Ugg Australia Classic Slim November 2015 Product Launch Stylinity Go2Buy Influencer Marketing Case Study

To drive awareness of the new Classic Slim product line and engage the target audience, Ugg Australia partnered with Stylinity Go2Buy on an influencer marketing campaign.

The campaign leveraged influencers in Stylinity’s network who could drive engagement and conversion across their authenticated followers. As such, the campaign drove excellent, measurable ROI, in addition to producing strong engagement and great content.

Stylinity managed all aspects of blogger outreach, contact, logistics, payments, and posting so Ugg Australia to focus on successfully rolling out a fantastic new line.

Ugg Australia Stylinity Go2Buy Case Study

Goals:Primary Objective: to brand and drive awareness of the new Classic Slim product line by targeting influencers with engaged followers within the target demographic.

Secondary Objective: Drive measurable ROI with sales exceeding costs of campaign and products.

Tertiary Objective: Produce great content, authenticated through social sharing, to use in further branded advertising.

Ugg Australia Stylinity Go2Buy Case Study

Approach:Stylinity Go2Buy recruited 15 fashion bloggers with engaged audiences to create and share shoppable content for the campaign.

Influencers posted images to Instagram, their blogs, Facebook, and Pinterest, with full tracking functionality through Stylinity’s Go2Buy platform.

All posts were scheduled & posted through Stylinity’s Go2Buy platform so content went live coincident with product launch and availability to maximize sales and engagement.

Ugg Australia Stylinity Go2Buy Case Study

Results:Excellent audience engagement with over 200,000 likes/comments on Instagram, reach of over 2 million targeted viewers, over 5 million impressions, and over 6,500 “Buy Now” clicks.

Exceptional ROI on sales tracked through Go2Buy platform, in addition to strong in-store and future sales to customers influenced by exposure to campaign.

Great content produced through the campaign has subsequently been utilized within highly effective social media ads.

Ugg Australia Stylinity Go2Buy Case Study