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1
UBM Investor Day25 March 2010
Structurally a growth businessRevenue – excluding Print
800£m
£244.1m
£373.8m
£483.3m£570.3m
£671.4m £681.8m
400
600
800
Data,Services& Online
Events
2004 2005 2006 2007 2008 2009
£244.1m
0
200 Targeting,Distribution& Monitoring
2
2
UBM EventsTwelve months to 31 December 2009
2009£m
2008£m
Reportedchange %
Underlying growth %
Constant currency %
Turnover 287.5 291.8 (1.5) (8.8) (12.1)
Operating Profit 87.2 82.2 6.1 (9.9) (6.0)
Operating Margin (%) 30.3 28.2
33.9% Group Revenue50.9% Group Adjusted Operating Profit
3
Events: a diversified global platform2009 revenue by geography2009 revenue by vertical
4
3
UBM Events in AsiaJime Essink, President & CEO of UBM Asia UBM Investor Meeting, London
25 March 2010
UBM in Asia
Tokyo
Delhi
ChengduShanghai
Beijing
TaipeiGuangzhou
SeoulJapan
China
India
Bangkok
MumbaiDelhi
ChennaiBangalore
Hong Kong
Singapore
SE Asia
4
UBM’s Top 20 events worldwide
Events Location Month Year of Inception 2009 SQMs 2009 attendeesp
The Interiors Show Birmingham January 1991 59,384 25,618 Informex USA San Francisco February 1985 6,903 3,644 APLF - Fashion Access, Spring Hong Kong March 1985 8,589 12,884 APLF - Materials Hong Kong March 1985 11,520 16,649 Cruise Shipping Miami Miami March 1985 12,760 10,154 Game Developer Conference San Francisco March 1988 7,010 17,393 Voicecon Spring Orlando March 2004 3,121 4,415 ESC West San Jose April 1990 5,411 8,001 Hotelex Shanghai April 1992 27,224 24,368 Interop Las Vegas April 1987 9,917 10,698 IFSEC Birmingham May 1974 18,585 25,561 CPhI China Shanghai June 2002 41,058 23,646 June Jewellery & Gem Hong Kong June 1988 20 268 16 685June Jewellery & Gem Hong Kong June 1988 20,268 16,685 Black Hat USA Las Vegas July 1997 399 3,984 Furniture China Shanghai September 1995 112,920 37,825 September Jewellery & Gem Hong Kong September 1983 60,405 39,146 CPhI Worldwide Madrid/Paris October 1990 46,937 12,500 ICSE Madrid October 2000 7,092 2,731 Psych Congress Las Vegas November 1988 60,500 2,522 Cosmoprof Asia Hong Kong November 1996 26,807 26,217
7
Global exhibitions: a $29 billion marketExhibitions market by geography Exhibitions market by operator
$bn % Events & venues
Events only
8
5
Why are exhibitions a good business to be in?
• Established events dominate sectors• Cyclically resilient • On-line has proven to be an excellent partner, not a competitor• Forward visibility: pre-bookings• Cash favourable, most payments due before costs are made• The exhibition market is high growth, particularly in emerging markets• Exhibition organisers are the most profitable players in the exhibition sector
value chain, independent for profit organisers have typical profit margins of around 30%
• The main threat comes from lifecycle, but it is fairly visible and can be iti t d b h tmitigated by show management
• Government and associations can have significant influence and need to be managed, particularly in emerging markets
9
UBM Asia: B2B media operations throughout the region
UBM Asia has subsidiaries in 8 countries and regions and organises eventsin 20 citiesin 20 cities.• Offices in Hong Kong, Shanghai, Guangzhou, Beijing, Chengdu, Tokyo, Seoul,
Taipei, Singapore, Bangkok, Mumbai, New Delhi, Bangalore and Chennai• 700 staff
• 110 events and 22 publications with associated promotion websites
• 30,000 exhibiting companies and over 1,270,000 visitorsover 1,270,000 visitors
• 12 B2B vertical portals
10
6
History of UBM Asia
First establishment of UBM Asia, Acquisition of Sign Chi d LED
,with headquarters in Hong Kong.Combination of transfer of pre-existing Asian B2B exhibitions from parent company and three acquisitions: two leading Asian exhibition organisers and a publishing company, all based in Hong Kong.
Acquisition of KSS, a leading Japanese B2B publisher and exhibition organiser by UBM Japan.Acquisition of Japan Jewellery Fair
Through organic growthand acquisitions, UBM Asia is long established as the leading commercial exhibition organiser in Asia, with related publications and on-line media.
China and LED China and formed a JV company, UBM Trust with the original owner to grow these fairs and to develop other fairs in South China.
Continuous organic growth and over 40 new launches and acquisitions
Acquisition of majority share of Sinoexpo, the leading commercial exhibition organiser in Shanghai. UBM Sinoexpo continues to be jointly run by UBM Asia and the original owner.
