UAL - Unit 7 - Hidden Worlds Assignment Brief 03 · PDF fileual$level$3$diploma$and$extended$diploma$in$digital$graphic$design!! the$cityof$liverpool$college$20016e17!!! ual$level$3$diplomaandextendeddiplomain$

UAL LEVEL 3 DIPLOMA AND EXTENDED DIPLOMA IN DIGITAL GRAPHIC DESIGN

The City of Liverpool College 20016-‐17



UAL LEVEL 3 DIPLOMA AND EXTENDED DIPLOMA IN

DIGITAL GRAPHIC DESIGN Assignment Brief Template ASSIGNMENT TITLE D&AD Brief – HIDDEN WORLDS: FESTIVAL BUMPERS UNIT NO & TITLE UNIT 07: AN INTEGRATED APPROACH TO TIME-‐BASED PROBLEM SOLVING

LEVEL & CREDIT VALUE LEVEL 3 -‐ UNIT03: 12 CREDITS / UNIT05: 12 CREDITS ASSIGNMENT LEADER DANIEL TURNER ASSIGNMENT VERIFIER FIONA BROWN START DATE WEEK OF: 27THFEBRUARY 2016 ASSESSMENT DATE FINISHED BUMPERS – 31st MARCH 2017

EVALUATION AND DOCUMENTATION – 7TH APRIL 2017 LEARNING OUTCOMES: At the end of the assignment the learner will UNIT 07: INTRODUCTION TO CRITICAL AND CONTEXTUAL AWARENESS IN ART & DESIGN 1. Be able to analyse and research a time-‐based problem in art and design. 2. Be able to use an integrated approach to time-‐based problem solving in art and design. 3. Be able to use evaluation to support solutions to time-‐based problems in art and design. THE BRIEF In September 2017 Three Ply are curating Liverpool’s first digital arts festival in venues across the city. The theme of this festival is Hidden Worlds and it aims to showcase cutting edge and experimental work from digital artists and design studios across the world.

About the organisation Three ply is a Liverpool based organisation that aims to be a creative hub for digital artists, designers, animators and film-‐makers in the North West. The organisation works on commercial, educational and arts-‐based projects, bringing together digital creatives from different disciplines to explore new ways of solving problems, expressing ideas and telling stories using technology.

About the festival The festival will be taking place in existing arts venues (e.g. FACT, Walker, Bluecoat, Tate) and disused spaces across the city between 04.09.17 – 25.09.17 and aims to attract not only local people but also creatives worldwide. Through this festival we hope not only to showcase the best in digital arts to the people of the North West, raising awareness, understanding and interest in the area, but also put Liverpool on the map as a modern, forward thinking city that is a hub for innovation, creativity and emerging arts. As well as showing work there will be a programme of talks by artists and companies in which they discuss the creative and technical approaches employed in developing their work. Due to the wide spectrum of work within this field, the festival exhibitions will be categorised into the three distinct sections listed below:

1. Cutting edge, experimental motion graphics, animation, motion typography and short digital pieces. 2. Narrative based short films, animations and work that uses digital media to explore new methods of

storytelling. 3. Work that uses programming to create interactive or generative animation, images and experiences.



About the theme Hidden worlds is concerned with the invisible that surrounds us in our everyday lives; From wireless networks and the one’s and zero’s that make up digital images to rubbish-‐filled alleyways and plants clinging to the cracks in a wall. We want to take a closer look at those things we routinely ignore, exposing the ‘Hidden Worlds’ that we co-‐exist with every day.

What we are looking for We want festival bumpers that display individual artists names and can be played between talks and at exhibitions. You should create an aesthetic approach for these bumpers that have a common graphical/animation style and act as a metaphor for the theme outlined above. The bumpers can contain any combination of motion graphics, video, illustration and imagery and should conform to the following specifications:

• Minimum of 2 sample bumpers • Between 10 seconds and 20 seconds in length • Contain names of people/companies exhibiting work • 1080p resolution (1920 x 1080) • 25fps

Deadlines and Submission details Final bumpers should be completed and uploaded to Vimeo on 31st March. Your evaluation, project planning, research, production and development work should be made available via your personal blog by the 7th April. You final video should be uploaded to Vimeo and embedded within your personal blog. The compression settings for your uploaded video should be as follows:

• Video file Format Quicktime • Video Codec – H264 • Audio codec – AAC Stereo, 16-‐bit, 48 khz • Data Rate -‐ 20 000kbps



CONFIRMED ARTISTS AND WORK EXAMPLES Included here is a list of some confirmed artists and examples of work for each section.

