UNIT 1

Think.

What is a difference between the words chief and boss/manager?

Remember.

too many chiefs and not enough Indians

= too many managers and not enough people to do the work

NB chief or boss/manager? Chief can only be used to mean 'a person in charge

of other people' in a few particular senses, such as in the police: a police chief. Chief can also be used as an adjective in the names of some important jobs.

A new Chief Executive Officer has been appointed this week. More common words for 'a person in charge of other people in a company' are boss, which is slightly informal, and manager.

☻ I asked my boss/manager if I could have a week off.

(I asked my chief if I could have a week off.)

What do you think management is?

What do you think management is? Well, it’s essentially a matter of

organising people.1. First of all, managers have to set

objectives for their organisation, and then work out how to achieve them. This involves developing strategies, plans and precise tactics, and allocating resources of people and money.

2. Secondly, managers organise. They analyse and classify the activities of the organisation and the relations among them. They divide the work into distinct activities and then into individual jobs. They select people to manage these activities and perform the jobs.

3. Thirdly, managers have to be good at communication and motivation. They need to communicate organisation’s objectives to the people responsible for attaining them. They have to make the people who are responsible for performing individual jobs form teams. They have to motivate their staff to work well, to be productive, and to contribute something to the organisation. They make decisions about pay and promotion. As well as organising and supervising the work of their subordinates, they have to work with people in other areas and functions.

4. Fourthly, managers also have to measure the performance of their staff, and to assure that the objectives and performance targets set for the whole organisation and for individual employees are reached.

5. Lastly, they have to train and develop their staff, so that their performance continues to improve. Some managers obviously perform these tasks better than others. Most achievements and failures in business are the achievements or failures of individual managers.

EXPLAIN THE FOLLOWING TERMSCONSULTANTCRISISINNOVATIONOBJECTIVEPROMOTIONPUBLIC SECTORSTRATEGY

1. Consultant – a person who provides expert advice to a company,

someone who advises people on a particular subject

a management/financial/computer consultant

a firm of public relations consultants

2. Crisis – a situation of danger or difficulty,

a situation that has reached an extremely difficult or dangerous point; a time of great disagreement, uncertainty or suffering

3. Innovation – a new idea or method,the use of a new idea or methodthe latest innovations in computer

technology

4. Objective – something you plan to do or achieve

Her main/prime objective now is simply to stay in power.

Can the sales force achieve/meet its financial objectives?

5. Promotion - when someone is raised to a higher or more important position

Did Steve get/Was Steve given the promotion he wanted?

The job offers excellent promotion prospects.

Fiorentina's win against Palermo last night has considerably increased their chances of promotion this season

6. Public sector - the section of the economy under government control

She works in the public sector (= for a government organization).

7. Strategy - a plan for achieving success,a detailed plan for achieving success in

situations such as war, politics, business, industry or sport, or the skill of planning for such situations

Their marketing strategy for the product involves obtaining as much free publicity as possible.

 [+ to infinitive] We're working on new strategies to improve our share of the market.

8. Subordinate - a person with a less important position in an organisation

He left the routine checks to one of his subordinates.

VOCABULARY PAGE 13/2 - COLLOCATIONS

1. After an organization has SET OBJECTIVES , it has to make sure that it achieves them.

2. Managers have to find the best way to ALLOCATE all the human, physical and capital RESOURCES available to them.

3. Some people PERFORM TASKS better on their own while others work better in teams.

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VOCABULARY PAGE 13/2 - COLLOCATIONS

4. Managers SUPERVISE the work of their SUBORDINATES and try to develop their abilities.

5. Managers MEASURE the PERFORMANCE of their staff to see whether they are reaching their targets.

6. Top managers have to be prepared to DEAL WITH CRISES if they occur and then have to MAKE quick DECISIONS.

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PREPOSITIONS

1. success depends ON the quality of their managers

2. the work of a manager can be divided INTO five tasks

3. communicate objectives TO the people responsible FOR them

4. analyze decisions ABOUT pay and promotion5. targets set FOR the organization as a whole6. deal WITH the real needs OF the business

world7. some people are good AT management skills8. establish relations WITH potential suppliers9. plan to run FOR Governor of California

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Lead-in, page 10Discuss questions on page 10 in pairs or

small groups. Try to remember a few facts about the

following managers:Akio MoritaJack WelchSteve JobsMeg WhitmanCarlos GhosnDo you know other examples of

extraordinary managers?

What makes a good manager?

A good manager should: Carlo Olga1 follow the company’s goals Yes2 help subordinates to accomplish their own goals and objectives

Yes

3 help young colleagues to develop Yes4 know how to lead people Yes5 know how to motivate people Yes6 make a maximum profit for the owners (shareholders)

Yes

7 meet the targets that have been set

YES

8 successfully execute plans and strategies

Yes

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What makes a good manager? - VOCABULARYCARLOpursue the company goal, follow the

company’s goals (snažit se uskutečňovat cíle společnosti), též try to match goals of the company

maximise the value for shareholders, make a maximum profit for the owners (the shareholders) (maximalizovat hodnotu/zisk pro akcionáře)

accomplish the personal goals and objective of the people they manage/their subordinates (pomáhat uskutečňovat/splnit osobní cíle lidí, které řídí/svých podřízených), též understand the expectation of everybody in their team

help young professionals/colleagues to develop (pomáhat v rozvoji mladým profesionálům/kolegům), též help people to develop in their team

What makes a good manager? - VOCABULARYOLGAgood managers are good executors of strategies/successfully execute plans and strategies, též

ones who are successful are those who have managers, executors of plans

know how to lead peopleknow how to motivate peopleknow how to make sure you are meeting your targets

Qualities needed for the five tasks

following the company’s goalknowing how to lead people and how to successfully execute plans and strategies

leading and developing peoplemeeting goals and targetshelping subordinates to accomplish their own goals and objectives and helping young colleagues to develop

planning(setting objectives and developing strategies)

organizingmotivation and communication

measuring performance

developing people

Other qualities needed for the five tasks• being logical, rational, analytical,

decisive; being competent, having good ideas

• being logical, rational, analytical; being competent, having good ideas

• being persuasive; being friendly and sociable, being able to communicate with people and being able to motivate and inspire people

• being competent: knowing one’s work perfectly, as well as the work of one’s subordinates; being logical, rational, analytical

• being competent, being able to motivate people and communicate with them, having good ideas: being resourceful, imeginative

planning(setting objectives and developing strategies)

organizing

motivation and communication

measuring performance

developing people

Writing, page 20, Model answer I would recommend Candidate 4 for the position at company A, which needs to implement new system, and could use a skilful communicator. Candidate 2 would be suited to Company B, which needs to make its creative people work in teams. Candidate 1 is the most suitable for company C, which needs its staff to execute senior management’s strategies.