Further acquisitions of individual exhibitions by UBM Sinoexpo in China followed, such as Hotelex, a hotel equipment exhibition, and China Ceramic Fair, now part of our Expo Build China.
Acquisition of a majority share, with our Italian partner BolognaFiere, of the Guangzhou Beauty Expo.Established a new company in India, UBM India.
Acquisition of China International Optoelectronic Expo in Shenzhen, the world’s largest optoelectronic event(now part of eMedia Asia, a UBM JV)
11
Growth of UBM Asia’s event business New launches and acquisitions 2001 - 2010
Year New launches Acquisitions2001 CPhI - China KSS - Japan2002 CPhI - Japan
Diet and Beauty Event - JapanHome Design Show - China
2003 Sh h J ll Chi2003 Shenzhen Jewellery - ChinaDefense & Security - Thailand
2004 Guangzhou Jewellery - China2005 Shanghai Jewellery - China Tissue World – China/global
Intergrated Medicine Conference & Exhibition - Japan Japan Jewellery Fair - JapanAsian Paper - Thailand
2006 CPhI India - IndiaFood Ingredients India - IndiaPrime Source Forum – Hong Kong
2007 Asia's Fashion Jewellery & Acc. March – Hong Kong Guangzhou Beauty Expo - ChinaChina Clean Shows - ChinaIFSEC India - IndiaEmbedded Systems Conference India - India
2008 Macau Jewellery fair-January - MacauCall Center Osaka Japan
12UBM Events in Asia
Call Center Osaka - JapanHyderabad Jewellery, Pearl & Gem - IndiaNet & Mobile Direct Marketing Solution - Japan
2009 Imabari Maritime Fair - Japan China Int. Optoelectronic Expo - ChinaGem and Jewellery India Int'l Exhibition - IbndiaFootwear Materials Manufacturing & Tech. - IndiaInformex India - IndiaInterop India - IndiaIndia Nuclear Energy - India
2010 ARCEX - India Sign China - ChinaLight Reading Event - IndiaSecurity – CSI - IndiaIndia Conference - IndiaVirtual Events – Hong Kong12
7
UBM Asia - Revenue development
155 160176
160
180
72 76 84 8292
111124
20
40
60
80
100
120
140
160
US$
'000
02000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year
Revenue
9/11 SARS H1N1 Flu Global Recession
13
UBM Asia: Revenues in 2009
Print Online ThailandJapanOthers3% TechnologyLifestyle
6% 1%a a d3%Singapore
1%15%
India3%
Other2%
China76%
3%
Fashion and
Paper3%
Ingredients8%
Built1%
Trade & Transportation
6%
gy8%
Health5%
y24%
UBM Events in Asia
Exhibitions93%
Total revenue: US$176m
By nature of businessBy geographic marketsBy sector
Jewellery42%
14
8
Size of the exhibition business in AsiaTrade fair market by estimated revenues, 2008
Market No. of exhibitions identified Estimated annualised revenue (US$ millions)
Annual revenue per fair (US$ millions)
China 493 1,334.1 2.7
Hong KongMacau
8116
330.317.2
4.1.0
Greater China 1,681.6
Japan 360 744.9 2.0
Korea 146 187.0 1.2
Australia 165 172.7 1.0
India 131 161.4 1.2
Thailand 71 145.2 2.0
Singapore 69 85.8 1.2
Taiwan 62 81.6 1.3
Malaysia 47 73.3 1.5y
Indonesia 41 43.1 1.0
Vietnam 47 41.6 0.8
Pakistan 25 18.1 0.7
Philippines 35 15.5 0.4
Total 1,789 3,452.4 1.9
Source: The Trade Fair Industry in Asia Report (5th Edition 2009) by Business Strategies Group
China, incl. HK and Macau is US$1,681m, which is 49% of total Pan Asian market.
15
UBM in ChinaUBM Asia: Our top 10 events by net m2
Product Sector SQM
1 Furniture China Furniture 112 9201 Furniture China Furniture 112,920
2 Hong Kong Jewellery & Gem Fair (September) Jewellery 60,405
3 CPhI China Ingredients 41,048
4 Hotelex Shanghai Hotel 27,224
5 Cosmoprof Asia Beauty & Health 26,807
6 Marintec China Maritime 26,367
7 Hong Kong Jewellery & Gem Fair (June) Jewellery 20,268
8 APLF Materials Manufacturing & Technology Leather & Fashion 11 520
UBM Events in Asia
8 APLF – Materials, Manufacturing & Technology Leather & Fashion 11,520
9 CPhI India Ingredients 10,140
10 Building Ceramics China Built 9,782
* Nine of our top ten shows are in China (five in Chinese mainland and four in Hong Kong)
16
9
UBM in India• Initial UBM presence: Mumbai in 2006
• Now offices in Mumbai, Delhi, Chennai, and Bangalore
• Total 143 staff
• Total of 13 events in 2009. All own launches.
