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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B) UNIT - I Management in all business and human organization activity is simply the act of getting people together to accomplish desired goals and objectives. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. Management can also refer to the person or people who perform the act(s) of management. The verb manage comes from the Italian maneggiare (to handle — especially a horse), which in turn derives from the Latin Manus (hand). The French word mesnagement (later ménagement) influenced the development in meaning of the English word management in the 17th and 18th centuries. Definitions: Management is creative problem solving. This creative problem solving is accomplished through four functions of management: planning, organizing, leading and controlling. The intended result is the use of an organization's resources in a way that accomplishes its mission and objectives. “The art of getting things done through other people”:- Louis Allen “Management is to know exactly what you want men to do & then seeing that they do it in the best & cheapest ways”. :-F.W. TAYLOR “Management is to forecast, to plan, to organize, to control, to co – ordinate and to command” :- HENRI FAYOL (Father of Modern Management) FUNCTIONS OF MANAGEMENT Prepared by Siva Rama Krishna. V Asst. Professor, Dept of MBA, SBIT 1

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

UNIT - I

Management in all business and human organization activity is simply the act of getting people together to accomplish desired goals and objectives. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.

Management can also refer to the person or people who perform the act(s) of management.

The verb manage comes from the Italian maneggiare (to handle — especially a horse), which in turn derives from the Latin Manus (hand). The French word mesnagement (later ménagement) influenced the development in meaning of the English word management in the 17th and 18th centuries.

Definitions:

Management is creative problem solving. This creative problem solving is accomplished through four functions of management: planning, organizing, leading and controlling. The intended result is the use of an organization's resources in a way that accomplishes its mission and objectives.

“The art of getting things done through other people”:-Louis Allen

“Management is to know exactly what you want men to do & then seeing that they do it in the best & cheapest ways”. :-F.W. TAYLOR

“Management is to forecast, to plan, to organize, to control, to co – ordinate and to command” :-HENRI FAYOL (Father of Modern Management)

FUNCTIONS OF MANAGEMENT

Management operates through various functions, often classified as planning, organizing, leading/motivating, and controlling.

Planning is the ongoing process of developing the business' mission and objectives and determining how they will be accomplished. Planning includes both the broadest view of the organization, e.g., its mission, and the narrowest, e.g., a tactic for accomplishing a specific goal.

Organizing is establishing the internal organizational structure of the organization. The focus is on division, coordination, and control of tasks and the flow of information within the organization. It is in this function that managers distribute authority to job holders.

Staffing is filling and keeping filled with qualified people all positions in the business. Recruiting, hiring, training, evaluating and compensating are the specific activities

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 1

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

included in the function. In the family business, staffing includes all paid and unpaid positions held by family members including the owner/operators.

Directing is influencing people's behavior through motivation, communication, group dynamics, leadership and discipline. The purpose of directing is to channel the behavior of all personnel to accomplish the organization's mission and objectives while simultaneously helping them accomplish their own career objectives.

Controlling is a four-step process of establishing performance standards based on the firm's objectives, measuring and reporting actual performance, comparing the two, and taking corrective or preventive action as necessary.

Types of Managers

General Managers: Plan, organize, lead and control operation of an entire organization.

Financial Managers: Plan, organize, lead and control collection and payment of money and compliance with state and federal laws governing money management.

Marketing Managers: Plan, organize, lead and control product research, development, advertisement and delivery.

Human Resources Managers: Plan, organize, lead and control the hiring, training and compensation of employees.

Operations Managers: Plan, organize, lead and control the production and delivery of products and services as needed to keep external paying customers satisfied.

MANAGERIAL ROLES

Henry Mintzberg, a prominent management researcher, says that what mangers do can best be described by looking at the roles they play at work. From his study of actual mangers at work, Mintzberg developed a categorization scheme for defining what managers do.

Role is defined as the pattern of behavior which is defined for different positions. It refers to the expected behavior of the occupant of a position.

Managerial roles depend on the formal authority which is delegated to the manager in an organization. The degree of authority determines his status and different roles. Mintzberg’s 10 managerial roles can be grouped as those primarily concerned with interpersonal relationships, the transfer of information, and decision making.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 2

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

Mintzberg’s 10 Managerial Roles.

INTERPERSONAL ROLE:

Interpersonal role of a manager is concerned with his interacting with other persons both the organizational members and outsiders. There are three types of interpersonal roles: Figurehead role; leader role; and liaison role. In Figurehead role, the manager performs activities which are of ceremonial and symbolic nature. This includes greeting the visitors, attending social functions, involving employees, handing out merit certificates and others. Manager’s Leader role, involves leading his subordinates and motivating them for willing contributions. In Liaison role, the manager serves as a connecting link between his organization and outsiders or b/w his unit and other organizational units.

INFORMATIONAL ROLE:

Informational role of a manger includes communication – giving and receiving information – both within and outside the organization. Information is required to make decisions effective. There are three types of informational roles of a manager: such as monitor, disseminator, and spokesperson. In Monitoring role, the manager constantly collects information about those factors which affect his activities. Such factors may be within the organization as well as outside it. In Disseminator role, the manager distributes the information to his subordinates who may otherwise not be in a position to collect it. As a Spokesperson, the manager represents his organization or unit while interacting with outsiders. These may be customers, financiers, government, suppliers, or other agencies of the society.

DECISIONAL ROLE:

Decisional role of a manger involves choosing the most appropriate alternative out of the available ones so that the organization achieves its objectives when the chosen alternative is put into action. In decisional role the manager performs four roles: such as entrepreneur, disturbance handler, resource allocator, and negotiator. In Entrepreneur role, the manager assumes certain risk which is involved in terms of the outcomes of an action because these are affected by a variety of external factors. Since these factors are dynamic and change constantly. In Distribution handler role, the manager is required to contain those forces and events which tend to disturb the organizational equilibrium and normal functioning. These forces and events may be strike by employees, shortage of raw material, employee’s complaints and grievances. In Resource allocator role, the manager allocates resources – human, physical, and financial – to various organizational units according to their needs. In Negotiator role, the manager negotiates with various interest groups in the organization. Such interest groups are shareholders, employees, and outside agencies.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 3

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

ADMINISTRATION vs. MANAGEMENT

In business, administration consists of the performance or management of business operations and thus the making or implementing of major decisions. Administration can be defined as the universal process of organizing people and resources efficiently so as to direct activities toward common goals and objectives.

The word is derived from the Middle English word administracioun, which is in turn derived from the French administration, itself derived from the Latin administratio — a compounding of ad ("to") and ministratio ("give service"). Administrator can serve as the title of the general manager or company secretary who reports to a corporate board of directors. This title is archaic, but, in many enterprises, this function, together with its associated Finance, Personnel and management information systems services, is what is intended when the term "the administration" is used.

Management

Is simply the act of getting people together to accomplish desired goals and objectives? Management is an executive function which is primarily concerned with carrying out broad policies laid down by the administration

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 4

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

Difference between Administration & Management

BASIC OF DIFFERENCE ADMINISTRATION MANAGEMENT

1. Level of authority in the Organization

Top Level Middle & Lower level

2. Major Focus Policy Formulation & Object Determination

Policy Execution & Objective Achievement

3. Nature of Functions Determinative Executive

4. Scope of Functions Broad & Conceptual Narrow & Operational

5. Factors Affecting the Decisions

Mostly External Mostly Internal

6. Employer – Employee Relation

Entrepreneurs & Owners Employees

7. Qualities Required Administrative Technical

8. Nature of Usage Popular with Government, military, Religious and Education organizations

Business Enterprise

9. Decision Making Decisions are influenced by public opinions, government polices, social & religious factors

Decisions are influenced by the values, opinions and beliefs of Managers.

10. Abilities It needs administration rather than technical

Technical activities

11. Main Functions Planning & Organization functions are involved in it

Motivating & Controlling functions

THE EVOLUTION OF MANAGEMENT THOUGHT

We began our discussion of management by suggesting that every one of us is already a manager in terms of our daily activities. Historically, we can also find many examples of management. The Great Wall of China could not have happened without a great deal of management expertise. The same could be said of the construction of the pyramids in Egypt. Without management, Columbus could not have made his journeys of discovery. Napoleon’s march across Europe required considerable management. Nonetheless, the systematic study of management is a fairly recent phenomenon.

The need to study management arose with the industrial revolution in Europe (more specifically, England). The industrial revolution and the systematic study of management are the result of a remarkable confluence of ideas and events.

The industrial revolution was the result of a remarkable confluence of ideas and events

The industrial revolution required an unprecedented increase in scientific and technological knowledge. It further required enormous inputs of human capital (workers) to operate the factories made possible by the new technology. Not only did new technologies bring about newer, more efficient ways of producing goods, technological developments in

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 5

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agriculture also ensured that workers, no longer needed on farms, became available as cheap labor to urban factories. But the industrial revolution was not simply a technological and economic (increased supply of labor resulting in cheap labor) phenomenon. The emergence of the industrial revolution also required a philosophical shift.

Without a new way of thinking about the role of human beings in society, the industrial revolution would likely not have happened; at least not in the way that it did. The period just prior to the industrial revolution was marked by a changing philosophical paradigm. Not only was it economically convenient for wealthy land owners to let their peasants go (now that new technologies made them superfluous on the farms), new ways of thinking about the rights of humans made it seem morally right. With the emergence of liberal philosophies, which spoke of individual rights, land owners no longer needed to feel a sense of obligation to the day laborers on their lands. It became quite right and proper to "give these people their freedom". And that they did.

...land owners no longer felt a sense of obligation to the day laborers on their lands...

Thousands of recently unemployed peasants flocked to the cities in search of work.

Thousands of recently unemployed peasants flocked to the cities in search of work. The lives of these workers were clearly governed by the economics of supply and demand. And the principles of economics, as part of this new philosophical paradigm, had been articulated by Adam Smith.  For purposes of this course, we'll dispense with the bulk of Adam Smith's learned writings and concentrate on his astute observations about job specialization through division of labor. Smith described the transition from a craft approach to the manufacture of goods, to the factory approach.

Craft manufacture describes the creation of products by one (or a few) person(s) in disparate locations. The solitary cabinetmaker, slowly crafting a dining room cabinet, which he will later take to the village market to sell, provides an example of craft manufacturing. On the other hand, the factory approach to cabinet making would involve a number of people who have specialized in small, discrete elements of the process. Likely one person would be responsible for the purchase of the wood and other materials required. Another person might be required to cut all wood to the appropriate dimensions.

Craft manufacture describes the creation of products by one (or a few) person(s)...

...the factory approach involves a number of people who have specialized in small, discrete elements of the process. The genius in job specialization lies, of course, in increased efficiency. The productivity per worker is naturally significantly higher than that of the craft worker.

Yet another worker might glue and fasten the pieces of wood according to plan. Finishing the cabinet through sanding and painting could constitute one or more other jobs. Sales would be left to someone else. The genius in job specialization lies, of course, in increased efficiency. The productivity per worker is naturally significantly higher than that of the craft worker. Adam Smith's logic set the scene for the industrial revolution. In a way, this insight was the first modern managerial principle.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 6

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

PLANNING

Nature of Planning

Planning is a tool in the hands of a manager who wants to face problems created by change. Successful managers deal with foreseen problems and unsuccessful managers’ struggle with unforeseen problems. The difference lies in planning.

Planning helps in determining the course of action to be followed for achieving various organizational objectives. It is a decision in advance; what to do, when to do, how to do, and who will do a particular task. Planning is a process, which involves ‘thinking before doing’.

Planning involves selecting missions and objectives and the actions to achieve them. It ends with decision-making, i.e., choosing the best alternative from the available future courses of actions. Plans, thus, provide a rational approach to predetermined objectives.

