Upload
duane-dawson
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
Type & Clipart:forget creativity, be clear & consistent
Have you been in this situation?
You are working the bulletin or other church communication
You want people to read it
You want them to respond
Be catchy!! be
different!! Be
creative!!
You KNOW it’s incredibly important!
You need ideas!
There is another way
• Forget trying to be creative
• Strive for clarity• Through consistency• Your message will come
through clearly and people will respond
Option #1: Text only, no contrast
• This is how we often start
• Text, just the facts• Our eyes don’t
know where to go• Without contrast it
is all or nothing—so most people opt for nothing.
Option #2: Text with one contrast –bold headers
• One small change –making headers bold makes the sections clear
• Now at least we can see the divisions
• But still no sense of importance or content
Option #3: Text with 2 changes
• Type headers changed in size
• To reflect importance, hierarchy
• Largest headline overall title
• Others under this main topic
• Nothing new—this is the language of type and layout you’ve read all your life
Option #4: Text with images added
• Challenge –if some contrast is good, isn’t more better?
• NO!• Lots of typefaces
and scattered images are not creative, but confusing!
• People read based on need and interest
Option #5: Text and images organized consistently
• Make headers and captions clear for skimming
• One or two typefaces
• Consistent placement of images for a simple layout
Option #6: Footer added
• Add a footer for more information
• FINAL RESULT:• Clear, consistent
communication• That results in
specific steps to spiritual growth
• Much easier for you!
Summary & Reminders
• Come up with a consistent PLAN for your communication:
• Location• Layout• Typography• Use of images and captions• Strive for clarity in content above all• Worth the work—so that your
church communications can fully fulfill the Great Commission!
For more simple, practical training in print and digital communications to help your church fully fulfill the Great Commission:
www.effectivechurchcom.com