• Small stable of magazines, 9% of the total revenueSmall stable of magazines, 9% of the total revenue
• Total revenue around US$10 million with a 10% profit margin
17
India portfolio
P d t S t SQM
Our top five events by net m2
Product Sector SQM
1 CPhI India Ingredients 10,1412 P-Mec India Ingredients 8,2533 IFSEC India Others 3,9804 Gem & Jewellery India International
Exhibition Fashion 1,890
5 Footwear Materials Manufacturing Fashion 1,867Technology
18
10
India: Top 7 exhibition organisers’ market share
Source: The global exhibition organising market: assessment and forecast to 2013 (Market Report 2009) by AMR International
UBM is the biggest commercial organiser in India
19
India market• India exhibitions market is only 10% of the China market• The market is still in its infancy, lagging 10-15 years behind China
Biggest constraints are the lack of (quality) venues poor• Biggest constraints are the lack of (quality) venues, poor infrastructure and exhibition services
• Competition, associations and copycats• Quality local management/staff
• Increased interest of international companies in India• Healthy GDP of 7.2 % for 2009 - 2010
Huge population of 1 1 billion people growing middle class and• Huge population of 1.1 billion people, growing middle class and increasing local consumption
• Revenue in 2009 is US$10m. Objective is to triple this in 5 years’ time to US$30m, with a profit margin around 20%
20
11
UBM in South East Asia
• UBM Asia has offices in Bangkok and Singapore 54 staff in totalUBM Asia has offices in Bangkok and Singapore, 54 staff in total • In Thailand, we are the Number 3 organiser
• The total SE Asia market is 24% of the China market, however fragmented by different countries.
• Emerging markets are: Indonesia and Vietnam • Singapore more mature: new venue development
• Total revenue in 2009 is US$12m. Objective is to double this in 5 years’ time to US$24m with a profit margin around 20%
21
UBM in ChinaUBM Asia: Our top 10 events by net m2
Product Sector SQM
1 Furniture China Furniture 112 9201 Furniture China Furniture 112,920
2 Hong Kong Jewellery & Gem Fair (September) Jewellery 60,405
3 CPhI China Ingredients 41,048
4 Hotelex Shanghai Hotel 27,224
5 Cosmoprof Asia Beauty & Health 26,807
6 Marintec China Maritime 26,367
7 Hong Kong Jewellery & Gem Fair (June) Jewellery 20,268
8 APLF Materials Manufacturing & Technology Leather & Fashion 11 520
UBM Events in Asia
8 APLF – Materials, Manufacturing & Technology Leather & Fashion 11,520
9 CPhI India Ingredients 10,140
10 Building Ceramics China Built 9,782
* Nine of our top ten shows are in China (five in Chinese mainland and four in Hong Kong)
22
12
September Hong Kong Jewellery & Gem Fair
The largest ever exhibition in Hong Kong
• Launched in 1983
• Biggest jewellery exhibition in the world in 2009
• the biggest exhibition in Hong Kong and the only event in Hong Kong that uses the two purpose-built exhibition 2008 2009 % change
UBM Events in Asia
p pcentres in the city
Net SQM (k) 48 60 25%
Visitor no. (k) 37 39 5%
23
Jewellery Group: Building a leading fair franchise
Current: 12 shows Current: 12 shows Total revenue (2009): US$53 mTotal revenue (2009): US$53 m
1995: 2 shows1995: 2 showsTotal revenue: US$5 mTotal revenue: US$5 m
Total sqm (2009): 123 274
• June• September • January
• March
14 14 years of years of growthgrowth
Total sqm: 18,868
• JuneS t b
Total sqm (2009): 123,274
24UBM Events in Asia
• Shanghai• Shenzhen• Guangzhou
• March• June• September
Both expansion of existing fairs and adding new ones bring over tenfold growth in revenue.
• September
24
13
Our largest exhibition by size
Furniture China
• The largest international furniture exhibition in Asia, held annually in Shanghai since 1993
2008 2009 % change
UBM Events in Asia
2008 2009 % change
Net SQM (k) 109 113 4%
Visitor no. (k) 38 35 -8%
25
Furniture China 2009 at SNIEC
UBM Events in AsiaIndoor: 66,000 m2 nett Outdoor (tents): 47,000 m2 nett Total 113,000 m2 nett
26
14
Tents outside the exhibition halls at Furniture China
UBM Events in Asia
27
Shanghai New International Expo Centre in 2011
UBM Events in Asia
28
15
The most successful launch in China of UBM’s branded exhibition in Europe
CPhI China
• Launched in 2001 as the first creation of an Asian edition of CPhI Worldwide in Europe, the world’s leading exhibition on pharmaceutical ingredients and allied industries.
