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8/3/2019 UCF Graphics
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GRAPHIC
STANDARDSMANUAL
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PRIMARY COLORSColor is one of the most important elements of the University
of Central Florida athletic identity system. The colors on the
right are the official colors for all of the UCF athletic logos.
If these colors are not available the logos should be printed
in all Black. Logos may also be used in all White on either
Black or UCF Gold backgrounds. Logos may be used in allWhite on other dark color backgrounds only if previously
approved (see page 5). UCF athletic logos are never to be
reversed.**
Black
* Pantone is a registered trademark of Pantone, Inc. The colors shownon this page and throughout this manual are not intended to match thePANTONE Color Standards. For the PANTONE Color Standards, refer tothe current edition of the PANTONE Color Fo rmula Guide 1000.
** See individual artwork guidelines.
SUPPORT COLORSIn addition to the primary colors shown above, the UCF
athletic identity system utilizes Silver/Gray and White as
important support colors. White helps to add contrast to Black
and UCF Gold. Silver is preferred but Gray or its process
equivalent can be substituted when necessary.
UCF Gold(in lieu of which use *Pantone 872)
Process Equivalent: 20c 30m 70y 15k
OFFICIAL ATHLETIC
COLORS
1
Silver/Gray(in lieu of which use *Pantone 877 or *Pantone 422)
Process Equivalent: 0c 0m 0y 30k
White
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The new UCF marks were designed to create a consistent
brand for our athletic program. At the same time there are
many variations to choose from so that there should be a
design compatible to any application. The preferred logo is
the primary mark shown largest on this page. Logos that do
not contain UCF are for use only when either the school
name or monogram have been previously presented. Forexample, the head alone design can be used inside a brochure
if a logo or words identifying the university has been used
on the cover. Or the sword logo can be used on a garment
if the university name or monogram is identified in a
prominent place.
All artwork and variations are available in Macintosh and
PC digital file formats. For information on using the logos
with different words in the banners see page 8. PRIMARY LOGO
2
UCF ATHLETIC
logos
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All of the UCF athletic logos are available in full color (Black,
UCF Gold, and Silver/Gray), 2 color (Black and UCF Gold),
and all Black. Some examples are shown on the right.
Logos may also be used in al l White on either Black or UCF
Gold backgrounds. Logos may also be used in all White on
other dark color backgrounds only if previously approved(see page 5). The logos should never be used in all
Silver/Gray.
Black
2 Color
Full Color
ATHLETIC LOGO
COLOR VARIATIONS
3
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4
USING LOGOS ON
COLOR BACKGROUNDS
Frequently it may be desirable to place the athletic identity
logos on a field of color. As shown in the examples on the
right, all of the artwork has been created with a built-in
outline shape that allows it to work clearly on any background.
For this reason it is not necessary to alter the logos before
placing them on any color, photograph or complex
background. This is true of the full color, 2 color, and theBlack logos.
The UCF logos should never be reversed. All UCF logos may
be used in all White on either UCF Gold or Black backgrounds
(or on other dark color backgrounds with prior approval).
The all White version of the UCF logos should never be used
on light color backgrounds (such as Silver/Gray) or any
complex backgrounds.
It is never permissible for any photograph, pattern or complex
background to show through logos (as in the example at the
far right of the bottom row).
On UCF Gold Background
White*Black2 ColorFul l Color
On Black Background
On non UCF Color Background
On Complex Background
* Al l Whit e logos may be used on either UCF Gold
or Black backgrounds (or on other dark colorbackgrounds with prior approval).
WITH
APPROVAL
PREFERRED
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Each of the University of Central Florida athletic logos has
an established safe zone. This safe zone is intended to
maintain the logos integrity and to avoid visual confusion.
No other type or graphic element (including folds, trims or
edges) should fall within the safe zone shown. The safe zone
for most UCF athletic logos is equal to one sixth of the width
of the logo (A). The only exceptions are the four horizontallogos on the far right side of the page. The safe zone for
them is equal to one eighth of the width of the logo (B). This
safe zone spacing is uniform on all sides of the logo. See the
examples for each athletic logos specific safe zone.