Definitions:

Planning is based on certain assumptions which are required to formulate policies of business” :– George Terry. “The selection from among alternatives for future courses of action for the enterprise as a whole and each department with it.” : – Koontz & O’Donnell

“Planning is essentially deciding about future”: – Louis A. Allen.

Steps in Planning:

It is not necessary that a particular planning process is applicable for all the organizations and for all types of plans because the various factors that go into planning process may differ from plan to plan or from one organization or another.

The sequences of various steps in planning are in such a way that they lead to the translation of an idea into action by reaching to the state of establishing of sequences of activities. Each stage contributes to plan formulation in the following ways: -

1. Perception of Opportunities : Perception of opportunities is not strictly a planning process. However, this awareness is very important for planning process because it leads to formulation of plans by providing clue whether opportunities exist for taking up particular plans. Perception of opportunities includes a preliminary look at possible opportunities and the ability to see them clearly and completely, knowledge of where the organization stands in the light of its strengths and weaknesses, an understanding of why the organizations want to solve uncertainties, and a vision of what it expects to gain.

2. Establishing Objectives : At this stage, major organizational and unit objectives are set. Objectives specify the results expected and indicate the end points of what is to be done, where the primary emphasis is to be placed, and what is to be accomplished by the various types of plans. The organizational objectives should be specified in all key result areas. Key result areas are those, which are important for organization in achieving its objectives.

3. Planning Premises : After determination of organizational goals, the next step is establishing planning premises, that is, the conditions under which planning activities

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 7

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will be undertaken. Planning premises are planning assumptions – the expected environmental and internal conditions. Thus, planning premises are external and internal. External premises include total factors in task environment like political, social, technological, competitor’s plans and actions, government policies, etc. Internal factors include organizations policies, resources of various types and the ability of the organization to withstand the environmental pressure.

4. Identification of Alternatives : Based on organizational objectives and planning premises, various alternatives can be identified. The concept of various alternatives suggests that a particular objective can be achieved through various actions.

5. Evaluation of Alternatives : Various alternatives, which are considered feasible in terms of preliminary criteria, may be taken for detailed evaluation. At this stage, an attempt is made to evaluate how each alternative contributes to the organizational objectives in the light of its resources and constraints. This presents a problem because each alternative may have certain positive points on one aspect but negative on others.

6. Choice of Alternative : After the evaluation of various alternatives, the fit one is selected. Sometimes evaluation shows that more than one alternative is equally good. In such a case, a planner may choose more than one alternative. There is another reason for choosing more than one alternative. Alternative course of action is to be undertaken in future, which is not constant.

7. Formulation of Supporting Plans : After choosing the alternatives, the organization has to formulate the basic plan; various plans are derived so as to support the main plan. In an organization there can be various derivative plans like planning for buying equipments, buying raw materials, recruiting and training personnel, developing new product, etc. These derivative plans are formulated out of the main plan and, therefore, they support it.

8. Establishing Sequence of Activities : After formulating basic and derivative plans, the sequence of activities is determined so that plans are put into actions. Based on plans at various levels, it can be decided who will do what and at what time. Budget for various periods can be prepared to give plans more concrete meaning for implementation.

Types of Planning

The planning process cannot be effective unless the types of plans are properly understood. It is easy to see that a major program, such as one to build and equip a new factory, is a plan. The types of planning are classified as follows:

1. Purpose or Missions : The mission or purpose identifies the basic function or task of an enterprise or agency, or of any part of it. Every kind or organized operation has, or at least should have if it is to be meaningful, purpose or mission. For example: the purpose of a state highway department is the design, building, and operation of a system of state highways. The purpose of the courts is the interpretation of laws and their applications.

2. Objectives or Goals : These are the ends toward which activity is aimed. They represent not only the end point of planning but also the end towards which organizing, staffing, leading, and controlling are aimed.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 8

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

3. Strategies : For years, the Military used the word Strategies to mean grand plans made in light of what it was believed an adversary might or might not do. Strategy is defined as the determination of the basic long-term objectives of an enterprise and the adoption of courses of action and allocation of resources necessary to achieve these goals.

4. Policies : These are also plans, they are general statement or understandings that guide or channelize thinking in decision-making. Not all policies are “statements”; they are often merely implied from the actions of managers. Policies define an area within which a decision is to be made and ensure that the decision will be consistent with, and contribute to, and objective. Policies help decide issues before they become problems.

5. Procedures : These are plans that establish a required method of handling future activities. The chronological sequences of required actions. They are guides to action, rather than to thinking and they detail the exact manner in which certain activities must be accomplished.

6. Rules : Rules spell out specific required actions or non-actions, allowing no discretion. They are usually the simplest type of plan. “No Smoking” is a rule that allows no deviation from the stated course of action. The essence of a rule is that it reflects a managerial decision that a certain action must – or must not – be taken.

7. Programs : These are a complex of goals, policies, procedures, rules, task assignments, steps to be taken, resources to be employed, and other elements necessary to carry out a given course of action; they are ordinarily supported by budgets.

8. Budgets : A budget is a statement of expected results expressed in numerical terms. It may be called a “quantified” plan. In fact, the financial operating budget is often called a profit plan. A budget is expressed in financial terms; in terms of labor – hours, units of product, or machine – hours; or in any other numerically measurable terms.

LEVELS OF PLANNING

There are 3 levels of planning, which were discussed as follows: -

1. Corporate - Level Planning: This is formulated by Top Management top oversee the interests and Operations of organizations made up of more than one line of business. The major questions at this level are: What kind of business should the company is engaged in? What are the goals and expectations for each business? How should resources be allocated to reach these goals?

2. Business – Unit Planning: This is concerned with managing the interests and operations of a particular line in the business. It deals with questions such as these: How will the business compete within its market? What products/services should it offer? Which customers does it seek to serve? How will resources be distributed within the business? BUP attempts to determine what approach to its market the business should take, and how it should conduct itself, given its resources and the conditions of the market.

3. Functional – Level Planning: It creates a framework for managers in each function such as marketing or production – to carry out business – unit strategies and corporate planning. Thus Functional – level planning compete the hierarchy of planning.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 9

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

DECISION MAKING

The word Decision has been derived from the Latin word ‘decider’ which means ‘a cutting away or a cutting off, or in a practical sense’. Thus a decision involves a cut off alternatives between those that are desirable and those that are not desirable. The decision is a kind of choice of a desirable alternative.

Decision making is an indispensable component of management process and managers’ life is filled with making decisions after decisions. Managers see decision making as their central job because they constantly choose what is to be done, which is to do, when to do, where to do, and how to do. Decision making, though permeates all managerial functions, is at the core of planning because it is the planning where the major decisions regarding setting of organizational tone. It is the stage at which major decisions regarding setting of organizational objectives, formulating major plans, lying down of policies, procedures, rules, etc.

Decision making is both managerial function and organizational process. It is managerial function because it is a fundamental responsibility of every manager. It is an organizational process because many decisions transcend the individual managers and become the product of groups, teams, committees, etc.

Managers should develop decision making skills and acquaint themselves with the dynamics of decision making because of the following reasons:

1. Managers spend a great deal of their time in making decisions. In order to develop their decision – making skills, it is necessary that they know how to make effective decisions.

2. Managers are evaluated on the basis of quality of their decision making to improve the quality of decisions; they should know how quality of decision making can be improved.

Definitions

“ A decision represents a judgment; a final resolution of a conflict of needs means or goals; and a commitment to action made in face of uncertainty, complexity and even irrationally.” : - Lopez.

“Decision making can be thought of as premising, identifying alternatives, evaluation of alternatives in terms of goals sought and the choosing of an alternative.” It is the core of planning. : - Koontz and O’Donnell.

“Decision making is a choice between two or more alternatives. It is the process of thought and deliberation that leads to a decision” : - Glueck.

“A solution selected after examining several alternatives chosen because the decider forces that the course of action he elects will do more than the other to his goals and will be accompanied by the fewest possible objectionable consequences.” : - Jones.

“Decision making describes the process which a course of action is selected as the way to deal with a specific problem” : - Stoner.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 10

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Decision Making Process

Decision making is a creative process of an individual. Management decision making involves the use of organizational resources in the pursuit of predetermined goal. As it involves the use of organizational resources in the pursuit of predetermined goal and involves human mental process, it requires a scientific process by which a rational decision is made. The steps involved in the decision making process are described below:-

I. Defining the Problem: A problem is an opportunity. Manager must first aware of the problem sometimes an apparent problem may be only a symptom of an inner state of affairs. Problems may relate to either internal or external environment. A well defined problem is often considered as half solution.

II. Analyzing the Problem: A problem may be a symptom. The real problem may hide in and cause disturbance, hence, simple identification of problem do not lead to solution. An identified problem must be analyzed in depth.

a) What is the Problem?b) Which Problem to solve?c) What is the real cause of the Problem?

A manager needs to assemble all relevant facts for diagnosing the problem. Information collected is carefully perceived and understood in order to find the crux of the problem. This enables a manger to identify the real course of the problem for which a solution is needed.

III. Developing Alternative Courses of Action: One solution seldom exists for solving organizational problem. Decisions are not made without analyzing alternative course of action. Developing alternatives is not an easy task. It requires careful thinking analysis, imagination, creative and innovative abilities, judgment and experience of managers. A good decision emerges out of consideration of a number of alternatives, though alternatives do not assure right decisions.

IV. Evaluating Alternative Courses of Action: In the process of generation of alternatives all possible alternative solutions are gathered. All of them are not feasible for selection. In many cases alternatives are mutually exclusive. As such decision maker tries to evaluate them by examining their relative merits and shortcomings to eliminate undesirable alternatives. The evaluation is aimed at the selection of the best courses of action with help of certain standards or criteria for evaluation. They are: -

d) Financial Criteria: Alternatives which meet the financial objectives of the enterprise are selected. Financial criteria is a quantitative standard, it includes sales, profit, revenue, cost etc.

e) Risk: Elimination of alternatives in the process of evaluation lands decision maker in risk of loosing viable alternatives who do not meet the criteria. This apart, decision maker analyze the alternative on the basis of risk involved in their implementation.

f) Resource Criteria: The evaluation is done on the basis of resource requirements. A comparative analysis of resources required for alternatives enable the decision maker to best appraise the pros and cons of the alternative courses.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 11

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V. Selection of the best Alternative Course of Action: The crux of the decision lies in the selection of the best alternative courses of action. The alternative selected then becomes the decision. Decision maker is confronted with the selection of a course of action to maximize his objectives and solve the problem. Similarly decision makers use their experience, intuition, experimentation, ability to forecast the results, vision, skill, judgment and competence in the process of selection.

VI. Implementing the decision, follow – up and control: Selection of the best course does not ensure goodness of the decision. A good decision is one which is effectives implemented. Effective implementation requires communication of the decision, securing acceptance of employees, and provision of adequate resources.

Every decision requires communication to the levels of execution in a clear manner. This enables the employees better understand the decision. Decision maker is required to supplement all information and personal touch to make people avoid misunderstandings of communication. As implementation of decision involves human resources, resistance is not uncommon.

