TYPOGRAPHY NAME DESIGN

M. Davis / Art

WHAT DO YOU THINK TYPOGRAPHY IS?

Anyone have an idea?

WHAT IS TYPOGRAPHY?Typography is the art and technique of arranging letters

to make written language readable and appealing

when displayed. It involves selecting typefaces, letter

-spacing (tracking), and adjusting the space within letters pair

s (

kerning[). In

modern times, typography has been put in film, television, and

online broadcasts to add emotion to communication

.

Typography is the work of:typesetters,

compositors, typographers, graphic designers, art directors,

manga artists, comic book artists, graffiti artists,

clerical workers, and everyone else who arranges graphics for a

product. Until the

Digital Age, typography was a specialized occupation .

WHAT IS CALLIGRAPHY?

Raise your hand if you

have a hypothesis.

CALLIGRAPHY IS….A visual art related to writing. It is the design of

lettering with a broad tip instrument, dip pen, or

brush , among other writing instruments. A contemparary

calligraphic practice can be defined as, "

the art of giving form to signs in an expressive, harmonious, and s

killful

manner”.

Modern calligraphy ranges from functional inscriptions and designs to

fine-art pieces where the letters may or may not be legible (what does

that mean?). Classical calligraphy differs from :typography

and non-classical hand-lettering, though a calligrapher

may practice both.

Calligraphy continues to flourish in the forms of :

wedding and event invitations, font design and

typography, original hand-lettered logo design,

religious art, announcements,

graphic design and commissioned calligraphic art,

cut stone

inscriptions, and memorial

documents. It is also used for

props and moving images for film and television,

testimonials, birth and death certificates, maps,

and other written works.

JOBS THAT INVOLVE USAGE OF TYPOGRAPHY AND CALLIGRAPHY

Graphic artist (what do they do?)

Cartographer (?)

Court document clerk/ clerical workers

Typesetters (newspaper/magazine)

Engraver (tombstones, mailboxes, signs, etc.)

Film/television editing (credits)

Comic book or anime artists

ILLUMINATED MANUSCRIPTS

Calligraphy has been used

for many centuries and

was even relevant as seen

here in this exert from

the book of Matthew in

the original Orthodox

Bible. These pages were

often decorated with gold

and beautiful colors to

enhance the calligraphy.

LANGUAGE

A Vietnamese

Calligrapher

working on flags for

Tet (Vietnamese

New Year). Many

cultures to include

Japanese, Chinese

and Korean still use

calligraphy in daily

writing.

ADVERTISING

Typography is used

in Advertising and

marketing. Notice

how the words that

are relatable to the

subject matter are

being used to form

the shape of the

company logo.

LOGOS

CALLIGRAPHY FAMILY CREST

USING INITIAL

Sometimes

also called

monogram

GRAFFITI

Street Art

Modern Art

Often used in

Tattoos

Urban

Expression

PORTRAITURE

Notice How text

was used to form

Michael Jordan’s

portrait. What did

the artist do to

the words to

create shadows

and features?

FRAGMENTED WORDS

WITH COLOR

Notice how you

do not need to

see the entire

word to know

what it is saying.

STUDENT WORK: BEGINNINGS OF A MODIFIED ILLUMINATED

MANUSCRIPT

• Always sketch out

your project in

pencil 1st.

• Add all details

before putting

marker to the page.

• Be unique. Make

your Art personal to

you. There is only 1

you. Embrace that

concept in this

class.

• Surprise me in your

Art.

REPETITIVE LINE IN COLOR OVER CURSIVE

WRITING

Option #2:

In pencil, write

your name in 1 of

the styles of

lettering in the

packet (or

cursive).

Trace your name in

marker, using

different colors

over and over until

the page is filled.

KID WORK

AGENDAStudy over the handout that shows different styles

of lettering.

Decide which type of lettering project you want to

do based on your ability, preference and personality.

Always begin in pencil. Why? Sketch out your

name, initials or whatever style you choose. Always

outline in black marker to get a clean edge prior to

coloring.

Once you have completed all drawing and

details… begin adding color. Marker is best for this

project.

REMEMBER YOUR RUBRIC