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What is Tyroo Media ?Tyroo Media -Tyroo was started in 2007 and is India's leading digital media company that reaches over 22 Mn unique users in the country representing over 50% reach of India Internet.
It is represented by its businesses Tyroo Direct and Tyroo Audience. Tyroo Direct is the leader In Digital performance media. It works with almost all major ecommerce and Internet based Businesses in India to drive results using its performance network of over 1000 publishers and Dynamic Re-targeting on display.
Tyroo Audience is a leader in digital rich media display advertising. It works with major digital Advertising brands and agencies. Tyroo has worked with over 400 unique brands and 1800 campaigns.
Tyroo is headquartered in Gurgaon and have offices in Mumbai, Bangalore.
Tyroo History In 2007 Tyroo lunched its presence in Delhi, Tyroo is India's leading digital ad network company.
In 2008, Tyroo & Yahoo Joint Venture happened. Tyroo is the only startup in India funded by Yahoo! and the only company of its kind funded by them worldwide. Tyroo was chosen as one of India's top 25 hottest startups this year by Proto and among the top 10 'most interesting start-ups' by business daily, Mint It is represented by its businesses .
In 2011,Yahoo realigned with Xplorer Capital which is headed by Digital Industry Veterans (Keith Nilsson , Ettore Leale , David Gowdey )
Tyroo Offices are in Gurgaon , Mumbai & Bangalore
This fee model provides a different answer to the dilemma of gathering and qualifying leads. It is widely known that outsourced lead generation services provide businesses with tonnes of benefits. With pay per lead, those benefits can be multiplied much to the advantage of these business owners.
• Cost effectiveness
• Effective time management
• Light distribution of in-house operations
• In-house stress free environment
• Advanced processes for the sales cycle are initiated at a lesser time
Tyroo – Cost Per Lead
Generate Leads
Static Banners
Flash Banners
Text Links
Mailers
End-to-End Program Management
Tyro
o Affi
liate
Man
agem
ent P
latfo
rm
Manager
(Operated by Tyroo)
Display
E-mail/ Search Publishers
Mobile Publishers
Program Development to Publisher Recruitment
Facebook /Search
Affiliate Manager- Responsibilities
Promotion Guidelines – Development (Brand Identity Protection , Fraud Management Guidelines)
Publisher Approval from Recruited Tyroo Network base and loyalty program development
Publisher Query Resolution / Technology Integration for replicating brand environment via Marketing Alliances
Creative and communication development specific to Channel - Alignment of Channel to Marketing Calendar
Tyroo Platform Team - Responsibilities
Enforcement of Program Guidelines – Fraud Management, Ad Operations and Trafficking
Program’s Account Payable Management for 1000’s of vendors part of program
Sharing Techniques and developing training program to increase conversions on Affiliate Program
Technology and Tools development , Eg. Deep Linking Widgets or RSS based catalogue generator which can help increase programs conversions
How We Deliver the Leads to Advertiser
Mailer Activity on relevant Database
Banner Advertisement
on Portals
By Running Text Links on
Portals
Tyroo Lead Tracking Platform/ Ad serving Platform(Direct Track) for 1st Level Leads
filtration
Tyroo Lead management System for second level Leads Filtration
Clients LMS/ Email ID in
Spreadsheet
Plan For Fashion Academy
Date 22-Feb-12 Start Date
Client Academy of Fashion End Date
Campaign Lead gen. campaign Duration
Ref. Code
Campaign Summary
Media Cost (Net) 1,025,000
Agency Commission @ -
Total Media Cost 1,025,000
Sub Total 1,025,000
Service Tax @ 10.30% 105,575
Total Cost 1,130,575
Media Plan
Display Campaign
Channel Placement Targeting Nature of Deal * Quantity* Net Rate Net Cost
Display Campaign Education,
Entertainment,Business/News and Fashion
IP=India CPL for PG Course 2000 200 400000
Display NetworkEducation,
Entertainment,Business/News and Fashion
IP=India CPL for UG Course 2500 250 625000
Total Amount 1,025,000
Terms and Condition
* We will host the campaign on our LMS (Lead Management System) and will share the login access with you
* We will not charge for any duplicates & Junk leads
Thank You