TOOLS & TECHNIQUES OF DECISION MAKING

Every manager makes decisions in the organization, either in his individual capacity or as member of a group. In fact, organizational decisions are combination of individual and group decisions. Both types of decisions have their positive and negative aspects. When manager makes a decision as an individual, he has to consider the steps involved in decision-making process and uses techniques for decision making. However, when he has to make decision as a group member, he has to consider group behavior also. In group decision making, there can be either consensus among the members of the group, or the decision can be arrived at through simple majority unless the group prescribes any other mode of majority. To improve or to solve the problem or to make decisions it is necessary to follow some tools and techniques which are as follows:

1. BRAINSTORMING. Brainstorming is a technique to stimulate idea generation for decision-making. This concept was developed by Osborn in 1938 in an American Company; the technique is now widely used by many companies, educational institutions, and other organizations for building ideas. Osborn has defined brainstorming simply as ‘using the brain to storm the problem’. For brainstorming, a group of 10 to 15 persons is constituted. The participants should be connected with the problem directly or closely, though they need not necessarily be from the same discipline. The process in brainstorming goes in the following ways:

(i) The problem on which decision is required is given to the group. Problem is stated clearly and precisely so that members of the group can focus their direct attention on it.

(ii) Each member is asked to give ideas through which the problem can be solved. Here the brainstorming session is meant to be a free, frank, and relaxed one to generate maximum numbers of ideas irrespective of qualities.

(iii) The members are expected to put their ideas for problem solution without taking into consideration any limitations – financial, procedural, legal, organizational or otherwise. Such limitations only act as deterrent to free flow of ideas because the participants will limit themselves in these limitations.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 12

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(iv) Idea – evaluation is deferred to a later stage because it does not flow in the direction of idea generation. Hence, any criticism, judgment, or comment is strictly prohibited and the members are told to abstain from it.

2. NOMINAL GROUP TECHNIQUE: NGT is a structured group meeting which restricts verbal communication among members during the decision-making process. It is meant to resolve differences in group opinion by having individuals generate and then rank a series of ideas in the problem exploration, alternative generation, or choice-making states of group decision-making. The process of NGT goes as follows:

i. The group leader outlines the problem requiring decisions

ii. Each member writes down his ideas silently and independently and presents his best single idea on the problem

iii. When all the members write their ideas, these are presented for discussion and evaluation among the group members.

iv. The members are asked to rank the various ideas of decision making and the decision is arrived at on the basis of his ranking.

The NGT is widely used in health service, industry, education and government organizations. Where this technique encourages creativity, prevents strong personality types from dominating the group, encourages continued exploration of the issues, provides a forum for the expression of the minority view points, and gives individuals sometime to think about the issue before offering solutions.

3. DELPHI TECHNIQUE: The name Delphi indicates a shrine at which the ancient Greeks used to pray for information about the future. In DT of decision making, members do not have face-to-face interaction for group decision. The decision is arrived at through written communication in the form of filling up questionnaires often through mail. The results are then tabulated and used in developing a revised questionnaire which is completed by the larger group. DT is quite useful where the problem does not lend itself to precise analytical techniques but can benefit from subjective judgments on a collective basis and members who may be experts in the area of the problem may not be able to have face-to-face interaction. However, this technique is quite time-consuming and, therefore, can be used only in those cases where timing for decision making is not of prime importance.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 13

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UNIT – II

An organization is a social arrangement which pursues collective goals, which controls its own performance, and which has a boundary separating it from its environment. The word itself is derived from the Greek word ὄργανον (organon) meaning tool

In the social sciences, organizations are studied by researchers from several disciplines, the most common of which are sociology, economics, political science, psychology, management, and organizational communication. The broad area is commonly referred to as organizational studies, organizational behavior or organization analysis. Therefore, a number of different theories and perspectives exist, some of which are compatible, and others that are competing

Organization – process-related: an entity is being (re-)organized (organization as task or action).

Organization – functional: organization as a function of how entities like businesses or state authorities are used (organization as a permanent structure).

Organization – institutional: an entity is an organization (organization as an actual purposeful structure within a social context)

Nature of Organizations

New forms of organizations are geared to make organizations more receptive, adaptive and generative -- always focused on meeting the needs of stakeholders. New forms of organizations often exhibit the following characteristics:

1. Strong employee involvement - input to the system starts from those closest to the outcome preferred by the system, from those most in-the-know about whether the organization is achieving its preferred outcomes with its stakeholders or not. This way, the organization stays highly attuned and adaptive to the needs of stakeholders.

2. Organic in nature - less rules and regulations, sometimes no clear boundaries and always-changing forms

3. Authority based on capability - ensures the organization remains a means to an end and not an end in itself

4. Alliances -takes advantage of economies of scale, e.g., collaborations, networks, strategic alliances/mergers, etc.

5. Teams -shares activities to take advantage of economies of scale at the lowest levels of activities and ensures full involvement of employees at the lowest levels

6. Flatter, decentralized organizations - less middle management, resulting in top management exchanging more feedback with those providing products and services; also results in less overhead costs

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 14

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7. Mindfulness of environments, changes, patterns and themes - priority on reflection and inquiry to learn from experience; develop "learning organizations"

Organization levels and the Span of Management

The purpose of organizing is to make human cooperation effective, the reason for levels of organization is the limitation of the span of management. In other words, organizational levels exist because there is a limit varies depending on situations. The span of management refers to the number of subordinates who report directly to the superior. It is also known as the number of subordinates who are efficiently managed by a single superior manager. If the subordinates who report to a superior are more in number, it is called ‘wide span’ and vice versa is called ‘narrow span’ The relationship between the span of management and organizational levels are as follows:-

i. A wide span of management (associated with few organizational levels)ii. A narrow span of management (associated with many levels)

Factors affecting span of management

The problem of nay manager is to decide the proper number of subordinates to be managed or controlled. It is basically a behavioral question and varies with such factors like:

Ability, leadership skills and styles of the manager;Position of manager in the organization structure;Possible conflicts between superior and subordinates;Faith in subordinate’s performance;Degree of team work;Nature of the work to be performed by the subordinates;Training received by the subordinates;Clarity of delegation of authority and responsibility;Clarity of plans, polices and programs;Use of communication techniques and Amount of personal contact needed.

Organizational Design and Structure

Organization is only a means to an end. It takes certain inputs from the environment and converts them into specified outputs desired by the society. Organization design deals with structural aspects of organizations. It aims at analyzing roles and relationships so that collective effort can be explicitly organized to achieve specific ends. The design process leads to the development of an organization structure consisting of units and positions.

Organizational design is “the process of systematic and logical grouping of activities, delegation of authority and responsibility and establishing working relationships that will enable both the company and employee to realize their mutual objectives.”

Organizational structure is an established pattern of relationships among the component parts of an organization. Structure is made up of three component parts viz., complexity, formalization and centralization.

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 15

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Complexity refers to horizontal differentiation, vertical differentiation and locational differentiation. Horizontal differentiation is horizontal separation between units based on occupations and specializations. Vertical differentiation is the potential for communication distortion. Locational differentiation refers to the degree of which the location of an organizations offices, plants and personnel.

Formalization refers to the degree to which the jobs within the organization are standardized. Centralization refers to the degree to which the decision making is concentrated at a single point in an organization.

Organization with narrow span

Advantages:

Close supervision Close control Fast communication between subordinates and superiors

Disadvantages

Superiors tend to get too involved in subordinate’s work Many levels of management High costs due to many levels Excessive distance between lowest level and top level

Organization with wide span

Advantages

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 16

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Superiors are focused to delegate Clear policies must be made Subordinates must be carefully selected.

Disadvantages

Tendency of overloaded superiors to become decision bottlenecks Danger of superior’s loss of control Requires exceptional quality of managers.

DEPARTMENTATION

The limitation on the number of subordinates that can be directly managed would restrict the size of enterprises if it were not for the device of departmentation. Grouping activities and people into departments makes it possible to expand organization.

Bases of Departmentation:

Departmentation by Function:

Functional organization structure is most widely used structure. Each functional department consists of those jobs in which employees perform similar jobs at different levels. The commonly used functions are: marketing, finance and accounting, human resource, manufacturing, research and development and engineering.

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Managing Director

General Manager

Production Manager

Marketing manager

HR Manager Finance Manager

Manager Training &

Development

Manager Salary & Admin

Manager Industrial Relations

MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

Advantages

Permits centralized control of strategic results. Very well suited for structuring a single business Promotes in-depth functional expertise. Well suited to developing a functional based distinctive competence Enhances operating efficiency where tasks are routine and repetitive Encourages collaborative work Results in economies of scale Minimizes duplication Permits congruence of goals

Disadvantages

Poses problems of functional coordination Can lead to inter functional rivalry and conflict rather than cooperation Forces profit responsibility to the top Effective only in stable environment Results in slower response to change Results in poor coordination Result in absence of accountability Overspecializes and narrows viewpoints of key personnel Slow adoption to changes in the environment Limits development of general managers.

Departmentation by Product

Companies producing more than one product structure their organizations, based on products structure. Activities are divided on the basis of individual products, product line, services and are grouped into departments in product organization structure.

Advantages

Places attention and effort on product line Facilitates use of specialized capital, facilities, skills and knowledge Permits growth and diversity of products and services Improves coordination of functional activities

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 18

Managing Director

General Manager

Manager Motor cycles

Manager Cars

Manager Scooters

Manager Vans

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Places responsibility for profits at the division level Furnishes measurable training ground for general managers.

Disadvantages

Requires more persons with general manager abilities Tends to make maintenance of economical central services difficult Presents increased problem of top management control

Departmentation by Geography

Companies operating in various geographical regions of the country / world structure their organizations based on geographical structure. The activities functions are grouped into departments based on the activities performed in the geographical areas / regions.

Advantages

places responsibility at a lower level places emphasis on local markets and problems improves coordination in a region Takes advantage of economies of local operations Better fact – to – face communication with local interests

Disadvantages

Requires more persons with general manager abilities Tends to make maintenance of economical central services difficult and may require

services difficult and may require services such as personnel or purchasing at a regional level

Increases problem of top management control.

Departmentation by Customer Group

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 19

Managing Director

General Manager

Corporate Managers

Production, Marketing, Finance, HR and R & D

Manager Northern

Region

Manager Southern

Region

Manager Central Region

Manager Eastern Region

Manager Western Region

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Grouping activities so that they reflect a primary interest in customers is common in a variety of enterprises. Customers are the key to the way activities are grouped when each customer group is managed by one department head.

Advantages

Encourages concentration on customer needs Gives customers feeling that they have an understanding supplier (banker) Develops expertness in customer area

Disadvantages

May be difficult to coordinate operations between competing customer demands Requires managers and staff expert in customers’ problems Customer groups may not always be clearly defined (for example, large corporate

firm Vs. other corporate businesses)

Strategic Business Unit

A single chief executive cannot control a number of decentralized units of a broadly diversified company. The business can be effectively controlled, if the related businesses are grouped into strategic units and the efficient and senior executive is delegated with the authority and responsibility for its management.

A strategic business unit is a grouping of business subsidiaries based on some important strategic elements common to each. The common or related elements could be an overlapping set of competitors, a closely related strategic mission.

Marketing

Finance

Human Resource

Production

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 20

President

Community – City Banking Real Estate &

Mortgage Loans

Corporate Banking

Agriculture Banking

Institutional Banking

Managing Director

General Manager

Corporate Level Managers

Group Manager SBU II

Group Manager SBU I

Group Manager SBU III

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Advantages

Provides a strategically relevant way to organize the business unit portfolio of a broadly diversified company

Facilitates the coordination of related activities within an SBU. Promotes more cohesiveness among the new initiatives of separate but related

businesses Allows strategic planning to be done at the most relevant level within the total

enterprise Makes the task of strategic review by top executives more objective and more

effective Improves coordination among businesses facing similar strategic issues

Disadvantages

The SBUs can still be biased in charting their future direction The roles and authority of the managing director, general manager, SBU level

managers have to be carefully worked out. Increases layers of management May result in SBU goals that differ from corporate goals Conflicts between the SBU managers for greater share of corporate resources.

