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Keith Cochrane, Operations Lead
UberEats Toronto
March 1, 2017
UberEats Overview and Outlook
1 The Uber Story
2 Uber Everything
3 UberEats Mission
4 Operations
5 The Future
The Idea The App The First Weekend
Transportation as reliable as running water for everyone everywhere
500+Cities
60Countries Driver Partners
1M+ Millionsof Rides a Day
TorontoMarch 2012
MontrealNovember 2013
HalifaxJune 2014
OttawaOctober 2014
EdmontonDecember 2014
Quebec CityFebruary 2015
SW Ontario(London, Guelph, Hamilton,
Waterloo)July 2015
GLOBALLY
CANADACalgaryOctober 2015
Ontario(Kingston, Windsor
Niagara)November 2015
From Uber Rides to Uber Everything
Early Forays into Food Delivery – Instant Eats!
• Lunch only food delivery service launched across US/Canada in 2015
• Eaters select food from a curated list with 3-5 options per day
• Delivery drivers would pick up meals from restaurants or distribution sites
• Meals would be delivered in <10 minutes
Challenges of Instant Eats Model
• Difficult to scale
• Logistically intensive
• Challenging economics
• The last instant meal was delivered in August 2016
New UberEats Launches in Toronto!
• Toronto became launch city for stand-alone ‘UberEats’ app in December 2016
• Started with ~100 restaurants in downtown Toronto – many who had never done delivery before
• Leveraged existing network of ride-sharing partners to deliver meals
• Why go to a restaurant when the restaurant can come to you
First Toronto… Then the world
• 20 Countries
• 50+ Cities
• 25k+ Restaurant partners
Dai
ly U
berE
ats
Trip
s
Make eating well effortlessat any time, for anyone
Our mission
Make eating well effortlessat any time, for anyone
SpeedSchedulingOperating hoursAccurate ETAs
QualityTemp controlRestaurant selectionNutrition info
Dish searchSmart recommendationsFlawless deliveries
Low costMore citiesDietary restrictions
Our mission
Eating
More recreational
More informed
More curated
Less homemade
More healthy
More convenient
More affordable
Restaurants The FoodSystem
Truth & transparency
Nimble supply chain
Closing the food gap
Less waste
Trends shaping the future
The LaborLandscape
More competitive and flexible
No more boring food
Any bite, anytime
Eating is data driven
Restaurants put delivery first
Farm-to-table scales
Dishes go viral
The Future of Food:
UberEats CustomersThree-sided marketplace
Eaters Restaurants Delivery Partners
The Anatomy of a Delivery TripThe never-ending search for efficiencies
1. Delivery partner accepts trip and travels to restaurant
2. Delivery partner picks up food from restaurant
3. Delivery partner travels from restaurant to eater
4. Delivery partner drops off food to eater
Batched OrdersThe uberPOOL of UberEATS
• Deliver more orders with the same number of delivery partners
• We batch orders together to increase the productivity of our delivery partner network
• Delivering thousands of meals each day is a real life example of the vehicle routing problem (VRP)
How do we make batching decisions?By balancing all sides of marketplace
Driver 1Driver 2
Two Meals
Give to two drivers?
Driver 1Give to one driver?
Variables to consider include food quality; additional delivery time; additional waiting time; time saved; order size; order locations; delivery speed; etc.
The end result…
The Future of Uber Everything
The Future of Uber Everything
The Future of Uber Everything
Proprietary and confidential © 2016 Uber Technologies, Inc. All rights reserved. No part of this document
may be reproduced or utilized in any form or by any means, electronic or mechanical, including
photocopying, recording, or by any information storage or retrieval systems, without permission in writing
from Uber. This document is intended only for the use of the individual or entity to whom it is addressed
and contains information that is privileged, confidential or otherwise exempt from disclosure under
applicable law. All recipients of this document are notified that the information contained herein includes
proprietary and confidential information of Uber, and recipient may not make use of, disseminate, or in any
way disclose this document or any of the enclosed information to any person other than employees of
addressee to the extent necessary for consultations with authorized personnel of Uber.
Keith Cochrane
Thank you
Operations Lead, UberEats [email protected]