2008 2009 % change
UBM Events in Asia
2008 2009 % change
Net SQM (k) 33 41 24%
Visitor no. (k) 27 24 -11%
29
Marintec China
Our oldest exhibition in a 20 year partnership with SSNAME
• Launched in 1981, Marintec China in Shanghai is the definitive event in Asia for the international maritime industry
• Key central government supporters include SSNAME (Shanghai Society of Naval Architects and Marine Engineers), The Ministry of Industry and Information Technology, PRC, Ministry of Transport, PRC and Shanghai Municipal People’s Government 2007 2009 % change
UBM Events in Asia
Net SQM (k) 18 26 44%
Visitor no. (k) 35 43 23%
30
16
China: Top 5 exhibition organisers’ market share inmainland China
Source: The global exhibition organising market: assessment and forecast to 2013 (Market Report 2009) by AMR International
UBM is the biggest commercial organiser in China
31
UBM Events in Asia
Why are exhibitions in China so successful?
• Fragmented markets, many players• Strong need for market/product information • Face-to-face is even more important in Asian/Chinese culture • Many international companies see China as a new and big potential market• Great infrastructure• Growing domestic demand• Chinese companies see opportunities for export
UBM Events in Asia
• 28 out of the 30 largest exhibitions in Asia are found in China
32
17
Development of Chinese exhibitions
Chinese exhibitors International exhibitors
Domestic trade Overseas import
1
S i h Gl b l l tf
Chinese visitors
International
2 3
4
UBM Events in Asia
Sourcing show Global platformInternationalvisitors
More and more exhibitions in China move to the status of a global platform.
33
UBM’s world leading trade fairs already in China
Paris Shanghai (UBM)
Las Vegas Hong Kong (UBM)
All China Leather Exhibition
Hong Kong (UBM)
Materials Manufacturing & Technology
Hong Kong Jewellery & Gem Fair
UBM Events in Asia
Munich Shenzhen (UBM/eMedia)China International Optoelectronic Expo
34
18
Future
Hamburg Shanghai (UBM)
Hotelex
Paris Shanghai (UBM)
Marintec China
UBM Events in Asia
FrankfurtSign China
Guangzhou (UBM)LED China
35
Future
CPhI Worldwide
Furniture China
CPhl China
Sh h i (UBM)
Shanghai (UBM)
P i (UBM)
Milan
UBM Events in Asia
Shanghai (UBM)Paris (UBM)
36
19
Our strategies for further growth in China
• Develop existing events into world’s leading events– International visitor promotion is key
• Acquisitions
• Geo-cloning
• Entering new regions
UBM Events in Asia
Entering new regions
37
Acquisitions• Current climate is healthy with reasonable price
expectations (multiples 6-8) • Targeting successful eventsTargeting successful events• Number of attractive targets is limited. • UBM did 5 acquisitions in the last 3 years for a total
consideration of US$ 40m• UBM is well positioned: experience, local infrastructure
and good reference cases
UBM Events in Asia
38
20
Geo-cloning successes
CPhI China Food Ingredients Asia-China
UBM Events in Asia
Game Developers Conference China
Technology for Marketing &
Advertising China
39
New regions
Dalian
Zhengzhou
Beijing
ShanghaiChengdu Shanghai
Guangzhou
Hong KongShenzhen
Chongqing
UBM OfficesUBM Projects
40
21
UBM: distinctive skills in a challenging environment
• Government/associations: can have significant influence g– Strong local partnerships: UBM Sinoexpo; Global Sources– Long term links with Chinese associations– Group Chief Representative will be located in Beijing in 2H 2010
• Legal environment is still unpredictable
• Increased competition, local government/associations and international players (Reed, German Messes etc.)
UBM Events in Asia
international players (Reed, German Messes etc.)