LINE AND STAFF CONCEPTS

The relationships with which the managers in an organization deal with one another are broadly classified into two categories, viz. line and staff. Line and staff are often used in ways that are loose and unclear. Line and staff are characterized by relationships but not by departments.

Line relationship:

The relationship that exists between two managers due to delegation of authority and responsibility and giving instructions or orders is called line relationship. Thus, line relationship generally exists between the superior and his subordinate. Line refers to those positions of an organization which have responsibility, authority and are accountable for accomplishment of primary objectives.

Line authority represents an interrupted series of authority and responsibility delegating down the management hierarchy. In other words, the board of directors delegates a part of its authority to the general manager. The general manager in turn delegates part of his authority to different departmental heads and through them, to the next level managers. However, the line managers are completely responsible and accountable for the results achieved by the employees of the respective departments and sections.

Staff relationship:

The staff concept is probably as old as organization itself. It is virtually importance for the busy line managers to perform all their functions and concentrate on all the activities, including management of the people in their respective departments. This gives rise to Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 21

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securing advice and help from specialists. This creates staff relationships. The relationship between two managers is said to be staff relation when it is created due to giving and taking advice, guidance, counsel, information, help or assistance etc.,

Thus, staff managers analyze problems, collect information and develop alternative suggestions and help the line managers to make the right decision quickly. They reduce the work load of the line managers and allow them to concentrate on their operative issues. Managers identified as line are not subjected to command by staff positi8ons. The line managers do not have authority over staff.

Note: “ “ Denotes line relationship

“ “Denotes staff relationship

DELEGATION OF AUTHORITY

Every manager in the organization has to perform certain tasks which are assigned to him. Managers require authority in order to perform the activities assigned to him by his superiors. Authority is delegated when a superior gives a subordinate discretion to make decisions. The process of giving authority to a subordinate in order to perform the assigned activities by a superior is called delegation of authority

“Delegation is the process a manager follows in dividing the work assigned to him so that he performs only that part which he can perform effectively and so get others help him with the remaining work”.

Nature of delegation:

Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 22

Managing Director

General Manager

Marketing Manager

Finance Manager

Production Manager

HR Manager

Deputy Marketing Manager

Officers

Salesmen

Deputy Finance

Manager

Deputy Production Manager

Deputy HR Manager

Officers Officers Officers

Assistants

Workforce Assistants

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This includes:

It gives direction to a manager in performing his duties It has dual characteristics in the sense that though the authority is delegated, it is still

retained with the superior It can be modified even after the action is over Manager cannot delegate authority which he does not possess It may be specific or general and It is an art rather than science.

Benefits of delegation

Relieves the managers form routine work Helps the managers to concentrate on policy issues Basis for effective functions Effective and timely decision Empower and develops subordinates Satisfaction to subordinates

Barriers of delegation

Fear of loss of power Avoidance of risk Lack of confidence in subordinates Autocratic style Fear of misuse of authority Overconfidence of subordinates

CENTRALIZATION AND DECENTRALIZATION OF AUTHORITY

The concept of organizational centralization and decentralization is closely related to the concept of span of control, which affects the span of management and therefore, influences management.

Centralization is the systematic and consistent reservation of authority at the central point within the organization. If a manager reserves work, he has to reserve the authority also. In some cases, managers delegate work without delegating authority necessary to carry out the work. In such cases, the decisions are taken by those people who do not actually perform the work

Advantages:

Facilitates personal supervision Provides personal leadership Promotes integration and co-ordination Promotes uniform action To handles emergent situation

Disadvantages:

Delay in communicationPrepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 23

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Delay in decision-making Fail to pay proper alternative on policy issues Employee dissatisfaction

DECENTRALIZATION

It refers to the systematic effort to delegate to the lowest levels all authority except that which can only be exercised at central points. It proceeds at different rates to different levels and for different functions within the same company. Decentralization can be accomplished to a certain extent in a functional type of organization structure. The decision to decentralize is complex as it involves a major change in the company’s philosophy of management.

Factors determining the degree of decentralization are:

Cost pertaining to the decision Desire for uniformity of policy Size of the organization Number of levels in the organization structure History of the enterprise Philosophy of the management Decision for independence Availability of mangers with skill, knowledge and ability

Benefits of decentralization

Decentralization benefits the superiors, subordinates and the organization in general. These benefits include:

Effective communication Reduces Red – tapism. (Reduces the supervisory levels) Fast decision making Enhances employee job satisfaction Executive development Competitive advantage.

Advantages:

Relieves top management of some burden of decision making and forces upper level managers to let go

Encourages decision making and assumption of authority and responsibility Gives managers more freedom and independence in decision making Promotes establishment and use of broad controls that may increase motivation Facilitates setting up of profit centers Facilitates product diversification Promotes development of general managers Aids in adaptation to fast – changing environment.

Limitations:

Makes it more difficult to have uniform policy Increases complexity of coordination of decentralized organizational units

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May result in loss of some control by upper level managers May be limited by inadequate control techniques May be constrained by inadequate planning and control system Can be limited by the lack of qualified managers Involves considerable expenses for training managers May be limited to external forces (labor unions, governmental controls, tax policies)

POWER

Power is the potential to change others’ attitude or behavior. The ability of individuals or groups to induce or influence the beliefs or actions of other persons or groups.

“The capacity of a person, team, department or organization to influence others.”- J. Pfeffer

Power may be:

An act of one person (realized potentiality) or Potentiality or capacity of one person

In order to influence the behavior of the other person to act in accordance with the organizational requirements or the wishes of the person who has the power.

People many times do not use the power they have and Some people may not know that they have power.

Normally, the subordinate depends on his superior for some favors in work allotment, work schedules, job security, transfers, promotions, information etc. therefore, the superior can have power over his subordinate and control his behavior.

TYPES OF POWER

Several types of power can influence the outcome of a negotiation. We emphasize the word “can,” because if you have power but don’t use it, the power adds no value to the negotiation.

1. Position. Some measure of power is conferred on the basis of one’s formal position in an organization. For example, a marketing manager can influence the decisions that affect the marketing department. However, the marketing manager has little power to influence the decisions that affect the finance department.

2. Knowledge or expertise. People who have knowledge or expertise can wield tremendous power. Of course, knowledge in itself is not powerful. It is the use of knowledge and expertise that confers power. Thus, you could be an incredibly bright person and still be powerless.

3. Character or ethics. The more trustworthy individuals are the more power they have in negotiations. The big issue here is whether they do what they say they are going to do—even when they no longer feel like doing it.

4. Rewards. People who are able to bestow rewards or perceived rewards hold power. Supervisors, with their ability to give raises, hold power over employees. Money can have power. But money, like anything else, holds very little power if it is not distributed. Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 25

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5. Punishment. Those who have the ability to create a negative outcome for a counterpart have the power of punishment. Managers who have the authority to reprimand and fire employees hold this type of power. State troopers and highway patrol officers who have the ability to give out speeding tickets also have this power.

6. Gender. Dealing with someone of the opposite sex can confer power. We have videotaped many negotiation case studies in which the turning point came when a woman casually touched a man’s hand or arm to make her point.

7. Powerlessness. In some instances, giving up all power can be very powerful. If a kidnapper threatens a hostage with death enough times, the hostage may just challenge the kidnapper to go ahead and kill him. At the point that the hostage gives up power, or control over his own death, the kidnapper actually loses power.

8. Charisma or personal power. When we ask participants in our seminars for examples of leaders who have had charisma or personal power, invariably the names of Mother Teresa, John F. Kennedy, and Ronald Reagan come up. When we ask, “What do all three of these leaders have in common?” participants usually respond, “Passion and confidence in what they believe in.”

9. Lack of interest or desire. In negotiations, as in many other areas of life, the side with the least interest in what is being negotiated holds the most power. If you are buying a house and you really do not care if you purchase the house you are currently negotiating for or the one down the street, you will most likely hold more power in the negotiation—unless, of course, the sellers could care less if they sell the house today or live in it for another ten years!

10. Craziness. This may sound funny, but bizarre or irrational behavior can confer a tremendous amount of power. Every organization has someone who blows up or behaves irrationally when confronted with problems. Those who have been exposed to this type of behavior tend to avoid such individuals. As a result, these individuals are not given many tasks to accomplish because others are afraid to ask them.

Power in organizations

Legitimate power

Job description for each job specifies not only the duties and responsibilities, but also the rights of the jobholder. These rights include right to request or order the subordinates to behave in a specific way in order to perform organizational activities and contribute to the organizational goal.

Reward power

People mostly prefer to be influenced by positive approach. Reward power influences the people through positive approach. People are influenced to follow instructions of the executives with a pre assumption that they will get positive outcome by following the

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instructions. These rewards include increase in salary, bonus, promotion, transfer to a better job, convenient work shifts etc.

Coercive power

It is the ability to apply punishment. Superiors have coercive power through their authority to reprimand, demote and retrench employees. This power is dependent on fear.

Expert power

Some people possess in depth knowledge, understanding and talented skills in certain well defined areas. Such persons are regarded as experts in the area concerned. People would like to follow the instructions and influence of such experts. Thus, expert power is the individual’s capacity to influence others by possessing expert skills and knowledge that they need. Thus, expert power is the influence based on special skills or knowledge.

Referent power

It is the individual’s ability to influence the others’ behavior though interpersonal relations, amicable, pleasing personalities and charisma. Charisma is a form of interpersonal attraction where by followers develops a respect for and trusts in the charismatic individual.

GROUP VS TEAM

The purpose of assembling a team is to accomplish bigger goals than any that would be possible for the individual working alone. The aim and purpose of a team is to perform, get results and achieve victory in the workplace and marketplace. The very best managers are those who can gather together a group of individuals and mould them into a team. Here are ten key differentials to help you mould your people into a pro-active and productive team.

Understandings. In a group, members think they are grouped together for administrative purposes only. Individuals sometimes cross purpose with others. In a team, members recognize their independence and understand both personal and team goals are best accomplished with mutual support. Time is not wasted struggling over "Turf" or attempting personal gain at the expense of others.

Ownership. In a group, members tend to focus on themselves because they are not sufficiently involved in planning the unit's objectives. They approach their job simply as a hired hand. "Castle Building" is common. In a team, members feel a sense of ownership for their jobs and unit, because they are committed to values-based common goals that they helped establish.

Creativity and Contribution. In a group, members are told what to do rather than being asked what the best approach would be. Suggestions and creativity are not encouraged. In a team, members contribute to the organization’s success by applying their unique talents, knowledge and creativity to team objectives.

Trust. In a group, members distrust the motives of colleagues because they do not understand the role of other members. Expressions of opinion or disagreement are considered divisive or non-supportive. In a team, members work in a climate of trust and are encouraged to openly express ideas, opinions, disagreements and feelings. Questions are welcomed.

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Common Understandings. In a group, members are so cautious about what they say, that real understanding is not possible. Game playing may occur and communication traps be set to catch the unwary. In a team, members practice open and honest communication. They make an effort to understand each other's point of view.

Personal Development. In a group, members receive good training but are limited in applying it to the job by the manager or other group members. In a team, members are encouraged to continually develop skills and apply what they learn on the job. They perceive they have the support of the team.

Conflict Resolution. In a group, members find themselves in conflict situations they do not know how to resolve. Their supervisor/leader may put off intervention until serious damage is done, i.e. a crisis situation. In a team, members realise conflict is a normal aspect of human interaction but they view such situations as an opportunity for new ideas and creativity. They work to resolve conflict quickly and constructively

Participative Decision Making. In a group, members may or may not participate in decisions affecting the team. Conformity often appears more important than positive results. Win/lose situations are common. In a team, members participate in decisions affecting the team but understand their leader must make a final ruling whenever the team cannot decide, or an emergency exists. Positive win/win results are the goal at all times.

