U Center Sdn

8/6/2019 U Center Sdn

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KedaiKedai SerbanekaSerbaneka

UU--Center Center


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KedaiKedai SerbanekaSerbaneka U U--Center Center

is the owner and operator of convenient andretailing stores in Bukit Beruang nearbyMultimedia University Melaka.

carries over 500 products, varies from foodstuff to household usage example :

- mobile phone reload cards- ink cartridge refill- photocopying- fax- ATM

- Bulletin board for University Multimedia.


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S ource of S upplier S ource of S upplier

Total products in store are supplied from30-50 suppliers.Does not have in-house manufacturer

products, or within other holdingcompanies.


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OperationOperation

Running a successful convenience store can beachieved to the combination of every function of the firm, the performance of the channel of distributions or the store, the quality of productand services and the suppliers.

Kedai S erbaneka U-Center can monitor theinventory level in the store and manage overalloperation in the store as well as collecting datafrom the P OS to generate the precise analysis tofacilitate the decision making improves theinbound logistics function.


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The inventory handling together withstoring procedure allow fill rate turnover at

3 times per day.The frequent fill rate reduces the risk of lost sales due to the availability of merchandise.The Information S ystem (I S) facilitates themanagement in many dimensions andoperations of the company, for example,

the market analysis, the purchasingsystem, store system, system in DC andother departments.


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The I S DN and P OS connect the dataletting online information through the

network facilitate the efficient business.The system enhances the chaincapabilities in feeding back the customersinformation back to the store manager.


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Order FulfillmentOrder Fulfillment

Purchasing orders flow important to thecompany which in turn rechecks the availabilityof the merchandise to see if the order has to bemade to the suppliers.The store requires the merchandise to be solddaily with the alternating purchase orders inproduct types and volume.These orders are collected at store and are

consolidated by the store manager in order tosynchronize the operations in many functionssuch as product distribution, purchasing,accounting and analysis of the data.


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The order fulfillment process of the distributionchannel in this case has a cycle within less thana day if we see it in the dry grocery products .The process takes longer time in food or dailyproducts since these products needs freshness

of which cannot endure the longer storage time.the store manager will place order directly to thesuppliers to produce the products and transportthem to the DC in the next day.

The process of receiving goods is monitored byDC planning function and purchasingdepartment .


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Information TechnologyInformation Technologyuses the technology on the basis of simplicity,compact at acceptable cost and capable with thegrowth.S ystem used at the store such as Point of S ales

(P OS) and S tore Controller ( S C).P OS allows the collection and storage of datawhen the products are sold.

The P OS register has barcode scanner which retrieves the data and interpretthem.


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P OS data is automatically transmitted online to ahost computer and linked to S C system via theIS DN network.


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For purchasing plan, all of products aredivided by categories such as Food, Non-Food, Food S ervice and S upply Used.The Purchasing department also has tomonitor the fill rate of the stores where themeeting will be held every week together with the S upply Chain team of thecompany.


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The outbound activities correspond to thedistribution of the goods to each store within theserving area of that particular DC.Link each player in their supply chainsynchronously and well organized through theuse of distribution system and informationsystem in the network.S hipment and transportation from DC to storessubmitted each day from each location can

cause inefficient picking and shipment.The order of each store all transported in oneshipment can have varied product quantities andtypes.


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Competitive Advantage and Strategic Fit withinCompetitive Advantage and Strategic Fit withinSupply ChainSupply Chain

has exploited the business strategy bydifferentiate itself to food conveniencestore with the convenience in the sense of location, availability of the products,services it provides (e.g.: postpaid card,top-up credit ), and time, as it operatesalmost 12 hours a day (10.00am to10.00pm ) and 7 days a week.


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The S upply Chain S trategy aims to combineoverall chain character,improvement of chain performance focuses on

the operation convenience and the total costreduction.The customer closeness emphasizes on thedemand side of the chain, the cooperation

between chain members is a primary concern.