• Quality local management is scarce
41
Outlook and objectives mainland China
• Growth of exhibition business in China in net m2 sold:– 2008: 14% (UFI)
2009: 8% (est BSG)– 2009: 8% (est. BSG)– 2010: 10% (est. BSG)
• Set for further growth: China’s exhibition market accounts for only 0.025% of GDP. Germany (0.06%), US (0.09%)
For UBM: strong underlying growth opportunity in short and long term
UBM Events in Asia
• Further strengthen leading position
• Events revenue in 2009: US$68m from mainland China. Objective is to double this in 5 years’ time to US$140m by organic growth and acquisitions
• Maintain attractive profit margin above 25%
42
22
Asia Map
Tokyo
Delhi
ChengduShanghai
Beijing
TaipeiGuangzhou
SeoulJapan
China
India
Bangkok
MumbaiDelhi
ChennaiBangalore
Hong Kong
Singapore
SE Asia
43
Japan
Tokyo
Delhi
ChengduShanghai
Beijing
TaipeiGuangzhou
Seoul
•• JewelleryJewellery TokyoTokyo
•• Sea JapanSea Japan
•• CPhlCPhl JapanJapan
Japan
Bangkok
MumbaiDelhi
ChennaiBangalore
Hong Kong
Singapore
•• Call Center OsakaCall Center Osaka
Back to Map
44
23
India
Tokyo
Delhi
ChengduShanghai
Beijing
TaipeiGuangzhou
Seoul
•• CPhI MumbaiCPhI Mumbai
•• PP--Mec MumbaiMec Mumbai
•• Interop India MumbaiInterop India Mumbai
•• IFSEC New DelhiIFSEC New Delhi
•• fMMT New DelhifMMT New DelhiIndia
Bangkok
MumbaiDelhi
ChennaiBangalore
Hong Kong
Singapore
•• Embedded Systems HyderabadEmbedded Systems Hyderabad
•• Jewellery ChennaiJewellery Chennai
Back to Map
45
SE Asia
Tokyo
Delhi
ChengduShanghai
Beijing
TaipeiGuangzhou
Seoul
•• IntermachIntermach ThailandThailand
•• EntechEntech ThailandThailand
•• AquaramaAquarama SingaporeSingapore
•• Cruise AsiaCruise Asia
Bangkok
MumbaiDelhi
ChennaiBangalore
Hong Kong
Singapore
Back to Map
SE Asia
46
24
China•• September Hong KongSeptember Hong KongJewellery FairJewellery Fair
•• MMTMMT
Tokyo
Delhi
ChengduShanghai
Beijing
TaipeiGuangzhou
Seoul
•• Cosmoprof AsiaCosmoprof Asia
•• Furniture ShanghaiFurniture Shanghai
•• HotelexHotelex
•• MarintecMarintec
•• GBE in HuangzhouGBE in Huangzhou
China
Bangkok
MumbaiDelhi
ChennaiBangalore
Hong Kong
Singapore
47
•• Sign China GuangzhouSign China Guangzhou
•• Jewellery ShenzhenJewellery Shenzhen
•• Hotelex BeijingHotelex Beijing
•• CPHI ChinaCPHI China
•• PP--Mec ChinaMec ChinaBack to Map
47
48
25
Targeting, Distribution & Monitoring
PR NewswireTwelve months to 31 December 2009
2009£m
2008£m
Reportedchange %
Underlying growth %
Constant currency %£m £m change % growth % currency %
Turnover 161.4 154.3 4.6 (9.6) (9.1)
Operating Profit 44.8 43.3 3.5 (13.8) (9.7)
Operating Margin (%) 27.8 28.1
PR Newswire50
• 19.0% Group Revenue• 26.2% Group Adjusted Operating
Profit
26
PR Newswire51
PR NewswireNinan Chacko, CEO PR NewswireUBM Investor Meeting, London
25 March 2010
Continued diversification beyond the wire...
90%
100%$240M $253M
20%
30%
40%
50%
60%
70%
80%
Europe
Rest of World
US regulatory filing & financial printingUS targeting monitoring & marketingUS wire products
PR Newswire52
0%
10%
20%
2006 2009
27
• Earnings wire releases account for 7.8% of traffic and 18.2% of revenue• Policy-related wire releases account for 15.7% of traffic and 9.3% of revenue• New product launches, tradeshows, surveys, awards, cultural & public traffic and
li t f h lf f d l
US newswire traffic mix – 2009 actual
Volume
Revenue
EarningsMergers & AcquisitionsPersonnel AnnouncementsLicensingLegalOther General BusinessHealthcare/EnvironmentPolicyCultural & Public
policy account for over half of revenue and volume
PR Newswire53
0% 20% 40% 60% 80% 100%
VolumeAwardsSurveysTradeshowsNew Products
182,643 PRN US newswire releases in 2009
We served over 30,000 customers globally in 2009No single customer contributes more than 0.5% of revenue
Technology Healthcare &Pharmaceutical
Transportation Education Non-Profit GovernmentPharmaceutical
39%27%
7%3%
Publicly traded companies
PR Agencies
Private companies
Non-Profit orgs & Governments
PR Newswire54
25%
g
Others
28
US wire market share
90%
100%474,616 releases
30%
40%
50%
60%
70%
80%
90%
Globe NewswireMarketwireBusiness WirePR Newswire
PR Newswire55
0%
10%
20%
2007 2008 2009
US wire market: Competitor volume and relevance
PR Newswire is the most relevant online source of wire content
182,643
183,795
87,0961 000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Link
s to
Web
site
Dec
200
9 (0
00s)
703
388
291
43
PR Newswire
Business Wire
Marketwire
Globe Newswire
PR Newswire56
21,082
-
500
1,000
0 200 400 600 800 1000
Exte
rnal
Quantcast Dec 2009 unique website visitors (000s)
Size of spheres represent the number of US wire releases in 2009
29
48% of revenue in 2009 was from US text releases versus 75% of revenue in 2005
$30,000
Product Pricing
$675 $1,604$125 $399 $1,500
$3,750
$8,995
$13,500
$25,000
$0
$5,000
$10,000
$15,000
$20,000
$25,000
,U
SD
PR Newswire57
$0
PR Newswire58
30
The industry is growing and evolving online
LESS MORE MORE NEW TIME CONTENT MEDIA CHANNELS
• Growth from new ways to communicate, linkages between different forms of media, and making communications relevant - matching the “right story” to the “right audience.”