Clear Leadership. In a group, members tend to work in an unstructured environment with undetermined standards of performance. Leaders do not walk the talk and tend to lead from behind a desk. In a team, members work in a structured environment, they know what boundaries exist and who has final authority. The leader sets agreed high standards of performance and he/she is respected via active, willing participation.

Commitment. In a group, members are uncommitted towards excellence and personal pride. Performance levels tend to be mediocre. Staff turnover is high because talented individuals quickly recognize that

(a) Personal expectations are not being fulfilled

(b) They are not learning and growing from others and

(c) They are not working with the best people.

In a team, only those committed to excellence are hired. Prospective team members are queuing at the door to be recruited on the basis of their high levels of hard and soft skill sets. Everyone works together in a harmonious environment

UNIT – III

The study of human behavior, attitudes, and performance in organizations is known as organizational behavior.

Organizational Behavior (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a s y s t e m a p p r o a c h . That is, it interprets people-organization relationships in terms of the whole person, whole group, whole organization, and whole social system. Its purpose is to build better relationships by achieving human objectives, organizational objectives, and social objectives.

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The organization's base rests on management's philosophy, values, vision and goals. This in turn drives the organizational culture which is composed of the formal organization, informal organization, and the social environment. The culture determines the type of leadership, communication, and group dynamics within the organization. The workers perceive this as the quality of work life which directs their degree of motivation. The final outcomes are performance, individual satisfaction, and personal growth and development. All these elements combine to build the model or framework that the organization operates from.

Definition

Organizational behavior is an academic discipline concerned with describing, understanding, predicting, and controlling human behavior in an organizational environment. ‘Organizational Behaviour’ can be defined as the study of what people think, feel, and do in and around organizations. The study of Organizational Behavior facilitates the process of explaining, understanding, predicting, maintaining, and changing employee behavior in an organizational setting. The value of organizational behavior is that it isolates important aspects of the manager’s job and offers specific perspective on the human side of management:

- People as organizations,- People as resources, - People as people.

In other words, it involves the understanding, prediction and control of human behavior and factors affecting their performance and interaction among the organizational members. And because organizational behavior is concerned specifically with employment – related situations, you should not be surprised to find that it emphasizes behavior as related to concerns such as jobs, work, absenteeism, employment turnover, productivity, human performance and management

Nature of Organizational Behavior (OB)

Organizational behavior is an applied behavioral science that is built on contributions from a number of behavioral disciplines such as psychology, sociology, social psychology, anthropology and economics.

• Psychology. Psychology is the study of human behavior which tries to identify the characteristics of individuals and provides an understanding why an individual behaves in a particular way. This thus provides us with useful insight into areas such as human motivation, perceptual processes or Personality characteristics.

• Sociology. Sociology is the study of social behavior, relationships among social groups and societies, and the maintenance of social order. The main focus of attention is on the social system. This helps us to appreciate the functioning of individuals within the organization which is essentially a socio- technical entity.

• Social psychology. Social psychology is the study of human behavior in the context of social situations. This essentially addresses the problem of understanding the typical behavioral patterns to be expected from an individual when he takes part in a group.

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• Anthropology. Anthropology is the science of mankind and the study of human behavior as a whole. The main focus of attention is on the cultural system, beliefs, customs, ideas and values within a group or society and the comparison of behavior among different cultures. In the context of today’s organizational scenario. It is very important to appreciate the differences that exist among people coming from different cultural backgrounds as people are often found to work with others from the other side of the globe.

• Economics. Any organization to survive and sustain must be aware of the economic viability of their effort. This applies even to the non-profit and voluntary organizations as well.

• Political Science Although frequently overlooked, the contributions of political scientists are significant to the understand arrangement in organizations. It studies individuals and groups within specific conditions concerning the power dynamics. Important topics under here include structuring Of Conflict, allocation of power and how people manipulate power for individual self-interest etc.

PERCEPTION

"Perception is a mirror not a fact. And what I look on is my state of mind, reflected outward."

In philosophy, psychology, and the cognitive sciences, perception is the process of attaining awareness or understanding of sensory information. The word "perception" comes from the Latin words perceptio, percipio, and means "receiving, collecting, action of taking possession, apprehension with the mind or senses”.

What one perceives is a result of interplays between past experiences, including one’s culture, and the interpretation of the perceived. If the percept does not have support in any of these perceptual bases it is unlikely to rise above perceptual threshold.

Perception, in psychology, mental organization and interpretation of sensory information. The psychologists studied extensively the ways in which people organize and select from the vast array of stimuli that are presented to them, concentrating particularly on visual stimuli.

Perception is influenced by a variety of factors, including the intensity and physical dimensions of the stimulus; such activities of the sense organs as effects of preceding stimulation; the subject's past experience; attention factors such as readiness to respond to a stimulus; and motivation and emotional state of the subject. Stimulus elements in visual organization form perceived patterns according to their nearness to each other.

ATTRIBUTION THEORIES

Attribution theory is a social psychology theory developed by Fritz Heider, Harold Kelley, Edward E. Jones, and Lee Ross.

The theory is concerned with the ways in which people explain (or attribute) the behavior of others or themselves (self-attribution) with something else. It explores how individuals "attribute" causes to events and how this cognitive perception affects their usefulness in an organization.

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TYPES OF ATTRIBUTION:

The two main types of attributions are Internal and External attributions. When an internal attribution is made, the cause of the given behavior is assigned to the individual's personality, attitudes, character or disposition. When an external attribution is made, the cause of the given behavior is assigned to the situation in which the behavior was seen (that the individual producing the behavior did so because of the surrounding environment or the social situation). These two types of attribution lead to very different perceptions of the individual engaging in a behavior (Personal is Internal and Situational is external).

PERSONALITY

The word personality can be traced to the Latin words “per sona” which means “to speak through”. According to Gordon Allport, personality is “the dynamics organization within the individual of those psychological systems that determine his unique adjustments to his environment”.

“How people affect others and how they understand and view themselves, as well as their pattern of inner and outer measurable traits and the person – situation intervention”. : - Fred Luthans

“The sum total of ways in which an individual reacts to and interacts with other”. : - Robbins.

While there are many different theories of personality, the first step is to understand exactly what is meant by the term personality. A brief definition would be that personality is made up of the characteristic patterns of thoughts, feelings, and behaviors that make a person unique. In addition to this, personality arises from within the individual and remains fairly consistent throughout life.

Some of the fundamental characteristics of personality include:

Consistency - There is generally a recognizable order and regularity to behaviors. Essentially, people act in the same ways or similar ways in a variety of situations.

Psychological and physiological - Personality is a psychological construct, but research suggests that it is also influenced by biological processes and needs.

Impact behaviors and actions - Personality does not just influence how we move and respond in our environment; it also causes us to act in certain ways.

Multiple expressions - Personality is displayed in more than just behavior. It can also be seen in out thoughts, feelings, close relationships, and other social interactions.

JOHARI WINDOW

A Johari window is a cognitive psychological tool created by Joseph Luft and Harry Ingham in 1955 in the United States, used to help people better understand their interpersonal communication and relationships. It is used primarily in self-help groups and corporate settings as a heuristic exercise

When performing the exercise, the subject is given a list of 55 adjectives and picks five or six that they feel describe their own personality. Peers of the subject are then given the same list, and each pick five or six adjectives that describe the subject. These adjectives are then mapped onto a grid.Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 31

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Charles Handy calls this concept the Johari House with four rooms. Room 1 is the part of ourselves that we see and others see. Room 2 is the aspect that others see but we are not aware of. Room 3 is the most mysterious room in that the unconscious or subconscious bit of us is seen by neither ourselves nor others. Room 4 is our private space, which we know but keep from others

Known to Self

Not Known to Self

Known to Others

Not Known to Others

Transactional Analysis 

Transactional Analysis (or TA as it is often called) is a model of people and relationships that was developed during the 1960s by Dr. Eric Berne. It is based on two notions: first that we have three parts or 'ego-states' to our 'personality. The other assumption is that these converse with one another in 'transactions' (hence the name). TA is a very common model used in therapy and there is a great deal written about it

Parent, Adult and ChildWe each have internal models of parents, children and also adults, and we play these

roles with one another in our relationships. We even do it with ourselves, in our internal conversations.

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Parent

There are two forms of Parent we can play.

The Nurturing Parent is caring and concerned and often may appear as a mother-figure (though men can play it too). They seek to keep the Child safe and offer unconditional love, calming them when they are troubled.

The Controlling (or Critical) Parent, on the other hand, tries to make the Child do as the parent wants them to do, perhaps transferring values or beliefs or helping the Child to understand and live in society. They may also have negative intent, using the Child as a whipping-boy or worse.

Adult

The Adult in us is the 'grown up' rational person who talks reasonably and assertively, neither trying to control nor reacting. The Adult is comfortable with themselves and is, for many of us, our 'ideal self'.

Child

There are three types of Child we can play.

The Natural Child is largely un-self-aware and is characterized by the non-speech noises they make (yahoo, etc.). They like playing and are open and vulnerable.

The cutely-named Little Professor is the curious and exploring Child who is always trying out new stuff (often much to their Controlling Parent's annoyance). Together with the Natural Child they make up the Free Child.

The Adaptive Child reacts to the world around them, either changing themselves to fit in or rebelling against the forces they feel.

ATTITUDES

Attitude is the underlying way we think, feel and act -- how we react to the world around us. It determines the quality and effectiveness of all of our thinking, emotions and behavior ... and, thereby, the positive or negative consequences of that behavior.

Attitude is the one thing we can count on as a lifetime companion. Jobs and relationships come and go, but your attitude is always with you. You can't take a vacation from yourself! Attitude is based upon our expectations and perceptions -- our definition of reality.

Attitudes have two basic components: beliefs and values. Beliefs are, roughly, statements of facts. Beliefs are potentially verifiable. We say a belief is true or correct when it seems to reflect the world and false or incorrect when it seems contradicted by the world. Values are judgments of worth, like good or bad, useful or useless, expensive or cheap, Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 33

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MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

efficient or inefficient. Together, these cognitions (thoughts), beliefs and values, form attitudes

l

Attitudes are judgments. They develop on the ABC model (affect, behavior, and cognition). The affective response is an emotional response that expresses an individual's degree of preference for an entity. The behavioral intention is a verbal indication or typical behavioral tendency of an individual. The cognitive response is a cognitive evaluation of the entity that constitutes an individual's beliefs about the object. Most attitudes are the result of either direct experience or observational learning from the environment.

UNIT – 4MOTIVATION AND LEADING:

Motivation is derived from the word motive. The term motive is derived from the Latin word ‘movere’ which means ‘to move’. Motive is defined as an inner stage that energises, activates and directs the behaviour of individual towards certain goals. Motives are certain important needs of human beings. Theses needs have different degrees of potency or strength. Motivation is a general term applying to the entire class of drives, desires, needs, wishes, and similar forces. According to the Encyclopedia of Management, “Motivation refers to the degree of readiness of an organization to pursue some designated goal and implies the determination of the nature and locus of the forces, including the degree of readiness”.

Motivation is a process that starts with a physiological or psychological deficiency or need that activates behaviour or a drive that is aimed at a goal or incentive. Thus the process of motivation lies in the meaning of and relationship among needs, drives and incentives.