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Need manage inventory effectively.

Quick response to the demand (sales ) andprecise replenishment at each store location.Has a jointly operation in order fulfill both its

customer (the store ), and its suppliers by sharing

critical data from the market using P OS as atool.standardized its systems to ease the operationbetween chains linkage such as order fulfillmentsystem, the IT system, DC and the logisticsactivities .


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Lead time is shortened and often fill rate at 3times per day lessen the risk of lost sales.The availability of product is improved as well as

the capability of market coverage since the firmsystems can handle numerous tasks that involvemany parties.Heavy marketing data collection from the store

by Kedai S erbaneka U-Center, makes it easier for its suppliers to plan and scheduleproductions and logistics activities effectively.


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Benefit of ITBenefit of ITrelieve inbound and outbound logistics systems.inbound logistics is more reliable anddependable due to the data from customer.outbound logistics side has accurate data witheffective systems in preparing products in fullcase and break case order form customersstores.

outbound transportation is supervised by DCwhile the physical shipment is carried out byoutsourcing transport firms


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can better utilize its resources as well asthe suppliers.


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S upply Chain PerformanceS upply Chain Performance

The performance of the chain received muchattention in the consumption side.The firms try to deliver products to thedestination to build the ground rules on havingproduct ready for the consumption.The transactions are completed within few days,for example, the physical flows from DC to thestore would take less than 2 days, or the fill ratein the DC can be held 3 times a day.


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The financial flow is done automatically whichlessens the burden in distribution and

information as well as supplying the demandfrom the outlets benefits much of the demandside performance.The demand side performance cannot be

fulfilled if the chain lacks consistency in supplyside management.The performance on the supply side must meetthe requirements to assure the dependability

and reliability to demand management.


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Sustain Competitive AdvantageSustain Competitive Advantage

The competitive advantages gained from the supplychain are difficult to imitate by the competitors, thus thecompetitive edge in a more sustainable manner.has collaborative supply chain and a flexible productdistribution.By the use of information technology from the storeoutlet, capturing fluctuating demand at store to ease theinventory limitation and providing the product availability.

The information also transfers to DC and suppliers as toplan and manage the operation in distributingmerchandise effectively and vice versa to the outlets.


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D istribution Related to Marketing andD istribution Related to Marketing andRetailingRetailing

retailing business is considered as one of thepart in distribution process as it links theproduction point and consumption pointtogether.Kedai S erbaneka U-Centeris a conveniencestore to serve the consumers in students of Universiti Multimedia, Melaka, Malaysia.suppliers send products to Kedai S erbaneka U-Center DCs as demanded from the store.

The demand is forecasted by the KedaiS erbaneka. data center which acts as amediumU-Center between many actors indistribution process.


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Technology Concerned withinTechnology Concerned withinD CD C

Applies several IT systems to ease the communicationand planning in DC as to aid every process and partiesinvolved.From the stores, the purchase orders are collected andcomplied to ensure the corrections of orders.The Data Center functions as the analysis unit anddistributes the information concerning particular party.It nevertheless consistently provides firm with accuracywhich, accordingly, increases productivity, effectiveness

and efficiency in sequence tasks such as order planning,receiving and put away products in storage,replenishment activities, documentation, and routing thetrucks.


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RecommendationRecommendationFraming the business strategy to shape up workingtactics throughout the chain is a must.The business must determine its strategy, and draws thecooperating actions and inter-firm strategy further toothers member of the chain; as to succeed in business

implementation.These supply chain management perspective requiredata sharing, trust, mutual benefits and collaborativeoperations to facilitate the flows of information, andphysical product as well financial flows.The superior logistics management places firm in theleading position and giving firm competitive edge over the competitorsThe firms must certain on the agreements of chainstrategy and fitness to direct the big picture of businessdesign, then working in details in their own parts, to

together reach sustainable competitive advantages.

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