Section 1: 1st avenue machine -‐ http://www.1stavemachine.com Stardust -‐ http://stardust.tv/ Sehsucht -‐ http://www.sehsucht.de Re*nascent -‐ http://cargocollective.com/renascent http://www.renascent.nl/info.htm Uneric -‐ http://umeric.com/ GMunk -‐ http://work.gmunk.com/ Double Negative -‐ http://www.dneg.com/ projection mapping -‐ http://vimeo.com/groups/realworldtexturemapping making future magic -‐ http://vimeo.com/14958082 Section 2: David O’rielly -‐ http://www.davidoreilly.com/work/pss Hi-‐res -‐ http://hi-‐res.net/

http://www.donniedarkofilm.com/ United Visual Artists -‐ http://www.uva.co.uk/ Everynone -‐ http://www.everynone.com/ Keiichi Matsuda -‐ http://km.cx/projects/ Section 3: Feltron -‐ http://feltron.com/ Memo Akten -‐ http://www.memo.tv/category/work/by-‐type/#Selectedworks Casey Reas -‐ http://reas.com/ JT Nimoy -‐ http://jtnimoy.com/blogs/projects Creative Applications -‐ http://www.creativeapplications.net/ Oasis -‐ http://everyware.kr/portfolio/contents/09_oasis/ Clouds -‐ http://clouds-‐documentary.myshopify.com/ Marshmallow laser feast -‐ http://marshmallowlaserfeast.com/ http://vimeo.com/marshmallowlaserfeast



Motion Graphics Workflow and Documentation There are a number of stages you need to complete in the creation of motion graphics sequences. They fall into the three broad categories of Pre-‐Production, Production and Post Production. Due to the various approaches that can be adopted to producing motion graphics work, depending on your approach to the project, some of them may not be relevant to your project. I have included them here so that you can use them as a reference for your project development. I would suggest when documenting the work completed on your blog you create individual posts which detail the work you have completed in relation to each of these tasks. Task 01: Pre-‐Production All work completed in the planning of your project along with the research and idea generation processes completed in preparation for creating your bumpers.

• Analysis of brief • Project Planning • Initial research (this may consist of a number of posts) • Moodboard / visual reference / conceptual reference • Idea generation + rough sketches • Styleframes

Task 02: Production/Post Production Evidence of the development of your idea through the production and post-‐production process to finished piece.

• Graphics production • Creation/gathering of other assets (e.g. audio, photography etc) • Video Editing + Audio Sequencing • Animation + Compositing • Colour Correction • Export and compression

Task 03: Evaluation A written evaluation of no less than 300 words should aim to evaluate the effectiveness of your final design solution/s. Using the feedback received from your peers and tutor alongside your own critical assessment you should outline what you were aiming to achieve with your work and how you developed this solution. Importantly you should then reflect upon how effectively your approach worked on a conceptual, aesthetic and technical level.



LEARNING OUTCOMES & MAIN DELIVERABLES (MANDATORY) SCHEME OF WORK (assignment key dates / Briefings / Crits / Formative and Assessment / Tutorials etc.) ACTIVITY / LOCATION INDEPENDENT STUDY WEEK: 01 03/03/16

TASK 01: Pre-‐Production (Brief Analysis, Project Planning + Initial Research) Brief Analysis Analysis of design brief to extract important information. By analysing the problem set you will be aiming to outline the problem from a logistical, conceptual and creative viewpoint. Effectively defining the brief in terms of the following areas will allow you to identify initial steps required to begin work as well as providing a reference point for gauging appropriateness of solutions throughout the design process: 1. Timescale 2. Deliverables 3. Constraints 4. The brief/Key points 5. Required Documentation Project Planning Development of project timeline in which the stages of production can be mapped against the timeframe set for project completion. Initial Research Identified by your analysis of the brief, you will be gathering initial research that should inform and stimulate your idea generation process. (UNIT 07: 1.1, 1.2, 2.1)

Gathering, collating and documenting of initial research on personal blog.

WEEK: 02 06/03/16

TASK 01: Pre-‐Production (Moodboard, Idea Generation + roughs) Moodboard Gathering your most influential research into one specific collage/document that can be used as a reference for developing initial layouts. Your moodboard should combine visual/conceptual reference with examples of existing static/motion graphics that you find influential. Idea Generation + roughs Using your initial research and moodboards for inspiration you will sketch rough layouts/thumbnails exploring possible approaches to visualising motion graphic layouts. Concentrating on content and how this expresses the theme is most important in the first instance. Once you have a general idea for this you can start making notes on how the animation will work. (UNIT 07: 1.1, 1.2, 2.1, 2.2)

Homework: Finalise roughs and compile all work completed to date on personal blog.