6
SAFE ZONES
1/6 the width of the logo or A A
A
A
A
A
A
A
1/8 the width of the logo or B
B
B
B
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USING LOGOS
WITH TAGLINES
7
TAGLINESThe six logo configurations shown on the right are
capable of presenting different tag line text in the banners.
To customize the banner tag lines for a sport or activity
simply open the desired art file in Adobe Illustrator (these
art files are located on the Live Text UCF logo CD). The
desired text can then be typed into the banner and thensaved as desired for your use. Only the words below are
approved for use in these Live Text files (type size must
stay the same and text must be in all caps).
AVAILABLE TAG LINE TEXTAthletics, Football, Basketball, Softball, Soccer, Golf, Volleyball,
Cross Country, Track and Field, Tennis, Cheerleading, Sports
Medicine, Rowing, Marketing, Communications
All other wording must be approved first by the
Athletic Department
Variable tag line text(fit text by expandingor condensing width andadding letterspacing -never increase type sizeor change font)
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UCF FONTSThe primary typeface for the University of Central Florida
Identity is UCF Bold Italic. Copperplate Gothic Heavy is the
font used in the banner of the UCF logos. Copperplate Gothic
Heavy may be ordered from www.myfonts.com. UCF Bold
Italic is a custom font and is only available through the
University of Central Florida.
ABCDEFGHIJKLMNOPQRST
UVWXYZ
0123456789
UCF Bold Italic
ABCDEFGHIJKLMNOPQRSTU
VWXYZabcdefghijklmnopqr
stuvwxyz0123456789Copperplate Gothic Heavy
MINIMUM LOGO SIZESEach of the UCF athletic logos has a minimum allowable size.
In order to ensure clear reproduction and legibility, the logos
must not be used any smaller than the sizes shown on theright. It is preferred that when possible the logos be used
larger than their minimum size.
8
COMPATIBLE TYPOGRAPHY
& MINIMUM SIZES
1.25 1 1 .75
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FULL COLOR RETAIL GRAPHICSIf the fabric color matches one of the offi cial colors exactly
(Black, UCF Gold, Silver/Gray or White), the fabric can show
through in place of printing that color. If the fabric color
does not match any official color, all 4 official colors must
be used to print the logo.
ONE AND TWO COLORRETAIL GRAPHICSWhen using logos on apparel, the art may print in Black,
UCF Gold, or White as long as there is sufficient contrast with
the fabric color. The one and two color UCF athletic logos are
a great cost saving alternative to the full color logos.
These two examples show how one colorversions of the logos can look on apparel.As shown on the left, various combinations ofthe UCF athletic typefaces and the single colorlogos and monograms make it simple to createa variety of simple collegiate designs. As shownon the example on the right, it is alsopermissible to print just the Black art on alight color fabric without the White outline.
Two color printingexamples
These shirts would require threecolor printing to reproduce thefull color UCF logos.
RETAIL
APPLICATIONS
9
The logo can be used inUCF Gold with approvalonly. If used it should be
created from the Black artfiles and used on eitherBlack or White as shown.
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UCF ATHLETICS
CONTACT INFORMATION
For additional information regarding the use of UCFathletic trademarks please contact:
Chancel TaylorAssistant Director, Licensing and PromotionsUniversity of Central Florida407-823-4257
www.ucfathletics.com
All art shown in this manual is the property of University of Central Florida and artworkmay not be used in any way without prior written permission.
2007 University of Central Florida, all rights reserved.
All logos and manual designed by Rickabaugh Graphics
For obtaining a license for use of Universitytrademarks by external organizations forcommercial purposes:
The Collegiate Licensing Company (CLC)290 Interstate North, Suite 200Atlanta, GA 30339770-956-0520www.clc.com