• Greater efficiency via platforms, specialization and collaboration.• Greater access to all types of information and a shift to demand led
media via search.
PR Newswire59
• Finding ways to add unique value – finding and anticipating needs and answering them: correcting, explaining, curating, organizing, training.
• Relevance, trust and authenticity become more important with the exponential increase in content.
Our cross-industry offering allows us to take advantage of all aspects of corporate communications, even in a mature US market
T t l i ti di ill 3 6% th• Total communications spending will grow 3.6% per year over the next five years from $882.6 billion in 2009
• Media and communications spend is expected to outpace US economic growth and reach over $1 trillion by 2013
• Institutional end-user spending to remain the largest and fastest-growing communications sector, rising by 5.6% annually
VSS f t lt ti k ti t h 12 6% CAGR f
PR Newswire60
• VSS forecasts alternative marketing to have a 12.6% CAGR from 2008-2013, compared to a 3.3% decline for traditional advertising
From: Communications Industry Forecast 2009-2013 by Veronis Suhler Stevenson
31
Unrivalled valuePR Newswire pioneered the commercial news distribution industry 56 years ago, and continues to be the global leader in innovative communications and marketing services.
Targeting &EngagementMedia DatabaseExperts DatabaseOnline Ne sroom
Targeting &EngagementMedia DatabaseExperts DatabaseOnline Ne sroom
DistributionGlobal ReachAudiences SEOSocial
DistributionGlobal ReachAudiences SEOSocial
Monitoring & MeasurementPick UpEffectivenessSocial Media
Monitoring & MeasurementPick UpEffectivenessSocial Media
Investor RelationsDisclosureIR RoomIR Webcasting
Investor RelationsDisclosureIR RoomIR Webcasting
MultimediaDistributionStrategic PlacementProductionMultimedia Library
MultimediaDistributionStrategic PlacementProductionMultimedia Library
• in Earned Media Pickup• in Online Visibility• in Media Relations
#1
PR Newswire61
Online NewsroomOnline NewsroomSocialSocial Social MediaSocial Media IR WebcastingCompliance SolutionsIR WebcastingCompliance Solutions
Multimedia LibraryMultimedia Library
Our distribution and reach
Your Release
Traditional Media Social MediaWeb Coverage
PR Newswire62
32
Our focus
PR Newswire63
Our ambitions
• Leading market position: 30,000 customers • Multi channel web engagement
Use our… To deliver existing business growth and…
• Robust, high quality brand
• Unparalleled global reach
• Audience credibility
• Horizontal, transactional business model
• Scalable platform
• SEO services
• Marketing campaigns
• Social Media engagement
• Corporate Responsibility
• Investor relations workflow
PR Newswire64
• Scalable platform
• Reputation management (via authentication and track record)
• Investor relations workflow
• PR workflow
• Integrated global offering
33
How our distribution worksPR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc., and prepare it for distribution
Upload release and multimedia. Select newslinedistribution and create targeted list from our media database
Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV social media buzz
Distribution via satellite, internet, email and RSS.
Reaching news organization, individual reporters and bloggers, websites, financial
t k h iprepare it for distribution TV, social media buzz, investments and purchases
networks, search engines and mobile devices.
NewsRelease
PR Newswire65
Multimedia and SEO preparation
Editing Distribution Post to MediaRoom& VPO
Monitoring Review ROI Reports
Prepare Virtual Press Office
Respond to social media discussions
Product spotlight:PR product launch announcement
US1
MediaRoom& VPO
PR Newswire66
& VPO
Announce ProductLaunch
atTrade Show
34
Prepare release and add multimedia. Optimize with PRN’s SEO tools.
Submit release to PRN editors for review and formatting.
Distribution to US1, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent
Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.
Respond to current social media discussions and perceptions based on Social Media Metrics reports.
Product spotlight:PR product launch announcement
Virtual Press Office
VPO.q
marketing spend.
US1
MediaRoom& VPO
p
PR Newswire67
& VPO
Announce ProductLaunch
atTrade Show
Prepare release and add multimedia. Optimize with PRN’s SEO tools.
Submit release to PRN editors for review and formatting.
Distribution to US1, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent
Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.
Respond to current social media discussions and perceptions based on Social Media Metrics reports.
Search Engine Optimization Tools
Product spotlight:PR product launch announcement
VPO.q
marketing spend.
US1
MediaRoom& VPO
p
PR Newswire68
& VPO
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Prepare release and add multimedia. Optimize with PRN’s SEO tools.
Submit release to PRN editors for review and formatting.
Distribution to US1, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent
Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.
Respond to current social media discussions and perceptions based on Social Media Metrics reports.
Product spotlight:PR product launch announcement
Review and Formatting
VPO.q
marketing spend.