Managers are responsible for providing an environment conducive to performance. But the individuals themselves are responsible for self – motivation. One approach is through strategic career management. George Odiorne, a management professor, scholar, and experienced consultant, made specific recommendations for motivating your self. Here are some:

Set a goal for yourself and do not lose sight of it. Supplement your long – term objective with short – term goals and specific actions. It

has been said that to get something done is to begin. Learn a challenging new task each day. Learning to become a manager does not stop

with a bachelor or a master’s degree Make your job a different one. Set improvement objectives for your position, with

some imagination, you probably can considerably increase your productivity. Develop an area of expertise. Build your strengths or develop one of your

weaknesses into strength. Give yourself feedback and reward yourself.

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Setting verifiable goals provides you with a standard against which you can measure your performance.

INTRINSIC AND EXTRINSIC MOTIVATION

INTRINSIC MOTIVATIONIntrinsic motivation comes from rewards inherent to a task or activity itself - the

enjoyment of a puzzle or the love of playing basketball, for example. One is said to be intrinsically motivated when engaging in an activity "with no apparent reward except for the activity itself". This form of motivation has been studied by social and educational psychologists since the early 1970s. Research has found that it is usually associated with high educational achievement and enjoyment by students. Students are likely to be intrinsically motivated if they:

attribute their educational results to internal factors that they can control (e.g. the amount of effort they put in),

believe they can be effective agents in reaching desired goals (i.e. the results are not determined by luck),

Are interested in mastering a topic, rather than just rote-learning to achieve good grades.

EXTRINSIC MOTIVATIONExtrinsic motivation comes from outside of the performer. Money is the most obvious

example, but coercion and threat of punishment are also common extrinsic motivations.

In sports, the crowd may cheer the performer on, and this motivates him or her to do well. Trophies are also extrinsic incentives. Competition is often extrinsic because it encourages the performer to win and beat others, not to enjoy the intrinsic rewards of the activity.

Social psychological research has indicated that extrinsic rewards can lead to over justification and a subsequent reduction in intrinsic motivation.

THEORIES OF MOTIVATIONMASLOW’S NEED HIERARCHY THEORY

Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American psychologist. He is noted for his conceptualization of a "hierarchy of human needs", and is considered the father of humanistic psychology.

Abraham Maslow developed the Hierarchy of Needs model in 1940-50's USA, and the Hierarchy of Needs theory remains valid today for understanding human motivation, management training, and personal development. Indeed, Maslow's ideas surrounding the Hierarchy of Needs concerning the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfill their own unique potential (self-actualization) are today more relevant than ever.

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1. Physiological Needs

These include the most basic needs that are vital to survival, including the need for water, air, food, and sleep. Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met.

2. Security Needs

These include needs for safety and security. Security needs are important for survival, but they are not as demanding as the physiological needs. Examples of security needs include a desire for steady employment, health insurance, safe neighborhoods, and shelter from the environment.

3. Social Needs

These include needs for belonging, love, and affection. Maslow considered these needs to be less basic than physiological and security needs. Relationships such as friendships, romantic attachments and families help fulfill this need for companionship and acceptance, as does involvement in social, community or religious groups.

4. Esteem Needs

After the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition, and accomplishment.

5. Self-actualizing Needs

This is the highest level of Maslow’s hierarchy of needs. Self-actualizing people are self-aware, concerned with personal growth, less concerned with the opinions of others, and interested fulfilling their potential.

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HERTZBERG TWO FACTOR THEORY OF MOTIVATION

Frederick Irving Herzberg (1923 - 2000) was a noted psychologist who became one of the most influential names in business management. He is most famous for introducing job enrichment and the Motivator-Hygiene theory

Herzberg proposed the Motivation-Hygiene Theory, also known as the two factor theory (1959) of job satisfaction. According to his theory, people are influenced by two factors:

Motivator factors or satisfiers:

Achievement Recognition Work Itself Responsibility Promotion Growth Job content

Hygiene or Dis-satisfiers or Maintenance Factors

Pay and Benefits Company Policy and Administration Relationships with co-workers Physical Environment Supervision Status Job Security Salary

1. People are made dissatisfied by a bad environment, but they are seldom made satisfied by a good environment.

2. The prevention of dissatisfaction is just as important as encouragement of motivator satisfaction.

3. Hygiene factors operate independently of motivation factors. An individual can be highly motivated in his work and be dissatisfied with his work environment.

4. All hygiene factors are equally important, although their frequency of occurrence differs considerably.

5. Hygiene improvements have short-term effects. Any improvements result in a short-term removal of, or prevention of, dissatisfaction.

6. Hygiene needs are cyclical in nature and come back to a starting point. This leads to the "What have you done for me lately?" syndrome.

7. Hygiene needs have an escalating zero point and no final answer

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JOB DESIGN

Job design is defined as the process of deciding on the content of a job in terms of its duties and responsibilities; on the methods to be used in carrying out the job, in terms of techniques, systems and procedures and on the relationship that should exist between the job holder and his superiors, subordinates and colleagues.

When you are making the decision to employ a new employee, you should also determine the design of the job.  Job design includes details such as:

How many hours per week the job is for? Will the job be ongoing or short term? Where will the job be located? What will the wage be? Can the job be completed in a flexible way?

Flexibility with job design 

A flexible workplace allows you to work with your employees to decide on hours of work, work location and the way work is carried out. It involves thinking creatively about how working lives can be better structured to match individual and business needs.

Flexible workplace arrangements can assist you and your employees improve the way your workplace operates. With the ageing of the population and skills shortages, adopting a flexible approach to work and job design will assist in attracting a diverse workforce including people with disability.

Job Rotation

Job rotation is an approach to management development where an individual is moved through a schedule of assignments designed to give him or her breadth of exposure to the entire operation.

Job rotation is also practiced to allow qualified employees to gain more insights into the processes of a company, and to reduce boredom and increase job satisfaction through job variation. The term job rotation can also mean the scheduled exchange of persons in offices, especially in public offices, prior to the end of incumbency or the legislative period.

Job Enlargement

Job enlargement means increasing the scope of a job through extending the range of its job duties and responsibilities. This contradicts the principles of specialization and the division of labor whereby work is divided into small units, each of which is performed repetitively by an individual worker. Some motivational theories suggest that the boredom and alienation caused by the division of labor can actually cause efficiency to fall. Thus, job enlargement seeks to motivate workers through reversing the process of specialization.

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Job Enrichment

Job Enrichment is an attempt to motivate employees by giving them the opportunity to use the range of their abilities. It is an idea that was developed by the American psychologist Frederick Herzberg in the 1950s. It can be contrasted to job enlargement which simply increases the number of tasks without changing the challenge. As such job enrichment has been described as 'vertical loading' of a job, while job enlargement is 'horizontal loading'. An enriched job should ideally contain:

A range of tasks and challenges of varying difficulties A complete unit of work - a meaningful task Feedback, encouragement and communication

LEADERSHIPLeadership can be defined as “The art or process of influencing people so that they

will strive willingly and enthusiastically toward the achievement of group goals”. Ideally people should be encouraged to develop not only willingness to work but also willingness to work with zeal and confidence.

Leadership involves the exercise of influence on the part of the leader over the perception, motivation, communication, personality and ultimately over he behaviour of other people. Leadership is therefore, the study of leader’s influence over the thoughts, feelings, opinions, beliefs, attitudes and actions of followers.

LEADERSHIP THEORIES

TRAIT THEORY

“People are born with inherited traits. Some traits are particularly suited to leadership. People who make good leaders have the right (or sufficient) combination of traits”.

Trait is defined as a relatively enduring quality of an individual. The ‘trait approach’ seeks to determine what makes a successful leader from the leaders own personal characteristics. This theory is based on the Great man theory, but it is more systematic in its analysis of leaders.

Trait approach leadership method was to select leaders of eminence and their characteristics were studied. It was the hypothesis that the persons having certain traits could become successful leaders.

Stogdill (1974) identified the following traits and skills as critical to leaders.

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Traits Skills

Adaptable to situations Alert to social environment Ambitious and achievement-

orientated Assertive Cooperative Decisive Dependable Dominant (desire to influence

others) Energetic (high activity level) Persistent Self-confident Tolerant of stress Willing to assume

responsibility

Clever (intelligent) Conceptually skilled Creative Diplomatic and tactful Fluent in speaking Knowledgeable about group

task Organized(administrative

ability) Persuasive Socially skilled

 

 

McCall and Lombardo (1983) researched both success and failure identified four primary traits by which leaders could succeed or 'derail':

Emotional stability and composure: Calm, confident and predictable, particularly when under stress.

Admitting error: Owning up to mistakes, rather than putting energy into covering up. Good interpersonal skills: Able to communicate and persuade others without resort to

negative or coercive tactics. Intellectual breadth: Able to understand a wide range of areas, rather than having a

narrow (and narrow-minded) area of expertise.

There have been many different studies of leadership traits and they agree only in the general saintly qualities needed to be a leader. For a long period, inherited traits were sidelined as learned and situational factors were considered to be far more realistic as reasons for people acquiring leadership positions.

Paradoxically, the research into twins who were separated at birth along with new sciences such as Behavioral Genetics have shown that far more is inherited than was previously supposed. Perhaps one day they will find a 'leadership gene'.

BEHAVIORAL THEORY

“Leaders can be made, rather than are born. Successful leadership is based in definable, learnable behavior” Behavioral theories of leadership do not seek inborn traits or capabilities. Rather, they look at what leaders actually do.

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If success can be defined in terms of describable actions, then it should be relatively easy for other people to act in the same way. This is easier to teach and learn then to adopt the more ephemeral 'traits' or 'capabilities'.

Behavioral is a big leap from Trait Theory, in that it assumes that leadership capability can be learned, rather than being inherent. This opens the floodgates to leadership development, as opposed to simple psychometric assessment that sorts those with leadership potential from those who will never have the chance.

A behavioral theory is relatively easy to develop, as you simply assess both leadership success and the actions of leaders. With a large enough study, you can then correlate statistically significant behaviors with success. You can also identify behaviors which contribute to failure, thus adding a second layer of understanding.

CHARISMATIC LEADERSHIP THEORY

A charismatic leadership characteristic was done by Robert J. House. He indicates that charismatic leaders may have certain characteristics, such as being self – confident, having strong convictions, articulating a vision, being able to initiate change, communicating high expectations, having a need to influence followers and supporting them, demonstrating enthusiasm and excitement, and being in touch with reality.

Charismatic leaders, thus, lure and motivate the subordinates towards performance beyond expectations, innovations, creations and create the work culture among the followers.

CONTINGENCY APPROACH

It is developed by Fiedler and probably known as fiedler’s contingency model. He is the first researcher who recognized the need for a broader explanation of leadership phenomena. In this model there are mainly three major situational variables

i) Leader – member relationsii) Task structureiii) Leader position power.

LEADING VS MANAGING

The term “manager” and “leader” are often used inter changeably. However leadership is not same as manager ship. A manager is more than a leader. All managers are leaders but all leaders are not mangers.

The following table summarizes the above (and more) and gives a sense of the differences between being a leader and being a manager. This is, of course, an illustrative characterization, and there is a whole spectrum between either ends of these scales along which each role can range. And many people lead and manage at the same time, and so may display a combination of behaviors.

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Subject Leader Manager

Essence Change Stability

Focus Leading people Managing work

Have Followers Subordinates

Horizon Long-term Short-term

Seeks Vision Objectives

Approach Sets direction  Plans detail

Decision Facilitates Makes

Power Personal charisma Formal authority

Appeal to Heart Head

Energy Passion Control

Dynamic Proactive Reactive

Persuasion Sell Tell

Style Transformational Transactional

Exchange Excitement for work Money for work

Likes Striving Action

Wants Achievement Results

Risk Takes Minimizes

Rules Breaks Makes

Conflict Uses Avoids

Direction New roads Existing roads

Truth Seeks Establishes

Concern What is right Being right

Credit Gives Takes

Blame Takes Blames

LEADERSHIP BEHAVIOUR AND STYLES

The behaviour exhibited by a leader during the supervision of subordinates is known as leadership styles. Basically there are three types namely Directive, Paricipative and Laissez faire.

