Tyler Colón

DOMINO’S PIZZA

Tom Monaghan and James Monaghan purchased a pre-existing small pizza store in Ypsilanti, Michigan right near Eastern Michigan University in 1964,

known as DomiNick’s. The deal was secured by a $75 down payment from the two brothers and later completely paid by $500 loaned to both of the

brothers. A year later James traded off half of his company to his brother for a Volkswagen Beetle. The sole owner then changed the business name to

Domino’s Pizza, Inc. in 1965. Original trademark of Domino’s Pizza represents the three businesses owned in 1969 from its 3 dots, whereas originally the dots were to represent every business that opened. By 1978 200 chains of

Domino’s Pizza had opened. But 1975 Domino’s Pizza faced lawsuit by Domino’s Sugar. The trail was won by Domino’s Sugar for allegedly stealing the company’s trademark logo, “Domino’s”. But all was in favor on Domino’s Pizza from the federal appeal. By 1997 1,500 international locations, opening at least one store across 5 continents in one day (7 stores opened that day). In 1998 Domino’s founder, Tom Monaghan retired and sold his 93% of ownership

to Bain Capital, a corporation specialized in buying off companies and expanding their financial growth privately, for about $1 billion.

HISTORY

The first expansion of a menu at Domino’s was 1989 offering thicker crusts and extra-large sized pizzas known as “The Dominator”. In 2002 they started offering Wings,

and offering their new Philly Cheesesteak Pizzas. They began soon after showing their “Brooklyn Style Pizza”. They

then began offering baked subs and BreadBowl Pasta entrée and a Lava Crunch Cake. 2010 they began making their pizzas with brand new ingredients. They also began

the tracker where it shows you the process of your pizza on vie smartphone or even computer. They had a 30-min or

free guarantee but due to lawsuits the guarantee just resorted in a voucher. In 2008 the “tracker” had been

added to find the progress of a consumers order.

MENU

After 44 years of privately owned business Domino’s then opened to the New York Stock Market in 2004 under the

ticker symbol “DPZ”. Industry trade became “Chain of The Year” in 2003 and 2010 and 2011. In 2006 the 5,000th U.S. store had been opened in Huntley, Illinois and its 3,000th

International store in Panama City. Domino’s total revenue from 2011 (starting January 1 – December 31) was

$1,652,193,000. And their net profit was $105,361,000. Domino’s Pizza is the worlds’ 2nd best seller of the pizza

franchise considerably of 2010 of then on.

COMPANY TODAY

Many of the future plans for the company are only involved in expansion. As of today Domino’s will continue to compete

with some of the world’s best pizza franchises, Pizza Hut being the best seller. Many involvement plans have to do with advertisement. Today Domino’s Pizza advertises in

every physical way possible, any new ways to emerge will be an amazement to see.

FUTURE

Domino’s supports Make-A-Wish Foundation and has provided more than 12,000 pizzas to 9/11 survivors. They have donated more than $350,000 to America Red Cross. They also started a partnership with St. Jude Children’s

Research, raising more than 1.3million for it in 2006.

HELPING THE COMMUNITY

In owning a Franchise first you must come up with a type of franchise you’d like to begin, and what will be the products produced. Next you must invest in your Franchise needing $20,000 to $50,000 for a start-up fee and additional money for a down payment for a location, advertisement, supplies, etc., putting the full additional money with the start-up fee being about $100,000. After fitting a franchise to yourself

and budget, the next step is to understand requirements of owning a franchise. Those can be understood and explained

by a franchise lawyer. As well as doing research on franchise and franchises opened recently and stability of

franchises. A franchise lawyer can also answer any misunderstood questions and information needed about

your franchise.

OWNING A BUSINESS

"Domino's Pizza Finance (DPZ)." Yahoo.Finance. Domino's Pizza (DPZ), 1 Jan. 2013. Web. 5 Mar. 2013.

"Multiple Choices, All Correct." Domino's Home Page. N.p., n.d. Web. 05 Mar. 2013.

"Domino's Pizza." Wikipedia. Wikimedia Foundation, 03 Feb. 2013. Web. 05 Mar. 2013.

"Domino's Pizza Gloucester, MA - Mass | Free Restaurant Coupons." Domino's Pizza Gloucester, MA - Mass | Free

Restaurant Coupons. N.p., n.d. Web. 05 Mar. 2013.

"The Process of Buying AÂ Franchise." About.com Franchises. N.p., n.d. Web. 05 Mar. 2013.

SOURCES