US1
MediaRoom& VPO
p
PR Newswire catches an average of 9 000 client introduced errors in
PR Newswire69
& VPO
Announce ProductLaunch
atTrade Show
9,000 client-introduced errors in press releases per month
Prepare release and add multimedia. Optimize with PRN’s SEO tools.
Submit release to PRN editors for review and formatting.
Distribution to US, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent
Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.
Respond to current social media discussions and perceptions based on Social Media Metrics reports.
Product spotlight:PR product launch announcement
Multimedia Distribution and Times Square Photo
VPO.q
marketing spend.
US
MediaRoom& VPO
p
PR Newswire70
& VPO
Announce ProductLaunch
atTrade Show
36
Prepare release and add multimedia. Optimize with PRN’s SEO tools.
Submit release to PRN editors for review and formatting.
Distribution to US1, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent
Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.
Respond to current social media discussions and perceptions based on Social Media Metrics reports.
Product spotlight:PR product launch announcement
Social Media Metrics
VPO.q
marketing spend.
US1
MediaRoom& VPO
p
PR Newswire71
& VPO
Announce ProductLaunch
atTrade Show
Prepare release and add multimedia. Optimize with PRN’s SEO tools.
Submit release to PRN editors for review and formatting.
Distribution to US1, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent
Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.
Respond to current social media discussions and perceptions based on Social Media Metrics reports.
Product spotlight:PR product launch announcement
Social Media Metrics: ResponseVPO.
qmarketing spend.
US1
MediaRoom& VPO
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PR Newswire72
& VPO
Announce ProductLaunch
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37
Prepare release and add multimedia. Optimize with PRN’s SEO tools.
Submit release to PRN editors for review and formatting.
Distribution to US1, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent
Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.
Respond to current social media discussions and perceptions based on Social Media Metrics reports.
Product spotlight:PR product launch announcement
ROI Reporting
91%
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marketing spend.
US1
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89%
89%
PR Newswire73
& VPO
Announce ProductLaunch
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Product spotlight:IR earnings results release
Client Prepares Release
Submit release to PRN editors for review and
Distribution to US, auto posts to client’s IR room
EDGAR and the XBRL
US
IR Room
EDGAR
formatting for sites like Bloomberg and Yahoo Finance.
pallowing them to engage with their investors
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38
Product spotlight: IR solution
Webcast
EDGAR Filings
XBRL
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g
Printing & Typesetting
Investment Management
Notice & Access Proxy ServicesMultimedia Annual Reports
Additional Solutions
Product spotlight:Corporate responsibility
Prepare release and add multimedia. Optimize with PRN’sSEO tools.
Submit release to PRN editors for review and formatting.
Distribution to CSR Wire. Plus, automatic posting to CSR Room.
Monitor traditional and social media mentions and perceptions of the release.
Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent marketing spend.
US
CSR Room
A
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In January, the US Securities and Exchange Commission issued interpretive guidance stating companies must consider the effects of global warming and efforts to curb climate change when disclosing business risks to investors
Announce CSR Initiative via Multimedia News Release
39
Product spotlight:CSR release & CSR room
PR Newswire77
Product spotlight:Marketing solutions
PR Newswire78
40
Product spotlight:Marketing solutions
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2009 new products: the web based future
Flex Release
Social Media MetricsSocial Media Metrics
Digital Center
IRRoom
SearchMax
WebMax Plus
SEO
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SEO
Mediaroom Product Suite
Interactive Media Player
41
PR Newswire global team
OperationsProductCustomer Audience
Ninan Chacko
LegalS. Altschul
EMEAL. Ashworth
ITJ. King
FinanceD. Wein
OperationsD. Haapaoja
ProductJ. Keller
CustomerS. Mozarsky
AudienceK. Dowell
LATAMM. Franca
HRA .Scalpello
ChinaY. Chen
SE AsiaD. Ye
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1,052 employees globally
Global reachCanada United Kingdom France The
NetherlandsBelgiumSweden Israel
United Arab Emirates
United States
Brazil
Mexico
China
Taiwan
Hong Kong
Emirates
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An international presence gives us a competitive advantage in key growth markets
Argentina India
Singapore
42
StrategicAcquisitions
StrategicAcquisitions
2010 and beyond
Technology DevelopmentTechnology Development
ProductInnovation
ProductInnovation
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MultimediaMultimedia
Customer Testimonials
PR Newswire84
43
As a company that’s listed on three exchanges in the UK, Hong Kong,
and US Air China needs to communicate its values and brand to the
audiences worldwide. Air China has been utilizing PR Newswire’s global
distribution platform to disseminate text and photo press releases to over
20 countries around the world. And the concerted effort by your team in
China has been playing a very positive role in helping us raise Air
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China’s brand recognition internationally. We look forward to more
extensive and deeper collaborations with PR Newswire.
