May 27-28, 2020 • Renaissance Chicago Downtown Hotel B2BIgniteUSA.com • #B2BIgniteUSA

Two trail-blazing days of B2B marketing strategy, inspiration, actionable takeaways and networking.

The most-loved B2B marketing conference on the planet is coming to North America

Since 2016, B2B Marketing Ignite has been firing up 1300+ B2B marketers every summer in London, to become an international B2B phenomenon!

Now we’re bringing this uniquely loved event to Chicago for two trail-blazing days of inspiration, marketing innovation and networking.

It’s time to spark something big

For too long now, B2B marketers just like you and your team have had no dedicated B2B conference where you can learn, share and grow.

But all that’s about to change – and how.

Co-hosted by Gary Slack, former chair of the Business Marketing Association USA, Ignite USA will bring the torch of B2B marketing back to its home, with:

› 2 full days of learning, inspiration and networking

› Floor-filling keynotes from innovating and fresh-thinking B2B marketing leaders

› 4 break-out tracks focused tightly on ABM, martech, engagement and leadership & strategy

› A fully tailorable agenda

› The B2B Marketing Elevation Awards ceremony and drinks on day 1 (evening).

“Wow! What an experience. I’m already looking forward to next year.” Doug Horne, head of marketing at Charles Taylor

Ignite London attendee

Book at B2BIgniteUSA.com

Ignite is where you come to spark new thoughts, fire up your career, and ignite new ideas and tactics you can take back to the office.

› Pure-play B2B-dedicated

› Unique focus on fresh thinking, from leaders across the globe

› Strategic and leader level content, alongside execution

› Immediately actionable guidance

› Fully self-tailorable agenda

› Account-based marketing: Who’s smashing their ABM targets in the real world? And how can you make it happen for your brand.

› Martech: Forget the tech heads and learn from the B2B challenger brands that are using martech to unleash some serious business growth.

› Engagement: New ways to connect with your B2B customers that can transform your demand gen, win rates and retention.

› Leadership & strategy: From leading your team, to leading your board, learn from marketing leaders and their advisers about the game of game-changing.

Ready to spark some new thinking?

4 super-focused streams hit 4 of the very hottest topics for B2B marketers right now

Why B2B Ignite USA is so different, and so red-hot

57Speakers

48Breakout sessions

9Keynotes

4Breakout tracks

Main floor Keynotes/General Engagement stream ABM stream Martech stream Leadership and strategy

08:50-09:10 Coffee and welcome

09:10-09:45 Keynote 1

Rational thinking, spreadsheets and drunks on lamp posts: Why you need to take a chance and get lucky. Rory Sutherland,

Chairman at Ogilvy

09:45-10:15 Keynote 2 (headline sponsor)

"Coming soon

10:15-10:45 Keynote 3

Pursuing a burning ambition: FireEye’s rocket-powered journey from industry

challenger to brand leader. Vasu Jakkal. CMO at FireEye

10:45-11:15 Coffee break

11:15-11:45 Keynote 4 Coming soon

11:45-12:15 Keynote 5How to take a martech stack approach

that becomes your revenue engine. Rossa Shanks. CMO at Dow Jones

12:15-1:15 Lunch

1:15-1:45 Coming soon Coming soon Coming soon Coming soon

1:55-2:25 Coming soonAccount based marketing: Fake news or financial reality? Joel Raydon and Thad

Kahlow and Business Online.

Meteoric small business growth: an inspiring story of success, and how you

can achieve the same. Nate Evans. VP Marketing at Powerblanket

Coming soon

2.35-3:05Why now’s the time to get personal

in B2B - and how to do it right. Diane Hund, SVP Marketing at US Foods

Launching a Global ABM Program…the good, the bad and the ugly and

ultimately the beauty - Danny Nail, SAP. Head Global ABH at SAP. Alisha Lyndon.

Funder & CEO at Momentum ABM

The integration leaks in your tech stack: The giant productivity suck.

Maureen Blandford. VP of marketing at Community Brands

Revenue chemistry: How to use data to drive your marketing + sales alignment.

Aaron Bolshaw of MyAlly and Vincent Pietrafesa of Stirista

3.05-3:35 Coffee break

3.35-4:05 Coming soon. The MX Group Coming soon. Enigma

How your tech stack can produce ROI and unleash B2B business growth.

Rob White. Senior brand manager at Whirlpool Corporation. Liz Brohan. CEO and President. Colman Brohan & Davis,

Inc. (CBD Marketing)

Coming soon. LoSasso.

4.15-4:45pm

Speaking volumes: How to create killer content and measure its success.

Jennifer Farrington CMO & BDO at Mazars

Lessons from the trenches: Maximizing your ROI from ABM field events.

Steve Etzler. CEO at BDI

Lessons of putting the cart before the horse: Process improvement for streamlining marketing campaigns. Emily Gravel. Senior MA specialist

at Carbon Black

Advocates, ambassadors and activation – how to win friends and influence people

in a B2B environment. Cara O’nions. Global marketing director at

Bottomline Technologies

4:45-5:05Refreshments and

networking

5:10-5:45 Coming soon

5:45-6:50 Drinks reception

5:50-6:50 B2B Marketing Elevtaion Awards ceremony

Day 1 agenda at-a-glance

Main floor Keynotes/General Engagement stream ABM stream Martech stream Leadership and strategy

08:50-09:10Welcome and introduction

09:10-09:45

In marketing we trust: How to build confidence in the C-Suite and on the street.