1. Directive, Autocratic or Authoritarian Style :The autocratic leaders commands and expects compliance, is dogmatic and positive,

and leads by the ability to withhold or give rewards and punishment. He centralized power and decision making in him. Orders are issued and subordinates are expected to execute these orders. The leaders take full authority and full responsibility. Autocratic leaders are classified into:

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a) Strict autocrat who follows autocratic style completely where the method of influencing subordinates is thoroughly negative.

b) Benevolent autocrat who typically gives awards to the followers; and c) Incompetent autocrat who adopts autocratic style with a view to hide his

incompetency. 2. Participative or Democratic Style :

The democratic leader consults with subordinates and encourages their participation. He consults them before taking any decisions. There is an open, two-way communication; good rapport is maintained with members of the group. The leader does not dominate. He gives lot of freedom to subordinates. Decisions are made by the leader and his subordinates.

3. Laissez – Faire or Free – Rein Leadership :The free – rein leader uses power very little, if at all, giving subordinates a

high degree of independence. These leaders avoid authority and responsibility. They mostly depend upon the group to establish objectives and goals, formulate policies and programs. The group members train and motivate themselves.

TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP

TRANSFORMATIONAL LEADERSHIP

“People will follow a person who inspires them. A person with vision and passion can achieve great things. The way to get things done is by injecting enthusiasm and energy”

Transformational leadership is a leadership approach that is defined as leadership that creates valuable and positive change in the followers. A transformational leader focuses on "transforming" others to help each other, to look out for each other, to be encouraging and harmonious, and to look out for the organization as a whole. In this leadership, the leader enhances the motivation, morale and performance of his follower group

James Macgregor Burns (1978) first introduced the concepts of transformational leadership in his descriptive research on political leaders, but this term is now used in organizational psychology as well. According to Burns, transformational leadership is a process in which "leaders and followers help each other to advance to a higher level of morale and motivation". Burns related to the difficulty in differentiation between management and leadership and claimed that the differences are in characteristics and behaviors. He established two concepts: "transformational leadership" and "transactional leadership". According to Burns, the transformational approach creates significant change in the life of people and organizations. It redesigns perceptions and values, changes expectations and aspirations of employees. Unlike in the transactional approach, it is not based on a "give and take" relationship, but on the leader's personality, traits and ability to make a change through vision and goals

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TRANSACTIONAL LEADERSHIP

“People are motivated by reward and punishment. Social systems work best with a clear chain of command. When people have agreed to do a job, a part of the deal is that they abandon all authority to their manager. The prime purpose of a subordinate is to do what their manager tells them to do”

The transactional leader works through creating clear structures whereby it is clear what is required of their subordinates, and the rewards that they get for following orders. Punishments are not always mentioned, but they are also well-understood and formal systems of discipline are usually in place.

The early stage of Transactional Leadership is in negotiating the contract whereby the subordinate is given a salary and other benefits, and the company (and by implication the subordinate's manager) gets authority over the subordinate. When the Transactional Leader allocates work to a subordinate, they are considered to be fully responsible for it, whether or not they have the resources or capability to carry it out. When things go wrong, then the subordinate is considered to be personally at fault, and is punished for their failure (just as they are rewarded for succeeding).

The transactional leader often uses management by exception, working on the principle that if something is operating to defined (and hence expected) performance then it does not need attention. Exceptions to expectation require praise and reward for exceeding expectation, whilst some kind of corrective action is applied for performance below expectation. Transactional leadership is based in contingency, in that reward or punishment is contingent upon performance.

The main limitation is the assumption of 'rational man', a person who is largely motivated by money and simple reward, and hence whose behavior is predictable.

EVALUATING LEADER

There are 10 factors for evaluating the qualities of a leader. The factors are as follows:

1. Reinforcing contributions and achievements; giving timely, positive, and specific feedback

2. Uncovering employees' interests; encouraging them to develop and pursue personal and professional goals

3. Developing employees; providing opportunities for acquiring or enhancing desirable knowledge, skills, and abilities

4. Encouraging two-way communication; seeking input from employees and acting on that input

5. Acting as a positive role model; talking positively to peers, talking positively about the organization, and talking positively about customersPrepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 44

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6. Displaying emotional intelligence; ensuring that physical reactions, body language, and personal statements promote constructive dialogue among subordinates, peers, and superiors

7. Facilitating positive interactions among employees; encouraging a pleasant atmosphere and reducing conflicts

8. Delegating authority effectively; giving employees autonomy while simultaneously establishing check points to monitor performance

9. Maximizing employee performance; matching employee tasks with capabilities, and giving emotional support that matches employee needs

10. Coaching employees; providing advice about individual performance, goal achievement, and career development

UNIT – V

COMMUNICATION & CONTROLLING

Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". Although there is such a thing as one-way communication, communication can be perceived better as a two-way process in which there is an exchange and progression of thoughts, feelings or ideas (energy) towards a mutually accepted goal or direction (information).

Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and a receiver. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, and writing.

PRINCIPLES OF COMMUNICATION:

Communication is based upon following seven principles,

These are known as 7 C’s of communication.

1. Conciseness: It should be notified that the message should be concise in nature so that it will be easy to catch the readers’ attention.

2. Concreteness: Message should be concrete as having all the meanings conveyed in it but should be shorter in length.

3. Clarity: It must give appropriate and explicit meaning that would not diversify and confuse the reader at any instance. By placing prominence and consequences with all the facts and figures.

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4. Completeness: Also it is important that the message must have complete meaning that will providing the sufficient information to its reader.

5. Courtesy: Another important feature is that the sender must be emphasizing on the courteous tone and must give some compliments and benefits to its readers.

6. Correctness: The message conveyed must be checked for correctness and should be free from all grammatical errors

7. Consideration: There must be proper consideration in the message and it should emphasize on you attitude rather than ‘I’ and ‘we’ kind of words.

PROCESS AND COMPONENTS OF COMMUNICATION:

Here are following components on which communication is preceded in any organization.

1. Context: It is the theme that a message must have.

2. Sender: Sender acts as encoder from where the message is sourced.

3. Message: The purpose of context and detail information is provided in this component.

4. Medium: It is the channel from where the message is bypassed and information flows towards receiver.

5. Receiver : It acts as an encoder that understands the message, sent by the sender and where information sinks.

6. Feedback: The final phase where the sender gets its audience and readers response in form of criticism or appreciation.

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TYPES OF COMMUNICATION

Communication of information, messages, opinions, speech and thoughts can be done via different forms of modern communication media, like, e-mail, telephone and mobile. Some of the basic ways of communication are by speaking, singing, sign language, body language, touch and eye contact. These basic ways of communication are used to transfer information from one entity to other. There are many different types of communication but they can be classified into four basic types of communication. These four types of communication are as follows

Verbal Communication

Verbal communication includes sounds, words, language and speaking. Language is said to have originated from sounds and gestures. There are many languages spoken in the world. The bases of language formation are: gender, class, profession, geographical area, age group and other social elements. Speaking is an effective way of communicating and is again classified into two types viz. interpersonal communication and public speaking

Good verbal communication is an inseparable part of business communication. In a business, you come across people from various ages, cultures and races. Fluent verbal communication is essential to deal with people in business meetings. Also, in business communication self-confidence plays a vital role which when clubbed with fluent communication skills can lead to success.

Public speaking is another verbal communication in which you have to address a group of people. Preparing for an effective speech before you start is important. In public speaking, the speech must be prepared according to the type of audience you are going to face. The content of your speech should be authentic and you must have enough information on the topic you have chosen for public speaking

Non-Verbal Communication

Non-verbal communication involves physical ways of communication, like, tone of the voice, touch, smell and body motion. Creative and aesthetic non-verbal communication includes singing, music, dancing and sculpturing. Symbols and sign language are also included in non-verbal communication. Body language is a non-verbal way of communication. Body posture and physical contact convey a lot of information. Body posture matters a lot when you are communicating verbally to someone. Folded arms and crossed legs are some of the signals conveyed by a body posture. Physical contact, like, shaking hands, pushing, patting and touching expresses the feeling of intimacy. Facial expressions, gestures and eye contact are all different ways of communication. Reading facial expressions can help you know a person better.

Written Communication

Written communication is writing the words which you want to communicate. Good written communication is essential for business purposes. Written communication is practiced in many different languages. E-mails, reports, articles and memos are some of the Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 47

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ways of using written communication in business. The written communication can be edited and amended many times before it is communicated to the second party to whom the communication is intended. This is one of the main advantages of using writing as the major means of communication in business activity. Written communication is used not only in business but also for informal communication purposes. Mobile SMS is an example of informal written communication.

Visual communication

The last type of communication out of the four types of communication, is the visual communication. Visual communication is visual display of information, like, topography, photography, signs, symbols and designs. Television and video clips are the electronic form of visual communication

BARRIERS OF COMMUNICATION

No matter how good the communication system in an organization is, unfortunately barriers can and do often occur. This may be caused by a number of factors which can usually be summarized as being due to physical barriers, system design faults or additional barriers.

Physical barriers are often due to the nature of the environment. Thus, for example, the natural barrier which exists, if staff is located in different buildings or on different sites. Likewise, poor or outdated equipment, particularly the failure of management to introduce new technology, may also cause problems. Staff shortages are another factor which frequently causes communication difficulties for an organization.

Whilst distractions like background noise, poor lighting or an environment which is too hot or cold can all affect people's morale and concentration, which in turn interfere with effective communication.

Attitudinal barriers come about as a result of problems with staff in an organization. These may be brought about, for example, by such factors as poor management, lack of consultation with employees, personality conflicts which can result in people delaying or refusing to communicate, the personal attitudes of individual employees which may be due to lack of motivation or dissatisfaction at work, brought about by insufficient training to enable them to carry out particular tasks, or just resistance to change due to entrenched attitudes and ideas.

Psychological factors such as people's state of mind. We all tend to feel happier and more receptive to information when the sun shines. Equally, if someone has personal problems like worries about their health or marriage, then this will probably affect them. Different languages and cultures represent a national barrier which is particularly important for organizations involved in overseas business.

Individual linguistic ability is also important. The use of difficult or inappropriate words in communication can prevent people from understanding the message.Poorly explained or misunderstood messages can also result in confusion. We can all think of situations where we have listened to something explained which we just could not grasp.Physiological barriers may result from individuals' personal discomfort, caused, for example, by ill health, poor eye sight or hearing difficulties.

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COMMUNICATION IN ORGANISATIONS:

THERE ARE THREE TYPES OF COMMUNICATION.

1. Internal Communication.2. External Communication.3. Interpersonal Communication.

1. Internal Communication

When an organization communication in side the organization this types of communication is called internal communication.

There are three types of internal communication.

1. Upward Communication.2. Downward Communication.3. Lateral Communication.

1. Upward Communication

Flow of documentation upward direction from sender to reviver inside the organization is called upward communication. E.g. staff communicates with his management.

2. Downward communication.

Flow of documentation downward direction from sender to receiver inside the organization is called downward communication. Example management communication with there employees.

3. Lateral communication.

Means transfer for or sharing of information between co. Equal authorities or in the same agencies in side the same organization is called lateral communication.

2. EXTERNAL COMMUNICATION:-

When an organization communication out side the organization this types of communication is called external communication it is also called public relationship the excellent example of external communication is advertising.

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3. INTERPERSONAL COMMUNICATION:-

Way of interpersonal communication is called the informal communication in which different individual’s communication to each others examples. Interests groups friendship groups.

