TYPOGRAPHYWhat is Typography?

= the arrangement, style, appearance, and printing of typefaces

The two main types of typefaces:

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Which # font do you think best

describes anger?

Why?

Fonts…they can covey messages and emotions too!

Now look at artists who use TEXT

as the subject for their artwork

• http://www.bemboszoo.com/

Robert Indiana• Born as Robert Clark in Indiana,

1928. American artist, called Pop Artist, but he considers himself a “sign painter.”

• Influenced by American roadside signs.

• Went to several prestigious colleges and finally settled in New York.

• Works with bold colors and graphic symbols.• Gives new meanings to basic words “Eat. Love. Die.” -makes us look at common things in a new perspective. • Collaborated with Andy Warhol

Robert Indiana

Stamps – postcards -

sculptures

ASCII :: computer

Paul Smith, cerebral palsyhow do you think these images were made?

• Link to Paul Smith amazing video

• Examples of artworks made out of ONLY text

3D

COLLAGE• An artistic composition created by gluing

various materials/images together

How do you create an interesting composition?

• What are some traffic signals artists use to direct the viewers eye down a path?

• What if it is just black & white?• Where does your eye typically go first?

Lightest area, biggest area, center

MOVEMENT

= Placing objects in a composition to provide a visual path for the viewers eyes to travel across the surface

• Tools to lead the eye:

color, rhythm, line, sequence, contrast,

Type of Space:• Positive Space:

Space taken up by objects that the artist wants the viewer to see.

• Negative Space: Space that is around the objects or the leftover, empty space.

NOTAN

• “Notan” is the term used by the Japanese to express “light-dark” as an element of design. In the west we use separate terms such as positive space and negative space, dividing the idea of light-dark into separate components. On paper it is easy to see that dark shapes cannot exist without a surrounding area of white. White shapes cannot exist without dark to define it. The two elements are really one. This is an eastern concept of yin-yang that each is what the other is not.

Notice that positive space cannot be defined if it were not for negative

space!

• Where is the positive space?

• Where is the negative space?

• This student did a good job BALANCING the positive and negative space. At first glance it is hard to tell if it is white on black paper, or black on white paper.

• CONTRAST:

= a large difference between two things

• UNITY:

= everything fits together as a whole; harmony

• RHYTHM/REPETITION:

= repetition of shapes, colors, lines, values

= repeating an element over and over

VARIETY= differences in

artwork; diversity

You change the:-Font style-Size big/small-Thick / thin-direction / angle

How do you create variety using text?

Your Job:• To use text in a way

that it loses its identity as letters – and becomes a shape or space.

• To learn to lead the viewer’s eye across an image by using the design principles.

Warm up activity:

• Look through magazines to cut out letters and glue them down on your handout to illustrate the 5 ways to arrange a composition.

Design Requirements:

• Choose 1 letter, 1 emotion, 1 font• Create a template for each size letter• Use at least 15 cut out letters in your final design• Create an interesting composition using

repetition and positive/negative space. • Create a definite path for the eye to follow.• Craftsmanship: Neat and careful cutting/gluing.

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