UAE Abu Dhabi

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    Abu Dhabi Snapshot

    Capital city of the United Arab Emirates

    Abu Dhabi is the largest emirate, 67,000square km, 87%of the total UAE landmass

    Population 1.6 million, about 80% ex-pats

    Over 200 islands, 700km coastline

    Member of the Gulf Cooperative Council

    Other towns include Al Ain, Liwa, Ruwais

    Wealthiest city in the world

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    Economy

    GDP per capita - $46,147

    Oil 9.2 % of worlds reserves will last 150

    years

    Gas 4 % worlds natural gas reserves

    Moves to diversify aluminium smelters,

    steel mills, manufacturing base, education,

    health, sports and leisure, tourism, large

    scale trade and logistics parks

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    Vision for Abu Dhabi

    Vision 2030

    1. a contemporary expression of an Arab city, which has peopleliving, doing, and thriving in healthy supportive proximity to eachother.

    2. continue its practice of measured growth reflecting a sustainableeconomy.

    3. respect, be scaled to, and shaped by the natural environment ofsensitive coastal and desert ecologies.

    4. manifest its role and stature as a capital city.

    5. urban fabric and community infrastructure will enable the values,social arrangements, culture and mores of this Arab community.

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    Abu Dhabi Policy Agenda 2007/08

    To continue to create a confident,secure society and to build a

    sustainable, open and globallycompetitive economy.

    His Highness Sheikh Khalifa bin Zayed Al Nahyan,President of the UAE and Ruler of Abu Dhabi

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    Heavy Industry

    Two Steel Plants Mussafah

    EMAL - $6 billion greenfieldaluminium smelter

    ADALCO JV Rio Tinto/ADBIC

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    ZonesCorp

    Specialised Industrial Zones ICAD

    Worker cities

    Not a Freezone

    Free Zones status expected in the near future

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    Infrastructure

    $100 billion USD over the next 5 years

    Planned link up with Dubai light railsystem

    $ 10 billion for Khalifa Portdevelopment and Industrial Estate

    Second port at Mussafah IndustrialEstate

    $7 billion airport redevelopment

    $245 million 3rd crossing project toassist traffic flow

    $550 million Saadiyat link road

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    Aviation

    Etihad established in 2003

    Order placed with Boeing and Airbus

    record $9 billion in 2004

    Network target is 70 destinations by

    2010

    Etihad flights to Sydney since March

    2007

    Brisbane Sydney commencing Late

    September 2007

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    Masdar

    Energy City from oil leadership to energyleadership

    Multi billion dollar initiative for alternative

    energy and sustainability5+ square kilometre walled city 50,000+

    people and 1500 companies locatedadjacent to airport and new portdevelopment.

    Zero carbon, zero waste, 100% energyfrom renewable resources

    Special Freezone to attract R & Dcompanies

    Masdar Institute of Science andTechnology linked with MIT

    $250 million Clean Tech Fund

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    Tourism

    Anticipated Growth from 1 million tourists per annum in 2004 to 3 million in 2015

    $10 billion investment planned for hotels in next 10 years

    In 2005 tourism accounted for 1.2% GDP

    Additional 17,000 hotel rooms planned for next 8 years

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    TDIC Saadiyat island

    * 27 square kilometres* Cultural District 5 museums

    Louvre Abu Dhabi

    Guggenheim

    Maritime Museum

    Shk Zayed National MuseumPerforming Arts Centre

    Biennale Park 19 sites

    * 29 hotels* 2 golf courses

    * Marina

    * Residential

    * Commercial

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    TDIC

    Desert islands including

    Sir Bani Yas Island

    Dalma Island

    Discovery Islands

    Marsa Jebel Dhanna

    Qasr Al Sarab luxury desert oasiswith spa and conference facilities

    Abu Dhabi City developments

    Angsana mangrove resort

    Lagoon Club

    Emirates Pearl Hotel

    The QuayGolf Hotel Residences and Spa

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    Aldar

    Yas island

    * 3 golf courses

    * Motor Sports - F1 October 2009* Ferrari theme park

    * Second theme park child centred

    * Marinas

    * Residential

    * 7 hotels including Signature 7*

    * Residential, commercial

    Raha Beach - $15billion

    Central market

    Al Gurm resort and

    residential

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    Others .

    Emerald Gateway $2 billion

    Financial CentreDanet Abu Dhabi - $9.2 billion

    Reem Island $14.5 billion

    Lulu Island

    Royal Complex $275 million

    City of Abu Dhabi -plans for projects

    worth $270 billion

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    Meeting etiquette

    Dress formally and conservatively

    Face to face is preferred method of agreeing

    business

    Punctuality is desirable; ensure your schedule has

    some flexibility

    Value the person above the business build the

    relationship

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    Tips for success

    Find a local partnerRead widely about the region

    Learn a few words in Arabic

    Have realistic expectations rare that

    sales are made on a first visitQuote prices in US $

    Establish links with the Australianbusiness community www.ausbg.net

    Be export ready

    Use Austrade!

    Avoid visiting during the summer,Ramadan, Eid holidays

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    Opportunities

    Growing interest in rapid form constructionmethods and materials

    Developers including Sorouh and Al Qudra to

    expand overseasGreen building design and products

    Contracting and Consulting

    Manufacturing JV to supply building products

    to the GCC regionBuilding products introductions to project

    managers

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    Maassalamah