10/03/16 TASK 01: Pre-‐Production (Styleframes) Working from your rough designs, you will create digital mockups in Photoshop/Illustrator that show how the actual piece will look on screen. Depending on your approach to the project, the graphical elements you make at this stage may also be imported directly into after effects ready for animating. TASK 02: PRODUCTION/POST PRODUCTION From this point on you will be managing your own production process with the support of your tutor. You are responsible for creating to do list/planning the order in which tasks need completed as this will depend on your specific project. Depending on your approach to the brief you could be doing any of the following production/post production jobs:

• Graphics production • Creation/gathering of other assets (e.g. audio,

photography etc) • Video Editing + Audio Sequencing • Animation + Compositing

(UNIT 07: 1.1, 1.2, 2.1, 2.2)

Homework: Students to document progress made on personal blogs. Conduct any further research/further reading/work necessary for completion of project.

WEEK: 03 13/03/17

TASK 02: PRODUCTION/POST PRODUCTION You will be managing your own production process with the support of your tutor. You are responsible for creating to do list/planning the order in which tasks need completed as this will depend on your specific project. Depending on your approach to the brief you could be doing any of the following production/post production jobs:

• Graphics production • Creation/gathering of other assets (e.g. audio,

photography etc) • Video Editing + Audio Sequencing • Animation + Compositing • Colour Correction • Export and compression

(UNIT 07: 1.1, 1.2, 2.1, 2.2)

Homework: Students to document progress made on personal blogs. Conduct any further research/further reading/work necessary for completion of project.

17/03/17 WEEK: 04 20/03/17 24/03/17

WEEK: 05 27/03/17

TASK 02: PRODUCTION/POST PRODUCTION (Export and Compression) If not already completed, students will need to export, compress and upload their final bumpers and embed them into your personal blog. For students who have completed this work, they should begin writing evaluation and refining documentation/blog entries. (UNIT 07: 2.2)

Homework: Finalise documentation o personal blog.



31/03/17 GROUP CRIT At this group crit students will present their final deign work. You need to be able to explain the final work from both a conceptual and aesthetic viewpoint, clearly explaining what you were hoping to achieve with your final piece and how it answers the brief. Students should record all feedback from peers and tutor and incorporate relevant parts of this into their evaluation TASK 3: EVALUATION You will begin writing your evaluation. (UNIT 07: 3.1)

07/03/17 EVALUATION SUBMISSION (UNIT 07: 3.1)



UNIT 07: AN INTEGRATED APPROACH TO TIME-‐BASED SOLVING INART AND DESIGN ASSESSMENT GUIDANCE: This assignment brief will give students an opportunity to gain evidence for Unit 7 learning outcome 1.1/1.2/2.1/2.2/3.1

ASSESSMENT CRITERIA EVIDENCE 1.1 Analyse the requirements and parameters of a time-‐based problem in art and design.

On your blog; Record your analysis of the design brief, extracting important information that defines the project in logistical, technical, creative and conceptual terms. You should also record the research areas identified as a result of your analysis. SEE: TASK 01

1.2 Apply research activities to support solutions to a time-‐based problem in art and design.

On your blog; Record all research activity completed in the creation of your final design work. Importantly, you should be looking to justify reasoning behind your research directions along with demonstrating how your findings have informed the design development process. As well as informing creative direction, research may include technical resources such as tutorials that have helped you achieve your end results. SEE: TASK 01 + 02

2.1 Demonstrate the ability to plan, organise and prepare solutions to a time-‐based problem in art and design.

On your blog and through your digital folder structure; Demonstrate an organised and methodical approach to your working process; Record all planning and preparatory work (e.g. project timeline, moodboard/s, idea generation, roughs, styleframes etc., to do lists, production scheduling etc.) as well as demonstrating an ability to organise your digital assets in an organised file structure. SEE: TASK 01 + 02

2.2 Apply practical skills, understanding and methods to solve time-‐based problems in art and design.

Through the practical work and annotated screenshots demonstrating your working process/experimentation recorded on your blog; Demonstrate the practical ability to implement processes, skills and techniques required to develop your ideas and create you final work. SEE: TASK 01 + 02

3.1 Analyse the effectiveness of solutions to time-‐based problems in art and design.

Through your written evaluation; Demonstrate the ability to analyse the effectiveness of your design solution in relation to the requirements of the brief. SEE: TASK 03

RESOURCES All resources available on the Unit blog www.lccual.wordpress.com and via the VLE



NOTES:

Documents

UAL - Unit 7 - Hidden Worlds Assignment Brief 03 · PDF fileual$level$3$diploma$and$extended$diploma$in$digital$graphic$design!! the$cityof$liverpool$college$20016e17!!! ual$level$3$diplomaandextendeddiplomain$