Amelia Patterson & Angela Lai

The goal of this campaign is to let people help each other. This campaign idea is inspired by an

ordinary person who told his story through social media about receiving help from a stranger. The

stranger, after helping out and not taking any favour in return, said “today you, tomorrow me”.

Advertisement Design Choices

Colour:

These colours are interesting but not too exciting.They portray the emotions we are trying to encourage.

Typeface:Logo: Self-drawn typeface on Adoble Illustrator. Inspired by cursive handwriting.

Advertisements: Brush Script as it is similar to the logo typeface and Minion Pro Italics which is similar to the video typeface.

Images:Images of offering-help hands: to directly show the main idea of the advertisement.

Campaign Video

https://www.youtube.com/watch?v=YskdtZ6mYeY&feature=youtu.be

Thank You