Warehouse capabilities

Simplified Ease of Use and Administration

Empowering Application Development

Enhanced Security

Improved Performance and Reliability – Faster than Ever

"Informix 11.7 delivers an unbeatable value proposition for mid-market customers. It offers enterprise class data warehousing features and performance that match or exceed the other leading data warehousing platforms, plus it delivers self-management and ease of use capabilities that are unparalleled. The combination of capability, performance and ease of use delivers the lowest possible true cost of ownership for mid-market customers"

~ QueBIT Consulting, USA

Themes

Business Intelligence BI Web 2.0 Embedded integrated secure Informix SOA Flexible Grid highly scalable OLTP Application Development Blazing Performance fast OAT UI Near Zero Administration

Informix Flexible Grid: Expanding Beyond a Single Cluster

Interval Fragmentation strategy

� Time-cyclic data management (roll-on, roll-off)� Attach and detach online without requiring exclusive lock and

access to the tableDec 08Dec 08

Empowering Application Development

Expanded support for key Open Source applications

Enhance DDL and DML to support requirements of partners and ISVs

Expand support for key IBM applications and technology

Expand diagnostic and debugging tools for developers

Enhancements to 4GL

Mashup hub bundled with Informix

"Informix 11.7 is good news for Stored Procedure Language (SPL) programmers since the time to debug and program an SPL application is reduced by 50%."

~ State Road Traffic Safety Inspection, Russia

Benefits and Highlights New support for Open Source applications, including Hibernate, Drupal, xWiki, MediaWiki

Enhanced DDL and DML statement support, including:NULL ColumnsExpressions in aggregatesIF EXISTS & IF NOT EXISTS

Added SPL debugger support for IBM Optim Studio and Microsoft Visual Studio

Support for remote WebSphere MQ server (WMQ), enabling consolidation of WMQ servers

Enhanced API support for the common Data Server client

Enhanced SOA support with 4GL

Mashup hub lets you easily combine different data sources for you web based applications.

Informix + IBM Mashup Center– UI modernization

Enhanced Security

Reduce performance impact of auditing database activity

Reduce development and deployment costs for embedded applications

Selective row level auditing for easier regulatory compliance

Improved security for multi-tiered environments

Simplified administration of large user bases

"In our early evaluation of the Informix 11.7 (Informix 11.70) release, the reduced volume of audit records with selective row level audit, the time spent on audit analysis compared to how we do it today is very fast!! This will make it much easier for us to manage our levels of security for our cloud based offering, Visual HealthNet is in use in eleven states and at over 150 human services agencies, therefore, efficient auditability of our systems is vitally important to our business. Informix 11.70 helps us deliver secure and reliable solutions to the health care industry." ~ Mitchell & McCormick, Inc., USABenefits and Highlights

Allow customers to select which tables and operations to audit with selective row level auditing

Trusted context for n-tier web applications accessing Informix

Users no longer required to have a login on the machine that Informix is running on

Encryption of raw disks via Encryption Expert

Trusted Context

Application Server

User 1 User 2 User 3

� Informix trusts the Application Server to authenticate the user

� It then sends a message to Informix when a new user sends a query

� No need to drop and reconnect with each user

� Each user maintains their own identity

� Benefit:

�No need to drop the connection and reconnect with each new user in order to maintain security

�Security is maintained without a hit in performance

Improved Performance and Reliability – Faster than Ever

New type of table index

Warehouse queries up to 10 times faster!

Transactional workloads up to 10% faster!

60% Performance improvement on IBM Power 7 versus Power 6 hardware without application change!

New automated functions for better performance

“The performance of Informix 11.7 is outstanding. Queries are running 5 times faster compared to the other database we were using"

~ Hal Maner, CTO, M Systems International Inc., USA

Benefits and Highlights New “forest of trees” index method eliminates index locking contention Preload user defined functions for better runtime performance

Option to automatically compress tables based on user defined policy

Automatically configure Informix for available cores

Improved network connection performance

Improved system failover and transaction completion

Agenda

� The Informix Roadmap– A History of Innovation– Informix Development @ IBM

� Revitalize Informix– Customer & BP Focus– Marketing and Events– The Informix Ecosystem

� Selling Informix– Informix v11.70 Great Features– Informix Time Series for Smart Meters– Informix Warehouse Accelerator – Informix + Genero

Revitalize Informix: Customer Focus

� Rank customers by BU– Create customer list by country– Top Informix customers mainly in GB/investment

� Assign to IM Rep – Investment– GB reps– Channel (some GB and Mid-Market accounts)

� Nominate Accounts for Lab Advocate Coverage– Jacques Roy – Michael Pintus

� Design Specific Customer Plan– Customer call, visit, invite to events, – Informix v11.70, HDR, Storage Optimization, – IWA, Genero, Optim, Guardium, etc

Revitalize Informix: Marketing & Events

� Informix 11.70 Roadshow– Spain: 21st & 22nd of February, Madrid– France: 16th of March, Paris

� Informix BP Enablement– Italy: 14th, 15th & 16th of March, Milano

� Informix User Group Meeting– French UG Meeting, 4th of April, Paris

� Informix Warehouse Accelerator Events– Lisbon, 3rd of May– Madrid & Barcelona– Brussels– Milan & Rome

� Informix Seminars – 1 or 2 day seminars on DBA/Development– Fremap, DGP, Xunta

Revitalize Informix: The Informix Ecosystem

� Going back to the basics. The business is not only about new licenses, so at IBM we need to involve:

– Technical Sales, Architects, Technical Community– SW Services– Education– AVP (Accelerated Value Program)– Renewals S&S

� The Channel knows Informix technology and the customers sometimes better than IBM.

– Involve them, sell with them– New Applications/Solutions is the key to selling new licenses

� Leverage IBM– SWG

• Cognos, WAS, Tivoli, etc.• Compliance

– STG (xSeries & pSeries)• Compete against Sun-Oracle• The Freedom of Linux the Power of Informix

Agenda

� The Informix Roadmap– A History of Innovation– Informix Development @ IBM

� Revitalize Informix– Customer & BP Focus– Marketing and Events– The Informix Ecosystem

� Selling Informix– Informix v11.70 Great Features– Informix Time Series for Smart Meters– Informix Warehouse Accelerator – Informix + Genero

Selling Informix

� Upsell Informix into Existing Customers– Upgrade to v11.50/v11.70– HDR for High Availability & Workload Management– Storage Optimization Option– Informix Ultimate Warehouse (IWA)

� Sell New Informix Licenses – Time Series for Intelligent Meters– Informix Ultimate Warehouse (IWA)– Informix Genero – With new ISVs applications and projects at customers

� Cross-sell other IM solutions:– Optim– Guardium– Information Server– InfoSphere CDC