Lee Odden. CEO & co-founder, TopRank Marketing

09:45-10:15

Panel discussion. Skip forward: What does the future hold for the B2B CMO?

Chaired by Joel Harrison, B2B Marketing. With Jeff White, USG; Teresa Poggenpohl,

Accenture; n/a; Debbie Murphy,The Economic Club of Chicago

10:15-10:40Revenue Operations: The next step in

marketing and sales alignment . Jay Famico. Co-founcer, Capstone Insights

10:40-11:05 Coffee break

11:05-11:35The Power of Brand - your biggest

engagement opportunity of all. Stefan Doering. Brand strategy lead at PwC

From zero to hero: How to make ABM a core go-to-market strategy in less than

two years. Bruce Eidsvik. SVP, global revenue marketing, Genesys.

Data-driven marketing – the 20 new developments you need to know about

right now. Ruth Stevens president, EMarketing Strategy and Theresa Kushner

Partner,Business Data Leadership

Coming soon

11:40-12:10Visual Social Marketing: The Next

Generation of Social Media. Marissa Pick at MP Consulting

Coming soon

Trounce your competition: Do this one thing to transform the power of your

content marketing. George Stenitzer. Founder & Chief Content Officer at Crystal

Clear Communications

Creating a high-performance culture in your marketing team. Trinh Le. Director of Strategic Marketing at

LP Building Solutions

12:10-1:10 Lunch

1:10-1:40 Coming soon. Omobono Coming soon. Quarry

Panel Session: Evaluating Marketing intelligence needs and solutions. Parks

Blackwell, VP of marketing & client development at PMG (moderator)

Coming soon. Edelman

1:50-2:20

Six crucial concepts in client and customer experience. Bianca Barbucci. National Director at

Stikeman Elliott

Running full stack ABM in an enterprise technology organization. Sandy Walters. Sr. Marketing Professional at Citrix with Ricky Abbott. President at Transmission

How to finally understand the ROI of every bit of your marketing spend: The lessons learned from one remarkable attribution journey. Carmen Gardiner, at Progress with Dan Vawter. Managing Partner at

Sojourn Solutions

Agile marketing: A roadmap for global marketing teams. Michael Collins. MD

and CMO at CFA Institute

2.30-3:00 Coming soon Coming soon Coming soon Coming soon

3.10-3:40A B2B marketer’s guide for surviving the cookie apocalypse. Nick Dujnic.

VP of Marketing, LiveIntentComing soon Coming soon

Bridging the trust gap: How to win your customer’s trust when you keep changing

things! Heike Neumann. Sr. Director OMC at Oracle Marketing Cloud and Jim

Grinny. Founding partner at 90Octane

3.40-4:10 Coffee break

4:10-4:55

Managing your goddamn stakeholders: The single most important success

factor in B2B marketing. Doug Kessler. Creative Director & Co-Founder,

Velocity Partners Ltd

Day 2 agenda at-a-glance

Just some of the red-hot lineup of speakers atB2B Marketing Ignite USA 2020Ignite USA 2020 will bring you a red-hot line up of innovating and inspiring marketing speakers focused on success in B2B. Take a look at just some of the speakers who’ll be presenting and inspiring.

Rory SutherlandVice chairman

Ogilvy

Doug KesslerCreative Director

& Co-FounderVelocity Partners Ltd

Vasu JakkalExecutive Vice President and

Chief Marketing OfficerFireEye

Rossa ShanksChief Marketing Officer

Dow Jones

Lee OddenCEO & Co-FounderTopRank Marketing

Stefan DoeringBrand Strategy Lead

PwC

Gil AlloucheCEO

Metadata.io

Danny NailHead of Global ABM

SAP

Teresa PoggenpohlSenior Managing Director

Accenture

Jennifer FarringtonChief Marketing & Business

Development OfficerMazars

Just some of the red-hot lineup of speakers atB2B Marketing Ignite USA 2020

It’s all going down in Chicago, Illinois, at the unique, chic and gorgeous Renaissance Chicago Downtown Hotel, right by the river.

We have special discount room rates for all Ignite guests who need accommodation for the 2 days. Trust us – it’s one awesome hotel.

We have one aim – to bring you an unmissable line-up of speakers not only from across the USA, but from the very smartest and innovative B2B marketing leaders across the globe.

All in all, Ignite USA 2020 will leave you pumped with new and actionable insights, strategies, inspiration and connections.

“I left this conference with enough new thoughts to redo my entire content strategy” Maureen Blandford, VP marketing at Community Brands Ignite London attendee

Where’s this happening?

Why you can’t miss this

Whats includedFull conference pass plus half-day training. $2190

Full conference pass. $1595

Half-day masterclass. Tues 26 May. PM* • Marketing operations and management • Marketing strategy and planning

3

Welcome reception drinks 3 3

Full day conference. Weds May 27. 3 3

Full day conference. Thurs May 28. 3 3

B2B Marketing Elevation Awards ceremony. Weds May 27: 5.45 -7.00pm 3 3

*Choose 1 of 2 masterclasses when booking.

B2B Marketing USAB2B Marketing USA233 N. Michigan Avenue. Suite 3050Chicago. IL 6060.

B2B Marketing Head Office147–149 Farringdon RoadLondon. EC1R 3HNUK

Tel: +44 (0)20 7014 4920www.b2bmarketing.net

Visit B2BIgniteUSA.comEmail events@b2bmarketing.net

Get in touch

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