USING COMMUNICATION SKILLS TO MANAGE CONFLICTS:

Conflict in a relationship is virtually inevitable. In itself, conflict isn’t a problem; how it’s handled, however, can bring people together or tear them apart. Poor communication skills, disagreements and misunderstandings can be a source of anger and distance, or a springboard to a stronger relationship and happier future. Next time you’re dealing with conflict, keep these tips on effective communication skills in mind and you can create a more positive outcome.

Stay Focused: Sometimes it’s tempting to bring up past seemingly related conflicts when dealing with current ones. Unfortunately, this often clouds the issue and makes finding mutual understanding and a solution to the current issue less likely, and makes the whole discussion more taxing and even confusing.

Listen Carefully: People often think they’re listening, but are really thinking about what they’re going to say next when the other person stops talking. Truly effective communication goes both ways. While it might be difficult, try really listening to what your partner is saying. Don’t interrupt.

Try To See Their Point of View: In a conflict, most of us primarily want to feel heard and understood. We talk a lot about our point of view to get the other person to see things our way. Ironically, if we all do this all the time, there’s little focus on the other person’s point of view, and nobody feels understood.

Respond to Criticism with Empathy: When someone comes at you with criticism, it’s easy to feel that they’re wrong, and get defensive. While criticism is hard to hear, and often exaggerated or colored by the other person’s emotions, it’s important to listen for the other person’s pain and respond with empathy for their feelings.

Own What’s Yours: Realize that personal responsibility is a strength, not a weakness. Effective communication involves admitting when you’re wrong. If you both share some responsibility in a conflict (which is usually the case), look for and admit to what’s yours.

Use “I” Messages: Rather than saying things like, “You really messed up here,” begin statements with “I”, and make them about yourself and your feelings, like, “I feel frustrated when this happens.” It’s less accusatory, sparks less defensiveness, and helps the other person understand your point of view rather than feeling attacked.

Look for Compromise Instead of trying to ‘win’ the argument, look for solutions that meet everybody’s needs. Either through compromise, or a new solution that gives you both what you want most, this focus is much more effective than one person getting what they want at the other’s expense. Healthy communication involves finding a resolution that both sides can be happy with.

Take a Time-Out: Sometimes tempers get heated and it’s just too difficult to continue a discussion without it becoming an argument or a fight. If you feel yourself or your partner starting to get too angry to be constructive or showing some destructive communication Prepared by Siva Rama Krishna. VAsst. Professor, Dept of MBA, SBIT 50

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patterns, its okay to take a break from the discussion until you both cool off. Sometimes good communication means knowing when to take a break.

Don’t Give Up: While taking a break from the discussion is sometimes a good idea, always come back to it. If you both approach the situation with a constructive attitude, mutual respect, and a willingness to see the other’s point of view or at least find a solution, you can make progress toward the goal of a resolution to the conflict. Unless it’s time to give up on the relationship, don’t give up on communication.

Ask For Help If You Need It: If one or both of you has trouble staying respectful during conflict, or if you’ve tried resolving conflict with your partner on your own and the situation just doesn’t seem to be improving, you might benefit from a few sessions with a therapist.

CONTROLLINGControl is one of the managerial functions like planning, organizing, staffing and

directing. It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organization are achieved in desired manner.

According to modern concepts, control is a foreseeing action whereas earlier concept of control was used only when errors were detected. Control in management means setting standards, measuring actual performance and taking corrective action. Thus, control comprises these three main activities.

Definitions:

“Control of an undertaking consists of seeing that everything is being carried out in accordance with the plan which has been adopted, the orders which have been given, and the principles which have been laid down. Its object is to point out mistakes in order that they may be rectified and prevented from recurring”:- Henri Fayol

“Controlling is the measurement and correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished”:- Harold Koontz

“Control is checking current performance against pre-determined standards contained in the plans, with a view to ensure adequate progress and satisfactory performance”:- EFL Breach

Characteristics of Control:

Control is a continuous process Control is a management process Control is embedded in each level of organizational hierarchy Control is forward looking Control is closely linked with planning Control is a tool for achieving organizational activities

Process of controlling

Setting performance standards. Measurement of actual performance.

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Establish Standards & Methods for Measuring

Performance

Measure Performance

Does Performance Match the Standards Take Corrective

actions

Do Nothing

MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (M O B)

Comparing actual performance with standards. Analyzing deviations. Correcting deviations

Establish standards to measure performance. Within an organization's overall strategic plan, managers define goals for organizational departments in specific, operational terms that include standards of performance to compare with organizational activities.

Measure actual performance. Most organizations prepare formal reports of performance measurements that manager’s review regularly. These measurements should be related to the standards set in the first step of the control process. For example, if sales growth is a target, the organization should have a means of gathering and reporting sales data.

Compare performance with the standards. This step compares actual activities to performance standards. When managers read computer reports or walk through their plants, they identify whether actual performance meets, exceeds, or falls short of standards. Typically, performance reports simplify such comparison by placing the performance standards for the reporting period alongside the actual performance for the same period and by computing the variance—that is, the difference between each actual amount and the associated standard.

Take corrective actions. When performance deviates from standards, managers must determine what changes, if any, are necessary and how to apply them. In the productivity and quality-centered environment, workers and managers are often empowered to evaluate their own work. After the evaluator determines the cause or causes of deviation, he or she can take the fourth step—corrective action. The most effective course may be prescribed by policies or may be best left up to employees' judgment and initiative

No

Yes

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Requirements for Effective Control

1. A focus on critical points. For example, controls are applied where failure cannot be tolerated or where costs cannot exceed a certain amount. The critical points include all the areas of an organization's operations that directly affect the success of its key operations.

2. Integration into established processes. Controls must function harmoniously within these processes and should not bottleneck operations.

3. Acceptance by employees. Employee involvement in the design of controls can increase acceptance.

4. Availability of information when needed. Deadlines, time needed to complete the project, costs associated with the project, and priority needs are apparent in these criteria. Costs are frequently attributed to time shortcomings or failures.

5. Economic feasibility. Effective control systems answer questions such as, “How much does it cost?” “What will it save?” or “What are the returns on the investment?” In short, comparison of the costs to the benefits ensures that the benefits of controls outweigh the costs.

6. Accuracy. Effective control systems provide factual information that's useful, reliable, valid, and consistent.

7. Comprehensibility. Controls must be simple and easy to understand

CONTROL TECHNIQUES

Control techniques provide managers with the type and amount of information they need to measure and monitor performance. The information from various controls must be tailored to a specific management level, department, unit, or operation.

To ensure complete and consistent information, organizations often use standardized documents such as financial, status, and project reports. Each area within an organization, however, uses its own specific control techniques, described in the following sections.

Financial controls

After the organization has strategies in place to reach its goals, funds are set aside for the necessary resources and labor. As money is spent, statements are updated to reflect how much was spent, how it was spent, and what it obtained. Managers use these financial statements, such as an income statement or balance sheet, to monitor the progress of programs and plans. Financial statements provide management with information to monitor financial resources and activities. The income statement shows the results of the organization's operations over a period of time, such as revenues, expenses, and profit or loss. The balance sheet shows what the organization is worth (assets) at a single point in time, and the extent to which those assets were financed through debt (liabilities) or owner's investment (equity).

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Financial audits, or formal investigations, are regularly conducted to ensure that financial management practices follow generally accepted procedures, policies, laws, and ethical guidelines. Audits may be conducted internally or externally. Financial ratio analysis examines the relationship between specific figures on the financial statements and helps explain the significance of those figures:

Liquidity ratios measure an organization's ability to generate cash. Profitability ratios measure an organization's ability to generate profits. Debt ratios measure an organization's ability to pay its debts. Activity ratios measure an organization's efficiency in operations and use of assets.

In addition, financial responsibility centers require managers to account for a unit's progress toward financial goals within the scope of their influences. A manager's goals and responsibilities may focus on unit profits, costs, revenues, or investments.

Budget controls

A budget depicts how much an organization expects to spend (expenses) and earn (revenues) over a time period. Amounts are categorized according to the type of business activity or account, such as telephone costs or sales of catalogs. Budgets not only help managers plan their finances, but also help them keep track of their overall spending.

A budget, in reality, is both a planning tool and a control mechanism. Budget development processes vary among organizations according to who does the budgeting and how the financial resources are allocated. Some budget development methods are as follows:

Top-down budgeting. Managers prepare the budget and send it to subordinates. Bottom-up budgeting. Figures come from the lower levels and are adjusted and

coordinated as they move up the hierarchy. Zero-based budgeting. Managers develop each new budget by justifying the projected

allocation against its contribution to departmental or organizational goals. Flexible budgeting. Any budget exercise can incorporate flexible budgets, which set

“meet or beat” standards that can be compared to expenditures.

Marketing controls

Marketing controls help monitor progress toward goals for customer satisfaction with products and services, prices, and delivery. The following are examples of controls used to evaluate an organization's marketing functions:

Market research gathers data to assess customer needs—information critical to an organization's success. Ongoing market research reflects how well an organization is meeting customers' expectations and helps anticipate customer needs. It also helps identify competitors.

Test marketing is small-scale product marketing to assess customer acceptance. Using surveys and focus groups, test marketing goes beyond identifying general requirements and looks at what (or who) actually influences buying decisions.

Marketing statistics measure performance by compiling data and analyzing results. In most cases, competency with a computer spreadsheet program is all a manager needs.

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Managers look at marketing ratios, which measure profitability, activity, and market shares, as well as sales quotas, which measure progress toward sales goals and assist with inventory controls.

Human resource controls

Human resource controls help managers regulate the quality of newly hired personnel, as well as monitor current employees' developments and daily performances.

On a daily basis, managers can go a long way in helping to control workers' behaviors in organizations. They can help direct workers' performances toward goals by making sure those goals are clearly set and understood. Managers can also institute policies and procedures to help guide workers' actions. Finally, they can consider past experiences when developing future strategies, objectives, policies, and procedures.

Common control types include performance appraisals, disciplinary programs, observations, and training and development assessments. Because the quality of a firm's personnel, to a large degree, determines the firm's overall effectiveness, controlling this area is very crucial.

Computers and information controls

Almost all organizations have confidential and sensitive information that they don't want to become general knowledge. Controlling access to computer databases is the key to this area.

Increasingly, computers are being used to collect and store information for control purposes. Many organizations privately monitor each employee's computer usage to measure employee performance, among other things. Some people question the appropriateness of computer monitoring. Managers must carefully weigh the benefits against the costs—both human and financial—before investing in and implementing computerized control techniques.

Although computers and information systems provide enormous benefits, such as improved productivity and information management, organizations should remember the following limitations of the use of information technology:

Performance limitations. Although management information systems have the potential to increase overall performance, replacing long-time organizational employees with information systems technology may result in the loss of expert knowledge that these individuals hold. Additionally, computerized information systems are expensive and difficult to develop. After the system has been purchased, coordinating it—possibly with existing equipment—may be more difficult than expected. Consequently, a company may cut corners or install the system carelessly to the detriment of the system's performance and utility. And like other sophisticated electronic equipment, information systems do not work all the time, resulting in costly downtime.

Behavioral limitations. Information technology allows managers to access more information than ever before. But too much information can overwhelm employees,

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cause stress, and even slow decision making. Thus, managing the quality and amount of information available to avoid information overload is important.

Health risks. Potentially serious health-related issues associated with the use of computers and other information technology have been raised in recent years. An example is carpal tunnel syndrome, a painful disorder in the hands and wrists caused by repetitive movements (such as those made on a keyboard).

Regardless of the control processes used, an effective system determines whether employees and various parts of an organization are on target in achieving organizational objectives

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