Types of Business PresentationsBy Ryan Park and Levi Walker

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our featured presentation

Informative Presentations• Definition: Presentations that allows the presenter to inform

employees, CEOs, teammates, coworkers, customers, etc.

• Types of informative presentations: Briefings Reports Training

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Briefing• Definition: A short talk that give already interested in knowledgeable

audience members the specific information they need to do their job.

• Nurses and Police Officers attend briefings before each shift. Other briefings focus on the future. The chiefs are informed on what specials of the day they should cook.

• Things to consider: Length: Should be between 2 – 3 minutes on a given subject. Organization: Simply uses brevity, no attention getters required. Content: Summarized position. Presentation Aids: Visual Aids Language and Delievery: Straight to the point.

http://www.youtube.com/watch?v=cBlRbrB_Gnc3

Reports pt. 1• An account on what’s been learned.

• Types: Progress/ Status

Contractor or architect’s report to client. Quarterly financial report to board of

directors.

Investigative Was a customer’s complaints justified? Why has our overhead increased 15

percent in the last year? Is there gender bias in our hiring and

promotions?

Feasibility Will staying open 24/7 be profitable? Can we afford to offer health insurance to

part-time staff?

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• http://www.youtube.com/watch?v=xlOIy6QEbes

Report pt. 2• Status Reports

They are the most common types of reports. What to do

Review the project’s purpose. State the current status of the project. Identify any obstacles you have encountered and

attempts you have made to over come them Describe next milestone. Forecast the future of the project

• Final Reports Delivered upon completion of an undertaking. The length depends on the scope of the

undertaking. What to do

Introduce the report Provide necessary background Describe what happened Describe the results Tell listeners how to get more information.

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Report pt. 3• Feasibility Reports

Evaluates potential steps or recommendations on how a project should proceed

Introduction Criteria Methodology Possible solutions Evaluation of the solution Recommendations Conclusion

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Training• It’s a how to do something scenario.

• Life is a big training ground. How to operate a certain equipment How to use certain software How to do math How to fight as a soldier in the military.

http://www.youtube.com/watch?v=4KIdTPS6LH4

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Planning a Training Program

• Organize your presentation.

• Define the training goal: To change the way your audience acts.

• Develop a schedule and list of resources

• Involve the audience People generally remember

10% of what they read 20% of what they hear 30% of what they see 50% of what they hear and see 70% of what they say or write 80% of what they say as they do an activity

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Delivering the Training

• Link the topic to the audience

• Start with an overall picture

• Emphasize the organization of you material Number of items Use signposts Use interjections Use repetition and redundancy Add internal summaries and previews

• Cover only necessary information

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Last Part of Training• Avoid Jargon

• Link the Familiar to the Unfamiliar Math example

Step 1: addition and subtraction Step 2: multiplication and division Step 3: beginner algebra and equations Step 4: Calculus equations

http://www.youtube.com/watch?v=Cp6eJ3g6FXs

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Persuasive Presentations

• Definition: To change or strengthen the thinking and actions of other people.

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Organizing Persuasive Messages• Problem-Solution

• Comparative Advantages Have the introduction Have the body Have the conclusion.

• Criteria Satisfaction Setting a criteria for a plan the audience

will accept it and then show how the idea or product meets them

• Motivated Sequence Needs

Attention Need Satisfaction Visualization Action

• http://www.youtube.com/watch?v=ByCyqSROGf0

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Types of Persuasive Presentationpt. 1• Motivational Speeches

Generates enthusiasm for the topic for being presented. http://www.youtube.com/watch?v=gr_OpFxCx-A

• Goodwill Speeches Creates a favorable image of the speaker’s cause in the minds of the audience. Example: Encourages some students to apply for jobs. They seem informative, but they also changes the listeners’ attitudes or

behavior

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Types of Persuasive Presentationspt. 2

• Proposals Definition: Advocate that your audience take specific action What to do to organize a proposal

1. Introduce the Problem A. Demonstrate the nature of the problem in terms the audience will understand. B. Show undesirable consequences of the problem. C. Highlight ethical dimensions of the situation if the current situation is morally wrong. D. Provide casual analysis of the situation.

2. Provide a solution A. Describe the positive consequences of your proposal. B. Show how your proposal will avoid bad consequences. C. Highlight the ethical reasons for your approach. Show why it’s the right thing to do. D. Address the feasibility of your proposal. Show it can be done. Include an operation

timeline to strengthen the proposal.

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Types of Persuasive Presentations pt.3

• Sales Presentation Definition: Presentation of remarks aimed at persuading another to purchase a

product or service. Establish client relationships before your presentation Put your client’s needs first Listen to your clients Emphasize benefits, not features Use effective closing strategy.

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Strategies for Ethical PersuasionMaximize Your Credibility

- Demonstrate your competence

- Earn the trust of your audience

- Emphasize your similarity to the audience.

Use logical Arguments

- Personal attack

- Reduction to the absurd

- Either-or

- False Cause

-Bandwagon appeal

http://www.youtube.com/watch?v=ZI2uIs7IVQM

Use Psychological Appeals

- Appeal to the needs of your audience

- Make your goal realistic

- Focus appeals on critical audience segments

- Defer thesis with hostile audience

- Present ample evidence to support claims

- Consider citing opposing ideas

-When the audience disagrees with your position

- When the audience knows both sides of the issue

- When the audience will soon hear your viewpoint criticized or another one promoted.

-Adapt to the cultural background of your audience.

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Group Presentations

• A time in which a group of people get together for information.

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• Approaches to Organizing a Group Presentations Organizing by topic Organizing by task

Spokesperson describes the problem. Other speakers offer support. Spokesperson suggests a solution. Other speakers offer support.

What not to do when organizing: http://www.youtube.com/watch?v=w8P5gmBUEro

• Planning Introductions, Conclusions, and Transitions in Group Presentations Give mini introductions to the people.

• Delivering a Group Presentation Be aware of potential mixups and

mistakes. Know how the audience will be

seated. Consider positions of team members,

such as when they are not speaking.

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Special-Occasion Speaking pt. 1

• Welcoming a Guest or Group Have a warm and sincere wording. Say who you are Identify the person or people you are welcoming Thank the guest or group for coming Tell why the occasion is especially important or significant

• Introducing Another Speaker Almost the same thing as introducing a guest with a few differences. Briefly preview the person’s topic. Give reasons for listening Enhance the credibility. http://www.youtube.com/watch?v=f6Xa1fq-oPo

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Special Occasions pt. 2• Honoring a Person or an Institution

Introduce Pay tribute to achievements and

characteristics along the presentation.

• Giving a Toast Choose time wisely Be prepared Look spontaneous Be brief Be visible and audible Be inclusive Be sober Be appropriate http://www.youtube.com/watch?v=Z38Po

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• Presenting an Award State the name and nature of the award. State the criteria Relate the way in which the recipient

meets the criteria Make the presentation Be sure the person of the receiving the

award is the center of attention and focus.

• Accepting an Award Express your sincere gratitude Acknowledge and show appreciation to

contributors Describe how the award will make a

difference. Say thank you again. http://www.youtube.com/watch?v=Z38P

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