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These are slides for a workshop on using Twitter for the Farmington Daily Times. Related links are at http://stevebuttry.wordpress.com/2013/02/14/twutorial-workshop-for-the-farmington-daily-times/
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#twutorial for journos
Steve ButtryBennington Banner
March 20, 2013
Read more about it• stevebuttry.wordpress.com (#twutorial)• slideshare.net/stevebuttry• @stevebuttry• [email protected] • zombiejournalism.com
Tips for finding tweets• Search (Twitter advanced, Google &
Topsy) for keywords, location• Check followers & timelines (replies, RTs)• Expand tweets to see conversation• Check profiles• Follow; DM or tweet asking for interview• Make screen grabs
Breaking news tips• Tweet unfolding story• Use advanced search (location & not)• Find & connect w/ eyewitnesses• Each has only part of the story• Use hashtags• Verify, verify, verify (& correct quickly)
Breaking news tips• Tweet photos, videos• Check tweets of news figures in story• Feed your tweets into site w/
ScribbleLive• Curate social media reporting, response• Retweet (possibly w/ questions)
Vetting & verifying• Track back RTs, etc.
to source • Look for clusters • Location enabled? • Evaluate the network• Evaluate the history
• Links, photos? • Take it old school• Disclose, hedge,
repeat • Be brave only in
correction
Tips from Craig Silverman, Regret the Error
Evaluating tweeps• How long have they been tweeting?• Check previous tweets, interaction• Check bio, links• Check Klout score• Google name and scam, spammer• Contact & interview
Tips from Mandy Jenkins, Zombie Journalism
Where do you need help?• Hashtags• How & what to tweet?• Time management• Organizing the chaos• Live tweeting• Breaking news• Building followers
Hashtags• Regular hashtags• Event hashtags• Breaking news• Humorous
Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid
duplication)• Look for secondary hashtags, especially
in events or breaking news
What to tweet?• Listen & join community conversation• Breaking news • Unfolding story• Livetweet events• Crowdsource• Interesting tidbits• Photos
Time management• Don’t drink the whole stream• Integrate Twitter into your day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• Use mobile device• TweetDeck, HootSuite
Organizing chaos• Use Twitter lists• TweetDeck & HootSuite help organize• Check @ mentions• Twitter alerts• Save regular searches (can be columns in
TweetDeck, HootSuite)
Live-tweeting prep• Get names (confirm spelling), titles in
advance (ask, get program, etc.)• Set scene, saying what you’re covering &
that you’re live-tweeting• Describe your circumstances, vantage
point: at event, watching on TV, curating tweets (Andy Carvin)
Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets:
Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
Building followers• Tweet often• Be conversational• Livetweet events• Use @ usernames in tweets• Give more than you ask for• Unlock your tweets• Be yourself
Find & follow people• Use local search to see who’s tweeting• Save searches for community names• Check followers of newsroom account• Check followers (& follows) of local
tweeps• Check followers of people who RT, reply• Who follows agencies, people on beat?
Routine beat coverage• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Liveblog (feeding in tweets)
Crowdsource
Connect directly
Find eyewitnesses
Key developments
Key developments
Tweet photos
Tweet photos
Tweet details, developments
Details from scene
Tweet quotes
Livetweet briefings
Livetweet action
RT other media
Be the source for news
People to follow
• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to
see whether you should follow back• When you follow someone, check whom
they follow• Tweeps mentioned in interesting tweets
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected] • zombiejournalism.com
