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Type of online journal
Differ from a website as entries are displayed by date
Blog can be part of a website
Bloggerwww.blogger.com
Wordpresswww.wordpress.com
Organizational Example: Heritage Resources Centre Blog
www.heritageresourcescentre.blogspot.com
Used by an organization to promote their activities
Can be written by multiple people in the organization
Professional Feel
Example: Adventures in Heritage www.adventuresinheritage.com
Used to promote a person, or keep a record of their activities
Usually written by one person Can be less formal, written from a
personal view point
Organizational Annapolis Royal Heritage, Nova Scotia http://annapolisroyalheritage.blogspot.com National Trust for Historic Preservation, United States http://blog.preservationnation.org
Personal History to the People http://historytothepeople.ca Historical Reminiscents http://krista-mccracken.blogspot.com
#1 – Have a purpose #2 – Be Consistent
#3 – Create a Series of Posts
#4 – Complement Other Social Media
Know what you want to get out of having a blog, this will drive your content and measures of success
Heritage Resources Centre Blog Goals:› Promote the Work of the
Centre› Support Centre’s mission
of education about the heritage field Content – posts about
projects being undertaken, post about heritage event
Success: participation in quizzes, HRC name recognized
Adventures in Heritage Goals: › Chronicle my experiences › Create Connections
Content – posts about events I attend, links to great articles and projects by others, interviews with professionals
Measures of Success: connections (twitter chat, writing for other publications)
Post items on a regular basis Heritage Resources Centre
› Daily Monday – Friday Adventures in Heritage
› Monday/ Wednesday/ Friday
Series Creates interest and repeat visitors
Heritage Resources Centre – Architectural Styles Quiz
Adventures in Heritage – 52 Weeks of Hamilton Buildings
Your blog should complement other social media your are using, not duplicate it
Heritage Resources Centre Workshop: › Blog – 4-5 pictures with
captions as an overview of the workshop, posted the day after the workshop
› Twitter – quotes or observations during the workshop
› Facebook – Full album of pictures from the workshop (link provided on blog)
Use a verity of types of post (e.g pictures, lists, event listings, links)
Under 500 words Can schedule posts ahead of time Ask questions to encourage comments Social media (including blogs) are
meant to be social!
Kayla [email protected] 519-888-4567 ext.
36921
Twitter – HRC : @HRCHeritage
Twitter – Personal: @jonaskayla
