Type, Logos & Branding

Designing a Simple Logo for a Company

Typefaces and Fonts

The original meanings of the words 'Typeface' and 'Font' have become blurred through common usage.

Both now tend to be used to describe the various styles of letterforms available to designers and printers.

Typefaces

Fonts

Two Main Font Types

What is a logo?

A logo is a sign, symbol, trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible.

How are logos used?

A logo can be used in many different forms, sizes and contexts.

For example, the logo for a hotel could be printed on a letterhead or menu, embroidered onto a napkin or jacket, embossed on metal cutlery or illuminated as a huge neon sign on the side of the building.

What are basic qualities of a logo?

A logo should be simple

A simple logo design is faster to read, easier to remember and consequently more instantly identifiable.

The 'I Love New York' logo by Milton Glaser, one of the most reproduced logos ever, illustrates most of these basic qualities.

What is the main function of a logo?

A logo should convey an immediate and memorable identity and must connect with its target audience in a positive manner.

How have logos evolved?

They have evolved in many different forms over several thousand years.

From Egyptians branding animals with hieroglyphics to heraldic designs and crests in medieval times to modern day product logos.

What does a solid brand do?

Deliver your message clearly

Confirm your businesses’ credibility

Connect your business to your target market emotionally

Motivate the buyer

And cement user loyalty

Logo Design Project- Objectives

You will be able to brainstorm using thumbnail techniques for a logo design that let’s you use your understanding of hierarchy and composition.

You will be able to develop a final logo using only a number, letter, and limited color.

Logo Design Project

Create a logo using one letter and one number

Do 10-15 thumbnail sketches in pencil

Then draw out a finalized version using only black and gray markers

Logo is to represent a company you make up

Share your logos