Mr. Jing Yingjie, Vice President, Marketing, Air China
“MediaRoom without a question has made things much easier for us
around here. We love that our PR Newswire rep is often paying close
attention to our promotional activities and offering new and better
solutions. She recommended that we try their new multimedia tool, the
MultiVu Web Solution, an embeddable, interactive player that includes
multiple videos and other multimedia. We have really enjoyed using this
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fun and interactive communications too and plan to do several more.”
Caroline Douglas, Communications Manager, Siemens Corporation
44
“Our Shining Example NY Fan Page has hit more than 1000 fans within
four hours of launching our campaign, no doubt in large part due to our
web solution. We had a soft launch in Dec and amassed about 30-40
fans over the last couple of weeks. So exciting to see such results!”
“It has been just over a month since we distributed this Web Solution and
the Shining Example NY Fan Page now has nearly 4,000 fans. Their
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Web Solution has received 5,965 page views and has been embedded
on over 1,500 blogs and social media sites.”
Gayle Nowak, Haggman Advertising
““MultiVu’s MNR technology was instrumental in helping us kick-off our gy p g
‘Kick Your Assets Goodbye’ campaign because it enabled us to bring
together compelling multimedia content and social media tagging in a
single communications platform. Doing so allowed us to build
tremendous word-of-mouth interest in the campaign which was
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instrumental in the Nevada Development Authority garnering widespread
online and traditional media attention.”
Cindy Pino, director of public relations for Q ad | pr.
45
“The MultiVu Multimedia Annual Report was very professionally done.
The expertise and capability of the MultiVu operational team was evident
th h t th i ti Th d ti i it lf llthroughout the organization. The production piece itself was very well
received by our investors. Comments were uniformly very positive about
both the quality and content of the piece. Our Investor Relations
program has benefitted immensely by having this type of collateral
available for our current and prospective investors to view We very
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available for our current and prospective investors to view. We very
much look forward to working with MultiVu on efforts such as this and
other programs in the near and longer term future.”
Peter R. Culpepper, CFO, COO, Provectus Pharmaceuticals, Inc.
“We are dedicated to providing our clients with best-in-class service, so
it’s important that we work with reliable and efficient vendors that can
help ensure all activities are flawless When we use PR Newswire ourhelp ensure all activities are flawless. When we use PR Newswire, our
press releases get a significant amount of pick-up, which is powerful for
our clients. In addition, ProfNet Opportunities help our team be more
efficient and targeted with media outreach. PR Newswire’s team has
always been professional, helpful and attentive to our needs, whether it’s
quickly turning around a last minute announcement or working with
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international partners around the world. For PR agencies of all sizes, it’s
vital to work with vendors that can be an extension of your team – that’s
something PR Newswire has always been able to deliver.”
Matt Rizzetta, Group Director, Dukas Public Relations
46
“PR Newswire’s editorial and sales teams are terrific. The sales team
created a package that worked with my budget, and the editorial team is
fast and responsive to my releases.”
Michael J. Zamba, Senior Director of Communications & Public
Affairs, PADF
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“PR Newswire is more than just a wire service. We use it for media
targeting, distribution, tracking, project management and more. It makes
everything easier to have all these different services and sources thateverything easier to have all these different services and sources that
we need all in one place and to be able to coordinate all of these
services through one company which is very responsive to our needs. I
have always been impressed with PR Newswire. It not only has an
impressive distribution network compared to other services, but PR
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p p
Newswire continues to come out with intuitive tools for the PR profession
that make our lives easier.”
Beth Smith, executive director of PR, The Simon Group Inc.
47
“PR Newswire is an essential part of our communications program
b i h i ll h dbecause in my one woman shop, it allows me to get the word out across
the world with little time involvement.”
Corey Caldwell, Association of Flight Attendants-CWA (AFA-CWA)
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“We love working with PR Newswire because we are dealing with people that have the same
passion for their work as we do. They are true professionals who help us do our job better and
serve our clients better”
“PR Newswire is committed to the success of its clients Treat them as a partner and ask howPR Newswire is committed to the success of its clients. Treat them as a partner and ask how
they can help you reach your objectives.”
“The Fuel Team support staff was extremely patient in teaching us the ins and outs of the platform
and providing us with the flexibility to input information onto the site on our own time. They were
also extremely helpful in setting up the MediaRoom portion of our website.”
“Overall, we found the experience of building our website with The Fuel Team to be painless and
resulted in a highly functional, showpiece service that we are proud to promote to our clients,
prospects and the media ”
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prospects and the media.
“We believe that issuing press releases over PR Newswire affords our clients more credibility and
greater media attention. Long-term, this means that they will benefit from better building of brands,
sales and corporate reputation.
Henry Feintuch, President, Feintuch Communications
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Links
PR Newswire Knowledge Center• http://www.prnewswire.com/knowledge-center/
Notice and Access White Paper• http://www.prnewswire.com/knowledge-center/communication-
marketing-strategy/Disclosure-White-Paper.html
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Q & A
PR Newswire96